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UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON , D.C. 20549 [ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 FORM 10 - K For the Fiscal Year Ended December 31 , 2020 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 Large accelerated filer ■ Non - Accelerated filer Commission File Number : 000-52369 FITLIFE BRANDS , INC . ( Exact name of Registrant as specified in its charter ) Nevada ( State of Incorporation ) ( IRS Employer Identification No. ) 5214 S. 136th Street , Omaha , NE 68137 ( Address of principal executive offices ) ( 402 ) 991-5618 ( Registrant's telephone number ) 20-3464383 Securities registered under Section 12 ( b ) of the Exchange Act : None Securities registered under Section 12 ( g ) of the Exchange Act : Common Stock , $ 0.01 par value per share Indicate by check mark if the registrant is a well - known seasoned issuer , as defined in Rule 405 of the Securities Act . Yes [ ] No [ X ] Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 ( d ) of the Act . Yes [ ] No [ X ] Indicate by check mark whether the registrant ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 , as amended , during the preceding 12 months ( or for such shorter period that the registrant was required to file such reports ) , and ( 2 ) has been subject to such filing requirements for the past 90 days . Yes [ X ] No [ ] Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S - T ( §232.405 of this chapter ) during the preceding 12 months ( or for such a shorter period that the registrant was required to submit such files ) . Yes [ X ] No [ ] Indicate by check mark whether the registrant is a large accelerated filer , an accelerated filer , a non - accelerated filer , smaller reporting company or emerging growth company . See definitions of “ large accelerated filer , ” “ accelerated filer , ” “ smaller reporting company ” and " emerging growth company " in Rule 12b - 2 of the Exchange Act .: Accelerated filer Small reporting company Emerging growth company □□□ If an emerging growth company , indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 ( a ) of the Exchange Act . Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404 ( b ) of the Sarbanes - Oxley Act ( 15 U.S.C. 7262 ( b ) ) by the registered public accounting firm that prepared or issued its audit report . Yes > No Indicate by check mark whether the registrant is a shell com any ( as defined in Rule 12b - 2 of the Act ) . Yes > No The aggregate market value of the voting and non - voting common equity held by non - affiliates computed by reference to the price at which the common equity was last sold , or the average bid and asked price of such common equity , as of the last business day of the registrant's