Page 1

( Mark One ) UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON , DC 20549 FORM 10 - K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31 , 2020 0 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 Delaware ( State or other jurisdiction of incorporation or organization ) 4421 Waterfront Dr. Glen Allen VA ( Address of principal executive offices ) Commission File No. 001-38214 HAMILTON BEACH BRANDS HOLDING COMPANY ( Exact name of registrant as specified in its charter ) or Title of each class Class A Common Stock , Par Value $ 0.01 Per Share " Registrant's telephone number , including area code : ( 804 ) 273-9777 Securities registered pursuant to Section 12 ( b ) of the Act : Trading Symbol HBB ( I.R.S. Employer Identification No. ) Securities registered pursuant to Section 12 ( g ) of the Act : Class B Common Stock , Par Value $ 0.01 Per Share ( Title of class ) 31-1236686 Indicate by check mark if the registrant is a well - known seasoned issuer , as defined in Rule 405 of the Securities Act . Yes No p Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 ( d ) of the Act . Yes No p Indicate by check mark whether the registrant ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 during the preceding 12 months ( or for such shorter period that the registrant was required to file such reports ) , and ( 2 ) has been subject to such filing requirements for the past 90 days . Yes p No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S - T ( § 232.405 of this chapter ) during the preceding 12 months ( or for such shorter period that the registrant was required to submit such files ) . Yes p No " Non - accelerated filer ( Do not check if a smaller reporting company ) Name of each exchange on which registered New York Stock Exchange Indicate by check mark whether the registrant is a large accelerated filer , an accelerated filer , a non - accelerated filer , a smaller reporting company or an emerging growth company . See definitions of " large accelerated filer , " " accelerated filer , " " smaller reporting company " and " emerging growth company " in Rule 12b - 2 of the Exchange Act . Large accelerated filer Accelerated filer þ 23060 ( Zip Code ) Smaller reporting company Emerging growth company If an emerging growth company , indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 ( a ) of the Exchange Act . Number of shares of Class A Common Stock outstanding at March 19 , 2021 : 9,814,732 Number of shares of Class B Common Stock outstanding at March 19 , 2021 : 4,043,637 Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404 ( b ) of the Sarbanes - Oxley Act ( 15 U.S.C. 7262 ( b ) ) by the registered public accounting firm that prepared or issued its audit report . Yes No p Indicate by check mark whether the registrant is a shell company ( as defined in Rule 12b - 2 of the Exchange Act ) Aggregate market value of Class A Common Stock and Class B Common Stock held by non - affiliates as of June 30 , 2020 ( the last business day of the registrant's most recently completed second fiscal quarter ) : $ 81,044,593 DOCUMENTS INCORPORATED BY REFERENCE Portions of the Company's Proxy Statement for its 2021 annual meeting of stockholders are incorporated herein by reference in Part III of this Form 10 - K .