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Cardlytics to Acquire Bridg to Accelerate Transformational Growth Apr 13 , 2021 Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics ' Advertising Platform ATLANTA , April 13 , 2021 ( GLOBE NEWSWIRE ) -- ( NASDAQ : CDLX ) announced today its intent to acquire Bridg , a customer data platform that empowers marketers to better understand and reach customers using SKU - level insights . Once the integration is complete , this addition will pair Cardlytics ' advertising platform , which has an audience of more than 163 million monthly active users , with Bridg's enhanced SKU - level insights and ability to engage consumers across other digital platforms . The acquisition of Bridg plays a key role in the expansion of Cardlytics ' advertising platform into a holistic results- driven , self - serve , always - on solution for marketers . " The Cardlytics platform is a powerful and unique advertising platform that brands trust because we have a better approach to target and engage consumers , which is based on actual consumer purchases across all merchants in a privacy - first way . Bridg built a similar model , but instead focused on all of the products purchased at an individual retailer , ” said Lynne Laube , CEO and co - founder of Cardlytics . " Since founding Cardlytics , our vision was to have a broad view into consumer spend with a detailed understanding of a customer's individual product preferences . Once we integrate this SKU - level data , we will be able to deliver significant reach , along with targeting and measurement capabilities to brands across all of their marketing investments . " Bridg provides a cloud - based platform that retailers and CPG marketers use for a wide range of applications , including analyzing customer behavior , marketing on digital platforms , and measuring the effectiveness of their business strategies , while following consumer privacy best practices . Cardlytics will work with its financial institution partners to integrate the Bridg solution into its future customer offerings . Following the acquisition and integration of the two platforms , marketers will have the ability to reach customers with a comprehensive view of their purchase behavior - both where they shop and what they buy across any retailer . " As the first platform to enable retailers to engage all of their customers , regardless of loyalty enrollment , our focus has been to build a holistic 360 - degree view of purchase behavior . There is no solution besides Cardlytics that makes it possible to scale Bridg in a privacy - first , brand - safe manner , " said Amit Jain , CEO of Bridg . " Lynne and the Cardlytics team have created an advertising solution with an unmatched capability to truly understand and reach more than 163 million consumers . We believe bringing our two platforms together is going to revolutionize the industry and become table stakes for retailers and CPG advertisers . " Subject to closing conditions , Cardlytics has agreed to acquire Bridg for approximately $ 350 million in cash at closing . In addition , Cardlytics has agreed to make two potential earnout payments in cash and stock on the first and second anniversary of the closing based on Bridg's U.S. annualized revenue run rate . Cardlytics expects these payments could equal approximately $ 100 million to $ 300 million in the aggregate . BofA Securities is serving as exclusive financial advisor and Cooley LLP as legal advisor to Cardlytics . J.P. Morgan Securities LLC is serving as exclusive financial advisor and Kirkland & Ellis LLP as legal advisor to Bridg . Bridg was backed by Morpheus Ventures and March Capital . Investor Conference Call Information Cardlytics will host a conference call to discuss the proposed transaction today , April 13 , 2021 , at 8:30 AM ET / 5:30 AM PT . The conference call can be accessed at ( 866 ) 385-4179 ( domestic ) or ( 210 ) 874-7775 ( international ) , conference ID # 9192989. A replay of the conference call will be available through 11:30 AM ET / 8:30 AM PT on April 20 , 2021 at ( 855 ) 859-2056 ( domestic ) or ( 404 ) 537-3406 ( international ) . The replay passcode is 9192989. The call will also be broadcast simultaneously at http://ir.cardlytics.com/ . Following the completion of the call , a recorded replay of the webcast will be available on Cardlytics ' website . The conference call will be accompanied by an investor presentation . About Cardlytics Cardlytics ( NASDAQ : CDLX ) is a digital advertising platform . We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships . In turn , we have a secure view into where and when consumers are spending their money . We use