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2025-03-14 09:17 Criteo Investor Room Criteo Enters Into Exclusive Negotiations To Acquire IPONWEB , A Market - Leading AdTech Platform Company - Dec 9 , 2021 Criteo Enters Into Exclusive Negotiations To Acquire IPONWEB , A Market - Leading AdTech Platform Company - Positions Criteo to be industry leader in post - third - party cookie and identifier world - Connects marketers and media at unmatched scale and delivers Commerce Audience capabilities across the open internet - Accelerates Criteo's Commerce Media Platform strategy , company transformation and growth of Criteo's 1st - party data capabilities for audience targeting - · Strategic acquisition accretive to Criteo's revenue growth , Adjusted EBITDA , EPS and cash flows - Acquisition valued at $ 380 million , financed through cash and treasury shares - Criteo reaffirms 2021 financial guidance and continued execution of its share buy - back program NEW YORK , Dec. 9 , 2021 / PRNewswire / -- Criteo S.A. ( NASDAQ : CRTO ) ( " Criteo " ) , the global technology company that provides the world's leading Commerce Media Platform , announced today that it has entered into exclusive negotiations to acquire IPONWEB , a market - leading AdTech company with world - class media trading capabilities , for $ 380 million in a combination of cash and CRTO treasury shares . With this acquisition , Criteo accelerates its strategic plans to shape the future of commerce media and deliver the best commerce audiences at scale to both marketers and media owners across the open internet . Compelling Strategic Fit Criteo's Commerce Media Platform is designed to provide marketers and media owners direct access to commerce audiences across the open internet . By connecting marketer and media owner first - party data across its vast network , Criteo powers seamless audience - first advertising solutions throughout the supply chain , helping brands seeking to drive household preference via CTV campaigns , advertise their consumer product on retailer websites and apps , or acquire retail direct customers . For over 20 years , IPONWEB's technology has helped to power an open and diverse advertising ecosystem , building enterprise solutions for media owners , agencies and marketers , and providing media trading infrastructure for the AdTech industry , serving both marketers and media owners in the process . With this planned acquisition , Criteo accelerates its Commerce Media Platform vision and offers better control to its enterprise marketers – and their agency partners – by leveraging IPONWEB's well - established DSP and SSP solutions . The acquisition also expands media owner monetization opportunities and provides critical services for first - party data management across the ecosystem . Together with IPONWEB , Criteo will distinguish itself as the commerce media partner of choice on the open internet for the post third - party cookie and identifier world . IPONWEB's open technology and culture are perfectly aligned with Criteo's purpose to support a fair and open internet where technology enables discovery , innovation and choice for consumers , marketers and media owners . Both companies share a deep engineering culture to innovate and solve complex problems at scale , and are also global with European roots , grounded in privacy - focused , sophisticated datasets and AI . " Joining forces with IPONWEB turbocharges the execution of Criteo's Commerce Media Platform strategy , " said Megan Clarken , Chief Executive Officer of Criteo . " This is a defining moment in Criteo's transformation to drive sustainable growth and revenue diversification , creating value for all stakeholders from day one . Criteo's customers would benefit from enhanced full - funnel capabilities with even more flexible self - service tools , while continuing to leverage Criteo's unique commerce data for targeting , measurement and superior outcomes . " https : //criteo.investorroom.com/2021-12-09-Criteo-Enters-Into-Exclusive-Negotiations-To-Acquire-IPONWEB,-A-Market-Leading-AdTech-Platform-Company ... 1/5 15