Good afternoon, everybody. Welcome to the Aegis 2024 Virtual Conference. This afternoon, we have presenting LogicMark, trading on the NASDAQ under the ticker symbol LGMK. We have Chia-Lin Simmons here to present this afternoon. Good afternoon. Good afternoon. How are you today? I'm great. How are you? I'm doing great. Thank you so much. Thanks. If you could share your screen, and then the floor is yours. Okay, let me make that happen here. I hope that everyone can see my screen. Yep. Thank you. It's a pleasure to be here, and it's a pleasure to be speaking with you, James. So a little bit about who we are. So this may be the presentation that you're expecting to see today, but the reality is, is that in today's world, we're really faced with a very different type, different type of personal safety, and it looks very different than personal safety as we knew it in 1987. And so, LogicMark has been, and since 2005, been in the business of actually protecting the personal experience of living life to the fullest for all generations. And so we have been a trusted leader in this particular space and have had working relationships, for example, with the Veterans Administration, which is the largest hospital network in the United States, since 2007, so about 17 years. What do we mean when we talk about basically the idea of personal safety and what-how those changes have, you know, shifted since 1987? The reality is that when we talk about personal safety, that sort of market is actually much larger than what's been traditionally considered the personal emergency response systems or PERS market. There is actually a wide range of economic implications, related to sandwich generation and people who are lone workers in a world where personal safety has a tremendous impact in terms of economic sort of disparities and issues, and how we can all sort of travel and do the things that we need on a day-to-day basis. What does that mean? You know, we believe that there's a very big problem, and there's a very big problem and growing problem related to personal safety and independence. And so technology today, and the industry that's considered the PERS industry today, is not doing a very good job solving those issues. LogicMark is actually addressing this growing problem of personal safety and independence in two different ways. First off, we're really very interested in understanding and helping this space of personal safety, and what do we mean by that? Well, today, personal safety fears are at a three decades high. And so that three decades high, 66% of adults actually in the United States actually avoid social and outdoor activities due to a personal fear of personal crime. 53% of those individuals are women. Percentage of women afraid to walk alone at night near their home. This is not just a female issue, this is actually across the board, male and female, but those numbers of 66% is high. This particular marketplace is projected to reach $33.5 billion by 2030 and has a CAGR of 12.7%. We also look at personal safety in a different lens as well, and this is related to the caregiving gap that's widening, that cannot be solved without technology. What do I mean by that? When we talk about personal safety for the aging and independent living population, that means that there are literally 10,000 people turning 65 daily. By the time 2040 rolls around, one in four American will be 65 and over. Of that 65 and over population, one in four of them will fall. Once you have one fall, your risk of actually having another fall exponentially increases. So the health outcomes are much worse when you have a fall, to the tune of probably more than 80%. So at the same time that we're having this explosion of a population change, which is the largest in multiple decades, we're also experiencing a shrinking of the help that is actually available to the aging population. Basically, by 2040, there will be a gap of more than 350,000 caretakers in this particular market, and this is based on a 2019 survey, which means post-COVID, where there was such a sort of dropout of healthcare providers that were just all burnt out, that gap is actually increasing. Why is this important to us? This is important to us because a lot of us are experiencing these particular issues, not just about personal safety. We're one of the 66% that are, nervous about actually going out there and doing the things that we need to do out there in the world for work, for a living. But also, one in three of us are Millennials, and more than half of us are Gen Xers, and we're part of the sandwich generation of actually trying to provide a safety net for those who are young and wanna go out and live in a world of 66% that are afraid to go out and, you know, experience outdoor, you know, things like running or work independently and do open house by themselves, as well as this aging population of individuals that we're trying to provide a safety net for. So as part of that sort of sandwich generation, we believe that this is a very crucial issue. And so how have we basically done that, as LogicMark? As we've mentioned, we've been around since 2005, and so there traditionally, at this particular company, have been a one-time revenue company. So that means that we sold hardware in the PERS category space, again, personal emergency safety systems, and we were predominantly hardware-oriented. We moved our margins from 60% when I came on board to 67%, and we're predominantly in what we call the B2G market. That's business to government market. Having served the Veterans Administration since 2007, for 17 years. It's the largest hospital network. It's a great business. But we also wanted to basically transform the business. So when I joined in 2021, we really actually got into not just in it being a business of what we call the reactive business, which means that when you push a button and, you know, call for help, we're reacting to your needs in a time of crisis, whether or not that's a health, a fall issue, or perhaps you're being, you know, not in a safe place, when you're managing an open house or running. And so that's a reactive technology relationship. We've actually looked at, you know, moving the company into what we call the predictive business, not just a reactive business. That means that we're looking to transform the connected personal safety space. So we still do have that one-time revenue opportunity, and again, the hardware margin is fantastic. We moved it from 60%-67%. But we also wanted to add a line of recurring revenue, LTV, subscription