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Investor Day PresentationFebruary 24, 2026NASDAQ: MAMA
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NASDAQ: MAMA | 2 Forward Looking StatementsThis presentation may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future,” "plan" or "planned,” "will" or "should,” "expected,” "anticipates,” "draft,” "eventually" or "projected.” You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the Company’s 10-K for the fiscal year ended January 31, 2025 and other filings made by the Company with the Securities and Exchange Commission.
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NASDAQ: MAMA | 3 Introducing Our First Speaker Adam L. MichaelsChairman & Chief Executive OfficerInvesting in our Future
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NASDAQ: MAMA | 4 Intro & Joining Us TodayToday’s Agenda•Our 2030 Vision & 4 C Strategy•Sales & Commercial Expansion•Marketing Objectives & Programming•Scaling Production & Ongoing Margin Expansion•Go-Forward Financial Impact•Growing MAMA’s Family with M&A•How to Measure Success in FY2027•Question & Answer Session TeamAdam MichaelsChairman & Chief Executive Officer Chris DarlingChief Commercial Officer Lauren SellaChief Marketing Officer Skip TappanChief Operating Officer Anthony GruberChief Financial Officer
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NASDAQ: MAMA | 5 FY 2026 RecapScaling with Intent New Talent & CapabilitiesCustomer & Brand ExpansionBuilding InfrastructureM&A InitiativesRenewed Financial Momentum•World-class team•NetSuite insights enable better collaboration •Many “First-time” trade & marketing initiatives•New Capabilities in Pricing, Planning, Procurement •Market share gains•National tier-1 wins (Target, Food Lion)•Costco & Wal-Mart Momentum•Incremental ‘trim’ product launches•Penetration into new national chains via Crown 1 deal •Industrial Engineering to max throughput•Strategic CapEx to support trim items•Structured Program Management•Natural shelf-life extension tech•Enhanced safety technology •Acquisition of Crown 1 Enterprises•Continuing to optimize Creative Salads and Olive Branch acquisitions•Evaluating pipeline with a focus on larger, more meaningful deals •20% organic TTM revenue growth•Mid-20% gross margin in FY26 growing to high-20% range in FY27•Steadily growing cash + paying down market-rate debt )(
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NASDAQ: MAMA | 6 Macro Trends: The Rise of Fresh FoodGrocers investing in grab-n-go food offerings are emerging as a quick service restaurant alternative•Consumers are increasingly time and budget constrained, with grocery deli sections expanding to become shoppers’ meal of choice•Cost of food away from home at restaurants is rising faster than overall inflation, pushing consumers toward deli fresh alternativesLTM Ended 1/31/26 Consumer Price Index Inflation1 -Food at home inflation: 2.1% -Food away from home: 4.0% -All inflation: 2.4%•Grocers are capitalizing on the opportunity by investing heavily in attractive deli displays, but need prepared food options that maximize their limited labor force 1) U.S. Bureau of Labor Statistics Mama’s Creations is at the intersection of this trend:-Offering affordable GRANDMA-quality food-Drives incremental trips & larger baskets for grocers with minimal on-site preparation required
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NASDAQ: MAMA | 7 Our 2030 Vision & 4 C Strategy Goal to Become First of Kind, $1B One Stop Shop Deli Solution4CStrategy CATAPULTCOSTCONTROLSCULTURE Three-Year Strategic Goals 1 2 3 4 •Achieve high 20s GM through operational efficiency/ moving earlier in the Value Chain•Develop redundancy & load sharing operations across all facilities•Install & stand up our CAPEX agenda efficiently & effectively •Achieve mid-teens adj. EBITDA in long-term via scale efficiencies & margin mgmt.•Be prepared and organized for future acquisitions with a repeatable Integration Playbook•Leverage our NetSuite Implementation – What Gets Measured, Gets Improved •Continue to hire, build and become a world class team•Instill a “Grandma Quality” Culture, in our products and Safety in our Operations•Act as “One facility, three locations”•Insource critical functions •Grow ACV, entering “Big 6” accounts •Drive AIC by cross-selling & focusing on our must stock list•Build an ROI+ trade & marketing plan to accelerate velocities•Seeking increasingly large, strategic M&A
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NASDAQ: MAMA | 8 Introducing Our Next Speaker Cross-Selling & Customer WinsChris DarlingChief Commercial Officer
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NASDAQ: MAMA | 9 FY27 Strategic Sales Initiatives Strategic Multi-Item Selling ApproachExpand Average Items Per Existing CustomerDrive ACV Growth into Underpenetrated RegionsSelling portfolio packages vs single items; Creating mutually beneficial assortments that create greater customer value and are accretive to profitability Goal of +2 net SKUs at Top 10 accounts; leverage Bay Shore portfolio into legacy accounts and vice versaExpand distribution footprint across channels and geographies No Antibiotics Ever (NAE) ChickenMajor Account Wins & Velocity GrowthZero antibiotics from hatch to harvest, with USDA-verified producer documentation required for labeling. Consumer demand for ‘Grandma Quality’ NAE chicken driven by health consciousness, antibiotic resistance concerns, and animal welfare preferences. Strategic entry targeting major national accounts where we don’t yet maintain a presence, following on recent success securing shelf space in Walmart, Target, Food Lion, etc.
