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$164 $189 $179 $182 $179 $203 $196 $282 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 U.S. Consumer Services New Acquisitions Average Fee per New Account Acquired Q1’24 Q2’24 Q3’24 Q4’24 Q1’25 Q2’25 Q3’25 Q4’25 New Cards Acquired (M) 1.5 1.5 1.5 1.4 1.5 1.5 1.5 1.3 New accounts acquired represents the number of new Card Member accounts opened, and excludes supplemental cards issued on those accounts. ~10x Average Spend per Account on U.S. Consumer Platinum vs. Blue Cash Everyday Average Spend FY’25