Good afternoon. Welcome to MoneyLion's 2022 Investor Day. We've got a lot of great material we're excited to share with you today. First, let's quickly address the most exciting slides you'll see all day, the safe harbor slide. The safe harbor slide. I'd like to remind you that any forward-looking statements made today are subject to our safe harbor statement found in our SEC filings and in today's materials. Today's presentation is also available on our website at investors.moneylion.com. Additionally, if you have any questions, which I'm sure you will, we have a Q&A session following the formal presentation. You can use the QR code located on our slides throughout the day. Now I'd like to pass it over to Kate Fallon, MoneyLion's Chief People Officer, to go over our agenda. Thank you, Sean, and thank you for all the hard work you've put into this day. Hi, everyone. Welcome. Thank you so much for joining us today for MoneyLion's 2022 Investor Day. We are so excited to have many of you with us in the room and virtually to discover how MoneyLion is shaping the future of money. I'm Kate Fallon, MoneyLion's Chief People Officer, and I'm honored to be here supporting MoneyLion's high-performing team as we work continuously to enable our talent to deliver stakeholder success. All of you here are betting on this team in the room to deliver, and you often have the chance to hear from Dee and Rick. Today, we're thrilled for you to meet the rest of the team and for you to hear directly from them and these talented executive leaders about how we're bringing together content, data, products, and our marketplace to empower our customers to take control of their financial lives. It's a proven team of founders, functional leaders, technical experts, and creators. I've only been here for three months, and I'm already blown away by the speed of innovation and execution at MoneyLion. It's truly incredible. Now on to the agenda. You'll hear from Dee Choubey, MoneyLion's CEO, for opening remarks. Next, we'll go over our evolving consumer business and product roadmap, followed by a discussion of our enterprise marketplace and our data advantage. We'll round out the presentation with our CFO, Rick Correia, to discuss the unit economics, business equation, and longer-term outlook and financial targets. Following the presentation, we'll bring all the presenters back up to the floor for Q&A. I'd like to first introduce our first speaker, Dee Choubey, MoneyLion's CEO and Co-founder, for opening remarks. Dee co-founded MoneyLion in 2013 and has been our Chief Executive Officer and President since inception. Dee's idea has always been to leverage technology to create a hyper-personalized financial services experience for everyone. MoneyLion breaks through the one-size-fits-all model of financial services, helping to change the way that people think about and engage with money. Dee is passionate about giving our customers access to personalized financial advice based on their daily habits to help them achieve short, medium, and long-term life goals. Dee has assembled a team of experienced innovators who are passionate about using transformative technology to really drive the future of money. Before turning it over to Dee, we'd like to share a quick video. MoneyLion. MoneyLion. How do you money? MoneyLion. MoneyLion. I work hard for my money, but MoneyLion works harder for me. MoneyLion. MoneyLion, the app? Yeah. MoneyLion, the app. For all things money. Money, money. The first-ever MoneyLion Ambassador Team. I'm proud to be on team MoneyLion. Where am I? What am I? What we need to do is we need to make money cool. Thomas Jefferson. Everyone call me Thomas Jefferson. Are you sure, guys? We always give it to you. Yes! Yes! Would anybody try to stop you? I wouldn't let 'em. Yeah. Welcome to Young Lions. Young MoneyLion, people that are out here making a difference, doing it different. There is no right or wrong way to approach getting a new car. There are No Stupid Questions. Gasoline prices are still high. If it was a glass half full in all this craziness. This cost me like $8. That's it for today, MoneyLion. Until next time. Now it's time to announce the winners. Oh, word. MoneyLion will be giving away. Thank you, MoneyLion. $25,000. This is truly a blessing. This is a life-changing amount of money. Use Shake and Bake to get cash back. No hate. Shake. Shake and Bake. Shake and and Bake. Shake and Bake. You gotta put me on, bro. I'm. Your MoneyLion. Thank you very much, Sean and Kate, and welcome everyone. Thank you all for joining us here in New York and virtually for MoneyLion's first in-person investor day since we took the company public. The video you just saw encapsulates the work that this amazing hardworking team has put in over the last 12 months to take MoneyLion beyond the app and really integrate us into cultural conversations everywhere. Much of what you saw in that video has been done and created, visualized, internalized, and written and produced by the very hardworking team, all inside of our media division. That storytelling capability is an incredible superpower that we have right here inside of our four walls, and it shows up daily in the consumer experience that we're super excited to tell you about. It shows up as well for our enterprise clients. You'll be hearing today us say Every Time You Money, the tagline Every Time You Money. It's our new brand tagline. It shows up on the wall, it shows up on our T-shirts, and it really encapsulates what we're building here. Our Chief Content Officer, Jeff Frommer, is gonna wow you later with our content strategy, so I don't wanna steal too much of his thunder right now. I do wanna say that Every Time You Money encapsulates our strategy of building an ecosystem at the intersection of money, content, and culture. Money is everywhere in people's lives, and so is MoneyLion. We're there when you need a bank account, we're there when you need a loan, we're there to help you learn how to find a side gig or save for that vacation. We're there for those money moments when you just need to laugh. We're there throughout the Internet with the right product partner every time. We've been public for just over a year, and we've used that year to execute against that vision that puts us at the forefront of fintech and at the bleeding edge of fin-fintech. This platform is delivering dramatic results for our customers, both consumers as well as enterprise clients alike. As we contextualize this moment in time in terms of what we have built, it's really important for us to acknowledge the macroeconomic backdrop. We can focus on what we can focus on, and that's executing our product vision while positioning this organization to get through this economic cycle and create immense value for our investors and stakeholders. What MoneyLion is building is very unique. It's very hard to find a corollary or a comparison in the public or private markets, and we wanna give you a lot of context around that in terms of how we're positioning ourselves and how we're executing throughout this presentation. Before we do that, it's really important for us to just acknowledge how much we've accomplished since we founded the business in 2013. While it may be a little bit hard to see that from the outside, we have been executing, and our strategy is working. As of the 3rd quarter of 2022, we generated over $340 million of annualized adjusted revenue. Compare that with $76 million of adjusted annualized revenue when we took the company public. This business is in a better position than it's ever been before. This is categorically a growth story. Our 2022 adjusted revenue guidance reflects a 100% compounded annual growth rate since 2019. When we say the strategy is working, we're seeing that in the numbers over and over again, and that's what we're so excited to share with you today. We ended the quarter with 5.4 million total customers. That's up from 1.4 million in 2020. Efficient customer growth, efficient customer acquisition is a key pillar of how we differentiate ourselves. We have a consistently low CAC, and we have incredibly robust ARPU levels. 11.3 million total products were consumed on the MoneyLion platform at the end of Q3. That's up from 5.1 million in 2020. Us getting in consumers into our platform and cross-selling is working, and it's a testament to the strategy that we've historically taken of building a platform. Most importantly, and I know this is on investors' mind, our business model is built for profitability at scale. We ended the quarter with $189 million of cash on our balance sheet, providing a sufficient runway to get us to profitability. MoneyLion initially launched really riding the secular trends of Fintech 1.0, and that saw the adoption of online lending, robo-advisory, and neobanking, all unbundled piecemeal from the old banking model. Today, it's really important to know that MoneyLion is so much more than just a neobank. We're highly diversified with complementary revenue lines across consumer and enterprise. We're leading the form factor change in scaling and reorienting toward the end consumer that's defined by everything everywhere. Of course, MoneyLion is on the web, of course it's in your mobile app, but we're also at the racetrack. We also show up inside of your favorite podcasts. We're in the hearts and minds of your favorite celebrities and athletes, and we're across the Internet whenever you need to find that right financial product. None of this innovation and progress that we've been able to accomplish over the last nine years would be possible without the talented, mission-obsessed team that we have here at MoneyLion. They are our strongest asset and a key investment highlight. Of course, you hear from myself and Rick at conferences and at investor meetings, but we wanna make sure that we give you a showcase of a snapshot of the incredible talent that exists inside our four walls that show up every day and that obsess with really bringing our mission to life. You'll hear from Rick, our CFO. You'll hear from Tim Hong, our Chief Product Officer. Both Rick and Tim have been with MoneyLion for 7+ years and have immensely influenced our DNA and ethos. They act as founders with intense alignment to customer and shareholder outcomes. You'll hear from Cynthia Kleinbaum, our Chief Customer Officer. She's been with us for just under a year. She's worked at some of the most iconic retail brands in the world, and she's tasked with really providing a world-class experience to our consumers. You'll hear from Jeff Frommer, our Chief Content Officer and Co-founder of MALKA, an award-winning studio that really powers our media division and our storytelling capabilities. You'll hear from Phil Rosen, founder of Even Financial, now making up MoneyLion's Marketplace division. Phil is a serial entrepreneur and an incredible technologist. The founder DNA runs deep at MoneyLion, and if I were an investor, and I am an investor, that's an incredible investment highlight for investors really to take away with. Everything we do starts with creating long-term value for our stakeholders. This team obsesses with the mission, it obsesses with the execution, and it obsesses with delivering that long-term value for everyone here. Our board of directors, similarly is second to none. We have some of them in the, in the audience here. Welcome, Lisa. Our directors give us a purview across technology, media, finance, regulatory, and governance landscapes. Their partnership and oversight give us a lot of confidence that we will be able to navigate any challenge thrown our way. It's also really important to acknowledge our global team. We have over 700 employees that span four offices from coast to coast in the United States. We have a technology, engineering, and data science team in Kuala Lumpur that give us incredible capabilities to move fast in a smart way. We're a top employer globally in leading roles across technology, artificial intelligence, data science, machine learning, and operations. The requisite investments in our team have been made to deliver on our strategic vision, and we have optimized the team and the infrastructure to continue powering growth without increasing variable costs. We're nimble, and we're able to meet the needs of the current climate head-on. Importantly, our incredible team members are what make MoneyLion run, and I couldn't be more proud of what they have accomplished. As we think about rewiring the financial system, we have achieved tremendous success really by setting out towards that vision, by bringing consumers what they need to improve their financial lives. You'll hear through the day that we do that through the combination of content, financial products, a massive data set that allows us to personalize experiences for consumers, and a one-to-many marketplace. This is a unique business model, so when we say that there isn't something like this in the market, it's really interesting for us to really contextualize for you what that means. It all feeds into the strategy of Every Time You Money, the brand tagline and the brand identity that we're bringing to market. You know, you could ask, "Why did we start MoneyLion?" You know, when we started MoneyLion in 2013, we saw that traditional banks were providing a one-size-fits-all financial product strategy with high fee structures and obtuse product design. Data was available, but it was siloed, and it was unusable. The benefits of a modern technology stack that we see today just hadn't been realized inside of monolithic tech, financial services companies. I saw this firsthand. Like, if you look at my story, I grew up in a middle-class family in New Jersey. My parents were immigrants. We never were taught how to navigate the myriad financial