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Company Presentation Q3 2025 Results Presentation November 12, 2025
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Disclaimer IMPORTANT NOTICE This presentation includes forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “believes,” “estimates”, “potential” or “continue” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement. Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by the cautionary statements contained or referred to in this statement. The forward-looking statements included in this presentation are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward- looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this presentation with the understanding that our actual future results, levels of activity, performance and events and circumstances may materially differ from what we expect. This presentation includes certain financial measures not presented in accordance with IFRS including but not limited to Adjusted EBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing our financial results. Therefore, these measures should not be considered in isolation or as an alternative to loss for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that our presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of our products or services. 2
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Physical goods Orders grew by 34%1 year-over-year and physical goods Quarterly Active Customers grew by 23%2 year-over-year 3 Nigeria momentum accelerated with physical goods Orders up 30% and physical goods GMV up 43% year-over-year On Track for targeted Full-Year 2027 Profitability5 Key Takeaways Q3 2025 Notes 1. Growth excluding South Africa and Tunisia. Total physical goods Orders grew 30% and total Orders decrease 5% year-over-year, due to the elimination of low-value digital orders in most countries. 2. Growth excluding South Africa and Tunisia. Total physical goods Quarterly Active Customers grew 19% and total Quarterly Active Customers grew 17% year-over-year. 3. Growth excluding South Africa and Tunisia. Total physical goods GMV increased 22% and total GMV increased 21% year-over-year. 4. Cash burn is defined as the use of Liquidity Position, which is comprised of Jumia’s cash and cash equivalents and term deposits and other financial assets. 5. The term "profitability" refers to Loss before income tax Loss before income tax improved year-over-year to $17.7 million in Q3 2025 Physical goods GMV3 grew 26% year-over-year driven by strong business fundamentals, partially offset by lower corporate sales in Egypt ( +37%3 YoY physical goods GMV excluding corporate sales) Quarterly cash burn4 increase to $15.8 million in Q3 2025 compared to $12.4 million in Q2 2025
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Highlights Q3 2025 4 Revenue $45.6 million 25% // 22%1 YoY Loss before income tax $17.7 million (1)% // (8)%3 YoY Liquidity position4 $82.5 million $(15.8) million Net cash flow used in operating activities $12.4 million Adjusted EBITDA loss $14.0 million $17.0 million Q3 2024 Notes 1. Growth on a constant currency basis. 2. Excluding South Africa and Tunisia. 3. Loss before income tax in constant currency, and the corresponding YoY change, exclude the impact of foreign exchange recorded in finance income/costs. 4. Liquidity position of $82.5 million comprised of $81.5 million of cash and cash equivalents and $1.0 million of term deposits and other financial assets marking a decrease of $15.8 million in Q3 2025. 25%// 17%1, YoY2 GMV $197.2 million 21% // 13%1 YoY
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53.9% 60.3% Q3 2024 Q3 2025 63.1 63.7 Q3 2024 Q3 2025 2.4 1.9 Q3 2024 Q3 2025 (24)%3 Share of PUS4 in shipped packages1 60% 72% Q3 2024 Q3 2025 39.6% 43.2% Q2 2024 Q2 2025 5 Continued Progress Across Key Performance Indicators Notes 1. Excluding South Africa and Tunisia. 2. 43.2% of new customers who placed an order in Q2 2025 made another purchase within 90 days, up from 39.6% in Q2 2024. 3. Growth on a constant currency basis 4. Pick-up stations Gross items sold from International suppliers1 Share of Gross Orders from outside the main urban centers1 90-day repurchase rates1,2 NPS score1 Fulfillment expense/Physical goods Orders mn % # $ 52% 4 p.p. 0.6 (22)% 2.3 3.4 Q3 2024 Q3 2025 % 6 p.p. %
