Page 1

Kroger Outlines Plan to Build America's Favorite Grocer and Introduces New Long - Term Financial Targets October 20 , 2026 Targets approximately 3 % comparable sales growth excluding fuel and pharmacy in 2029 , 3 % -6 % adjusted EBITDA growth and 7 % -11 % adjusted net EPS growth through 2029 Reaffirms Guidance for 2026 CINCINNATI , Oct. 20 , 2026 / PRNewswire / -- The Kroger Co. ( NYSE : KR ) will host an Investor Update today in New York , where company leaders will outline a multi - year plan to build America's Favorite Grocer and accelerate growth . The company also reiterates its guidance for full - year 2026 provided at its second quarter earnings . FRESH FOR EVERYONE TM Kroger Comments from CEO Greg Foran " Kroger has a clear opportunity to unlock our full potential and build America's Favorite Grocer , " said Greg Foran , CEO of Kroger . " We are making value more visible and focusing resources closer to the customer where we see the highest returns . With our customers at the center , we are simplifying and modernizing our business to deliver a great customer experience and provide long - term value to our shareholders . " Building America's Favorite Grocer Kroger's updated strategy centers on three pillars , with a clear focus on execution and the customer at the center . • Win With the Customer : Kroger will deliver more value for customers through a self - funded plan . The company will invest in areas of strength , including Fresh and meals , grow Our Brands penetration and Boost membership , and expand into markets where it sees attractive returns . • Drive Profitable Digital Growth : Kroger expects to grow eCommerce sales and Retail Media revenue , winning more of customers ' online shopping and accelerating growth in Kroger Precision Marketing . • Modernize How We Operate : Kroger expects to generate savings through more direct sourcing , disciplined purchasing , streamlined processes and a more scalable operating model , with technology