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NASDAQ: MAMA | 10 We Are Executing Our Plan Amazing Things Happening in Costco:First Everyday Item Status Secured in NE8 New Items Launching in the Largest Retailer in America
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NASDAQ: MAMA | 11 Customer Success & Channel Diversification Over a Dozen Customers with $2M+ in Annual Sales in FY2026 New Customers Across Channels in FY2026 •Diversification of sales mix to mirror the U.S. food budget: Not too heavy in any one channel, we should be where consumers are•Growing Mass to more appropriate size•Retail to remain key portion of mix (Crown 1 had no club revenue)•Retain strong presence in Club (i.e. Costco, Sam’s Club, BJs) •FY27 Strategic Goal: Placement of additional 2 SKUs in top 10 accounts•Major Wins Entering FY27•Walmart: 8 new SKUs launching in 2,000 stores•Target: 2 SKUs launching in 750 stores, growing to 2,000•Food Lion: 5 SKUs launched in Q4, expanding to 1,200 stores Case Study: Our Mutually Beneficial Journey to Costco Everyday Item Status•FY23: $500K/yr in sales, 1 product, Northeast Region only•FY25: $10M in Costco sales, active rotations in all 8 regions•FY26: Digital MVM in Q1 led to ~$10M in Q1 sales & Print MVM in Q4•FY27: Achievement of Everyday Item Status in Northeast Region Achieved Costco Everyday Item Status in Northeast Region, demonstrating velocity strength Unable to Disclose
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NASDAQ: MAMA | 12 Category Diversification & Branded Product Growth Case Study: Our Mutually Beneficial Journey to Costco Everyday Item StatusTop Branding Wins Chicken Bottom & Trim Utilization•Usage of chicken bottoms more than doubling•Utilization of shredding capabilities at Bay Shore•Panini category with chicken trim as primary ingredient growing over 80%•Branded chicken meatball sleeve placement at top tier customers•Targeting 100% increase in branded sales •7 branded additions in Walmart•2 branded additions in Target•5 branded additions in Food Lion•6 branded additions in Publix•2 branded additions in Ingles•2 branded additions in Weis •Planned Balanced Category Mix for Optimal Trim Utilization and Reduced Commodity Market Exposure•Expect to utilize 10x as much trim in FY27 as compared to FY26
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NASDAQ: MAMA | 13 •Trade spend growing, still atsingle-digit % of sales•Strategic, not promotional-heavy approach•Focus on growing trial, not subsidizing existing sales •Focus areas•New item launches to ensure market success and build consumer habits + early credibility with retailers •Customer retention programs•Velocity acceleration at key accounts •Wide arsenal of in-store & online tools:•Circulars, demos, POS displays•Retail media (Instacart, retailer platforms)•Sampling programs Trade Promotion InvestmentsStrategic Investment to Drive Trial & Velocity Publix Branded Promos Trial Consistently Drives Repeat Orders
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NASDAQ: MAMA | 14 •Top talent acquisitions•Increased direct customer contact•Vertical relationships in strategic accounts•Expanded culinary capabilities in the field•Direct innovation It Starts with Grandma Quality Products, It Grows with Grandma Quality Service
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NASDAQ: MAMA | 15 Introducing Our Next Speaker Becoming a Recognized Brand in the DeliLauren SellaChief Marketing Officer
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NASDAQ: MAMA | 16 Building a Brand: Our VisionBuilding Brands with Both Consumers & RetailersConsumersRetailers•Drive brand awareness through +50% marketing investment in FY27•Create emotional connection through authentic storytelling and grandma quality positioning•Build Customer Relationship Management (CRM) database to foster loyalty and repeat purchases•Generate multiple press mentions each month through strategic earned media •Position MAMA as a strategic deli partner, not just a vendor•Provide category insights & consumer trend data to drive mutual growth•Expand brand presence through trade show participation, targeted B2B advertising and thought leadership PR•Support launches with trade marketing, in-store demos, & retail media
