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fuboTV SHAREHOLDER LETTER August 10 , 2021 Fellow Shareholders , Our record second quarter reflects continued strong execution in support of our vision to define a new category of interactive sports and entertainment television . Within the quarter we made meaningful advancement towards our long - term growth and margin targets , while also capitalizing on the favorable trends we are seeing in the category . In the quarter , we delivered triple - digit year - over - year growth in total paid subscribers ( up 138 % to 681,721 ) , total revenue ( up 196 % to $ 130.9 million ) and advertising revenue ( up 281 % to $ 16.5 million ) . Engagement reached record highs , with fuboTV customers streaming 245 million hours of content during the quarter , a 148 % increase year - over - year . We also made significant progress towards our profitability goals , driven by a 62 % year - over - year increase in advertising Monthly Average Revenue Per User ( ARPU ) and a 30 % increase in total Monthly ARPU . This positions us well to continue making deliberate , strategic investments in team , technology and infrastructure to optimize our market position and grow share , while also driving margin expansion . Our second quarter results showcase the continued momentum in our business , with consumers choosing fuboTV over more expensive legacy pay TV services due to our innovative product experience and customer - friendly approach at an affordable price . This shift , along with a heavy sports calendar , drove a healthy 91,291 net subscribers added in the quarter . As we have consistently highlighted , it is our view that there will be a major shift back to aggregation and bundling as the proliferation of SVOD services becomes increasingly burdensome and costly for consumers . Moreover , we continue to believe that consumers will ultimately favor a more personalized and interactive premium viewing experience . The broader industry has followed our lead on both fronts in recent weeks , repeatedly pointing to consumer fatigue as a consequence of actively managing numerous subscriptions , and with certain industry players also announcing plans to expand their existing portfolio of product offerings . We see both of these trends as continued validation of our unique model and our ability to offer a truly differentiated consumer experience in this category . We believe that the delivery of a unified , personalized and interactive streaming experience is the future of this space and the key to capturing fubo ™ 1