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May 2025 COMPANY PRESENTATION
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DISCLAIMER IMPORTANT NOTICE The information set forth herein does not purport to be complete or to contain all of the information you may desire. Stateme nts contained herein are made as of the date of this document unless stated otherwise, and nothing shall under any circumstances create an implication that the information contained herein is correct a s of any time after such date or that information will be updated or revised to reflect information that subsequently becomes available or changes occurring after the date hereof. This presentation includes forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “believes,” “estimates”, “potential” or “continue” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors th at may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement. These risks include, without limitation, those described under Item 3. “Key Information—D. Risk Factors,” in our Annual Report on Form 20-F as filed with the US Securities and Exchange Commission (SEC). Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward- looking statements, and we qualify all of our forward-looking statements by the cautionary statements contained, or referred to in this statement. The forward-looking statements included in this presentation are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this presentation with the understanding that our actual future results, levels of activity, performance and events and circumstances may materially differ from what we expect. This presentation includes certain financial measures not presented in accordance with IFRS including but not limited to Adjusted EBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing our financial results. Therefore, these measures should not be considered in isolation or as an alternative to loss for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that our presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of our products or services. For further information, please refer to our reports and documents filed with the SEC. You may get these documents by visiting EDGAR on the SEC website at www.sec.gov. 2
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Jumia at a glance Jumia is Africa’s premier ecommerce platform 5.4M$720.6M 22.7M $167.5M ~70K 18.2M $110.7M92,100+ Nigeria Kenya Uganda Egypt Morocco Algeria GhanaCote d’Ivoire Senegal TICKER AND EXCHANGE NYSE: JMIA Physical goods Orders1 GMV1 Annual Active Customers1 Revenue1 Active Vendors2Gross Orders1 Employees Operating Countries3 Liquidity Position3 3 Source: Company Information 2025 1. For the 12-month period ending December 2024 2. As of December 2024, Active Sellers defined as unique sellers who received an order on our marketplace within the 12-month period preceding the relevant date, irrespective of cancellations or returns 3. As of March 2025; Liquidity position of $110.7 million comprised of $61.6 million of cash and cash equivalents and $49.1 million of term deposits.
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We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses. Our Mission 4
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▪ Large and growing population ▪ Largely underpenetrated market, particularly outside capital cities Company Highlights Well positioned to capitalize on Africa’s growth ▪ Unparalleled sourcing capabilities ▪ Asset light logistics model ▪ Penetration in existing markets ▪ Supply expansion ▪ Efficient and relevant marketing channels ▪ New markets expansion ▪ Africa based management team ▪ Deep industry and market expertise Competitive Moats Multiple Levers Of Growth Proven Management Team ▪ Over a decade of experience in Africa ▪ Strong brand recognition ▪ Deep local knowledge The Leading Pan-African E-commerce Player Vast Market Opportunity ▪ Line of sight toward profitability ▪ Improving operational efficiency ▪ Profitable on a variable costs basis Strengthened Financial Profile 5
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6 OUR MARKET 6