products that are out there. We knew, through my formative life, I saw that technology could solve this. It was a palpable feeling. After the wake of the global credit crisis and the financial crisis, my vantage point as a banker sitting inside some of the largest banks and seeing how obtuse their decision-making was got me obsessed with solving that problem. We put together the best team that were experienced in artificial intelligence and the latest advancements in technology, finance, and AI. We brought that power together. We saw the power and potential of building new financial products, new ways of interacting every day with money, and really bring that for the benefit of the American consumer. We focused on building software that was customer-centric, and that's really now what's paying off in terms of us bringing this entire vision together. Let's take a minute to talk about what we've been able to do over the last year since we took the company public. What is now 1 powerful fintech company was once 3 separate companies, with each having its own mission. MoneyLion, of course, with its mission to rewire the financial system. MALKA Media, to provide content at the speed of culture through their full-service creative studio. Even Financial, to provide the definitive search engine for financial services to any business with just 5 lines of code. Understanding our company's collective roots helps provide context about the Every Time You Money platform we're building here today. The potency of this combined vision is being realized and is fully in market as a personalized mass market offering. The intersection of these ecosystems adds up to what we believe is the best financial platform in America. In one place, we have put together engaging educational content, a marketplace with third-party offers, as well as a full suite of first-party offers that we've built in-house. We deliver this vision to markets in a way that no one has thought of before. We're competing not just with the legacy banks, but we're competing with the social media companies. What we're doing is different from what any traditional bank or fintech would do. We believe that we're way out in front of a market opportunity that American consumers are demanding and will continue to demand. This ecosystem is operating at scale. Our marketplace in Q3 had 28 million consumer inquiries. Similarly, on our media side, our content now reaches millions of people each month through our connected communities. This marketplace attracts consumers, and we get data on their preferences. More data drives better product recommendations. It's an incredible cycle. Better recommendations that make it easier for us to attract more enterprise product partners. As those product offerings increase, we solve more problems for end consumers. Those better outcomes result in more customer monetization, and ultimately, it's that monetization that makes it easier for us to increase marketplace adoption. This is happening in real time. We're getting the benefits of a two-sided marketplace. The cycle, of course, repeats. We think that this is a little bit misunderstood in the markets, so let's dive into our consumer business. Our consumer business offers a full suite of fintech products and content to consumers. This has been an evolution, a very nice evolution of the heavy investment we've made in technology and software over the past decade. We connect our customers to curated money content with a personalized feed that enables them to search, learn, discover, and share. It's inherently set up to foster two-way community-based interactions and conversations. We want to be the definitive and the ultimate destination for every money-adjacent conversation. We wanna support that community-based growth strategy throughout our product roadmap. This year, we launched and polished our peer-to-peer payments capabilities. We expanded referrals, and we created our very popular Roar Tags campaign, and we worked on popular viral elements like peer boosts. While there's more work to do, we have a great foundation laid for 2023 for word of mouth, organic, and viral growth. We empower consumers to take control of their money. This includes our popular Instacash product that helps customers cover short-term cash needs and avoid overdraft fees. It helps our customers build credit. Our credit-building program has helped thousands of consumers increase their credit score, so they can afford that first home or they can get that loan to start a business. Everybody in America can find use for the MoneyLion consumer app. It is intentionally built to be an Every Time You Money solution for the mass market. In fact, even in this room, anyone here can turn around and use the QR code right behind me. It works great with your American Express, it works great with their Mastercard or Visa card, and it helps in every inflection point. Our consumer marketplace brings the best financial products into one experience so that customers can get any financial product or offer they want. The way consumers search for financial products is stuck in a couple of decades in the past. Maybe consumers today Google an insurance or a personal loan product and wade through a pile of irrelevant results, or they may go to a static blog post and read about credit card rewards from a blog post that was written a couple of years ago. It's poorly contextualized, and you have to hunt and peck through offers and recommendations. At MoneyLion, we're as tired as the average consumer about the old ways of finding the right financial product. This is where we believe we need to form a factor change. Our vision instead looks at the power of open banking and consumer data and couples it with the dynamism of how consumers are used to engaging with social media platforms. We provide rich content from trusted voices to shed light on which products are right for the consumer based on their exact financial situation. Then we deliver that right product offer to them at the exact point in time. The technology behind this, by the way, we're super excited, will be available to all our enterprise clients. What you see here will be available to any company who wants to offer a similar experience in their own walled gardens or in their own consumer ecosystem. The next pillar of our strategy, which you'll hear a lot about today, is to continue innovating and disrupting through our enterprise marketplace business. Our enterprise technology today powers the definitive search engine for financial services and products. Through our embedded finance marketplaces, we enable any company to add financial products to their business. It's the same DNA that powers our overall strategy of connecting consumers with the financial products they need and bringing those solutions to consumers where they need it. Customer acquisition for financial products has typically been through static ads, unscalable walled gardens, costly many to many bespoke integrations. What we've done is we've become an invaluable customer acquisition channel with critical value-added insights and data deeply embedded into the tech and marketing stacks of over 1,000 enterprise partners, benefiting all parties, providing lower customer acquisition costs to our product partners, greater monetization and engagement for our channel partners, as well as the best experience to the consumer. I'm excited for investors to hear directly from Phillip Rosen, our marketplace leader, in a session later today as he walks us through a deep dive of our enterprise business. Our ecosystems have very powerful connections between each other that reinforce our data advantage and underpin our flywheel. As we look towards our 2023 strategy, our combined consumer and enterprise businesses open up incremental market opportunities. From providing customer acquisition as a service, media and content and engagement services to all of our enterprise partners, to commercializing our learnings on the data side and sharing them with our enterprise clients. The two ecosystems align and work together. In the past, we've shared just the consumer opportunity with you. Now MoneyLion has an opportunity to continue innovating and expanding in the very large share of U.S. financial services digital ad spend. We're excited that we can actually also influence non-financial services digital ad spend as well. All of the priors are in place for us to build significant scale and drive the profitability in the near term. That profitability really is driven by the symbiosis of our consumer strategy and our enterprise strategy. We have to spend significantly less on marketing dollars than our peers. That lack of capital intensity allows us to get to profitability faster. You'll hear a lot today. I'll leave you with a few key takeaways. First, we have a powerful combination of assets inside of our four walls. All of the ingredients for us to take eminent market share, grow profitability and scale are here. Social media companies have content. Banks have the data. Nobody has both. We do. How many bank accounts do you think are linked to TikTok? Zero. How many bank accounts do you think are linked to MoneyLion? Almost $20 million. The banks have the linked accounts as well, you could say. They don't know what to do with it. Others may have a network of creators, we have the ability to give those creators a better platform for hyper-engagement and monetization. It is an incredibly large market, we get it. No one is doing what we are doing by building a financial community of communities, and no one is thinking of doing it at the scale that we're thinking of doing it at. When we say form factor change, we mean melding the act of financial product search and consumption to how consumers consume content on social media networks today. Others may have some of the pieces, no one has it all in one place. By the way, no one comes close to this team's speed of innovation and execution. Secondly, I'll leave you with this fact. We have incredibly strong unit economics. Our consumer business benefits inherently from lower customer acquisition costs than most of its peers. This allows us to take a high gross profit profile revenue base and deliver more net margin to the bottom line. Our enterprise business provides us diversity. It expands our distribution in a cost-effective way. It subsidizes in our need to really engage in expensive brand spend, and it provides an additional data layer for ever-improving personalization for the consumer. The product is getting better every minute by that virtuous cycle of more data coming in. Finally, our ability to sell between first-party and third-party products increases lifetime value in our preferred consumers. We've made the investments to deliver profitability at scale. There is inherent leverage in our business model. Because of our strong balance sheet, we have adequate runway to propel us to and through our path to profitability. We expect an attractive adjusted EBITDA margin profile in the medium term. Rick will walk you through our business equation in detail. We'll talk more about that later. We're on track to become profitable in the near term. We have clear line of sight into that. Finally, we have a massive and expanding target addressable market. Our core competencies position us to benefit from incremental market opportunities like embedded finance and non-financial services digital ad spend. As we lower customer acquisition costs for our enterprise partners, we're taking wallet share from the Googles and the Apples of the world. As we increase access and expand our consumer offerings, we're taking wallet share and access from the incumbent traditional banks. These existing and incremental market opportunities provide plenty of revenue potential as we continue to scale our unique platform. I look forward to connecting with you all here today. Thank you again for spending a few minutes with us this afternoon. With that, I'll turn it over back to Kate Fallon to present the next speaker. Thank you, guys. Thank you so much, Dee. Just to reiterate what Sean said earlier, there is the QR code up here, so you can go there and submit any questions you'd like for later today. All right. Our next speaker is Cynthia Kleinbaum. Cynthia is going to share a little bit more about our market opportunity. Cynthia joined MoneyLion in April 2022 and serves as our Chief Customer Officer. Cynthia has over 20 years of experience reimagining how companies engage customers to accelerate growth. Prior to joining MoneyLion, Cynthia was instrumental in the digital acceleration of Walmart, where she led the marketing efforts to scale its mobile app and online grocery business, as well as launching membership Walmart+. Cynthia loves building brands that connect emotionally to customers and using technology to solve some of the most complex problems a marketer can face. She's done it at traditional companies like Nestlé and then more recently in digitally native brands like Bonobos. She was a CSA Top Woman in Tech in 2020, Brand Innovators Woman to Watch in 2021, and is a 2023 fellow at the International Women's Forum. Please join us in welcoming Cynthia. Hi, everyone. Hey. Thank you, Kate. Thank you for being here. I'm really excited to tell you a lot of things about our customer. First I'm gonna tell you something about myself. I'm a marketer. I've been doing marketing for 20 years. If I had to summarize what I learned in previous, 3 previous companies that I've worked at that is relevant for today, the first one is, when I worked at Nestlé, I was doing marketing for Nesquik, and I had to learn that to be a good marketer, you cannot think that you are the target customer, because then you can't identify yourself, right? You have