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BEIJING , November 17 , 2021 - iQIYI , Inc. ( Nasdaq : IQ ) ( " iQIYI " or the " Company " ) , an innovative market - leading online entertainment service in China , today announced its unaudited financial results for the third quarter ended September 30 , 2021 . iQIYI Announces Third Quarter 2021 Financial Results Third Quarter 2021 Highlights Total revenues were RMB7.6 billion ( US $ 1.2 billion¹ ) , representing a 6 % increase from the same period in 2020 . ● Operating loss was RMB 1.4 billion ( US $ 212.3 million ) and operating loss margin was 18 % , compared to operating loss of RMB 1.2 billion and operating loss margin of 17 % in the same period in 2020 . Net loss attributable to iQIYI was RMB1.7 billion ( US $ 268.4 million ) , compared to net loss attributable to iQIYI of RMB1.2 billion in the same period in 2020. Diluted net loss attributable to iQIYI per ADS was RMB2.17 ( US $ 0.34 ) , compared to diluted net loss attributable to iQIYI per ADS of RMB 1.61 in the same period of 2020 . The number of total subscribing members was 103.6 million as of September 30 , 2021 , or 103.0 million excluding individuals with trial memberships . “ During the third quarter , we experienced significant uncertainty in terms of content scheduling , which resulted in softer than expected top - line performance , " commented Mr. Yu Gong , Founder , Director , and Chief Executive Officer of iQIYI . “ We expect the uncertainty to largely remain , so we are proactively adapting ourselves to the new market environment . We are determined to continue improving the efficiency of our operations as we execute our diversified content strategy . Meanwhile , we are seeing a promising growth trajectory for our new initiatives , such as iQIYI Lite and our overseas business . We will continue to take the lead in rolling out new intelligent production capabilities and driving the industrialization of the long - form video production process , which will help to further optimize our operating efficiency . The experiences we have accumulated from the past decade and the recent temporary challenges will enable us to be more resilient and adaptive to market changes in the long run . ” " Our membership services revenue increased by 8 % year - over - year as we experienced subscriber volatility during the third quarter , " commented Mr. Xiaodong Wang , Chief Financial Officer of iQIYI . " This was driven by our refined membership strategy and innovative operational initiatives that focused on elevating the user experience . Furthermore , we will continue to improve the efficiency of our operations , and remain cautious with our investments in content . In the long term , we will continue to grow our portfolio with diversified content and develop innovative new products and services with better ROI . " Footnotes :