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Appendix Financial Metrics Usage Highlights 6
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Usage Highlights 7 2.0 2.4 2.1 2.2 2.4 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Quarterly Active Customers grew +22% YoY1 Quarterly Active Customers ordering physical goods grew by 23% year-over- year1, reflecting healthy customer acquisition and retention. YoY Growth adjusted for perimeter effects1 Notes 1. Adjustments for perimeter effects relate to the exit from Tunisia and South Africa +3% +8% +14% +12% +22% Active Customers (mn)
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Usage Highlights 8 4.3 5.8 4.5 5.0 5.6 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Physical goods Orders grew +34% YoY1 Year-over-year physical goods Orders growth driven by strong underlying consumer demand across our markets. Physical Goods Orders (mn) YoY Growth PG Orders adjusted for perimeter effects1 +7% +18% +21% +18% +34% Notes 1. Adjustments for perimeter effects relate to the exit from Tunisia and South Africa
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Usage Highlights 9 162.9 206.1 161.7 180.2 197.2 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 GMV increased 25% YoY1 Physical goods GMV increased 26% year-over-year1, reflecting accelerating momentum on our platform. Notes 1. Adjustments for perimeter effects relate to the exit from Tunisia and South Africa YoY Growth adjusted for perimeter effects1 +1% (9)% (8)% +9% +25% GMV ($mn)
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Notes 1. Excludes Tunisia and South Africa 2. Q3 2025 3. Egypt PG GMV growth excluding corporate sales effect: Q3 2024: (40)% YoY / Q2 2025: +8% YoY / Q3 2025: +44% +6% (25)% +33% +11% +56% +3%+11% +39% +31% +8% +22% +43% +38% (23)% +18% Q3 2024 Q2 2025 Q3 2025 10 Physical goods GMV Growth % of total company PG GMV2 23% 21% 15% 11% 19% Physical goods Order Growth % of total company PG Orders2 Core markets driving momentum; Egypt on the path for long-term recovery +21% +1% +16% (30)% +5%+9% +25% +38% (6)% +62% +5% +23% +30% +56% +27% +15% Ivory Coast Nigeria Kenya Egypt Ghana Other Markets 19% 30% 16% 8% 16% 1 Usage Highlights 10% 10% +157%+110% (50)% +94%+90% 3 3 3
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Other¹ Beauty Fashion Home & Living Electronics Phones Q3 2024 Q3 2025 Improving Sales Trends Driven By Better Supply Average Order Value of Physical Goods GMV Physical Goods Split Items Sold Physical Goods Split 11 Notes 1. Other includes FMCG and other categories 2. Growth year-over-year on a constant currency basis $37.6 $35.3 23%2 (12)%2 Q3 2024 Q3 2025 92% 95% 8% 5% Other¹ Beauty Fashion Home & Living Electronics Phones Q3 2024 Q3 2025 96% 95% 4% 5% • GMV category mix remained broadly stable, with modest gains in Phones and Electronics reflecting better product availability. • Average Order Value declined primarily due to lower corporate sales.
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Financial Metrics Appendix Usage Highlights 2 5 12
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Revenue breakdown 36.4 45.6 15.5 23.8 20.6 21.5 0.3 0.4 Q3 2024 Q3 2025 First-party sales 13 Revenue breakdown ($mn) YoY Change 25% Marketplace revenue 22%1 • The increase in Q3 2025 Revenue was driven by strong consumer demand partially offset by lower commissions from third-party corporate sales in Egypt 14% 9%1 4% 1%1 54% 50%1 Other revenue Note 1. Growth on a constant currency basis
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Marketplace revenue breakdown 20.6 21.5 18.2 19.0 1.8 1.30.7 1.1 Q3 2024 Q3 2025 Third-party sales 14 Marketplace revenue breakdown ($mn) YoY Change 25% Marketing and advertising 22%1 • The increase in Q3 2025 marketplace revenue was driven by strong consumer demand partially offset by lower commissions from third-party corporate sales in Egypt 59% 56%1 (24)% (26)%1 5% 2%1 Value Added Services Note 1. Growth on a constant currency basis
