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Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington , D.C. 20549 FORM 10 - K ( Mark One ) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31 , 2020 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Delaware ( State of incorporation ) Commission file number 001-04321 d Digital Media SolutionsⓇ Digital Media Solutions , Inc. ( Exact name of registrant as specified in its charter ) 001-38393 ( Commission File Number ) Title of each class Class A common stock , $ 0.0001 par value per share Redeemable warrants to acquire Class A common stock 4800 140th Avenue N. , Suite 101 , Clearwater , Florida ( Address of Principal Executive Offices ) Registrant's telephone number , including area code : ( 877 ) 236-8632 Leo Holdings Corp. 21 Grosvenor Place London , SW1X 7HF ( Former Name or Former Address , if Changed Since Last Report ) Securities registered pursuant to Section 12 ( b ) of the Act : Trading Symbol ( s ) DMS DMS WS Securities registered pursuant to Section 12 ( g ) of the Act : None . 98-1399727 ( I.R.S. Employer Identification No. ) Indicate by check mark if the registrant is a well - known seasoned issuer , as defined in Rule 405 of the Securities Act . Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 ( d ) of the Act . Yes No 33762 ( Zip Code ) Name of each exchange on which registered New York Stock Exchange New York Stock Exchange Indicate by check mark whether the registrant : ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 during the preceding 12 months ( or for such shorter period that the registrant was required to file such reports ) ; and ( 2 ) has been subject to such filing requirements for the past 90 days . Yes No