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2026
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Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust. EMPLOYEES 1,300 PRODUCT CATEGORIES 15 FACILITIES WORLDWIDE 18 MILLION NET SALES (FY2025) $592.4 COUNTRIES 80 JOUT:NASDAQ | 2 COMPANYSNAPSHOT
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Johnson Outdoors was founded more than 55 years ago by Sam Johnson, a spirited adventurer and passionate outdoorsman. Part of the Johnson Family Enterprises: ‒ JOHNSON OUTDOORS ‒ S.C. JOHNSON ‒ JOHNSON FINANCIAL GROUP ➣IPO 1987 JOUT:NASDAQ | 3 Sam Johnson, Founder JOUT:NASDAQ | 3 FROM YESTERDAY
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Johnson Outdoors is led by Helen Johnson-Leipold, Sam’s daughter and the fifth generation of the Johnson family. ➣ Became Chairman and CEO in 1999 ➣ Has 30+ years of strategic marketing and branding, global operations and strategic planning experience JOUT:NASDAQ | 4 Helen Johnson-Leipold, Chairman & CEO TO TODAY
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Our passion for the outdoors creates a positive impact on the lives of more people and more communities for generations to come. Our Purpose Be known as the most innovative outdoor equipment company, trusted to make a positive difference in people’s lives. Our Vision JOUT:NASDAQ | 5 WHO WE ARE
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WE’RE COMMITTED TO MAKING A POSITIVE DIFFERENCE FOR PEOPLE AND COMMUNITIES JOUT:NASDAQ | 6 ➣ Our People are our biggest asset ➣ Trust and Respect ➣ Innovation in everything we do ➣ Leave the world a better place We continue to build the capabilities to drive environmental action as a company and with our consumers. This includes: ➣ Assessing the natural resources we use in our operations, such as water and energy, and looking for opportunities to reduce waste, recycle materials and pursue continuous improvement ➣ Protecting and restoring the wild spaces we all love and providing opportunities throughout the year for our employees to provide hands-on care through trash cleanups and more OUR VALUES
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JOUT:NASDAQ | 7 ➢ Attractive consumer dynamics in outdoor recreation products ➢ Market-leading brands with strong, consumer-focused innovation ➢ Strategic initiatives focused on driving accelerated profitable growth ➢ Attractive valuation relative to public peers ➢ Strong cash flow generation ($56.2 million from operations in FY 2025) ➢ Pristine balance sheet (no debt, $176.4 million cash and short-term investments) ➢ Committed to paying meaningful dividend ➢ Exceptional track record managing through cycles throughout 55-year history A TRUE VALUE OPPORTUNITY JOHNSON OUTDOORS
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WITH STRONG, CONSUMER -FOCUSED INNOVATION JOUT:NASDAQ | 8 Fishing $459.2 M FY2025 net sales Trolling motors Fish finders Downriggers Shallow water anchors Digital charts & maps Battery Chargers Diving $75.5 M FY2025 net sales Regulators Buoyancy compensators Dive computers Masks/fins/snorkels Divewear Camping & Watercraft $58.1 M FY2025 net sales Personal & family cooking systems Kayaks & canoes Fishing craft Personal flotation devices Paddles & accessories MARKET-LEADING BRANDS
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Johnson Outdoors continues to combine consumer insights with technology innovations to delight anglers—reimagining and redefining trolling motors, underwater imaging and the ultimate experience of fishing. JOUT:NASDAQ | 9 FISHING
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JOUT:NASDAQ | 10 Leadership position in trolling motors and fish finders The XPLORE Series took home both the Best in Category for marine electronics and the 2025 Angler’s Choice award at ICAST 2025. XPLORE fish finders include advanced technology like Cross Touch control, improved waypoint management, LakeMaster® and CoastMaster high-definition maps, and an easy-to-use interface.. FISHING
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JOUT:NASDAQ | 11 The SCUBAPRO® brand is committed to inspiring divers worldwide, with intuitive, sophisticated designs that make the most of leading- edge technologies. SCUBAPRO demonstrates a deep understanding of what divers want down deep— the BEST. DIVING
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JOUT:NASDAQ | 12 A leader in high quality, premium scuba diving gear DIVING In a head-to-head evaluation of eight regulators, the SCUBAPRO MK11 EVO/C370 was named the 2025 ScubaLab Best Buy. And the Galileo 3 Ti, the latest model in our popular Galileo line of dive computers, is the ultimate diver’s watch. The G3 Ti’s menu design and button controls make it easy to navigate through six dive modes, a choice of algorithms, screen styles, color themes and myriad other dive management options.