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PENT-UP DEMAND: Tapping into growth in underserved cities and consumer segments UNLOCKING HUGE GROWTH POTENTIAL: Addressing market inefficiencies with advanced technology and optimized logistics OPPORTUNITIES Openness to value-driven channels CHALLENGES Reasonable service expectations DEMAND Low disposable income Large and growing young population Trust and reliability concerns Prefer cash on delivery OPPORTUNITIES Global Suppliers Targeting Africa CHALLENGES Brands Seeking Distribution SUPPLY Limited Infrastructure Emerging E- Commerce Infrastructure Large Informal Economy Regulatory and Custom Barriers OPTION 1 Tackling Africa’s E-Commerce paradox: high demand, limited supply The African E-commerce market 7
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0.3 0.8 1.3 1.8 2.3 2024 2029 2034 2039 2044 2049 (in billions) Africa Latin America & Carribean North America China India Source: 1) United Nations 2) International Trade Administration, 2025 2% ‘24-’50 CAGR 0.4% 0.4% Africa L. America N. America -0.5% China 0.6% India Internet Penetration of Jumia Markets2 World Population Growth1 Africa's growing population and expanding internet connectivity fuel significant market opportunities Capturing Africa’s digital commerce potential 8 0 20 40 60 80 100 Algeria Cote d'Ivoire Egypt Ghana Kenya Morocco Nigeria Senegal Uganda % of Population Using the Internet 2018 2019 2020 2021 2022
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GDP per Capita of Jumia Markets1 Source: 1) The World Bank, 2024 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 Algeria Cote d'Ivoire Egypt Ghana Kenya Morocco Nigeria Senegal Uganda 2018 2019 2020 2021 2022 2023 $2,627 $10,295 $2,481 $12,614 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 Jumia Markets Brazil India China A growing middle class and budget-conscious consumers create significant market potential GDP Per Capita of Developing Countries1 Africa’s emerging consumer opportunity 9 9
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WHO WE ARE 10
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Marketplace Bridging the gap between supply and demand Access to large consumer base Localized seller center interface Local and international vendor network Expanded product variety Unique data and insights Brand building and consumer targeting Local currency Fast payments Consumer finance options1 Multiple payment methods Enabling E-commerce delivery Vast logistics partners network Warehousing facilities Proprietary tools & systems Pick up stations Enabling E-commerce cashless payments Source: 1. Third Party Lending Enablers power Jumia’s marketplace growth Marketplace tailored to address consumer and supplier demand - ensuring consistent supply of desired products 11
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CUSTOMERS SELLERS Connecting customers and sellers across Africa Jumia’s powerful value proposition Availability: providing access to high- demand products and a broad selection, no matter where you live Exceptional value: competitive pricing and budget-friendly shipping fees, offering better value than offline options Reliability: Reliable and consistent service that consumers can count on Scale: Expanding African market access with nationwide local delivery and international multi-country service, optimized for low costs. Seamless vendor experience: Empowering partners with streamlined tools and support. Enhancing value with additional services: Streamlining operations and driving revenue growth 12
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Technology Platform Vendor Centered Tools Customer Centered Tools Source: Company Information 2024 Vendor Center Pricing Automation & Catalogue Multiple Payment Options App & Website Marketing Tech Technology-enabled systems drive efficiencies Operations & Finance Tools Logistics Partner Management Multiple Finance Tools Driver App Warehouse and Order Management Hub Management Compliance and Risk Management 13