to, like, try to put yourself in the shoes of the customer, and I'm gonna ask you all to do the same because you are probably not our target customer. Number two, what I learned at Bonobos is that men in Wall Street are willing to overpay for good-fitting pants. Number three, what I learned at Walmart is that if you can help people improve their financial lives, and in turn, they improve their lives overall, you're gonna gain their loyalty and trust. What I saw at Walmart is that we were changing the way people were shopping and what they were doing with their money. In MoneyLion, what we're doing is we are changing how people manage that money, I know we can build a company for the future, a company that people will rely on, make part of their daily routine, and that they won't be able to live without. Let's start with some stats. Okay. There's almost $170 million Americans who are underserved by the financial services industry. They don't have somebody that is teaching them what to do with their money, that's 65%, about 65% of the American adults. They are ready and willing to take control of their finances. They just need somebody that will help them do that. If you ask me, why are they so eager to do that? It's because money controls their life. That's how they feel. 6 in 10 Americans have told us that they wake up in the middle of the night thinking about money. They check their bank account over 200 times a year, they worry about money 6 times a day. When we double-click on what exactly worries them, they're concerned about not having enough money to retire, keeping up with the cost of living, and managing their debt. I'm sure you're all aware about the phrase, "Money can't buy happiness." Can we really be happy if we're worried about money all the time? I really doubt it. I'm gonna ask for a show of hands. Who here likes to talk about money? I don't buy that. Isn't that your job? Well, I hope you like to talk about money. I'm gonna do it again. Okay. Cut. Let's do it again. Are you ready? Okay. Who here likes to talk about money? I buy this. Okay. You are not the average American. Americans don't like to talk about money. They prefer to talk about almost anything else. They prefer to talk about current events and pop culture and relationships and politics before they talk about money. This is a problem because if they don't talk about money, they are not going to do anything about it. In fact, 3 in 5 Americans fake their financial situation online. This is funny, yes. I mean, we all know the famous meme of in real life and in social media. Think about this, behind each one of these posts, there is a person that is ashamed of their financial situation. They're not really comfortable sharing what their financial situation is, and they're faking it. It's funny, but there's something we can do about it. I want to share with you another stat that happens because people don't talk about money. It's about financial literacy. Two-thirds of Americans cannot answer 5 basic questions about financial, like managing their finances. They don't understand concepts like, sorry. They don't have the financial skills to manage a budget, to get a mortgage, to plan for retirement. The problem is that without these financial skills, they won't be able to do that. Their day-to-day financial lives get really compromised. There's a lot of companies, and there's also the public sector, and nonprofits that have been trying for years to change this situation because it's clear that financial literacy and financial outcomes are connected. What's really, like, sad about it is that the trend is going on the right direction despite all these efforts. I hope I'm not getting you all sad. I promise you, I have some more uplifting content in a little bit. Why does financial literacy matter? As I told you, because higher financial literacy is connected with better financial outcomes. People that have higher financial literacy levels are 50% more likely to have an emergency fund, or about 80% more likely to have calculated their retirement needs, and half as likely to only pay their credit card minimum. This is causing something that's called the financial literacy vicious cycle. I want you to imagine this. Imagine that you have financial problems. That causes stress. Stress is correlated with mental health challenges. If you have mental health challenges, it's unlikely you will be able to manage your money well. You may not even be able to get a job or go to work or have a job, right? This creates more financial stress that gets your health in a worse position. You get where I'm going with this. It's a vicious cycle that is very, very hard to break. If you're asking why isn't the financial services industry address this? The traditional institutions are really set up to help the smallest population with the largest balance sheets. This is not the 65% of the population that I was talking about. Here's where things get better. I'm done with the bad news. You survived the bad part of this presentation. We're seeing trends that really tell us people are starting to take control, and this trend is gonna get better. Number one, I'll double-click on each of them. Number one, the growing adoption of embedded finance. Number two, the nascent but fast-growing role of financial influencer. We have a couple here. Number three, the early innings of fintech. Let's double-click on each of them. Embedded finance. This is a word that I'm sure you've been hearing a lot lately, but I want to make sure that we all have the same definition. Embedded finance is the placing of a financial product in a non-financial customer experience, journey, or platform. This is nothing new. For decades, non-banks have offered financial services via private label cards at retail chains, supermarkets, and airlines. What makes the next generation of embedded finance so powerful is the integration of these financial products in digital interfaces that users use every single day. This means that in the near future, and we're already seeing it, life insurance will be purchased in your New York Post app, or you will be able to refinance your car when you're in an Uber through a decentralized network. Another question is, why is embedded finance growing so much right now? Americans are spending more and more time online, and publishers and companies that own those placements online are monetizing every visitor by selling them financial products. What do I mean by Americans are spending a lot of time online? Right now, this year, the average American is going to spend over 500 minutes a day. Not hours. 500 minutes a day online. This is one-third of their day. Pretty good trend there. Second trend, the adoption of social media as a source of financial education. I have to believe that most people here do not follow, do not, like, take action on financial advice on social media, but you are not the average American. Right now, we're seeing that the next generation is using social media as their number one source. This is, to me, I was impressed when I saw this because here you can see the percentage of Americans that use social media as their main source, and on the bottom, you can see how is it ranking. Gen Z is using social media as number one. It means that they're using it more than friends and family and more than Google search. This is hot off the press, by the way, this data. connected to social media is the financial influencers who are giving Americans the content in a format that they want to consume it, in short form, in a very, like, fun, easy way. They're demystifying financial education in a way that how they learn. Why now? In about 2010, we saw the rise of the fashion influencer when Instagram started blowing up, we were all looking at pictures of fashionistas on Instagram. The financial influencer is newer because it required video. It started growing with TikTok. If you go right now to TikTok, you're gonna see a hashtag called MoneyTok that has over 17 billion views. That is billions with a B. That's a very cool influencer. The third trend we're seeing is the adoption of fintech. 80% of Americans say that they have an account with a fintech. What does this mean? They have a financial institution in their pocket. Imagine that we can take the worries of people. They worry about it 6 times a day, I told you before, right? Now they can also act on it 6 times a day or more times a day. With the inherent personalized nature of fintech, we can actually give them an experience that is up to their expectations. It's very personal, and it's unique to every one of them. MoneyLion is already capitalizing on these trends. We are not just capitalizing on these trends. We are driving these trends. Number one, we meet our customers where they are via our embedded finance integrations and our relationships with financial influencers. Number two, we teach them about money in the format that they're already used to and that they enjoy. Number three, we enable them to take action there. This is super important to understand. The distance between learning and acting is shortening. When you teach somebody something in one platform and then expect them to go somewhere else to take action, most people don't do that. Our platform provides you a super fast and, like, easy, seamless way to learn something and act on it. You hear my excitement as a marketer? I hope you do. Think about it, I hope there's no marketers seeing this because any marketer would want to have this acquisition and retention funnel. My peers doing marketing for other companies are basically spending all their money paying media companies to not just acquire customers but to reengage them. We don't have to do that. All of our spend is within our Not all of our spend. I'm exaggerating. but we're minimizing the spend that we have with these media companies because we have these properties. We drive awareness through our integration with Even Marketplace and MALKA. We drive consideration, which is the stage at which people are trying to understand if something is for them, getting convinced that it is or it's not. We do it through our proprietary discovery feed. We drive conversion by shortening the distance between learning and acting. The last thing I wanna leave you with, which is uplifting, is the MoneyLion virtual cycle, which is not just the opposite of the visual cycle I showed you before. It's actually the flywheel that powers our consumer business. Number one, we provide personalized daily money content. With this content, people feel empowered to take action, and when they take action, they feel joy and relief. What does that do? They keep coming back for more. I think I spoke enough. There's a lot more for you to see. I'm just showing you the why we're doing it. Now it's time for you to see what we're doing with Jeff, Tim, and the rest of the team. Thank you. Thank you so much, Cynthia. I just love her energy and excitement around what she and the marketing team are doing. It's just, it's fantastic. Jeff Frommer is our next speaker. He's gonna share more with us about our content strategy. Jeff became MoneyLion's chief content officer in March 2022, overseeing all of the firm's brand and content activities. He spent five years at Adobe before co-founding MALKA with his partner, Louis Krubich. MALKA, our award-winning creative studio, which we acquired in November 2021 and integrated into our media division, powers some of the largest brands in America's storytelling. Jeff lives by the motto that impossible has many options, and he's known for innovative brand storytelling and the ability to really create industry-leading change. Jeff has shared that his family upbringing significantly shaped his career and helped him understand our customer firsthand. His father was a cop here in New York City, his mother, a music teacher, and they both had side hustles that they dedicated themselves to in the late evenings after dinner. Knowing what Jeff knows now about money, he realizes that neither of them really knew how to truly make it work for them. They worked extremely hard to pay the bills and live their best life, but it could have been so much better if they had someone like MoneyLion in their corner. Jeff lives in the ethos of challenging the status quo and pushing any boundary to achieve your goal. If you put the work in, you can achieve anything. That is the same mentality shared by millions of our customers. Please join us in welcoming Jeff Frommer. Thank you, Kate. Thank you. You know, when I hear that, it reminds me just how hard my parents worked their asses off just to give me the opportunity to be on this stage. You know, my dad, he had a side hustle. My mom, I'd be trying to sleep, she'd be teaching music lessons in the house. You know, that type of mentality I lived through. You know, it's almost a year to today when we decided to sell our business to MoneyLion, and I had the coolest job in the world. I have a passion for storytelling. When you get to marry passion with purpose, one that feels so innately purposeful to me and my upbringing, knowing that my parents worked so much harder and not smarter than they could have. You know, we have the ingredients for success, but also to change the world. I think as investors and a shareholder myself, I think that also means building a huge business, one in which is empowering people with learning things today that they didn't know yesterday, and with having the opportunity to be the trusted person in their own circle. Just being up on this stage and coming from where I came from, I just couldn't be more blessed to have this opportunity, and I couldn't be more excited to share with you guys today what we're building. I wanted to start with something really bold, that we will become