business for the end consumer, so that's a B2C business, as well as basically build new products, that are, again, recurring, and software, very rich software margin in the form of software, SaaS, and licensing businesses. And so growing the business from a predominantly B2G business to a very robust B2G, B2C, as well as B2B businesses, that incorporates, what they call, senior living, independent living, retail opportunities, and other corporations for partnerships on a B2B side, as well as running a robust direct-to-consumer business. And that takes form in the type of product offers, offerings that we have. And so what we call our foundational products, they are the one-time transaction businesses. They're accessible and affordable, with no monthly fees, and we will continue to produce these products because we really believe that personal safety is important for everybody, even if you're on a fixed and low income. But we really believe that predominantly a portion of the business is actually connected, and so you'll see us basically recently launched connected businesses. And so these devices allow us to basically get to the predictive sort of data analytics piece of it, provide a connected experience of getting the help that you need whenever you need it. So that they could be Wi-Fi, they can be cellular, they could actually take the form of extremely small, you know, AirTag-sized products that actually pair with your phone so that if you're doing a jog out in the world, you could actually do it with a level of safety and security, with a 24/7 monitor service backing you up as you're running. We really believe that when we build our product and this new product and ecosystem that we're building, that we're not just in the business of what we had considered to be basically a proprietary HIPAA-compliant ecosystem and hardware business, but we're really in a business of actually building an ecosystem that allows us to partner with others, and connect other types of data that will actually help us make our predictive analytics to help somebody potentially prevent a fall. And so that means partnering with third-party health devices, such as blood pressure monitors, blood glucose products. It also means that our proprietary technology and ecosystem could be licensed to other individuals, other people who make hardware, to bring that same sort of care of user experience to their products as well. And most importantly, that partnership can take form in big data, where the aggregate of, the data that we have around, you know, how people behave in an independent living experience, can be actually translated in anonymous aggregation, to interested parties that are looking to analyze this type of data. One of the newest products that we actually got out there, and it's probably very different than what people are thinking about of what we do as a company, is our Aster Personal Safety Companion. And so we really believe that this highlights how we think about the approach to product development and what it means to basically serve everybody's safety needs. In the past, we'd actually have really been focused on just building the hardware itself, and serving, I would call sort of the top end of the sandwich generation concern, which is our elderly parents and loved ones. Aster allows us to basically capture the rest of the market, the 66% of us who are afraid to do active activity outside, fearing for our safety. It was our sort of first move from a software perspective to actually hit that market. It's priced at a product pricing that we believe is a great entry into what it means to have personal safety. For two cups of coffee a month, you basically can have the security of actually running and not having to worry about, you know, somebody not being able to sort of have your back. We talk a lot about this idea of a care village, and so that means that if you are a young woman on a college campus, and you are basically going on a Tinder date or a Bumble date, you can actually have that, you know, date on your calendar and basically schedule that in our app and tell your sorority sisters, "Hey, I'm going to be going on this Bumble date, and so if I don't contact you within five minutes at the end of the date, text me so... and check in on me. And if you don't hear back from me..." And the service, our service itself, will also check in on you, and if they don't get a response from you within five minutes, then emergency services will be sent to you with your geolocation, and that data will be sent to all your Care Village of people who care for you. You can imagine that this is also a great product, not just for somebody going on a Bumble date, but a lone worker, such as a, you know, a lone worker who's actually doing contract work, going to a house that they've never been to, a runner on a college campus, or, you know, a student leaving campus at 12:00 A.M. What makes this product unique for us is that we really built a product on how people live. For example, we know that if you're leaving a library at 12:00 A.M. as a student, you don't have time to open the campus safety app and remember that you need to do that before you cross a dark campus in the middle of the night. You just want to get home. You know, most of the apps and services that are built don't keep these things into consideration. We actually took the hard work to basically build our technology around the fact that you need to just have this really, but really easy to use button that is on your keychain or attached to your backpack, and as you're running or you're crossing campus, that you just basically push that button, and it will get you the help that you need whenever you need it. You don't have to go and open the app, put this phone in front of your face to unlock it, or type in a code to unlock your phone to get safety that you need covered. The question always comes up to me, which is, why wouldn't you just keep the app running? Well, we all know that GPS-located apps actually take up a lot of energy and battery life, and so when you most need your phone, an open app that's GPS pinging all the time will be sucking the battery out of your phone just when you need your phone the most. And so for us, again, we've gone through the consideration of how to basically provide a safety application and service for a young population, even an active older generation who's going on a hike. I could follow my very active 65-year-old aunt, for example, as she goes on a hike, and know that if I don't hear back from her after an hour