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MULTIPLE LOCAL PAYMENT METHODS AND CREDIT PARTNERS High security Preferred payment method at checkout Cash back and promotions Source: Company Information 2024 BANKS CARDS MONEY TRANSFERS/CASHMOBILE MONEY BUY NOW PAY LATER SEAMLESSLY INTEGRATED INTO THE SHOPPING EXPERIENCE Expanded digital services Payment services Access to Jumia services SEAMLESSLY INTEGRATED INTO THE SHOPPING EXPERIENCE Jumiapay is enabling Jumia’s e-commerce marketplace 14
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COMPETITIVE ADVANTAGES
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Source: Company Information 2024 1 FY 2024 2. Active warehouses as of December 2024 3. As of December 2024 Optimized logistics for Africa’s unique challenges Differentiated Logistics Network: Scalable, Reliable & Asset-Light Largest Delivery Network In Africa • ~21mn1 items stored in Jumia’s >120K m2 warehouses2 • 1,500+ delivery3 locations for customers pick-up • Extensive reachacross urban and rural areas Scalable, Asset-Light Model • Asset-light model leveraging local entrepreneurs and 3PLs for deliveries. • 85+% items sold through our marketplace were offered by third-party sellers3 • High stickiness and loyal partners • Tight control over third-party operations through proprietary technology Highly Relevant Service • Low operating costsand great adaptability to local context • Strong NPS score, reliable delivery times • Cash-On-Delivery available nationwide 16 Optimized logistics for Africa’s unique challenges
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Sourcing network offers unparalleled product assortment ~43,000 DEEP PARTNERSHIPS WITH NOTABLE BRANDS: EXTENSIVE COLLECTION OF PROMINENT AFRICAN BRANDS: ~27,000 Source: 1. Company information-January, 2024 to December 2024 Local/African Vendors International Vendors 11 17
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Hyper Localized Acquisition (Offline) Channels Free Channels and Enhanced Customer Experience Marketing channels driving growth NPS score Physical goods Orders1 Active customers1 90-day repurchase rates1 45% 4Q 2024 2.1M 1Q 2025 62 1Q 2025 4.5M 1Q 2025 505bps YoY 14% YoY 9ptsYoY 21% YoY Source: Company Information 2024 1. Excludes Tunisia and South Africa Marketing channels ● Print ● Jforce ● Pick-up station ● Branding ● Radio ● Local influencers ● Catalog ● Free channels ● CRM ● SEO ● Direct ● Social media 18
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Broader Assortment & Better Pricing More Suppliers & More Efficient Logistics More UsageTech-enabled Systems & Scaled Logistics Network Exceptional value for money to consumers drives more usage • Opportunity: Further penetrate in key markets (Nigeria, Kenya, Egypt) More Usage Higher volumes and attractive unit economics drives more suppliers • Opportunity: Expand vendor presence in key Chinese hub and beyond Lower operating costs through scale and improved 3PL economics • Opportunity: Capture efficiencies through automation, enhanced productivity, and optimized 3PL negotiations More Suppliers & More Efficient Logistic Broader Assortment & Better Pricing A diverse product selection and competitive pricing attract and retain customers Powerful flywheel driving growth 19
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OTHER AFRICAN MARKET PLAYERS Customer Needs Jumia International Ecommerce1 International Cross Border2 Local e- Commerce3 Seller Needs Local expertise and customization Local logistic network capabilities Strong vendor relationships Local sourcing International sourcing Opportunity for Jumia Value proposition Source: 1. International e-Commerce: Global e-commerce platforms operating across multiple regions, providing a broad range of products and services 2. International cross border: Platforms facilitating direct product shipments from international suppliers to consumers across borders 3. Local e-commerce: Regionally-focused e-commerce platforms serving specific domestic markets Brand recognition and trust Affordable assortment Secondary cities exposure Payments capabilities Uniquely positioned to capture market growth 20
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GROWTH STRATEGY