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Revenue Bridge: Q3 2024 to Q3 2025 – Key Impacts 15 Revenue bridge Q3 2024 to Q3 2025 36.4 +8.3 (3.5) +4.4 (0.4) +0.4 0.0 45.6 Revenue Q3 2024 First-party sales Third-party corporate sales Third-party sales Marketing and advertising Value added services Other revenueRevenue Q3 2025 Revenue in Q3 2025 was primarily impacted by: • A $8.3 million positive impact on first-party sales • A $3.5 million decrease in third-party corporate sales • A $4.4 million positive impact on third-party sales, excluding third-party corporate sales • A $0.4 million decrease in marketing and advertising • A $0.4 million positive impact value added services, and • Other revenue remained flat. $mn 1 Notes 1. Third-party sales, excluding third-party corporate sales Marketplace revenue
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Revenue Breakdown 16 36.4 45.7 36.3 45.6 45.6 15.5 22.5 17.8 23.6 23.8 20.6 22.8 18.1 21.6 21.5 0.3 0.4 0.4 0.4 0.4 First-party salesMarketplace revenueOther revenue Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Revenue Breakdown ($mn) Revenue Breakdown The increase was driven by strong consumer demand. (13)% (23)% (26)% +25% +25%YoY Growth
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17 1%1 4% 22.9 23.8 Q3 2024 Q3 2025 Gross Profit as % of GMV 14.0% 12.1% • In Q3 2025, Gross Profit as % of GMV decreased by 2pct primarily due to reduced corporate sales of $3.5 million. Gross Profit Margins ($mn) Note 1. Growth on a constant currency basis
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17.6 12.9 16.1 16.0 16.2 7.9 10.0 7.8 8.4 8.0 Other G&A expense excluding SBC Staff Costs excluding SBC Q3 2024Q4 2024Q1 2025Q2 2025Q3 2025 9.7 10.0 9.6 9.2 8.7 Q3 2024Q4 2024Q1 2025Q2 2025Q3 2025 4.4 5.2 Q3 2024 Q3 2025 Disciplined Cost Management Stabilizing Cost Base 18 Sales and Advertising expense Technology and Content expense General and Administrative expense ex SBC1 $mn $mn $mn 19%2 (10)% (11)%2 (8)% Notes 1. Share-based compensation expense 2. Growth on a constant currency basis 18% (10)%2 Q3 2024 Q3 2025 S&A per Order ($) 0.7 25% 0.9 S&A as % of GMV 2.7% (6)bps 2.6%
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Notes 1. Loss before Income tax 2. Operating expenses consists of the variance in Fulfillment expense $(0.1) million, Sales and advertising expense $(0.8) million, Technology and content expense $1.0 million, General and administrative expense $1.3 million, Other operating income $0.1 million and Other operating expense $0.4 million. Net Loss1 Bridge: Q3 2024 to Q3 2025 – Key Impacts 19 Net Loss1 bridge Q3 2024 to Q3 2025 (17.8) +0.9 +1.8 (2.6) (17.7) Net loss Q3 2024 Gross profit Operating expensesFinance income / (costs)Net loss Q3 2025 Net loss1 in Q3 2025 was largely impacted by: • A $0.9 million positive impact on gross profit, • A $1.8 million positive impact on operating expenses, and • A $2.6 million reduction in net finance results, driven by lower net foreign exchange gains. 2 $mn
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Cash Flow 20 95.6 (12.4) (1.4) +0.1 +1.8 +0.4 (0.5) (1.3) (0.8) 81.5 Cash and cash equivalents ending Q2 2025 Net cash flows used in operating activities Capex Movement in other non-current assets Movement in term deposits assets and other financial assets Interest or other charges received / (paid) Payment of lease interest Repayment of lease liabilities Effect of exchange rate changes on cash and cash equivalents Cash and cash equivalents ending Q3 2025 Cash Flow Highlights: • Ended Q3 2025 with $81.5 million cash • Cash used in operations was $12.4 million, which includes a positive working capital1 contribution of $0.4 millionCash Flow ($mn) Notes 1. Working capital comprises movements in: (i) trade and other receivables, prepaid expenses and other tax receivables; (ii) inventories; and (iii) trade and other payables, deferred income and other tax payables.
