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Salesforce Signs Definitive Agreement to Acquire Braze October 20 , 2026 SAN FRANCISCO & NEW YORK -- ( BUSINESS WIRE ) -- Salesforce ( NYSE : CRM ) , the world's # 1 AI CRM , today announced it has entered into a definitive agreement to acquire Braze ( NASDAQ : BRZE ) , a leading customer engagement platform , for approximately $ 5.66 billion in enterprise value . Under the terms of the agreement , holders of Braze Class A common stock will receive $ 47.50 in cash per share . Braze helps marketers build deeper customer relationships by responding to customer behavior in real time , coordinating personalized experiences across mobile apps , websites , email , SMS , WhatsApp , and more . Its cloud - native , event - streaming architecture is optimized for high - volume , real - time B2C engagement , continuously updating customer profiles and adapting customer journeys while powering trillions of messages and journey actions each year . BrazeAl extends these capabilities with Al- powered optimization across content , offers , channels , and timing , helping marketers make each interaction more relevant . " Every interaction is an opportunity to wow your customers , ” said Patrick Stokes , President , Applications and Marketing , Salesforce . " Most of that wow comes from knowing your customer , and responding at just the right moment . Braze was built to turn live customer behavior into personalized engagement at scale . Bringing that capability together with Salesforce Marketing Cloud , CRM , and Data 360 will deliver that wow moment in every customer interaction . " " Braze was built on the conviction that marketers and their creativity are a brand's ultimate competitive advantage , " said Bill Magnuson , CEO and Co - Founder of Braze . " This past year we shipped at the fastest pace in our history , and BrazeAl is helping marketers get their best ideas live faster . Salesforce shares our commitment to marketers , and we'll continue building as Braze and investing in the Braze community of customers and partners who built this company with us . Salesforce's platform will help us innovate faster and together we'll help marketers around the world build deeper , more lasting relationships with their customers . " Al is raising the bar for marketers , who now need agentic solutions that can understand customers , make decisions , and act in real time . Salesforce is moving to lead that shift , through both organic innovation and acquisitions that meet the standards of our M & A framework : advancing customer success , fitting within our strategy , accelerating innovation , and creating long - term value . Following the close of the transaction , Braze's real - time engagement and Al decisioning capabilities are expected to complement all four layers of Salesforce's architecture Data 360 , Customer 360 , Agentforce , and SIForce . Within Customer 360 , Braze is expected to strengthen Marketing Cloud's -