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• Expand Upcountry • • Unlock value of Jumia’s trusted brand • Prioritize key product categories • Expand sourcing from Chinese sellers • Investment in relevant marketing channels • Leverage local expertise • Enter new countries • Introduce new business lines Multiple levers of growth Further penetrate in existing markets Expand supply in new and existing categories Drive engagement with targeted, localized marketing Enter new markets and develop high growth ventures 22
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PATH TO PROFITABILITY 23
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2026 OUTLOOK Usage Growth Monetization Operational Efficiency Disciplined execution across growth levers positions Jumia for profitability • Capture operational efficiencies in logistics (e.g. warehouse productivity) and customer service (e.g. Automation & AI) • Gradual increase in take rate and fees • Expand sales of value-added services • Optimize commercial operations • Further penetrate existing markets • Expand supply in existing and new categories • Drive usage through efficient, localized marketing Fixed Costs Discipline • Increase localization and efficiency in marketing • Continue G&A discipline • Ensure scalable and resilient technology platform BUILDING BLOCKS OF OUR STRATEGY 2025 OUTLOOK Physical Goods Orders Growth 20-25% YoY GMV Loss Before Income Tax $795-$830 million $(50)-$(55) million 10-15% YoY Path to profitability 24 $(25)-$(30) million Breakeven Q4 2026
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Shopping cart of ₦51,728 or $35 USD3 GMV Unit Economics at $35 GMV Transaction example: A path to scalable profitability 25 Source: Company Information 2024 1. Based on FY2024 Gross Profit as % of GMV of 13.8% 2. Based on FY2024 fulfillment expense per physical order of $2.3 3. Based on USD/Niara average exchange rate of $1,481 of 2024 $35 GROSS PROFIT MARGIN PER ORDER1 CONTRIBUTION MARGIN PER ORDER: FULFILLMENT EXPENSE PER ORDER2 X 13.8% GROSS PROFIT PER ORDER$4.8 ORDER VALUE - $2.3 $2.5
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Employee Headcount General & Administrative Expense ex SBC2 Source: Company Information 2024 1. Excludes Jumia Pay app orders which are digital services and do not incur logistics costs 2. Share based compensation Fulfillment Expense Per Order1 in USD 3.5 2.6 2.3 2022 2023 2024 Fulfillment expense per order 114.0 69.2 63.4 2022 2023 2024 G&A expense in USD mn 4,318 2,915 2,163 2022 2023 2024 Employees (44)% Covering both operational efficiency & fixed cost Continued cost management discipline leading to improved operations Technology & Content Expense in USD mn 52.4 41.5 37.5 2022 2023 2024 Technology and content expense (28)% 26
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$1.9 $3.7 $3.2 $10.7 $7.7 $6.5 2022 2023 2024 Gross Profit - Fulfillment Expense Fixed costs Break-Even Trajectory: Improving unit economics to drive profitability ✔ Fixed costs discipline: Continued efforts to reduce overhead expenses ✔ Enhanced efficiencies in logistics and operations ✔ Growing order volumes improve cost per order metrics 28.6 45.1 85.8 55.4 61.6 72.8 47.7 78.8 78.6 49.1 101.5 92.8 164.6 134.0 110.7 1Q24 2Q24 3Q24 4Q24 1Q25 $(millions) Cash and cash equivalents Term deposits ✔ Robust liquidity position Strengthening liquidity position to support growth ✔ Raised $94.7 million through ATM Clear line of sight toward profitability Progress toward profitability and financial resilience 27 $ per Order1 Source: Company Information 2025 1. Excludes Jumia pay App orders 2. Fixed costs consists General & Administrative expense excluding share-based compensation, Technology and Content expense, and Sales and advertising expense 2
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TENURED MANAGEMENT TEAM WITH DEEP EXPERIENCE Antoine Maillet-Mezeray EVP Finance & Operations Francis Dufay CEO 10 years at Jumia 8 years at Jumia Hisham El Gabry Chief Commercial Officer 2 years at Jumia Ignatius Njoku Investor Relations <1 year at Jumia 28
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FINANCIALS
