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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington , D.C. 20549 FORM 10 - K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended January 31 , 2021 □ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 ( d ) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Delaware State or Other Jurisdiction of Incorporation or Organization Title of each class Common Stock , $ 0.00001 par or Two Landmark Square , Suite 300 Stamford , Connecticut Address of Principal Executive Offices Commission File Number : 001-38555 THE LOVESAC COMPANY ( Exact Name of Registrant as Specified in Its Charter ) Large accelerated filer Non - accelerated filer 32-0514958 Trading Symbol ( s ) I.R.S. Employer Identification No. 06901 Zip Code Registrant's telephone number , including area code ( 888 ) 636-1223 Securities registered pursuant to Section 12 ( b ) of the Act : Name of each exchange on which registered The Nasdaq Stock Market LLC share LOVE No | value per Securities registered pursuant to Section 12 ( g ) of the Act : None Indicate by check mark if the registrant is a well - known seasoned issuer , as defined in Rule 405 of the Securities Act . Yes Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15 ( d ) of the Act . Yes No | Indicate by check mark whether the registrant ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 during the preceding 12 months ( or for such shorter period that the registrant was required to file such reports ) , and ( 2 ) has been subject to such filing requirements for the past 90 days . Yes No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S - T ( § 232.405 of this chapter ) during the preceding 12 months ( or for such shorter period that the registrant was required to submit such files ) . Yes No Indicate by check mark whether the registrant is a large accelerated filer , an accelerated filer , a non - accelerated filer , smaller reporting company , or an emerging growth company . See the definitions of " large accelerated filer , " " accelerated filer , " " smaller reporting company , " and " emerging growth company " in Rule 12b - 2 of the Exchange Act . Accelerated filer > Smaller reporting company Emerging growth company If an emerging growth company , indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 ( a ) of the Exchange Act . □ Indicate by check mark whether the registrant is a shell company ( as defined in Rule 12b - 2 of the Act ) . Yes No Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404 ( b ) of the Sarbanes - Oxley Act ( 15 U.S.C. 7262 ( b ) ) by the registered public accounting firm that prepared or issued its audit report . □ As of August 2 , 2020 ( last business day of the registrant's most recently completed second fiscal quarter ) , the aggregate market value of the voting common stock held by non - affiliates of the Registrant ( without admitting that any person whose shares are not included in such calculation is an affiliate ) was approximately $ 347,969,675 . As of April 12 , 2021 , there were 15,018,030 shares of common stock , $ 0.00001 par value per share , outstanding . DOCUMENTS INCORPORATED BY REFERENCE Certain portions of the registrant's definitive proxy statement relating to its 2021 Annual Meeting of Stockholders , or the 2021 Proxy Statement , to be filed with the Securities and Exchange Commission , are incorporated by reference into Part III of this Annual Report on Form 10 - K . Such 2021 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days after the end of