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36Kr Holdings Inc. Reports First Quarter 2021 Unaudited Financial Results BEIJING , June 1 , 2021 / GLOBE NEWSWIRE / - 36Kr Holdings Inc. ( “ 36Kr ” or the “ Company ” or " We " ) ( NASDAQ : KRKR ) , a prominent brand and a pioneering platform dedicated to serving New Economy participants in China , today announced its unaudited financial results for the first quarter 2021 ended March 31 , 2021 . First Quarter 2021 Operational and Financial Highlights • • • • • Average monthly page views ( " PV " ) for the twelve - month period ended March 31 , 2021 increased by 75.0 % to 829.3 million , from 473.9 million for the twelve - month period ended March 31 , 2020 . Total revenues were RMB43.5 million ( US $ 6.6 million ) in the first quarter of 2021 , compared to RMB65.2 million in the same period of 2020 . Revenues from online advertising services increased by 57.9 % to RMB33.2 million ( US $ 5.1 million ) in the first quarter of 2021 , from RMB21.0 million in the same period of 2020 . Revenues from enterprise value - added services were RMB6.9 million ( US $ 1.1 million ) in the first quarter of 2021 , compared to RMB42.8 million in the same period of 2020. Gross transaction value was RMB32.5 million in the first quarter of 2021 , compared to RMB42.8 million in the same period of 2020 . Gross profit increased by 329.0 % to RMB23.4 million ( US $ 3.6 million ) in the first quarter of 2021 , from RMB5.4 million in the same period of 2020. Gross profit margin was 53.7 % in the first quarter of 2021 , compared to 8.4 % in the same period of 2020 . Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB39.5 million ( US $ 6.0 million ) in the first quarter of 2021 , compared to RMB95.4 million in the same period of 2020 . Selected Operating Data Online advertising services For the Three Months Ended March 31 , 2020 2021 Number of online advertising services end customers 93 132 Average revenue per online advertising services end customer ( RMB'000 ) ² 226.3 251.7 Enterprise value - added services Number of enterprise value - added services end customers 65 28 Average revenue per enterprise value - added services end customer ( RMB'000 ) ³ 658.6 246.3 ' Starting from January 1 , 2021 , 36Kr recognized revenues of certain enterprise value - added services on a net basis , to reflect the fact that the Company continuously shifted focus towards higher margin businesses hence ceased to act as a principal in certain low gross margin businesses and only acted as an agent . To increase comparability of operating results and help investors better understand our business performance and operating trends , we introduced the gross transaction value as a supplemental metric to describe our business . Gross transaction value is defined as the value of executed confirmed orders for services provided for our customers . ²Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period . ³Equals revenues generated from enterprise value - added services for a period divided by the number of enterprise value - added services end customers in the same period . 1