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June 24 , 2021 BRUNSWICK Brunswick to Acquire Navico ; Will Enhance Leadership Position in Marine Technology and Strengthen Global Parts & Accessories Business METTAWA , III . , June 24 , 2021 ( GLOBE NEWSWIRE ) -- Brunswick Corporation ( NYSE : BC ) today announced that it has entered into a definitive agreement to acquire Navico , a global leader in marine electronics and sensors for $ 1.05 billion . As a result of this acquisition , Brunswick will add the industry leading brands of Lowrance , Simrad , B & G , and C - MAP to its Advanced Systems Group ( ASG ) , which includes the leading Parts & Accessories ( P & A ) brands in power management , digital control and monitoring , and networked devices . " The acquisition of Navico and its award - winning brands will immediately accelerate Brunswick's ACES ( Autonomy , Connectivity , Electrification and Shared - Access ) strategy , and support our vision to deliver distinctive new products and technology - enabled experiences , " said Dave Foulkes , Brunswick Corporation CEO . " We will continue to invest both in organic initiatives and acquisitions to maintain our position of global product leadership , and the addition of Lowrance , Simrad , B & G and C - MAP to our existing brand portfolio will further strengthen our ability to provide complete , innovative digital solutions to consumers and comprehensive , integrated systems offerings to our OEM customers . ” Navico is a privately held global company based in Egersund , Norway and co - owned by Altor Fund IV and Goldman Sachs Asset Management . It is a leading provider of multi- function displays , fish finders , autopilots , sonar , radar , and cartography . Navico's strong brands serve most major powerboat and sailing markets for both recreational and commercial applications . Navico's revenues totaled approximately $ 470 million for the trailing 12 - month period ended May 31 , 2021 , with attractive revenue growth , a strong margin profile , and a capital efficient business model . Brunswick's P & A segment accounts for about $ 1.5 billion - or 35 percent of total 2020 annual revenues . With the addition of Navico , Brunswick expects its P & A businesses to have revenues on a run - rate basis exceeding $ 2.0 billion . Navico's significant aftermarket orientation and attractive margin profile further add to Brunswick's cycle resistant business profile . " After a strong period of growth , we are very excited about joining the Brunswick family to further strengthen our offering and support our customers going forward . " said Knut Frostad , Navico's President & CEO . “ On behalf of everyone at Navico , we cannot wait to begin our journey with Brunswick and share our passion and dedication with their team . By working together , we will be able to deliver a unique and integrated customer experience . " " Brunswick's Advanced Systems Group has unparalleled global reach and the addition of Navico solidifies our commitment to creating an unmatched boater and OEM experience , " said Brett Dibkey , Advanced Systems Group president . " We have a very broad product