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JOUT:NASDAQ | 13 Building on top technology, engineering and insights, Johnson Outdoors continues to shape canoes, kayaks, and camping cookware to the needs of our consumers—and thereby shape the industry’s future. CAMPING & WATERCRAFT
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JOUT:NASDAQ | 14 Number 1 brand in camp cooking systems CAMPING & WATERCRAFT The Zip 0.8L is enhanced with the new Fast Boil System’s three-point locking mechanism and visual lock indicator, making it easy to attach and remove the cookpot.
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JOUT:NASDAQ | 15 Technology that resonates with consumers The Sportsman ePDL+ 120 PRO, a compact electric pedal-driven boat with enhanced interior space, features manual pedal, power-assisted pedal, and fully motorized cruise control options.
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OPERATIONAL EFFICIENCY We continue to invest in mission-critical areas to accelerate growth for the company while reducing costs and increasing efficiency where possible SUSTAINING INNOVATION LEADERSHIP We’re strategic about integrating the right new technologies and features, building on our consumer insights as well as our technical know-how and our own passion for adventure ADVANCING DIGITAL LEADERSHIP We continue to optimize our digital and ecommerce effectiveness, emphasizing both digital marketing and omnichannel access FOCUSED ON DRIVING ACCELERATED PROFITABLE GROWTH JOUT:NASDAQ | 16 STRATEGIC INITIATIVES
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F I N A N C I A L JOUT:NASDAQ | 17 CASH FROM OPS ($, M) OPERATING MARGIN (%)SALES ($, M) PERFORMANCE
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➢ Invest organically in the business ➢ Targeting enhanced technology and innovation with M&A ➢ Committed to a meaningful dividend each year JOUT:NASDAQ | 18 AVERAGE DIVIDEND YIELD USE OF CASH
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➢ Enhancing manufacturing efficiency throughout the organization’s footprint ➢ Focused product cost reduction program to capture attractive gross margins ➢ Continuously identifying opportunities to reduce SG&A ➢ Optimizing the portfolio ➢ Capitalizing on consumer preferences / needs as they arise (strong investment in R&D) JOUT:NASDAQ | 19 MARGIN EXPANSION STRATEGY Expanding Margins while investing in our mission-critical strategic priorities
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$525.1 M NET SALES NET INCOME $21.1 M PROFIT BEFORE INCOME TAXES $32.2 M FY2026 Year-to-Date (AS OF 7.3.2026) JOUT:NASDAQ | 20 RESULTS
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JOUT:NASDAQ | 21 ➢ Attractive consumer dynamics in outdoor recreation products ➢ Market-leading brands with strong, consumer-focused innovation ➢ Strategic initiatives focused on driving accelerated profitable growth ➢ Attractive valuation relative to public peers ➢ Strong cash flow generation ($56.2 million from operations in FY 2025) ➢ Pristine balance sheet (no debt, $176.4 million cash and short-term investments) ➢ Committed to paying meaningful dividend ➢ Exceptional track record managing through cycles throughout 55-year history A TRUE VALUE OPPORTUNITY JOHNSON OUTDOORS Questions? Contact investor@johnsonoutdoors.com. Certain matters discussed in this report are “forward-looking statements” intended to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Please see “Forward-Looking Statements” in the 2025 Form 10-K for a discussion of uncertainties and risks associated with these statements.
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J O H N S O N O U T D O O R S . C O M