the destination for every money decision. I truly believe that because no one is better positioned than MoneyLion to help consumers with everyday money problems. Consumers want to make the best decisions in their lives, from everyday decisions like how to feed their family today, to big life decisions like how to buy my first home or how can I make some extra income with a side hustle. As you heard from Cynthia, and isn't she amazing? I'm so proud to have you as my partner trying to tell this vision to the world, so thank you. That there are so many places today that you can get advice, YouTube, Google, TikTok, and I'm sure everyone has an Uncle Bob. Mine happens to be my sister, and her recommendations are terrible. All that means is that there is a clear opportunity to be a winner in this category. That is the opportunity we're pursuing. As we've seen, you can change consumer behavior. When Prabhakar, the VP of search at Google, shared this quote, it shook the foundations of the industry and reiterated a shift in consumer behavior. Let me just read it for you. In our studies, something like 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps, they don't go to Search. They go to TikTok or Instagram. The next generation is changing how and where they find this type of information. Where are they going for financial information? Well, they're turning to the people in their feed every day. That 500 million stat, that's crazy. But as I actually thought about it, my phone reminds me just how much I'm on it all day long. Sounds about right. As Cynthia's shared, it's not just Gen Z, it's all of us. The creator economy is real because influencers have real influence, and they're driving a $104 billion creator economy this year that's growing faster than the gig economy. It's not just where we get information, it's also how we get information. We're consuming things in microbytes. For millennials out there, I think I'm one of them, you have about a 12-second attention span. Gen Z, it's about eight seconds. A lot of people might say that's really bad for the economy, but in our view, what it really is an opportunity to change the way we teach. FinTok is a real thing because influencers have filled the void for how the next generation wants to learn. Let's see what FinTok can teach us. I'm a content creator, and I wanna buy some Gucci. Can I write it off on my taxes? In order for your clothing to be deductible, you have to pass 3 tests. Okay, cool. What's the test? One, is it ordinary and necessary? Hell, yeah. You know I gotta look my best. Okay. Two, is it required in your line of work to help you make more money? Gotcha. 3, do you plan on wearing this clothing while you're not working or performing? You better believe it, 'cause I'm hitting a booty club tonight with my freaky-ass friends, 'cause I'm F-R-E-E-K-K-K-K dookie, you. Did y'all dookie? Let me set you straight. That also mean that your Gucci would not be deductible. Why the hell not? You passed test 1 and 2, but the IRS states that if you plan on wearing this clothing while you're actually not working or performing, you are no longer allowed a deduction. Got it. Are there any loopholes? Yeah. Putting a business logo on clothing such as hats or T-shirts would then make it deductible, but I wouldn't push your luck with luxury items such as Gucci unless you're working closely with a tax professional or a bookkeeper. Got it, Duke. You're the best. Duke has 5 million followers. Let's see if you learned anything. If you bought work shoes that made you 2 inches taller, could you write them off? If you think yes, raise your hand. If you think no, raise your hand. You guys don't learn from TikTok. The answer is yes, right? Because it's gonna help this short fella make a little bit more money. The type of content we're consuming is changing. It's shorter, it's more interesting, it's visually stimulating. As you heard, for the 66% of Americans who can't answer three basic financial questions, this is the opportunity to tell them how to buy their first home, how to feed their family on $10 bucks a day, how to dress like $1 million bucks on a budget. Even soft skills that can change their lives immediately, like how to ask their boss for a raise. Money isn't just about investing in credit score. It's how we use it every day in our lives. For whatever reason, they'd rather teach you physics than taxes in school. Meanwhile, when's the last time you used a covalent bond in a sentence? Yet you have to pay taxes for the rest of your life. This is the opportunity we're chasing. To be the destination for every money decision, you need every piece of money content. We built the MoneyLion Creator Experience, to acquire every piece of money content that exists across TikTok to YouTube, across Instagram to Facebook. It's an editorially reviewed program of authenticated creators, built for creators by creators, to be their first choice to make money when they talk about money. Our business, our media business, MALKA, which I'm quite familiar with, for the last decade has built an incredible trust and equity in the creator community. We've worked with celebrities like Mike Tyson and Kevin Garnett. We've produced some of the biggest shows in the world. Everyone knows who we are. When you think about building a platform that wants to invite creators to make content on it, you need trust. Let me be clear, this is not a influencer platform. Anyone can pay for influencers. What we're doing is taking advantage of the unfair advantage that we have, having a media business in-house to be able to build a relationship with creators that makes them look at us like TikTok or Instagram versus a brand that they're just trying to chase dollars for. Since launching in July, we have over 150 approved creators. We've accumulated 140,000 pieces of money-related content, which we've meta tagged, we've transcribed, and ingested into our personalization engine. We're scaling fast. Creators get paid for the daily impressions of their content. I assume has everyone downloaded the MoneyLion app? Raise your hand if you didn't, 'cause I wanna single you out. Okay, good. If you're going through the discover feed, all of that content has either been created or curated. We're giving an opportunity for creators to repurpose content that they may have made six months ago. A single mom in Alabama who's trying to figure out how to pay off her credit card debt might not be on TikTok or Instagram, but one of our creators just explained how he did it. By able to bring all of that information together and matchmake the creator content with the consumer who's looking for it, is exactly what they're trying to achieve in the first place. For the creators that are coming into the platform, what about the 30 million+ fans that these 150 creators have alone on their own social platforms? With the power of our enterprise business, we're turning creators into publishers, just like CNBC and Forbes, where instead of selling their soul, and I swear they are, by holding up a card and saying, "Go, go buy this or go use this," they can focus on just making the content and allowing our marketplace to direct their fan to the perfect financial platform. When they start explaining how to reduce their credit card debt, they don't have to choose which brand they need to align with. We provide them with the mechanics, the ecosystem, to make the content plug into our enterprise business and allow those fans to be directed to the absolute perfect partner with the best deal. This means that the creator makes the money, the fan gets the absolute best product for them, and MoneyLion gets paid for being the trusted connector. The MoneyLion Creator Experience delivers an absolute direct connection for our high-intent consumer to powerful creators, to informational and actionable content that's both inside the MoneyLion app and outside. When you have over 50 million people classifying themselves as creators, this is a huge opportunity. When you ask the next generation what the number one job that they want is above astronaut and teacher, it's to be a creator, you understand that these individuals in the pursuit of them are driving how we're getting information today, indifferent of what age you are. This content is working. In the last month, we've seen a 70% increase in video content impressions. Just in that last month, we've seen a 55% increase in watch time, have increased 60% of consumers who are watching over 50% of the video, and in the last week over 200% increase in shares. What that means is that this content is hyper-personalized and relevant. People are finding value, and what we're doing is not just teaching America how to Money. We're going from being able to see something to being able to do something. The future of finance is all about personalization. As you heard from Dee, we have over $20 million linked MoneyLion accounts and over $28 million consumer inquiries that have come through our enterprise business just in the last quarter. When you marry this data with a rapidly scaling content ecosystem, you're able to allow customers who wanna look for how to buy a home on platforms like YouTube today to how can I buy a home? If you go to YouTube today, you can find what we'll all find when you type in how to buy a home. YouTube doesn't know that you have a 550 credit score, that you make $55,000 a year, that you spend 90% of your budget on rent, and that you only have $200 in the bank. What they're going to show you isn't going to help you as much as it could if it knew that information. How do I buy a home? This is advice, not ads. One in which consumers want us to use our data advantage to help them make better money decisions because they need to make money work for them. They're not getting the help from these other platforms. The big social networks out there, they're using your data to sell you something. We wanna tell you something first. They talk about privacy and how Apple and the death of the cookie are negatively affecting their ad business. That's why we're not building an ad business. We're building an advice business. Let me show you how it works. Let's talk about Tina. You guys may have met her. She makes $45,000 a year. She drives for Uber. She might have drove me home last night. She was an incredible Uber driver. She has a 620 credit score. She lives in Philly. She, she's shopped at Diapers.com, so we assume she has a baby. She spends about 70% of her income towards rent, and once in a while, she's using an Instacash product to help out in times of need. When she onboarded into the MoneyLion app, she told us that she wants to buy a car one day. If she wanted to find out what the best car for her to make the most amount of money on Uber is, she might go to YouTube, she might start googling various search topics. She might even ask a friend that drives for Uber. Once she gathers this information, she'd have to sit down and do some budgeting. Who knows if she even knows how to do that? I just tried to do it with my mom, who for 50 years has been working, and she couldn't make a budget. How would she know what she can afford? Could she even buy this car? If she wants a deal, she may not be that confident to walk into a dealership and negotiate what the best price is or even know what a good price on this car is. Instead, in MoneyLion, we show her a video in the discover feed. Which car makes the most money driving for Uber? She learns from one of our creators that the Toyota Camry is actually the best car for someone like her. Our advice engine taps into our brand platform. We leverage an offer for Toyota for $2,500 on a rebate if she was to purchase the car. At the same time, our marketplace provides a direct link to start the pre-approval process for an auto loan. For Tina, in one clean, trusted swoop, we just solved some major pain points. What car is right for her? Which one solves a financial goal like making more money? She got an offer to reduce the price on that car before any negotiations, and we got her pre-approved, so she now has the confidence to walk in and know that she can move ahead with this decision. We saved her time, we saved her frustration, we saved her anxiety for what is truly a daunting decision for so many Americans today. Where else can this be solved in one personalized, single user experience? As investors, I'm one of them, think how big of an opportunity this is. What about everyday money decisions? It's not every day we're looking to buy a car. It's not every day we're looking to buy a home. Let's talk about Bob, my uncle. He makes $85,000 a year as a schoolteacher, has a 710 credit score. He lives in North Carolina. He owns a home. He has one of our managed investment products, and he's told us that he wants to save for a vacation. Well, it's the holidays. I don't know about you guys, but I haven't bought my Christmas gifts yet. I'm also Jewish, but I celebrate Christmas, just as an FYI. Don't ask why. Blame my parents. What gift can Bob buy his son for Christmas? Well, if Bob was to pop into the MoneyLion app, he might see in our Playlists top 10 gifts for kids under $25. Now, Bob just learned some of the best gifts he can and should afford. We tap into our marketplace of brand partners to show him discounts on the places mentioned directly within those creator videos. We notice that he may want to pull from his managed investment account to help lighten the load this month because we see how much he has in his money account. This is the closest distance to action on everyday money decisions. Like I said, you can go from seeing something to doing something. Brands, they spend $millions of marketing dollars with publishers and networks today to acquire customers just like Bob and Tina. I know because