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NASDAQ: MAMA | 17 MAMA’s Ad Strategy – FY26 Recap Enhanced Consumer ActivationsRefined B2B Marketing Strategy Layered in additional marketing activations including influencer & brand partnerships. Doubled email list and added 8k SMS. Improved site health to 96% Expanded Mama Mancini’s & Mama’s Creations BrandsExpanded Retail Media ProgramLaunched Mama’s Creations branded items into Publix & BJ’s.Expanded Mama Mancini with paninis & meals-for-one 2x investment and added 4 new retailers into media with significant ROAS increase to $8 Optimized trade show presence generating 100+ new leads. Received top retailer outreach from new B2B advertising
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NASDAQ: MAMA | 18 Strategic Product InnovationAligning R&D with Finance & Production •Priority to align product innovation function with vertical integration goals to drive structural margin health•Enable increasingly robust chicken trimming program •Artisan Cut branding for chicken “bottoms”•Costco Cheese Stuffed Chicken Meatballs•Multiple new Walmart items all use Artisan Cut “bottoms” for structural margin advantage •In-house chicken trimming aligns with R&D innovation to create new product categories:•Ground chicken for meatballs (Costco)•95% of panini’s use trim chicken•Nearly 2/3rds of meals-for-one use trim chicken
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NASDAQ: MAMA | 19 Product Launch, Marketing & Trade In Store•Circulars•POS•In Store Displays•SamplingConsumer Living Life•Influencer Partnerships•Digital/Social Ads•Earned Media•Product Placement Consumer in Shopping Mindset•Retail content & search•Instacart campaign Retailer Consideration•Trade Shows•Awards Post Purchase•On Pack QR Code•Email Marketing Win their Heart (Advocacy & Customer Retention) Stick in their Mind (Awareness)•Trade Ads•Selling Tools Get in their Cart (Action) New Item Launch Goal to grow marketing investments 50% in FY27
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NASDAQ: MAMA | 20 Introducing Our Next Speaker Scaling Production & Ongoing Margin ExpansionSkip TappanChief Operating Officer
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NASDAQ: MAMA | 21 One Plant, Three LocationsFarmingdale, NY•Summer 2024 construction doubled grilled chicken capacity, adding 10,000 sq. ft. of usable space•FY27 chicken contracts at attractive rates provide commodity cost visibility and control•Trimming/tumbling chicken in-house is our largest margin enhancer•Currently running 5-day, 3-shift operation with weekend capacity available •Partnering with Bay Shore to optimize production capabilities and bolted-down capacity•Leading the network in production reporting and performance managementEast Rutherford, NJ•Major expansion: +19,000 sq. ft. (nearly doubling usable space from 24K to 43K)•Strategic automation investments: MAP technology, smart belt, X-ray, slicing/dicing, pallet wrapping•Currently running 5-day, 2-shift operation + sanitation shift. Optimizing shift schedules (including weekends) and executing industrial engineering analysis could drive meaningful increase in capacity•Partnering with Bay Shore to optimize production capabilities and bolted-down capacity•Lead model for 3PL partnershipsBay Shore, NY – August 2025 Crown 1 Acquisition•42,000 sq. ft. facility with fresh food manufacturing and raw value-added meat solutions•Recent $6M capital investment prior to acquisition including USDA cutting facility•Excess trimming capacity enables network-wide trimming optimization•Heavy first shift, light second shift, third sanitation •Efficiently onboarding as part of "One Plant, Three Locations" strategy Operating an integrated manufacturing network Network synergies enable load-sharing, redundancy, and optimized production allocation Case Study: ”Build to Stock” Model Problem: Facilities pay excess overtime during busy periods to meet elevated customer demand (i.e. Costco MVM)Solution: By leveraging visibility into regular order patterns and upcoming promotions, we can prebuild inventory on high volume items to handle surges & maintain customer service & cost performance
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NASDAQ: MAMA | 22 A Walk Through Bay Shore