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Source: Company Information 2025 GMV $161.7 (2)% YoY Growth constant currency Revenue $36.3 (18)% Gross Profit $19.9 12% % of GMV Adjusted EBITDA Loss $15.7 NM Loss Before Income Tax $16.5 (58)% YoY Growth $ in millions Accelerating usage trends with a scalable and improving operational efficiency YoY Growth constant currency YoY Growth Q1 2025 key financial highlights 30
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Active Customers 31 Source: Company Information 2025 1. Excludes Tunisia and South Africa Active Customer (M) (4)% +2% 3% 8% 14%YoY Growth adjusted for perimeter effects1 1.9 2.0 2.0 2.4 2.1 1Q 2024 2Q 2024 3Q 2024 4Q 2024 1Q 2025
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PG Order 32 Source: Company Information 2025 1. Excludes Tunisia and South Africa PG Order (M) 3.9 4.3 4.3 5.8 4.5 1Q 2024 2Q 2024 3Q 2024 4Q 2024 1Q 2025 -% 7% 7% 18% 21%YoY PG Orders Growth adjusted for perimeter effects1 Year-over-year Physical Goods Orders growth accelerated for two consecutive quarters and represents our strongest performance in two years March PG Orders1 grew 21% YoY
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GMV 33 Source: Company Information 2025 1. Excludes Tunisia and South Africa GMV ($M) 7% (3)% 1% (9)% (8)% 181.5 170.1 162.9 206.1 161.7 Q1 2024 Q2 2024 Q3 2024 Q4 2025 1Q 2025 YoY Growth adjusted for perimeter effects1 March PG GMV1 grew 16% YoY GMV declined year-over-year due to a sharp reduction in corporate sales in Egypt and 2024 currency devaluations that occurred in Egypt and Nigeria
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13% -44% -7% 125% 9%11% -17% 42% -62% 20% 4% 18% 44% -69% 17% Ivory Coast Nigeria Kenya Egypt Other Markets 1Q24 4Q24 1Q25 GMV and PG Order Growth by Country 34 Source: Company Information 2025 1. Excludes Tunisia and South Africa 2. Q1 2025 GMV Growth (Year-over-Year) PG Order Growth (Year-over-Year) 5% 2% 3% -20% 6% 27% 17% 29% -17% 25%25% 22% 36% -15% 24% Ivory Coast Nigeria Kenya Egypt Other Markets 1Q24 4Q24 1Q25 % of total company GMV2 26% 22% 15% 10% 27% % of total company PG orders2 21% 30% 15% 9% 25% 1 1
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Gross Profit ($M) 48.9 36.5 36.4 45.7 36.3 1Q24 2Q24 3Q24 4Q24 1Q25 Source: Company Information 2025 Revenue ($M) (26)%19% (17)% (13)% (23)% Y-o-Y growth in constant currency 57% 15% 9% (2)% (18)% Y-o-Y Growth 31.2 21.6 22.9 23.9 19.9 1Q24 2Q24 3Q24 4Q24 1Q25 % of GMV 12%17% 13% 14% 12% Y-o-Y growth in constant currency (32)%67% 35% 30% (18)% Revenue and Gross Profit Revenue ($M) 35
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Revenue by breakdown 36 Revenue by Breakdown ($M) 19% (17)% (13)% (23)% (26)% 22.4 16.1 15.5 22.5 17.8 25.9 20.0 20.6 22.8 18.1 0.5 0.3 0.3 0.3 0.4 48.9 36.4 36.4 45.7 36.3 1Q 2024 2Q 2024 3Q 2024 4Q 2024 1Q 2025 First-party sales Marketplace revenue Other Source: Company Information 2025 Y-o-Y Growth
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Technology & Content expense ($M)Sales & Advertising expense ($M) G&A1 ($M)Fulfillment expense ($M) 9.4 9.3 10.3 12.9 9.4 1Q24 2Q24 3Q24 4Q24 1Q25 15.3 17.6 17.6 12.9 16.1 1Q24 2Q24 3Q24 4Q24 1Q25 Per order2 $2.1$2.4 $2.2 $2.4 $2.2 3.7 4.4 4.4 4.8 3.1 1Q24 2Q24 3Q24 4Q24 1Q25 9.1 8.7 9.7 10.0 9.6 1Q24 2Q24 3Q24 4Q24 1Q25 Per order2 $3.6$3.9 $4.1 $4.1 $2.2 Per Order2 $0.7$1.0 $1.0 $1.0 $0.8 Per Order2 $2.0 $2.3 $1.7 $2.1$2.3 Sustained focus on management of gross profit 37 Source: Company Information 2025 1. Excludes share-based compensation 2. Excludes Jumia pay app orders
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2025E Physical Goods Orders Growth 20-25% $795-$830 million Loss Before Income Tax $(50)-$(55) million GMV Financial outlook 38 2026E Loss Before Income Tax $(25)-$(30) million Loss Before Income Tax Breakeven Q4 2026E
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4 APPENDIX