they hire our media business, MALKA, all the time to do that. No one has more storytelling capabilities, more distribution channels, more creators in our network, more data to help both financial partners and brands leverage advice to acquisition. Let me be clear. There are billions of dollars that are spent in ad revenue being spent in other channels that brands can now do in ours. As you can imagine, in the future, you might hear a large brand talk about their customer acquisition cost inside of the MoneyLion app, just like they talk about it within Facebook and TikTok. All of this goes back to our brand promise to customers, that Every Time You Money, you'll be in control, you'll be confident, you'll be a MoneyLion. Our new brand reinforces something that is instilled in me at a young age, something that you can't teach, that if you put the work in, you can achieve anything. As you heard, people don't feel like they have that trusted advisor. They're turning to creators today who may or may not be giving them the right advice. When you think about reinforcing what we're building, marrying everything that we know about the consumer, having more data on them than anyone else, with all of the content that could be helping them on every day and large scale decisions that can positively affect their lives. When you put those two things together, you deliver on the promise that with MoneyLion, Every Time You Money. That's what our holiday campaign has been all about. Hopefully, has anyone seen our out of home running through the city? Caught you yesterday. Perfect. We're really leaning into this idea of Every Time You Money. If you look at the flywheel effect that our media business has, that allows our network to be story told through the MoneyLion ecosystem, we have a flywheel effect that no one can compete with. As you heard, the marketing dollars that we're spending are nowhere near what our competitors are doing. With this campaign, we saw a 25% lift just in the last two weeks in sign-up traffic. I wanted to share with you the holiday spot that we just released. I work hard for my money, but MoneyLion works harder for me. Who's working for you? Oh, no, not you, sir. It teaches you things you can actually use, like how to cover rent on a teacher's salary. It spots me up to $250 faster than I can deliver this guy's food. Faster than he can put on a shirt, apparently. Even if you're elf-employed like me, it can take your credit score from naughty to nice. Say cheaper cost of living. MoneyLion helps you invest all your spare change from your holiday purchases so you can save for your future or that trip you deserve. Yes, everything is included in that price except for towels, toilet paper, Wi-Fi, pillows and the room key. When you're thinking about what to do with your money, tap the app that works as hard as you do Every Time You Money. This holiday, we're giving away thousands of dollars to people who work their elfing ass off. Follow MoneyLion on social to nominate someone who deserves a bonus. Say, why does the Fed not want me to have a job? Thought the investors would get that joke. On social, we're allowing strangers to nominate other people who deserve a holiday bonus this year. We've seen a tremendous amount of engagement, the largest we've ever seen in people participating in that, because that's a part of our brand ethos. It's about turning the camera around and recognizing those individuals who we are trying to help. You're gonna continue to see us do that as we partner with the NIL influencers, building our first MoneyLion athlete team, a group of athletes who are just on the cusp of making their dreams happen. Partnering with the NBA Ignite, a group of individuals who are so close to joining the NBA and making their dreams happen. That's what it's all about, and that's what we're building. We're gonna constantly deliver on that promise, and I hope that all of you will have an opportunity to continue to follow us on social, check out the partnerships that we're doing, participate in this brand, because whether you're invested today or you're investing tomorrow, we are building a community. There's a really big market out there, but no one understands the culture of money like we do. The traditional banks will not innovate as fast as we can. No one has the relationships of creators like we do. Personalization is the future. As we think about this fragment experience customers have today, I promise you that we will be the first destination for Every Time You Money. Thank you guys very much. I couldn't be more proud to be up here. Thank you. With that, I'm gonna flip it over to Kate. No one's introduced Kate, by the way. You know, I've had the pleasure of working with MoneyLion for 4 years prior to the acquisition. I've been there now 1 year. Kate's been here 3 months. I know she's worked with Citadel and Dee and Rick for 20 years in the industry. She's a force to be reckoned with. From up near Boston. I won't plug the town. I think you were a little upset about that. All I know is that when you look at this C-suite, Kate included, there are leaders in here that as you bet on the business model that you saw, you're also betting on the people that are driving it. You know, someone new like Kate, I just again, like I said about Cynthia and the rest of the team, I couldn't be more proud to work with you. Thank you so much. Let's welcome Kate back on the floor. Thank you. Thank you. Thank you Jeff. That was a very nice intro. I appreciate it. Gosh, Jeff's energy is just always so contagious, when he just infuses that into everything he does, which is just awesome for MoneyLion. With that, we're actually gonna take a quick five-minute break, so we'll be back in just a few minutes. Welcome back. All right. Well, our next speaker is Tim Hong. He's gonna share more about our products. Tim joined MoneyLion in 2015, and serves as our Chief Product Officer. Tim's 15-plus years of experience in product and technology make him truly instrumental to how MoneyLion delivers growth, engagement, and outcomes. Prior to joining MoneyLion, Tim was part of the founding team of Tsumobi, where he was responsible for growth, marketing, product, and analytics. Previously, Tim was Senior Vice President of Product Development and Analytics at EmSense Corporation. Tim holds a Master of Science from Stanford University and a Bachelor of Science in Material Science, Engineering, and Physics from MIT. Please join us in welcoming Tim. Hey, everyone. I am really excited to walk you through this releases and how we're expanding our offerings. Since I last gave an update just over a year ago, our machine learning recommendation algorithms are even more robust than before, personalizing the experience every day for every one of our users based on their finances, credit, behaviors, interests, and more. Our latest features not only drive tremendous engagement and cross-sell, but also deepen interactions, sharing, and organic growth amongst our community of users and creators. Let me walk you through how we're able to achieve that. At the center of every MoneyLion customer's experience is discovery. With our trending feed of the most relevant insights and content, as well as curated Playlists just for you. Jumping in. Here we have some of our latest original content, The Money Huddle, starring leading social media finance influencer Austin Engwicht, who has millions of views and likes on TikTok. He's talking to Edward Woodford, the CEO of Zero Hash, about FTX. Let's listen in. There's gonna be a lot of dissection of this over the years to come. I think a lot of it started from bad corporate governance and effectively crypto assets at the retail platform that is not meant to take risk. Our algorithms know that this kind of content is right up my alley, not only because I've indicated interest in crypto, but also because it knows my holdings as well. I'm not one-dimensional either. I'm interested in timely content that helps me have a great holidays and manage my budget. I'm a big fan of Mikey Taylor's content, so I can learn from someone like him about how he can approach the holidays differently. For MoneyLion, it's not all about video content either. With our rich data, we're redefining the notion of advice. Apparently, I've spent over $500 on Amazon the last few days. Here I can see my latest transactions and at the end of the day, understand where my money's going without digging for this information. Think about what finances have been in the past, but still are today. Charts and spreadsheets. We know that's not how we or the vast majority of consumers think, learn, or take action. In fact, MoneyLion takes what is more like a behavioral economics approach to fulfilling our mission to rewire the financial system. That knowledge is not enough. You need to inspire folks to take action as well. That's why personalization is so key. What inspires someone to take action is different for everyone. I'm getting some more Austin content here. Let's take a look. As you know, Amazon is a multinational company. They sell products across five continents in 20 countries. During the last three months, Amazon generated $127 billion in total revenue. In North America, it was about $80 billion, international revenue was $28 billion, and AWS was $21 billion. Pay attention to this international revenue, this $28 billion, because when you make money overseas, you have to convert it back to US dollars. This can get tricky because the United States dollar right now is really strong compared to other currencies. For example, it's up 17% year-to-date against the euro, 15% year-to-date against the Australian dollar, and 9% year-to-date against the Indian rupee. During this exchange part of this international revenue is where Amazon lost $5 billion because by the time they made money outside the U.S., then converted it back to U.S. dollar, that money they made had lost $5 billion in value. This is the power of the MoneyLion platform. The engagement of entertainment, the inspiration that comes with knowledge, combined with the tools to take action. This is my watchlist, where I can keep track of my holdings and other stocks I have my eye on. This feature and others give MoneyLion multiple touch points to converse with our users every day, whether that's because of a change in my holdings or new content that's relevant to me. I can dive in deeper on Amazon, checking out its tear sheet with its price, how much I've invested, and the latest news. I'm also excited to show you our new single stock capabilities coming out soon, where in a few clicks, I can buy whatever amount of Amazon I want seamlessly and instantly. We've seen incredible traction with our strategy. Overall engagement rates from Q2 2022 to Q3 2022 are up 3x. Users every day are engaging with MoneyLion and taking action. For a cup of coffee, a medium, I didn't even get a large. Oh my God, can I say no? Can I argue the price? Tell me. Is it worth it to close a credit card? Usually, I'd say no. The main benefit to closing a credit card is if there's some kind of annual fee, you would no longer have to pay it. Closing your credit card can tank your credit score, especially if you've had that credit card for years. This is because it lowers your average age of accounts, and it can lower your overall credit line, so that you might bring your revolving utilization to over 30%. That's why it's so important to make sure that you have a credit card that you want for life when you open a credit card account. Every day, I'm getting the best of my world of money, everything that matters to me, and the ability to take action on it from the palm of my hand. That can include a home affordability calculation that uses my actual income, credit score, and location, but I can also shop and apply for pre-approved, personalized offers from partners straight from inside the app. In each of these examples, we're delivering incredible convenience for our users and high conversion rates for our partners by using our data to identify consumers with precise targeting and high relevance. That's our trending feed, powered by our recommendation algorithms, driven by the data, tools, and functionality of MoneyLion. Given the popularity and resonance of our content. We're very excited to share with you Playlists, our newly introduced curated collections of MoneyLion original series, topic-driven content bundles, and timely advice. Playlists are constantly changing with the latest content and topics. Here's one on holiday money hacks. Each playlist is here to deepen engagement with the user and make sure they can dive into a topic of their choosing. Engagement here is also part of our behavioral understanding of our customer. The fact that someone's engaging in holiday money hacks helps us target trending topics more effectively. We've selected each of these from our library of tens of thousands of pieces of content and hundreds of creator partnerships to highlight the most engaging and on-point advice. Should I buy the new iPhone as an early Christmas gift to myself? This is around $1,000, which is my entire paycheck. Well, why don't you wait 72 hours before making that purchase? Wait 72 hours? What will that do? This is most likely an impulse buy. On average, we make up to 12 impulse- It is somehow that time of year again, so let's talk about spending money on Christmas presents and how to budget for them. Christmas is not supposed to put you into a feeling of financial distress, and if you're feeling this way, there are some things that can help. Not everyone that you've ever met in your entire life needs a Christmas present. Here's also where you can see a selection of MoneyLion original series. One of my favorites is No Stupid Questions, featuring