Page 1

September 13 , 2021 INTUIT Intuit to Acquire Mailchimp Combination Accelerates Intuit's Vision to Provide an End - to - End Customer Growth Platform for Small and Mid - Market Businesses MOUNTAIN VIEW , Calif .-- ( BUSINESS WIRE ) -- Intuit ( Nasdaq : INTU ) , the global technology platform that makes TurboTax , QuickBooks , Mint , and Credit Karma , today announced that it has agreed to acquire Mailchimp , a world - class , global customer engagement and marketing platform for growing small and mid - market businesses . The planned acquisition of Mailchimp for approximately $ 12 billion in cash and stock advances Intuit's mission of powering prosperity around the world , and its strategy to become an Al - driven expert platform . With the acquisition of Mailchimp , Intuit will accelerate two of its previously - shared strategic Big Bets : to become the center of small business growth ; and to disrupt the small business mid- market . Together , Intuit and Mailchimp will work to deliver on the vision of an innovative , end - to - end customer growth platform for small and mid - market businesses , allowing them to get their business online , market their business , manage customer relationships , benefit from insights and analytics , get paid , access capital , pay employees , optimize cash flow , be organized and stay compliant , with experts at their fingertips . Delivering on the promise to be the single source of truth , small and mid - market businesses will have the power to combine their customer data from Mailchimp and QuickBooks ' purchase data to get the actionable insights they need to grow and run their businesses with confidence . " We're focused on powering prosperity around the world for consumers and small businesses . Together , Mailchimp and QuickBooks will help solve small and mid - market businesses ' biggest barriers to growth , getting and retaining customers , " said Sasan Goodarzi , CEO of Intuit . “ Expanding our platform to be at the center of small and mid - market business growth helps them overcome their most important financial challenges . Adding Mailchimp furthers our vision to provide an end - to - end customer growth platform to help our customers grow and run their businesses , putting the power of data in their hands to thrive . " Mailchimp brings to Intuit technology at scale along with global customer reach . Founded in Atlanta , GA in 2001 , Mailchimp began by offering email marketing solutions , and evolved into a global leader in customer engagement and marketing automation fueled by a powerful , cutting - edge Al - driven technology stack . • Global customer reach with 13 million total users globally , 2.4 million monthly active users , and 800,000 paid customers ; with 50 percent of customers outside of the U.S. • Data and technology in the form of 70 billion contacts , and 250+ rich partner integrations . • Al - powered automation at scale fuels 2.2 million daily Al - driven predictions . " Over the past two decades , we've vastly expanded and evolved Mailchimp's platform to help millions of small businesses around the world start and grow , " said Ben Chestnut , CEO