for her hike, that I should contact her, and if she does not respond back, then, you know, 24/7 monitor service will ping 911 and get her geolocation, as will I get her geolocation as part of her Care Village. And so it's really helping... What we're trying to do is really reimagine the personal safety interconnectivity world that we live in today. We believe that personal safety means that you have to have cloud connectivity when you need it, and it should not be impacting your battery life and the life that you need to live. It should be personalized. That means that the fall detection algorithms for our first devices, our medical alert devices, should be tied to you. Our AI should be learning all about you or your elderly loved one, that Tuesdays and Thursdays, you have yoga, even though it looks like a fall, it is not a fall, which you know that if I'm on a Coumadin, it would compare me and my patterns and usage to another woman who may be 65, for example, in an aggregate level, and say, "Hey, this aggregate sort of data that we have, you know, that person who was 65, who had a very similar, pattern to you with Coumadin and this type of, like, Coumadin, you know, missing some of the meds and blood pressure and all of that, they had a fall 3 months later or 6 months later." So being able to know that there's a pattern recognition that's personalized to you and compare it to a cohort of digital twins within our ecosystem that's anonymous and aggregated, allows us to personalize this, so the data back to you is that, that you can take the preventive steps to avoid a fall in the first place. We talked a little bit about not just for Aster product, but also for medical alert products around this idea of a Care Village. We know that you're surrounded by loved ones, and that those loved ones want to act in concert to basically help you live the best life and the most independent life that you can. And so our products actually allows people to prioritize that family experience, allowing scheduling across multiple devices and multiple caretakers, and also for you as a parent to make sure that your kid's getting home on time, right? And so this concept of a Care Village is really crucial to transforming how we think about personal safety. And most importantly, devices and some of these things should never be static. That means that fall detection algorithms, we have great patents, but we're constantly updating and learning about you and learning about how people are thinking about falling. And when we actually update those algorithms, we push it over the air directly to you. Now, that doesn't seem like a big deal, but this is what we come to expect for our cell phones, but this is not the expectations of medical alert devices or other safety products in the marketplace, and that absolutely needs to change, and that's what it's the change that we're bringing. Why we win? Our Care P latform as a Service, our CPaaS system, integrates our own proprietary AI and ML, and, you know, license and technology to constantly bring connectivity as we need it. We're moving from a reactive technology to a predictive technology. We own our own proprietary tech. We don't just buy other people's tech stacks. You know, typically, in a medical alerts business, people buy their technology, we build, and we have expertise as an engineering team to build the technology that's needed to push the envelope and push the technology where it needs to go today. And we're a believer in partnership success. Came out of Google. I'm a big believer in the Android system, that you need to build a product where you can integrate others. Much like Android is licensed to Samsung and LG and all of those things, this is how we think about partnerships success as well. We do not have to make every hardware. Our focus is to bring the best user experience and the best technology and recurring sort of services to people as much as possible, regardless of who the partners are. Finally, we are a believer in hardware as well as software services bundled together, because that is the way towards building more revenue opportunities on top of the ones that we already have today with hardware. You can imagine that we can sell one device, and there are multiple layers of recurring service subscriptions on top of that for us to basically gain more revenue per user as we move forward in our relationships with our customers.... We do that by doing the following: as a company, we are extremely aggressive in patent creation. We believe that that is the way for us to actually win in the marketplace, to block off competitors. So in the 2.5 years that we've been here, close to 3 years, we've filed 12 patents, 6 of which have been already published. So basically, as you see here as a ring, fence off the competitors in a number of category areas, everything from multiple sensor fall detection programs. Today, the base product for items such as fall detection is premised on only one sensor, an accelerometer. At most, there's two sensors, a tilt movement, using a gyroscope and accelerometer, and that's what their AIs are premised on. Now, I'm a geek enough to believe that, like, you need at least three factors to basically make a really good fall algorithm, right? Three axes, right? And so our patents are tied to not just an accelerometer or a gyroscope, but also barometer, to basically measure distance, right? We also have the patents around things like being able to sense vibrations and listen to sound, to basically ascertain whether or not a fall is really a fall versus a false positive. Very crucial because a lot of folks who are aging do not want to wear devices because the false positives on these devices go off all the time. In fact, even for things as advanced as an Apple Watch, for example, the fall detection or crash detection is actually very inconsistent. So there was an article that talked about, "My iPhone thinks I'm dead," where tons of people at a small skiing town, all their watches were pinging off, thus overwhelming the emergency services and not allowing real emergencies to get through to emergency services. There needs to be innovation and development around false positives so that people who wear them don't turn off fall detection when they need it the most. When you look at LogicMark today, we really stand alone against our competitors. We are the only pure-play, publicly traded personal safety provider. While we actually have competitors in the public market, for example, such as Best Buy, ADT, their business is in property