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$0.4 million WORKING CAPITAL Net change in Working Capital1 Q3 2025 $1.4 million CAPEX2 Q3 2025 $(15.8) million Δ LIQUIDITY POSITION3 $82.5 million LIQUIDITY POSITION4 63% of Q3 2025 Liquidity Position held in USD Notes 1. Corresponds to a cash inflow of $0.4 million. Working capital comprises movements in: (i) trade and other receivables, prepaid expenses and other tax receivables; (ii) inventories; and (iii) trade and other payables, deferred income and other tax payables. 2. Corresponds to Purchase of Property and Equipment and Intangible assets, as presented on the Cash Flow Statement 3. Change in the liquidity position from $98.3 million as of Q2 2025 to $82.5 million as of September 30, 2025, marking a decrease of $15.8 million in the third quarter of 2025. 4. Comprised of $81.5 million of cash and cash equivalents and $1.0 million of term deposits and other financial assets 1 2 3 4 Balance Sheet and Cash Flow Highlights 21
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22 FY 2025 Guidance We remain committed to delivering profitable growth in 2025 by scaling usage, enhancing operational efficiency, and driving meaningful reductions in cash burn FY2025 Based on current business trends, we are refining our full-year 2025 guidance as follows: • We anticipate physical goods Orders to grow between 25% and 27% year-over-year. • GMV is now projected to grow between 15% and 17% year-over-year. • We forecast Loss before Income tax to be between negative $50 million and negative $55 million. • We are targeting a Loss before Income tax to be in the range of negative $25-$30 million. • We confirm our strategic goal to achieve breakeven on a Loss before Income tax basis in the fourth quarter of 2026, and deliver full-year profitability in 2027. FY2026
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Appendix Financial Metrics Usage Highlights 2 5 23
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24 For the three months ended September 30, USD mn 2024 2025 Marketplace revenue1 20.6 21.5 Third-party sales 18.2 19.0 Value-added services 0.7 1.1 Marketing and advertising 1.8 1.3 First-party sales 15.5 23.8 Other revenue 0.3 0.4 Revenue 36.4 45.6 Cost of revenue (13.6) (21.9) Gross Profit 22.9 23.8 Non-IFRS Reconciliation 1/2 Note 1. Revenue from Marketplace calculated as the sum of revenue from Third-party sales, Marketing & Advertising and Value-added Services, excluding First-party revenue and Other revenue.
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25 For the three months ended September 30, USD mn 2024 2025 Loss for the period (16.9) (17.9) Income tax benefit / (expense) (0.9) 0.3 Net Finance costs / (income) (2.3) 0.3 Depreciation and amortization 1.8 1.9 Share-based compensation expense 1.3 1.4 Adjusted EBITDA (17.0) (14.0) Non-IFRS Reconciliation 2/2
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Note 1. Loss before Income tax in constant currency, and the corresponding YoY change, excludes the impact of foreign exchange recorded in finance income/costs. Net foreign exchange gains/(losses) in reported currency were $1.7 million for the third quarter of 2024 and $0.2 million for the third quarter of 2025. 26 Constant Currency Data (USD) For the three months ended September 30, ($ mn, except percentages) As reported YoY Change FX neutral data YoY Change 2024 2025 2025 Revenue 36.4 45.6 25% 44.5 22% Gross Profit 22.9 23.8 4% 23.1 1% Fulfillment expense (10.3) (10.4) 1% (10.1) (2)% Sales and Advertising expense (4.4) (5.2) 18% (5.2) 19% Technology and Content expense (9.7) (8.7) (10)% (8.6) (11)% G&A expense, excluding SBC (17.6) (16.2) (8)% (15.9) (10)% Adjusted EBITDA (17.0) (14.0) (17)% (14.1) (17)% Operating Income/ (Loss) (20.1) (17.4) (13)% (17.4) (13)% Loss before Income tax(1) (17.8) (17.7) (1)% (18.0) (8)% GMV 162.9 197.2 21% 184.6 13% TPV 45.0 56.3 25% 53.0 18% TPV as % of GMV 28% 29% 29%
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27 Metrics Definitions • “Gross Merchandise Value”, or “GMV”, corresponds to the total value of orders for products and services including shipping fees, value-added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns • “Orders” corresponds to the total number of orders for products and services on our platform, irrespective of cancellations or returns • “Annual Active Customers” means unique customers who placed an order for a product or a service on our platform, within the 12-month period preceding the relevant date, irrespective of cancellations or returns. • “Quarterly Active Customers” means unique customers who placed an order for a product or a service on our platform, within the 3-month period preceding the relevant date, irrespective of cancellations or returns • “Total Payment Volume”, or “TPV” corresponds to the total value of orders for products and services for which JumiaPay was used including shipping fees, value-added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns, for the relevant period • “JumiaPay Transactions” corresponds to the total number of orders for products and services on our marketplace for which JumiaPay was used, irrespective of cancellations or returns, for the relevant period • General and administrative expense, excluding SBC, corresponds to the General & Administrative (“G&A”) expense excluding share-based compensation expense (“SBC”). We use this metric to measure the development of our G&A costs exclusive of the impact of SBC which is mainly a non-cash expense, influenced, in part, by share price fluctuations. • “Adjusted EBITDA” corresponds to loss for the period, adjusted for income tax expense, finance income, finance costs, depreciation and amortization and further adjusted for Share-based compensation expense