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NASDAQ: MAMA | 23 •Deal Overview:•$17.5M all-cash acquisition from Sysco (Sept 2025)•42,000 sq. ft. USDA-certified Bay Shore facility•~$56M annual revenue baseline (FY ended June 2025)•~200 employees added to MAMA team•10 miles from Farmingdale -logistics synergy •Integration Progress:•100% of Bay Shore suppliers onboarded directly•Removed middleman costs•NetSuite conversion underway, with target cutover by mid-year•Integration of Bay Shore included top talent, and we recently implemented enterprise level functional leadership across network•Gross margin isimproving sequentially month over month, targeting in-line with MAMA network average in FY27 •Revenue Strategy:•Intentionally exiting lower-margin street business•Replacing with higher-margin branded growth•Aggressive cross selling between Crown 1 and MAMA accounts•Crown 1 integration playbook approach Bay Shore Inspection Crown 1 Acquisition & IntegrationTransaction & Integration Progress Summary A Capacity Expansion without CapExCapacity Expansion with Modest CapEx+50%+100%Network Capacity Expansion Potential
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NASDAQ: MAMA | 24 Introducing our Next Speaker Anthony GruberChief Financial OfficerGo-Forward Financial Impact
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NASDAQ: MAMA | 25 Financial Targets for FY 2027Walking through the Income Statement Fiscal 2027 Goals•Double-digit revenue growth with continuous market share gains•Near-term target: mid to high 20% gross margin this year, improving throughout the year; Key drivers: in-house trimming, commodity cost management, production efficiency; Bay Shore efficiencies (1 plant, 3 locations) •Marketing spend increasing ~50% (contingent on margin targets being met)•Investing in the build out of our middle management capabilities•Targeting OpEx (excluding marketing) at ~20% of revenue; Building world-class team while maintaining cost discipline•Steady paydown of remaining market-rate debt outstanding; Strong cash position supports M&A initiatives•Expected progression from low to high end of mid-single-digit % of revenue throughout FY27•Achieve and maintain mid-teens as a % of revenue; Driven by increased fixed cost absorption and high-ROI capital investments Sales-net of slotting fees and discountsCosts of salesGross profitOperating expenses:Research and developmentGeneral and administrativeTotal operating expensesIncome from operationsOther income (expenses)InterestAmortization of debt discountOther incomeTotal other income (expenses)Net incomeAdjusted EBITDA
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NASDAQ: MAMA | 26 Closing Remarks Adam L. MichaelsChairman & Chief Executive OfficerGrowing MAMA’s Family with M&A
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NASDAQ: MAMA | 27 Balancing Organic & Inorganic GrowthActive search program underway with defined criteria Vision: National Deli Solutions Company, “One Stop Shop” Seeking Accretive Acquisitions •Target $75-150M+ in revenue at attractive multiples•Goal of aggressive synergy realization leveraging Crown 1 integration playbook•Integration playbook proven with Bay Shore - rapid supplier onboarding, network optimization We are Ideally Looking for Three Things in an Acquisition: 1.In the deli space (ideally with incremental product or customer base)2.With existing manufacturing and/or distribution facilities 3.Western U.S. location preferred
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NASDAQ: MAMA | 28 How to Measure Success in FY27 1.Growing our business profitably and consistently2.Key metrics investors should track:•New items at key accounts & velocity improvements•New customer wins and major account penetration•Efficiency gains + sales mix to maximize in-house trimming upside•Prudent commodity cost management •Fixed cost absorption from volume growth3.M&A Progress:•Active pipeline evaluation•Disciplined approach with clear criteria for capabilities & valuation•Rapid integration leveraging Crown 1 playbook
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Investor RelationsLucas A. ZimmermanMZ North AmericaMain: (949) 259-4987MAMA@mzgroup.us Mama’s Creations Inc. (NASDAQ: MAMA)25 Branca Road, East Rutherford, NJ 07073www.mamascreations.com Question & Answer Session