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36Kr Holdings Inc. Reports Second Quarter 2021 Unaudited Financial Results BEIJING , August 24 , 2021 / GLOBE NEWSWIRE / - 36Kr Holdings Inc. ( “ 36Kr ” or the “ Company ” or " We " ) ( NASDAQ : KRKR ) , a prominent brand and a pioneering platform dedicated to serving New Economy participants in China , today announced its unaudited financial results for the second quarter 2021 ended June 30 , 2021 . • Second Quarter 2021 Operational and Financial Highlights • • • • • Average monthly page views ( " PV " ) for the twelve - month period ended June 30 , 2021 increased by 69.5 % to 846.3 million , from 499.2 million for the twelve - month period ended June 30 , 2020 . Total revenues were RMB72.1 million ( US $ 11.2 million ) in the second quarter of 2021 , compared to RMB76.7 million in the same period of 2020 . Revenues from online advertising services increased by 65.1 % to RMB51.7 million ( US $ 8.0 million ) in the second quarter of 2021 , from RMB31.3 million in the same period of 2020 . Revenues from enterprise value - added services were RMB14.3 million ( US $ 2.2 million ) in the second quarter of 2021 , compared to RMB42.6 million in the same period of 2020. Gross transaction value increased by 35.9 % to RMB57.9 million in the second quarter of 2021 , from RMB42.6 million in the same period of 2020 . Subscription services revenues increased by 124.1 % to RMB6.0 million ( US $ 0.9 million ) in the second quarter of 2021 , from RMB2.7 million in the same period of 2020 . Gross profit increased by 86.1 % to RMB41.4 million ( US $ 6.4 million ) in the second quarter of 2021 , from RMB22.2 million in the same period of 2020. Gross profit margin was 57.4 % in the second quarter of 2021 , compared to 29.0 % in the same period of 2020 . Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB34.1 million ( US $ 5.3 million ) in the second quarter of 2021 , compared to RMB79.5 million in the same period of 2020 . ¹Starting from January 1 , 2021 , 36Kr recognized revenues of certain enterprise value - added services on a net basis , to reflect the fact that the Company continuously shifted focus towards higher margin businesses hence ceased to act as a principal in certain low gross margin businesses and only acted as an agent . To increase comparability of operating results and help investors better understand our business performance and operating trends , we introduced the gross transaction value as a supplemental metric to describe our business . Gross transaction value is defined as the value of executed confirmed orders for services provided for our customers . 1