protection. Their business is in retail. We have been, since 2005, in the inception of our company, been a company that's focused on personal safety and security, and the rest of the private small companies are a lot more fractured and opaque. Most importantly, we are very, very focused on a tech-centric leadership. We build, we don't just buy and aggregate things as our competitors do. We actually build the technology that they, too, can license from us, potentially, and we're focused on innovating this particular space. Everything from IoT, and, you know, monitoring care technologies, as well as AI algorithms and other sub-category areas. Our latest patents in AI were filed in March of 2024. So tons of go-to-market activities. Again, we have been active in the B2G space, we have launched a B2C business, including Amazon and affiliates, and you can see us actually being very, very active into B2B space in the 2024 timeframe. And so lots of opportunities for revenue growth. We have traditionally been a device company, and so that means that we had great margin on our hardware, through our consumer, government, and other channels. But you'll see us basically be very focused on not just doing that, but growing our accessories business with our hardware products, of course, but also bringing services, such as, you know, into the consumer market, the professional market, and you know, government markets. And so, again, for the consumer market itself, for example, you know, we can sell our products today, for example, our new Mini, and sell them the base monitoring product for the base price that it is. But for those people who are actually utilizing our products, they may want an additional layer of protection for fall detection, and that's an additional $9.99. Our product actually includes geofencing for those who are having loved ones experiencing early-onset memory care issues. And so therefore, we actually can layer, and have been layering on top of that in $9.99 for geofencing, so that if a parent is roaming or a loved one is roaming outside, that we can find them with very quick speed. We've talked a lot about always consistently bringing more services on top of that. You'll see us basically bringing in 2024 services such as medicine reminder. Really crucial to us because, most importantly, taking medicine and meds, adherence is important for a lot of health conditions, and so if you don't take your blood pressure meds, you're more likely for a fall. Being able to sort of make reminders, track your med take, medicine adherence, helps us to actually make predictions on whether or not you're more likely for a fall or not. And so, again, you know, as we're aggregating this data, and so we're building our technology, hardware stack, and software stacks, you can see us basically looking at licensing our IP, our AI, our algorithms to other partners in the marketplace. We do not have to be the only one to make the hardware. Much like the Android ecosystem, Google makes the Pixel, but they also license their technology out to others as well, and that's a model that we believe in. And finally, the aggregation of that data is very interesting to insurance companies and other companies on an aggregate level, and we're very excited about, you know, looking into what that market looks like for our company in the near future as well. As I've touched upon very briefly, we are a net new team. We came in in June of 2021, and so I come to this company with more than actually 25 years, about 28+ years of experience building new technology and launching and scaling them to the mass market. And it's my third time actually building an IoT-connected platform with AI and ML-enabled cloud and edge computing ecosystems. And so some of which includes as part of the staff, for example, Rafa Saavedra, he and I worked on a connected car technology product that was Venrock-backed and then exited to a public company called Harman, which then exited to Samsung for $8 billion. And we built a connected technology IoT technology for connected cars that was utilized by Porsche, Honda, Subaru, and a number of other car companies. And so we know how to build enterprise-level technology that has been scaled and grown and rolled out into real customers out into the marketplace. And so while we function as a very small micro-cap company, much like a startup, and we've been calling ourselves a startup with a ticker symbol, we really function and have expertise in being a big company, expertise in rolling out the technology that's actually needed out in the marketplace today. Our CFO actually comes to us with not just public company experience, but private company experience in the technology sector as well. Operations, fulfillment came out of, you know, Coke, as well as Bertelsmann. You know, decades of experience in operations. And finally, our VP of Marketing has co-founded, you know, multimillion-dollar companies such as Vegamour, as well as have more than 15 years of experience in growing revenue on the B2C side online. So I wanna thank all of you for getting to know our company today, and I'm happy to answer any questions that you might have, and we're very excited to be chatting with you today, and, and wanna thank you for your time. Thank you, Chia-Lin, for an excellent presentation. We are now gonna open up for the Q&A portion. If anybody has a question, please unmute your microphone or put a question in the chat box below. We'll give it a minute just to see if anyone has a question. If they want to follow up with you after your presentation, they can always do so. Absolutely. I hope that I actually slid into the right timeframe for my presentation. So I think- You did ... right 30 minutes, so You were actually right on cue, so thank you. Fantastic. And so thank you all so much for your time, and please, if you have questions now, please feel free to ask. I'm a very direct person, and also I'm happy to answer any questions you might have after this conference as it strikes you. Please go ahead and email us at our IR @LogicMark.com. Thank you. I think we'll wrap it up now, and obviously, thank you so much for participating in the Aegis 2024 conference. We look forward to keeping an eye on your company's progress throughout the year, and thank you so much for your participation today. Thank you so much, James. It's a pleasure to speak here. Take care. Bye-bye. The recording has stopped. We are going to take a 1- to 2-minute pause, and then at 2:30, we have 22nd Century Group presenting with us. So we'll be right back.