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36Kr Holdings Inc. Reports Third Quarter 2021 Unaudited Financial Results BEIJING , December 9 , 2021 / PRNEWSWIRE / - 36Kr Holdings Inc. ( “ 36Kr ” or the “ Company ” or “ We " ) ( NASDAQ : KRKR ) , a prominent brand and a pioneering platform dedicated to serving New Economy participants in China , today announced its unaudited financial results for the third quarter 2021 ended September 30 , 2021 . Third Quarter 2021 Operational and Financial Highlights • • • • • • • Average monthly page views ( “ PV ” ) for the twelve - month period ended September 30 , 2021 increased by 49.9 % to 848.7 million , from 566.3 million for the twelve - month period ended September 30 , 2020 . Total revenues were RMB84.9 million ( US $ 13.2 million ) in the third quarter of 2021 , compared to RMB123.5 million in the same period of 2020 . Revenues from online advertising services increased by 4.4 % to RMB53.4 million ( US $ 8.3 million ) in the third quarter of 2021 , from RMB51.1 million in the same period of 2020 . Revenues from enterprise value - added services were RMB22.5 million ( US $ 3.5 million ) in the third quarter of 2021 , compared to RMB66.4 million in the same period of 2020. Gross transaction value¹ was RMB66.3 million in the third quarter of 2021 , compared to RMB66.4 million in the same period of 2020 . Revenues from subscription services increased by 51.6 % to RMB9.0 million ( US $ 1.4 million ) in the third quarter of 2021 , from RMB6.0 million in the same period of 2020 . Gross profit was RMB47.6 million ( US $ 7.4 million ) in the third quarter of 2021 , compared to RMB46.8 million in the same period of 2020. Gross profit margin was 56.1 % in the third quarter of 2021 , compared to 37.9 % in the same period of 2020 . Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB30.5million ( US $ 4.7 million ) in the third quarter of 2021 , compared to RMB14.0 million in the same period of 2020 . As of September 30 , 2021 , the Company had cash , cash equivalents and short - term investments of RMB178.0 million ( US $ 27.6 million ) , compared to RMB149.6 million as of June 30 , 2021 . ' Starting from January 1 , 2021 , 36Kr recognized revenues of certain enterprise value - added services on a net basis , to reflect the fact that the Company continuously shifted focus towards higher margin businesses hence ceased to act as a principal in certain low gross margin businesses and only acted as an agent . To increase comparability of operating results and help investors better understand our business performance and operating trends , we introduced the gross transaction value as a supplemental metric to describe our business . Gross transaction value is defined as the value of executed confirmed orders for services provided for our customers .