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Baidu Announces First Quarter 2021 Results BEIJING , China , May 18 , 2021 – Baidu , Inc. ( NASDAQ : BIDU and HKEX : 9888 ) ( " Baidu " or the " Company " ) , a leading Al company with strong Internet foundation , today announced its unaudited financial results for the first quarter ended March 31 , 2021 . " We are delighted to bring innovation across many sectors , including marketing cloud , enterprise cloud , smart transportation , autonomous driving , smart assistant and Al chip , through our decade - long investment in Al , " said Robin Li , co - founder and CEO of Baidu . " With Al powering the next stage of technology growth , many Baidu alumni have rejoined us , and our employees are energized from working on intelligent computing that can improve daily life and make the complex world simpler . " " Baidu Core delivered a strong first quarter with revenue growing 34 % year over year , powered by non - advertising revenue growing 70 % year over year , ” said Herman Yu , CFO of Baidu . " We will continue to invest heavily in sales , R & D and operations to support the rapid growth of our Al - powered business . " First Quarter 2021 Financial Highlights¹ ( In millions except per Q1 Q4 Baidu , Inc. Q1 ADS , unaudited ) 2020 2020 2021 YOY QOQ Total revenues RMB RMB RMB US $ 22,545 30,263 28,134 4,294 25 % ( 7 % ) Operating ( loss ) income Operating income ( non - GAAP ) 2 Net income to Baidu Net income to Baidu ( non - GAAP ) 2 Diluted earnings per ADS Diluted earnings per ADS ( non - GAAP ) 2 ( 437 ) 4,977 1,437 7,055 2,789 426 ( 44 % ) 4,362 666 204 % ( 38 % ) 41 5,174 25,653 3,915 3,082 6,868 4,297 656 62468 % 396 % 39 % ( 37 % ) 0.02 15.05 8.84 20.08 73.76 11.26 368700 % 12.38 1.89 40 % 390 % ( 38 % ) Adjusted EBITDA 2 Adjusted EBITDA margin 2,852 8,564 5,900 901 13 % 28 % 21 % 21 % 107 % ( 31 % ) 1 Unless otherwise noted , RMB to USD was converted at an exchange rate of RMB6.5518 as of March 31 , 2021 , as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System . Translations are provided solely for the convenience of the reader . 2 Non - GAAP measures are defined in the Non - GAAP Financial Measures section ( see also " Reconciliations of Non- GAAP Financial Measures to the Nearest Comparable GAAP Measures " for more details ) . 1/13