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Historical Financials Guidance in $thousands Q1 2022 Q2 2022 Q3 2022 Q4 2022 FY 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 FY2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 FY2024 Q1 2025 FY2025 Quarterly Active Customers 2,582 2,844 2,579 2,762 7,300 1,997 2,030 1,991 2,312 5,700 1,904 2,018 2,014 2,395 5,400 2,051 Y-o-Y -23% -29% -23% -16% -22% -5% -1% 1% 4% -5% 8% Orders 6,593 7,426 6,582 6,882 27,483 4,499 4,500 5,687 6,629 21,315 4,585 4,810 5,920 7,365 22,680 5,145 Y-o-Y -32% -39% -14% -4% -22% 2% 7% 4% 11% 6.4% 12% PG 20-25% GMV 225,064 242,930 212,099 252,442 932,535 173,217 179,151 164,130 233,310 749,808 181,474 170,134 162,909 206,102 720,619 161,689 $795-$830 million Y-o-Y -23% -26% -23% -8% -20% 5% -5% -1% -12% -3.9% -11% Revenue 44,638 53,307 44,803 60,553 203,301 41,250 44,032 41,715 59,406 186,403 48,893 36,474 36,431 45,687 167,485 36,261 Marketplace revenue 23,489 27,267 27,730 36,647 115,133 23,353 22,297 19,328 32,867 97,845 25,871 20,046 20,617 22,830 89,364 18,058 First Party revenue 19,592 24,392 15,223 22,520 81,727 17,368 21,129 21,756 26,130 86,383 22,431 16,110 15,473 22,505 76,519 17,780 Other revenue 1,557 1,648 1,850 1,386 6,441 529 606 631 409 2,175 591 318 341 352 1,602 423 Cost of revenue (19,718) (26,039) (16,123) (23,249) (85,129) (16,342) (21,141) (19,475) (22,341) (79,299) (17,709) (14,895) (13,552) (21,802) (67,958) (16,360) Gross profit 24,920 27,268 28,680 37,304 118,172 24,908 22,891 22,240 37,065 107,104 31,184 21,579 22,879 23,885 99,527 19,901 % of GMV 11.1% 11.2% 13.5% 14.8% 12.7% 14.4% 12.8% 13.6% 15.9% 14.3% 17.2% 12.7% 14.0% 11.6% 13.8% 12.3% Fulfillment expense (18,731) (21,827) (17,659) (18,565) (76,782) (11,817) (10,612) (9,756) (11,699) (43,884) (9,377) (9,322) (10,285) (12,935) (41,919) (9,401) Per order (excl. Jpay app) (3.7) (3.8) (3.4) (3.2) (3.5) (3.0) (2.6) (2.4) (2.3) (2.6) (2.4) (2.2) (2.4) (2.2) (2.3) (2.1) Gross profit after fulfillment 6,189 5,441 11,021 18,739 41,390 13,091 12,279 12,484 25,366 63,220 21,807 12,257 12,594 10,950 57,608 10,500 % of GMV 2.7% 2.2% 5.2% 7.4% 4.4% 7.6% 6.9% 7.6% 10.9% 8.4% 12.0% 7.2% 7.7% 5.3% 8.0% 6.5% Sales and Advertising expense (15,866) (19,528) (14,694) (16,771) (66,859) (5,339) (5,472) (4,411) (6,235) (21,457) (3,742) (4,423) (4,363) (4,759) (17,287) (3,102) Per order (excl. Jpay app) (3.2) (3.4) (2.9) (2.9) (3.1) (1.4) (1.3) (1.1) (1.2) (1.3) (1.0) (1.0) (1.0) (0.8) (0.9) (0.7) Technology and Content (12,352) (13,494) (12,850) (13,714) (52,410) (11,183) (10,695) (9,730) (9,920) (41,528) (9,109) (8,722) (9,668) (10,016) (37,515) (9,645) General and Administrative (37,501) (32,996) (21,663) (30,052) (122,212) (25,161) (18,527) (16,795) (13,942) (74,425) (17,452) (19,208) (18,939) (14,328) (69,927) (17,189) Other operating income 608 410 274 795 2,087 210 368 128 496 1,202 249 223 703 1,237 2,412 802 Other operating expense (22) (5) (36) (25) (88) (47) (18) (22) (233) (320) (86) (357) (440) (413) (1,296) (22) Adjusted EBITDA (47,917) (49,702) (40,341) (44,135) (182,095) (24,652) (18,155) (14,773) (647) (58,227) (4,296) (16,309) (16,994) (13,705) (51,304) (15,660) Operating loss (58,944) (60,172) (37,948) (44,734) (201,798) (28,429) (22,065) (18,346) (4,468) (73,308) (8,333) (20,230) (20,113) (17,329) (66,005) (18,656) Finance income, net 3,687 2,954 3,684 4,928 15,253 3,117 2,895 1,770 (1,594) 6,188 1,293 691 2,678 2,656 7,318 3,356 Finance costs, net (6,634) (3,920) (4,292) (4,772) (19,618) (3,929) (11,689) (4,802) (11,060) (31,480) (32,595) (2,949) (355) (2,973) (38,872) (1,186) Loss before Income tax from continuing operations (61,891) (61,138) (38,556) (44,578) (206,163) (29,241) (30,859) (21,378) (17,122) (98,600) (39,635) (22,488) (17,790) (17,646) (97,559) (16,486) $(50)-$(55) million
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For the year ended December USD mn 2023 2024 Marketplace revenue1 97.8 89.4 Third-party sales 81.6 78.8 Value-added services 3.9 2.9 Marketing and advertising 12.4 7.7 First-party sales 86.4 76.5 Other revenue 2.2 1.6 Revenue 186.4 167.5 Cost of revenue (79.3) (68.0) Gross Profit 107.1 99.5 Non-IFRS Reconciliation 1/2 Note 1. Revenue from Marketplace calculated as the sum of revenue from Third-party sales, Marketing & Advertising and Value-added Services, excluding First-party revenue and Other revenue.
