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inūvo NYSE AMERICAN: INUV IntentKey builds audience models on present motivation, not past identity. Rob Buchner Chief Executive Officer
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Safe harbor statement This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These statements include, but are not limited to, information or assumptions about expenses, capital and other expenditures, financing plans, capital structure, cash flow, liquidity, management's plans, goals and objectives for future operations and growth. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could cause actual performance or results to differ materially from those expressed in or suggested by forward-looking statements. These statements are based on the current expectations or beliefs of the Company's management and are subject to various known and unknown risks that could cause actual results to differ materially from those described in the forward-looking statements, including, but not limited to, product demand, pricing, market acceptance. changing economic conditions, risks in product and technology development, the effect of the Company's accounting policies, increasing competition, the Company's ability to integrate companies and businesses acquired by it and certain other risk factors, including those that are set forth from time to time in the Company's filings with the United States Securities and Exchange Commission, which may cause the actual results, performance and achievements of the Company to be materially different from any future results, performance and achievements implied by such forward-looking statements.
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Inuvo at a glance A vertical Al company, built around its own language model. At the center is IntentKey: a large language model (LLM) built and maintained for one purpose, programmatic advertising. $50M+$7.5M Q2 2026 revenue 15 Patents + 3 pending Invested in R&D 51 Employees Employees and market cap as of June 30, 2026 Corporate HQ Little Rock, AR IntentKey HQ San Jose, CA $18.7M Market cаp
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The market A market being rewritten, all at once. 01 Amazon's unified ad platform Buying, data and media are merging into single Al-run platforms, and fees for independent buyers are under pressure. 02 Apple privacy Apple now blocks identity and tracking companies outright, across every browser on iPhone. $220B+ Programmatic market 90%+ of U.S. digital advertising03 Agentic and zero-click search Al answers questions directly, so clicks fall, but people still read. Intent shows up in content, not clicks. 04 Buying infrastructure in flux Buyers and sellers are moving into each other's business. IntentKey works from the content itself, so it adapts as each shift lands. Every change is a tailwind. Source: Grand View Research, EMARKETER
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IntentKey How IntentKey works: from the content people consume to the ad they see. THE OPEN WEB CEPTS & SENTIMENT THE IMPRESSION Obesity Metformin Insulin Medic Leptin AD PLACED Compounding Pancreas 01 The open web Trained on 110B+ pages, with 1M+ more analyzed every day and distilled into concepts and sentiment. 02 Scored right now Each ad opportunity is judged on the content being consumed at that moment. 03 Always current Every model refreshes every five minutes.
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What it delivers The result: new customers, reached earlier, with privacy built in. A brand describes who it wants to reach. IntentKey scores every ad opportunity against that description, shows the reasons behind the audience, and keeps campaigns aimed at the outcomes clients measure. Net-new customers Buyers who aren't on any existing list. Up to 24 hours ahead Of 95% of competitors, on average across measured categories. Reaching people that early means buying before competition drives the price up. Private by design IntentKey doesn't need to know who people are, only what they're engaging with. No personal data attached to a profile, so it works where others can't: on Safari, on iPhone, in private browsing, and in categories as personal as health and finance.
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In the platform Example audience: GLP-1 From a sentence to a live audience. GLP-1 Weight Loss Seekers Next Day Predicted Sentiment Score Audience and Sentiment Trends 4.7 2.7 to 6.7 edicted range -2.8 08/23 08/26 Sentiment Score Max Audience 08/3 Next Day Predicted Audience Siz Engaged Audience 2.5M 1.9M to 3.0M redicted range 34% 0 3.5M 2.3M 1.0M Audience Size (in millions) The example: people considering GLP-1 medications for weight loss. IntentKey builds the model, sizes it, and maps where interest is rising, down to the neighborhood.
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Our moat An LLM built for one job: programmatic advertising. General-purpose Al is built to answer anything. IntentKey is built to answer one question, continuously: which ad opportunities are worth buying right now. GENERAL- PURPOSE AI ChatGPT Gemini Claude IntentKey Updates its knowledge with each new release. Trained on nearly everything ever written. Built for broad utility: any question, any task. Refreshes custom audience models every five minutes as culture shifts. A patented concept graph predicts intent to act, without searching everything. Buys ad space before competitors can drive up the price.
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Client experience Campaigns consistently beat client goals. 66% Lower cost per acquisition than comparable solutions Fortune 500 & Global 500 Microsoft Disney Pfizer TOYOТА PlayStation.SONY chartes PROGRESSIVE Southwest. Hilton FOR THE STAY dish Ки Across industries DMA AARP 2 BOSE 19 CrimesS. BELL'S Marge MoneyGram. TEPPER Carnegle Mellen Univty COU NOX amc HEATRES MIAMI STOLAF 狱Cityof BUREAU ARIZONA MeDonald TENNESSEE blue FOUNDATION DISCOVER South Carolina EARM BUREADVICES Measured by clients against the solutions they already buy, across every campaign last year. Representative sample of brands served; not all are current clients.
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Vertical focus Built for highly competitive categories, where speed matters. HealthcareAutomotive Reaches people while the plan, provider or treatment is still undecided, without targeting by ailment. Reaches shoppers before they appear in the in- market lists every competitor is bidding on. Recruitment Finds the candidates who were never going to reach a job board: people weighing a career move before they start applying. Fintech Reaches people weighing cards, accounts and loans before they commit to a provider. Also active in travel and tourism and nonprofit.
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Case for investment Why Inuvo, and why now? A $220B market A moat built in An LLM built for one A path to profitability A real R&D lead Experienced leadership Commercialized by Inuvo since 2017. Still largely run on audiences built from past behavior. job: efficient up front, effective at the finish. High-margin IntentKey lowers the breakeven point, with nothing to onboard and no outside data to buy. Deep expertise across Al, media and public markets. Portable technology that travels with market demand.
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Leadership for scale Deep expertise across Al, media and public markets. Rob Buchner Derric Cicconel CEO & Chairman President & CFO Amir Bakhshaie SVP, IntentKey Aleesha Parris Dana Robbins Sanja Partalo Chief Accounting Officer SVP. Bonfire Board Member Dave Currie ADVISORS Executive-in-Residence Todd Greer 3x Strategies Tim Flynn Rear Admiral, USN (ret.)
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inuvo Q&A Rob Buchner Chief Executive Officer Inuvo, Inc. rob.buchner@inuvo.com