Page 1

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington , D.C. 20549 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended January 30 , 2021 Form 10 - K □ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 or Minnesota ( State or other jurisdiction of incorporation or organization ) For the transition period from to Commission file number 001-37495 Securities registered pursuant to Section 12 ( b ) of the Act : iMedia Brands , Inc. ( Exact name of registrant as specified in its charter ) ¡ MEDIA BRANDS 6740 Shady Oak Road , Eden Prairie , MN 55344-3433 ( Address of principal executive offices , including Zip Code ) 952-943-6000 ( Registrant's telephone number , including area code ) Trading Symbol ( s ) 41-1673770 ( I.R.S. Employer Identification No. ) IMBI Title of each class Common Stock , $ 0.01 par value Securities registered pursuant to Section 12 ( g ) of the Act : None Indicate by check mark if the registrant is a well - known seasoned issuer , as defined in Rule 405 of the Securities Act . Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 ( d ) of the Exchange Act . Yes No Indicate by check mark whether the registrant : ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 during the preceding 12 months ( or for such shorter period that the registrant was required to file such reports ) , and ( 2 ) has been subject to such filing requirements for the past 90 days . Yes No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S - T ( § 232.405 of this chapter ) during the preceding 12 months ( or for such shorter period that the registrant was required to submit such files ) . Yes NO Indicate by check mark whether the registrant is a large accelerated filer , an accelerated filer , a non - accelerated filer , a smaller reporting company , or an emerging growth company . See the definitions of " large accelerated filer , " " accelerated filer , " " smaller reporting company " and " emerging growth company " in Rule 12b - 2 of the Exchange Act . Accelerated filer Large accelerated filer Non - accelerated filer Name of each exchange on which registered The Nasdaq Stock Market , LLC Smaller reporting company Emerging growth company If an emerging growth company , indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 ( a ) of the Exchange Act . Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404 ( b ) of the Sarbanes - Oxley Act ( 15 U.S.C. 7262 ( b ) ) by the registered public accounting firm that prepared or issued its audit report . No Indicate by check mark whether the registrant is a shell company ( as defined in Rule 12b - 2 of the Exchange Act ) . Yes As of April 16 , 2021 , 16,311,236 shares of the registrant's common stock were outstanding . The aggregate market value of the common stock held by non - affiliates of the registrant on July 31 , 2020 , the last business day of the registrant's most recently completed second quarter , based upon the closing sale price for the registrant's common stock as reported by the Nasdaq Capital Market on July 31 , 2020 was approximately $ 32,284,000 . For purposes of determining such aggregate market value , all officers and directors of the registrant are considered to be affiliates of the registrant , as well as shareholders deemed to be affiliates under Rule 12b - 2 of the Exchange Act either by holding 10 % or more of the outstanding common stock as reported in reports filed with the Commission or by having certain contractual relationships with the registrant related to control . This number is provided only for the purpose of this annual report on Form 10 - K and does not represent an admission by either the registrant or any such person as to the status of such person . DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant's definitive proxy statement to be filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the close of its fiscal year ended January 30 , 2021 are incorporated by reference in Part III of this annual report on Form 10 - K .