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For the year ended December USD mn 2023 2024 Loss for the period from continuing operations (99.3) (99.1) Income tax benefit / (expense) 0.7 1.5 Net Finance costs / (income) 25.3 31.6 Depreciation and amortization 9.8 8.2 Share-based compensation expense 5.3 6.5 Adjusted EBITDA (58.2) (51.3) Non-IFRS Reconciliation 2/2
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Constant Currency Data (USD) For the year ended December ($ mn, except percentages) As reported YoY Change FX neutral data YoY Change 2023 2024 2024 Revenue 186.4 167.5 (10)% 219.0 17% Gross Profit 107.1 99.5 (7)% 131.8 23% Fulfillment expense (43.9) (41.9) (4)% (52.8) 20% Sales and Advertising expense (21.5) (17.3) (19)% (24.3) 13% Technology and Content expense (41.5) (37.5) (10)% (38.8) (7)% G&A expense, excluding SBC (69.2) (63.4) (8)% (72.9) 5% Adjusted EBITDA (58.2) (51.3) (12)% (45.9) (21)% Operating Income/ (Loss) (73.3) (66.0) (10)% (62.5) (15)% Loss before Income tax from continuing operations1 (98.6) (97.6) (1)% (81.4) (8)% GMV 749.8 720.6 (4)% 957.3 28% TPV 192.2 195.4 2% 284.7 48% TPV as % of GMV 26% 27% 30% Note 1. Loss before Income tax from continuing operations in constant currency, and the corresponding year -over-year change, excludes the impact of foreign exchange recorded in finance income/costs. For the year ended December, these amounts were $(10.5) million in 2023 and $(13.0) million in 2024, respectively.
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Metrics Definitions • “Gross Merchandise Value”, or “GMV”, corresponds to the total value of orders for products and services including shipping fees, value-added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns • “Orders” corresponds to the total number of orders for products and services on our platform, irrespective of cancellations or returns • “Annual Active Customers” means unique customers who placed an order for a product or a service on our platform, within the 12-month period preceding the relevant date, irrespective of cancellations or returns. • “Quarterly Active Customers” means unique customers who placed an order for a product or a service on our platform, within the 3-month period preceding the relevant date, irrespective of cancellations or returns • “Total Payment Volume”, or “TPV” corresponds to the total value of orders for products and services for which JumiaPay was used including shipping fees, value-added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns, for the relevant period • “JumiaPay Transactions” corresponds to the total number of orders for products and services on our marketplace for which JumiaPay was used, irrespective of cancellations or returns, for the relevant period • General and administrative expense, excluding SBC, corresponds to the General & Administrative (“G&A”) expense excluding share-based compensation expense (“SBC”). We use this metric to measure the development of our G&A costs exclusive of the impact of SBC which is mainly a non-cash expense, influenced, in part, by share price fluctuations. • “Adjusted EBITDA” corresponds to loss for the period, adjusted for income tax expense, finance income, finance costs, depreciation and amortization and further adjusted for Share-based compensation expense
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IR Contact: investor-relations@jumia.com Jumia Technologies AG Skalitzer Strasse 104 10997 Berlin, Germany