Brandon Copeland, a former NFL linebacker who's making a real impact on the world with his financial literacy seminars at Penn and who we've partnered with on content as well as MoneyLion University. What's up, MoneyLion? I'm Brandon Copeland, AKA Professor Cop. I played in the NFL for nearly a decade, and I'm also a money expert. I'm here to answer your questions because when it comes to money, there are no stupid questions. Mazzy Roars asked, "What's a surefire way to make passive income?" Thanks for your question, Mazzy Roars. I wish I had a guaranteed way to make passive income for you, but if I did, I wouldn't be standing here shooting this for you right now. Just kidding. Passive income is basically an income stream that's on the side. It's usually automatic, and that's why we call it passive. It requires minimum effort. It's like when you have Pat Mahomes on your fantasy football team, you set him and you forget him. As always, I'm not giving you financial advice, but one way to earn some extra income is to invest in stocks that offer dividends. A dividend is a payment you receive from a company when you invest in them. What we found really engages, educates, and inspires is straightforward, clear content that puts a face to finance. We're launching with an initial set of Playlists on our users' most requested topics, including how to improve your credit, pay down debt, and grow savings. We'll be coming out with even more Playlists to cover every money topic and even opening up Playlist curation to our users in the future, so they can create their own. Most of all, we're leveraging a key ethos that how consumers learn in this day and age has fundamentally changed. With something like how to deal with inflation, sometimes it's not about spreadsheets and budgets, but about packaging advice in a way that consumers want. Do you believe that the current inflation will last forever? You're being recorded. No, definitely not. I feel like the economy is crashing. Is there anything that you're no longer purchasing because of inflation? At this point, the whole grocery list is just piling up. Yeah, chicken wings. chicken wings. I do not buy chicken wings anymore. How has inflation affected your lifestyle? It's made me more aware of, like, how much stuff costs. Like I'm checking every single thing when I'm out. Oh, yeah. I definitely started checking like all the prices as I've been buying stuff now. Is there anything that you will always buy no matter what the inflation is? A roof over my head. Drinks with my friends, man. I like to stop buying stuff for myself, but just making other people happy. That's Playlists, one of our newest features and something we're really excited to introduce to our customers. I want to end on an area where we've seen massive growth over the past few years. MoneyLion is the only money app you'll need, not just because of our breadth of advice and content, but also because customers have the world of financial and non-financial products at their fingertips. Much like Amazon is built on AWS, the MoneyLion Marketplace is powered by the enterprise side of our business, providing a rich synergy between our B2B and B2C efforts. Our approach is simple. For consumers, provide the best and most relevant products and offers that enable them to earn more, save more, and spend and borrow smarter. For brands, engage with consumer audiences with unheard-of targeting precision and personalization. Let's show how we're able to do this. Just like our trending feed we discussed earlier, machine learning recommendation algorithms and first-party data are at the core of how we target and personalize. Just like before, we're using bank transactions, credit, behavior, and interest data as inputs into which offers might be relevant. This includes both first-party products as well as third-party products. Brands compensate MoneyLion for the access we provide to our customers, most frequently on a CPA or per conversion basis. The breadth and depth of the marketplace are some of the reasons why we found success. By simply swiping across, users can access any number of categories relevant for their needs, including gig and earning opportunities, ways they can invest in themselves with education, and opportunities to ensure what they value for less. I'm particularly excited by our traction in the automotive category. In our transaction data comprising of millions of connected accounts, we're seeing that for the average consumer, auto expenses from gas to insurance to car payments have increased significantly. With MoneyLion, users can easily connect real-time GPS telematics to optimize their driving and lower their costs. We've gamified safe and fuel-efficient driving with a driver score based on your braking, acceleration, and other key indicators. Even better, with user consent, these telematics can be seamlessly passed to car insurance providers to earn discounts on your monthly rate. This is just one of the ways that the MoneyLion marketplace is helping our users every time they money. Offers don't just live here. As mentioned before, we've integrated ad and offer serving capabilities seamlessly throughout the app. To give you one example from earlier, the most relevant and high-value offers are often highlighted in a user's trending feed, like we have here. Our Playlists provide additional inventory for highly contextual placements. Here's one from our earlier inflation Playlist, placed in sequence to drive engagement. Have y'all seen what Buc-ee's is paying their employees? $18 an hour minimum. It's paid weekly. Do you believe that the current inflation will last forever? Hey, can I ask why my phone bill's getting so expensive? Good morning, sir. Let me take a look. Yeah, it looks like you raised prices. Hey, guys. You won't believe how we got these new smartphones for free. They're so gorgeous, including service, data, and hotspot. We found that our customers love these offers. With engagement levels at or above our averages, and certainly well above what you might see on traditional platforms. It's this contextualization that combines content with action that provides incredible value to the user and enhances our ability to cross-sell and monetize. That's the MoneyLion marketplace. While I didn't cover them today, our first-party products like RoarMoney, Instacash, Credit Builder Plus, and Investing remain incredibly impactful for consumers and a critical part of our strategy to both engage and transact with our customer. The common themes here are the power of our community of users and creators, content personalization that leverages all the power of AI and our data, and ultimately, our ability to bridge inspiration to action with our embedded marketplaces and the synergies between our enterprise and consumer businesses. I want to leave everyone with 1 final announcement. I'm incredibly excited to reveal that over the coming months, we'll be rolling out the newest evolution of our premium membership. In it, members will have exclusives they can't get anywhere else. Benefits like cashback offers, even better marketplace and financial products, daily and weekly giveaways, and opportunities to engage directly with influencers with live events and AMAs. Best of all, members will have access to all of the best of MoneyLion for only $9.99 a month. That's less than streaming services, and it's incredible value for our consumer. Can't wait for everyone to check it out. With that, I'll pass it back to our next speaker. Goodness, there's just so many exciting things going on with our products. Doesn't Tim's calming voice and amazing demo just make you happy to think about money? I mean, it does for me. All right, our next speaker is Phillip Rosen. Phil founded Even with the goal of filling the financial gaps he saw and identified in financial services acquisition. A software engineer by training, Phil worked with numerous startups in the intersection of data, analytics, API-driven marketplaces, and ad tech. Prior to starting Even, Phil co-founded Orchard Platform, a platform for institutional online lending, where he served as Vice President of Engineering. You know, I learn something new about our team every day. Phil and I were talking this morning. He shared a little about kinda this quantitative data-driven approach he takes to everything. He shared a funny story about a personal situation, where he used data, which, you know, gave me a good laugh, but it just speaks to how incredible Phil's mind is. Phil is a New York City native, and he lives in Brooklyn with his wife. Please join me in welcoming Phil. Hi, everyone. Thanks, Kate. You know, we've heard a lot about how MoneyLion is doing great things for the consumer through our consumer app. In this video I'm about to share with you, we're gonna get into how the enterprise platform works, what our B2B strategy is, and all the great things we're able to do with our institutional partners and clients. Thank you, and enjoy. Hi, everyone. It's great to be with you for MoneyLion's Investor Day. We're excited to talk about what the MoneyLion enterprise business has been up to, where we are bringing our best-in-class embedded marketplace, content, consumer products, and data to any business that wants to add financial services and insights. Our enterprise marketplace business has been a pioneer and leader in embedded finance since its inception for almost a decade. We have the goal of connecting people to the financial products they need. Our tech enables any company to add financial products to their business, including loans, savings, insurance, credit cards, mortgages, and more, all with our embedded finance marketplaces. Simultaneously, our marketplace tech allows financial services providers to engage consumers when and where they need financial services. The core of the marketplace experience is the ability to search, compare, and get recommended financial products. Through our API and embedded finance marketplace, we have built a powerful engine for financial services recommendation. It simply works. A business integrates our embedded marketplace into their properties, then a consumer comes to that business as app, website, or other touch point. These businesses or channel partners are communities of people. Think content publishers, news sites, product comparison tools, fintech companies, and financial institutions. The consumer submits their information. They get matched with real-time personalized offers from top financial services providers. A single integration connects to all products. It's as simple as that. A transparent, meaningful system that's optimized for the needs of individual consumers and enterprise businesses alike. Our platform enables us to match product providers with high-intent consumers at the trusted sites they're already visiting, resulting in a lower cost to acquire customers for businesses compared to traditional performance marketing channels. We offer 3 types of integrations: partner page, embed, and native API. These integrations enable any kind of financial product search and recommendation experience across any consumer touch point. This ensures that our marketplace experience is elegant, flexible, and responsive in any environment, from quick turnkey setups to custom builds on our API. The partner page is our easiest integration, where a partner links out to a marketplace page we host with easy co-branding and customization options using our wizard, which is part of our tool suite. This page can be set up in minutes. This example is from our partner Lendio, who uses our loans partner page marketplace to service its SMB customers. We would like to go to Nichole Enoch, Head of Value-Added Services at our partner Lendio, to speak about their marketplace integration. Hi, I'm Nichole Enoch, Head of Value Added Services at Lendio. Lendio's mission is to fuel the American dream by helping small businesses secure access to capital. Even's versatile solutions have allowed us to expand our support of the SMB community, and to date, has helped match over 4,000 of our businesses with consumer capital offerings. Our marketplace programs with Even have helped us ensure that we can match these businesses with the right products that fit their needs. In our short time as an Even partner, revenue from the partnership has grown over 75%. We are excited to see how our partnership with Even can continue to grow. Our embed is a little more sophisticated, where a partner needs to add a couple of lines of code to their website or app. The embedded marketplace lives directly and seamlessly in their environment. In this way, we more efficiently connect high-intent consumers with the products they are looking for and provide a better consumer experience as compared to traditional website ads. In this example, we see major publisher Insider using our embed directly in an article about personal loan. Let's hear from our partner, Jennifer Streaks, Senior Personal Finance Reporter at Insider. Hi, I'm Jennifer Streaks, Senior Personal Finance Reporter for Business Insider. By enabling us to easily integrate financial products into Insider's personal financial content, Even has greatly enhanced the experience of our readers. The bottom line is that Even's powerful platform, one that provides our audience with personalized financial products that they're looking for, has brought more user enhancement and monetization. We are thrilled to continue to work with Even to further enhance our marketplace programs and to continue to grow the services we can offer our readers. Both partner page and embed can be customized to meet partners' brand needs with logos, colors, and much more, all using our easy setup wizard. With our native API integration, companies can build