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● Flutter Flutter Entertainment plc ( the " Group " ) is today hosting a virtual investor event showcasing Sportsbet , the Group's market leading Australian division . Sportsbet achieved an online sports betting market share of over 50 % in the first half of 2021 and today's event outlines the key components of that success . ● Flutter Entertainment plc ( " Flutter " or " Group " ) Sportsbet investor day Sportsbet's strategy is centred on winning in three battleground areas ; product , value and marketing . As our presentation outlines , the business ' future growth prospects remain compelling : 22 September 2021 The online sports betting market continues to grow strongly in Australia having generated compound annual growth of 21 % over the last 5 years . Sports betting still only accounts for 17 % of the total Australian gambling market today , a share that is continuing to rise . The business has a highly recreational player base with growing disposable income ; this will support future growth across our existing player base . success . Sportsbet's market leading position and scale is driving a flywheel effect that continues to result in superior economics vis - à - vis competitors . In - house industry leading pricing and risk management capabilities that underpin development of products that keep our customers entertained and engaged . A symbiotic relationship with Flutter that sees Sportsbet benefit from a powerful blend of global and local capabilities . A highly experienced team that has demonstrated a multi - year track record of innovation and Peter Jackson , Flutter Chief Executive , commented : " We believe that the Sportsbet case study highlights how a market leader in our industry , with a clear strategy that puts product innovation and customer entertainment at the heart of what it does , can consistently deliver market share gains . Sportsbet's success also underlines how being the scale operator in a local market with access to Flutter Group capabilities can enable it to respond well to the inevitable changes that occur across regulatory and tax landscapes over time . This results in growing market share and profitability as competitors find it more difficult to adjust to such changes . Over the last 18 months , there has been a step change in the size of our Australian business . Our experienced team integrated the BetEasy business into Sportsbet in just 89 days while dealing with the challenges brought about by the pandemic . At the same time we won a disproportionate share of traditional retail customers that migrated online , delivering high levels of customer retention since . As we look to the future , we remain excited about the prospects for the business and believe it continues to have a long runway of sustainable growth ahead of it . " 1