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Ford NEWS f M www.twitter.com/ford www.facebook.com/ford www.instagram.com/ford www.medium.com/@ford Superior Value From EVs , Commercial Business , Connected Services Is Strategic Focus of Today's ' Delivering Ford + ' Capital Markets Day • • • Company to detail priority areas of Ford + plan for growth and value creation based on ' always - on ' customer relationships and leadership in electric vehicles , connected services Expects 40 % of Ford global vehicle volume to be all - electric by 2030 ; raises planned electrification spending to $ 30 + billion by 2025 , including development of lonBoost batteries Announces creation of Ford Pro vehicle services and distribution business , fully dedicated to high productivity requirements of commercial and government customers DEARBORN , Mich . , May 26 , 2021 - Zero - emission electric vehicles and advanced connectivity are transforming commercial and personal transportation , and Ford is leading that revolution - with compelling services and platforms based on cutting - edge electrical architectures and battery technologies . The company is applying innovation in those and other areas to stand up Ford Pro , making Ford the first auto manufacturer with a fully dedicated commercial vehicle services and distribution business . And the underlying Ford + plan for growth promises always - on benefits for customers - along with new ways for investors to think about how they value the company . Those are expected to be primary takeaways Wednesday when Ford CEO Jim Farley and other senior leaders expand on the company's customer - focused strategic ambitions and actions in a virtual meeting with financial analysts and other stakeholders . - - The Ford event – themed “ Delivering Ford + ” – will open for registration at 9:15 a.m. EDT today and will start promptly at 9:30 a.m. , with access and supporting material at shareholder.ford.com . " I'm excited about what Ford + means for our customers , who will get new and better experiences by pairing our iconic , world - class vehicles with connected technology that constantly gets better over time , " said Farley . " We will deliver lower costs , stronger loyalty and greater returns across all our customers . " This is our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T , and we're grabbing it with both hands . " Delivering Ford + During the event , Farley will relate how Ford is breaking away from the transactional , build - and- sell business model that has typified the auto industry for decades . Instead , Ford + is characterized by close , enduring customer relationships - enabled by the company's foundational strengths , improving financial performance , and capabilities and investments in disruptive technologies . 1