whatever marketplace experience they want within compliance guidelines. Here we show the integration from Lantern by SoFi, where they built a custom native experience on our API. Since supporting Lantern by SoFi in launching their multiple vertical product marketplace, we helped them double both their consumer engagement as well as their revenue with our platform. We'd like to talk about how we work with financial services providers like Achieve to provide their products on our marketplace. We've worked with Achieve for a very long time, since 2016. They are a financial service provider offering loans and debt relief products to consumers via our marketplace and, most recently, our first HELOC partner. We'd like to share a few words from Dave Frame, CMO at Achieve. Hey, I'm Dave Frame, the chief marketing officer here at Achieve. Even shares in Achieve's long-standing mission to help consumers get on a path to a better financial future. Through our partnership with Even, we've been able to significantly extend our reach to more people in need of these solutions, and we've more than doubled our engagement with the consumers and increased our loan originations nearly 10 times on the Even platform. Upstart is another one of our oldest partner relationships, working closely with us since 2016. Here are a few words from Cortney Hamilton, Senior Partnerships Manager at Upstart. Hi, I'm Cortney Hamilton. I'm a Senior Partnerships Manager at Upstart. As one of Even's longest-standing relationships, Upstart is thrilled to have partnered with an organization that shares our goal to provide consumers with effortless access to credit. Over the many years we've worked with Even, we've been able to open several new channels and test new products in the market that fit the needs of our consumers. Our partnership has seen meaningful growth in both engagement and originations year-over-year. With Even, we are continuously looking for ways to further expand our relationship with more unique and innovative experiences for our consumer base and look forward to what the future holds. Best Egg, another long-standing relationship, started with us as a financial services provider in 2016. We have recently grown the relationship with them to integrate our marketplace tech into their consumer experience. Now we are working together on both sides of our marketplace. Let's go to Chris Malone, CMO of Best Egg, and Amanda Serritella, Director of Partnerships at Best Egg, to talk a bit more about our partnership. Hi, I'm Chris Malone, Chief Marketing Officer at Best Egg. Partnering with Even Financial has been absolutely critical to our mission of offering simple, accessible, and personalized financial solutions to help people confidently navigate their everyday financial lives. Even Financial has robust and detailed reporting. We leverage that across multiple Best Egg teams to ensure we provide competitive offers in the market. Since partnering with Even Financial, we have significantly increased our consumer reach through the platform. We are beyond excited to continue to grow our marketplace programs together. Hi, I'm Amanda Serritella. I am the Director of Partnerships here at Best Egg. The team at Even Financial is one of the best in the industry. They are partner-friendly, which makes building relationships and trust easy. It is a symbolic relationship, and they are quick to resolve problems with us. They also have some of the most valuable pieces of data to help support our business here at Best Egg. Our platform has a track record of driving dramatic growth for our partners, benefiting all sides of the marketplace. It keeps getting better. In the past, integrating financial products as a partnership into a business was costly, complex, and would only give you the coverage of a single provider. We offer a true programmatic marketplace for trusted, real-time, personalized financial product offers online. This shifts a messy many-to-many way of doing business to a much simpler and more efficient one-to-many system. By providing both sides of the network with a single integration point, we have enabled a more efficient marketplace for everyone. We've changed the way this industry works and how its participants work together. Just as marketplaces for other industries have evolved, for example, flights, classifieds, professional search, and others, we see this as the evolution of search, comparison, and recommendation for financial services. Furthermore, similar to e-commerce, where companies like Walmart and Amazon successfully adopted third-party sellers to fulfill their consumer demand, MoneyLion has created the same approach to financial services. Today's consumer knows and trusts marketplaces because they transparently show options that best fit their needs. According to Mirakl, almost half of all consumers are shopping on marketplaces, and in our own experience, marketplaces have succeeded. It's groundbreaking for one financial services provider to work with another to augment each other's offering, and that's part of what our platform facilitates. Over 1,000 businesses make up our enterprise partner network, either as financial services providers or companies looking to integrate financial products. Among those are major media publishers like our partner Insider and use cases such as SMB and point of sale, like our partner Lendio. We match consumers with personalized financial products when and where they need them. The scope of sectors and verticals for our enterprise business network is enormous. It's a positive value proposition for all parties. By delivering the best opportunities for consumers, businesses, and financial services providers alike, we become the unbiased, efficient center of a growing market. Altogether, MoneyLion has a flywheel effect that drives our growth and capabilities. More channel partners drive more consumers and data generating better financial product recommendations which improve consumer outcomes, which in turn drives more conversions and better monetization. Recent milestones include reaching over 1,000 partners on our network, over $6 billion in financial products facilitated, as well as over 30 million unique consumer profiles. What does this all mean? Our enterprise business is powering the next generation of embedded finance, enabling any company to add financial products to their business and forming a massive 1,000-plus enterprise partner network. The combination of MoneyLion's powerful digital financial products, the advanced technology of our enterprise division's embedded finance marketplaces and network, our top-tier media division's influencer agency and content production capabilities enables us to achieve our goal, connecting people with the financial content and products they need. Together, we're working to rewire the financial system through unique, best-in-class financial products, marketplace, data, and content. We're delivering these capabilities through our consumer and enterprise ecosystems. This is enormous. No company has all these capabilities at scale under one roof. We provide the best financial solutions for consumers wherever and whenever they need it. We do more for our customers, both consumer and enterprise. We reward their trust with clear, transparent, and algorithmically aligned products and services backed with compelling human-centered media for a best-in-class money experience. We're rewiring the financial system for everyone Every Time They Money. Thank you so much, Phil. That was fantastic. We'd like to invite both Tim and Phil back up to the stage to talk more about our data advantage. Thanks, Kate. Let's talk about data. You know, it's really the foundation of the MoneyLion advantage and a key part of our DNA since our founding in 2013. You know, at its heart, we value data for its predictive value, enabling MoneyLion to quantitatively forecast and influence outcomes, whether that's the ability to pay for a loan or a credit product, the ability for content to engage and retain a customer or really a customer's propensity to convert on a product. Crucially, we're not just using these methods to enhance the customer experience. We're also using it as a critical data provider to our enterprise clients. Our combined consumer and enterprise network unlocks an enormous data advantage. MoneyLion is unique in how we've amassed this advantage. We've strategically sought and built proprietary data to power insights that accelerate the adoption of our products and enhance the consumer relationship. It's not enough to have a monoline data set based off a monoline product. MoneyLion data spans critical pillars in content, financial products, and marketplace to really have a pulse in how the American consumer is both engaging and transacting. For instance, if a consumer engages in a piece of content about saving for a vacation, we could connect that consumer, that high intent consumer, to a high yield savings account, for instance. Not only that, we could continue to nurture that consumer relationship with a series of content and offers related to vacations themselves. No bank or monoline fintech can do that. Our large and growing consumer database of hundreds of millions of inquiries and conversions, along with content engagement metrics, allows us to deeply understand the financial wants and needs of everyday Americans. We have over 30 million profiles of consumers from our enterprise marketplace alone. As I demoed earlier, our proprietary database really lets us understand and provide real-time insights into the day-to-day needs of a consumer in both times of need as well as times of excess. It allows us to identify how we can bring financial access and advice to consumers through greater product diversity and a network of expanded partnerships. With that, I'll hand it to Phil. Thank you. Yeah. you know, those methods and knowledge of the American consumer power an array of platform tools and insights that enable our enterprise partners to target and market the right financial products to their consumers. For channel partners, products like our analytics API and platform reporting provide real-time insights so they can understand the consumer engagement and the performance of their marketplace programs. It enables them to optimize their business to generate more revenue. For product partners, our best-in-class benchmark reports, as well as the comparison insights that we provide, enable institutions with valuable data on their competitiveness and decisioning, all the way down to lead level data. This is really cool because of what it means is that one of our lenders can actually see on a line item basis every action and activity that they've had with our products, their products, and optimize those over time, even introducing new products. Thank you for all that, and with that, I'll hand it back over to Kate. Thank you so much, Phillip and Tim. Our next speaker is Rick Correia to give us the financial update. Rick joined MoneyLion in 2016 and serves as our chief financial officer and treasurer. Prior to joining MoneyLion, Rick served in various roles at Citadel from 2008 to 2016, most recently the COO of Surveyor Capital. Prior to joining Citadel, Rick served in various roles at Merrill Lynch from 2001 to 2008, most recently as the COO of alternative investments. Rick holds a Bachelor of Commerce from Queen's University, Canada. Rick and his wife have raised two all-star athletes, one of whom just recently started at Cornell University, majoring in engineering. Rick is personally very passionate about helping student athletes across the country fill the financial literacy gap and ensure the next generation knows how to money through the MoneyLion partnership with NIL Athletes. Please join us in welcoming Rick. Must be nice. Must be really nice. You know, all the marketing people, they get to wax on about all the cool stuff, right? You've got Cynthia, she gets to tell you about how, you know, we're helping our customers. Jeff gets to go on about brand and content. Even our CEO, he's just sprinkling knowledge, talking about the vision. Well, I don't have a lot of kind of fancy videos because my section, it's about where the rubber hits the road. I appreciate you guys sitting through the presentation so far. I know what it feels like. It's been a long couple of hours. It's kinda like when I'm watching America's Got Talent, right? I'm thinking, "I just wanna know, was the act going through to the next round, or was the act so spectacular that they're gonna get the golden buzzer?" That moment is finally upon us, where we're gonna go through financials, we're gonna go through the business equation, and we'll go through our financial outlook. Before jumping in, I joined MoneyLion after a career on Wall Street, where I was able to witness firsthand the difference between the demographic that my parents fit into and high net worth individuals, a demographic we definitely did not fit into. If I fast-forward to today, MoneyLion bridges that gap. Let's jump into our business model. Let's go through our business equation, just a basic overview. Our unique combination of acquisition that includes our content, products, data, marketplace assets that Cynthia and Tim and Jeff and Phil walked you through all combine to drive a massive top of funnel. We efficiently convert them into our customers, and that includes customers taking either our first-party or our third-party products. That translates into strong ARPUs as we cross-sell. Let's double-click into each one of these business equation coefficients. As you heard from Cynthia, our acquisition process is unique as it leverages our marketplace and our influencers. Our marketing mix has shifted towards more efficient and sustainable channels as we leverage