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FOR IMMEDIATE RELEASE • • • • HANES Brands Inc HanesBrands Announces Full Potential Plan to Drive Approximately $ 1.2 Billion in Incremental Revenue and Operating Margins Above 14 % by 2024 Company to Host Virtual Investor Day Today to Provide Additional Details Full Potential to drive global Champion growth of approximately $ 1 billion Plan to re - ignite innerwear growth with $ 200 million in incremental sales Revenue to increase from $ 6.25 billion in 2021 to approximately $ 7.4 billion by 2024 , or 6 % compound annual growth Company will strategically invest in brands and e - commerce to deliver growth across owned channels and retail partnerships Full Potential focuses portfolio on biggest growth opportunities in North America , China , Australia and Europe Company to fully self - fund strategic investments WINSTON - SALEM , N.C. ( May 11 , 2021 ) – HanesBrands Inc. ( NYSE : HBI ) , a global leader in iconic apparel brands , today unveiled Full Potential , a three - year growth plan designed to drive approximately $ 1.2 billion in incremental revenue and expand operating margins to 14.3 % by 2024 . Full Potential unlocks the enormous opportunities of HanesBrands , building on its iconic brands , world - class supply chain , deep consumer loyalty , broad channel distribution and global footprint . The plan drives rapid growth of the Champion brand by investing in key geographic markets , expanding into women's and kids ' apparel and casual footwear , and creating a premiere online experience at Champion.com . Full Potential also seeks to drive renewed innerwear growth by delivering innovation and breakthrough marketing that appeals to younger consumers . The company is investing in its portfolio of leading innerwear brands and expanding its e - commerce and digital capabilities to deliver a seamless consumer experience to drive growth with retail partners and in online channels . " HanesBrands is an amazing company with a portfolio of strong , iconic brands and significant and sustainable competitive advantages , ” said CEO Steve Bratspies . “ Full Potential builds on these advantages to deliver approximately $ 1.2 billion in topline growth as well as improved profitability over the next three years . We are putting the consumer at the center of everything we do . We'll do this by investing in innovation that delivers products that meet consumers ' needs and by creating a seamless experience that lets consumers shop for our products how , when and where they want to shop . "