our data advantage. As you can see, immediately after acquiring the marketplace and media assets, we were able to bring our digital paid spend down below 40%. That's an incredible move if you look at us relative to others in the industry. This is our unfair advantage that continues to drive a large top of funnel. Our unique top of funnel marketing strategy is generating a massive amount of customer impressions, driving 25 million-30 million quarterly total inquiries, including our marketplace, registered users from all of our web properties and app installs. This is what has supercharged our growth, adding nearly 1 million customers in Q3 alone. Our quantitative life cycle engine taps into our customer warehouse, our massive content library, our first-party product suite, and our third-party marketplace to drive product usage and cross-sell. In Q3, our new and existing customers consumed over 1 million products. Bringing our total products consumed to over 11 million, which translates to about a 2.1 products per customer. Again, another very strong stat relative to others in the industry. You can see our acquisition efficiency in our customer growth. Our product market fit is so strong that we get to be both growth and CAC greedy. In Q3 '22, we had another record number of customers added to the platform and only had to spend $6 million in marketing to get them. That brings our CAC down to under $10. These metrics put us in a different zip code relative to all others in the industry. While the average fintech pays, we're at $100 to acquire a customer, our fully loaded CAC is a fraction of those amounts. In addition to this great outcome, we remain very focused on our strong product adoption, which continues to be the gift of our platform. At the beginning of 2021, we were primarily converting customers into our first-party products. It's a great outcome. We were not really meeting the breadth of needs of our customers and the Every Time You Money result. In Q3 2022, powered by our content and our third-party marketplace strategy, in Q3 we added that 1.2 million products. 40% of them went to our first-party products and 60% of them went to third-party products. That's an amazing achievement. I know what you're thinking. How does this translate into revenue? Next, we're going to talk about revenue. This is normally where I get a little more crowd interaction. Let's try that again. We're going to talk about revenue. What sets MoneyLion apart from any other fintech is our ability to efficiently acquire customers into either our first-party or third-party products. What further sets us apart is the ARPU story after they take their initial product with MoneyLion. For most fintech players, taking a third-party product can create a very transactional relationship. A one and done monetization with a customer versus a first-party product, not for MoneyLion. This is one of the most important differentiators in our entire business equation. Yes, we do have in our strong ARPU profile for customers that begin their MoneyLion relationship with either a first-party or a third-party product. In the first 12 months, ARPU is $65 for a customer that joins MoneyLion and takes our first-party product, and it's $75 for those that consume a third-party product. This is where our broad Every Time You Money platform and monetization engines shine as we completely change how we drive ARPU. The single constant when someone joins the platform and begins their experience is the advice and content. That's very effective at driving engagement and product adoption. This shifts those that either start with a third-party product or a first-party product as they experience and we cross-sell into more first-party products and more third-party products. In fact, we are indifferent whether someone starts with a first or third-party product over time, they converge to $130 of ARPU. Combining that with our CAC levels means that we are adding a record number of customers with a consistent sub-6-month payback period. If you look at our most recent aged cohorts, it's under 2 months. While these are all important metrics, to repeat, we are ultimately focused on forming deep customer relationships and expanding lifetime value. One great metric for demonstrating a strong customer relationship is looking at your recurring revenue by a cohort of customers. What this chart tells you is that we wake up every day and generate over 80% of our revenue from customers that joined us in pre-2019, in 2019, in 2020 and 2021, and we expect the same in 2022. It also demonstrates our ability to expand lifetime value as we monetize customers that consume a breadth of those first and third-party products. It's important to tie everything back to our Every Time You Money infrastructure that makes all of this possible. Our dynamic presentation layer, our AI advice decision engine, our vast data and content layers allow us to throttle any of the business equation variables that we've been talking about to drive growth and profitability. I know we've been talking a lot about first and third-party products. Cynthia walked through the customer value proposition. Tim walked through the app. Tim and Phil came up and talked about data. Phil did a deep dive on enterprise. Let's just do one more double click on the monetization engines that underpin our consumer and enterprise businesses. As you'll see in our financials, we break our revenue into consumer and enterprise. Under consumer, we generate our revenue from our first party products. That will include instant transfer convenience fees, interchange, network payments, subscription fees. We also make money from tips, and we make money from interest income and crypto commissions. Under enterprise that Phil walked you through, we generate the majority of our revenue from our affiliate and advertising fees, SaaS contracts, and we also derive revenue from our media business. We exited Q3 with over 60% of our revenue coming from our consumer business and 40% coming from our enterprise business. While we did see some softness in Q3, as many of our advertising and affiliate partners were tightening their marketing budgets, we still expect our revenue on a steady-state basis to hit around 50/50 from a consumer versus enterprise mix. Let's shift gears now. G and I have done hundreds of investor meetings, and we get some great feedback. They say, "Hey, look, you guys have put together a really, like, unparalleled type of business offering, can you help us think about how to model your business and model your revenue?" While, of course, we look forward to sharing our 2023 guidance next quarter, here's an equation that will help you thinking about our forward revenue. As an illustration, one can calculate the next 12 months as follows. Let's start with revenue from our returning customer base. If you take the current quarter revenue and annualize it, you then apply an 80%-85% retention variable assumption, which accounts for churn and inactive customers, you'll be able to estimate the returning customer revenue. You'll add to that the revenue from our new customers. To calculate that, you'll take the next 12 months of revenue, you'll apply our first 12 months of blended ARPU that I had on the prior slide. Of course, you'll apply a half year factor because we're acquiring, you know, consumers across the year, and you'll arrive at the incremental revenue for new customers. One note, of course, we have churn intra-year. You don't have to apply that retention factor because it's already calculated into the ARPU. The sum of the returning plus the incremental users will give you the total revenue for the next 12 months. Now that we've covered off the business equation, let's talk about our historical financials and forward look outlook, and specifically looking at the medium term, which is about the next two and a half to 3 years. As you recall from our Q3 earnings presentation, we forecasted full year 2022 revenue of $320 million-$330 million, representing over a 90% increase year-over-year. As we think about all the momentum in the business, even while we face some macro headwinds, we expect to have about a 35%-50% revenue CAGR over the medium term. If you recall, our gross profit margin guidance is about 55%-60%, which is an 80% year-over-year improvement. We will expect that that 55%-60% gross profit margin will persist through the medium term. The most exciting trend is our EBITDA trajectory. We continue to make significant headways towards being near-term profitable. This is another one of those moments. I'm gonna say it again, near-term profitable. This quarter we actioned over $50 million of fixed cost reductions and exited Q3 with $189 million of cash, which as Dee mentioned, and I can validate, gives us more than sufficient cash to get through our profitability point and growth beyond that. Over the medium term, we're targeting a 20%-30% positive EBITDA margin, and I've learned I have to use the word positive because in FinTech there are very few of us who are generating positive EBITDA. How will we get there? We have made massive investments in our infrastructure and our revenue engines to drive operating leverage. You can see that our variable and fixed costs as a percentage of revenue continue to show improvement. Looking at the medium term, we expect our variable costs to be about 55%-65% of revenue. The key levers are marketing, direct costs, provision, and origination financing. We also expect our fixed costs to trend around 15%-25% of revenue, with the key drivers being personnel, operations, technology, and professional services. This concludes the formal part of the presentation. As a management team, we are extremely fortunate that we have an incredibly global talented team that makes our vision a reality. I wanna do a quick thank you to them for all those that are watching. Now, at the beginning of the presentation, I said that this was a lot like America's Got Talent. I gotta ask, did I get the golden buzzer? While you think about that, here's the answer. Thank you all. I'm gonna pass it back to Kate. Thank you, Rick, our incredible CFO. All right, everyone, we're going to take a quick 5-minute break, and then we're going to invite all of the presenters back up on the stage for Q&A. Welcome back, everyone. Thank you so much to those of you who submitted questions. We'll get right to it. All right. Given MoneyLion's data advantage, what opportunities exist for your consumer and enterprise businesses? Sure. I'll kick it off. Look, first, I think it's important to identify and define our data advantage, right? We're creating billions of data points on a daily basis on consumers. We know their intentions. We know their preferences. We know when they're shopping at Starbucks. We know exactly how their paycheck is coming into the system and how quickly it's decaying. That allows us to really converse with our consumers at every financial inflection point that they're having. I think it's a great opportunity for us to actually hear from Tim, our Chief Product Officer, and maybe expand a little bit more on some of the data advantage works that you were already talking about. Yeah. I mean, when I think about our data advantage, one of the key things is that it's a durable foundation. You know, what we mean by that is that this is first-party data, that customers are coming in, they're deciding to share their data with us, and that's a result of the value exchange that we provide the consumer, right? What that means is that we're in control of our own destiny with that. You know, oftentimes many banks will look at something like personalization as putting your first name on a piece of mail they send you. What we're thinking about is how we can use machine learning to create segments of one that are truly personalized. Also, you know, how can we use our data advantages in AI as an example? How do we personalize not just text, but images and video? That's why we're so interested in trends like ChatGPT, DALL-E, and more. That's how we're really gonna use this foundation to build and build into the future. Jeff, you'd mentioned that we wanna be the first destination for financial product search. From your perspective, maybe it'd be interesting for the audience to hear how data impacts your world. Yeah, for sure. I think that, you know, the person that could best help Tina figure out which car she can afford is her bank. Nobody wants to undress themselves, tell you their credit score, tell you how much money they make, tell you why they spend $200 at Shake Shack. You really need to provide all that information to the person on their side who could actually take that in and try and then tell you then not just the next steps, but then actually give you the tools to do that. What you're actually seeing today is that we have a prototyping ground inside of the MoneyLion ecosystem, where we're able to see what customers are relating to what content, and now we can then use that data with the creators who are coming to our platform, they're giving us their content, with the customers and cohorts that we know are relating to those interests and turn that into marketing capabilities that we can take outside of our ecosystem, that we can use for paid marketing, that we can better leverage for partnerships that we can take outside of our own four-walled garden. No one else has the ability to rapidly prototype while generating revenue with their own content and data. That's what we're doing today. Thanks, Jeff. It's been incredibly useful. We heard from the CMO of Best Egg that they use the data that we generate for them to make real-time decisions in their martech stack. Maybe, Phil, you wanna talk a little bit about how, you know, how data is central to your DNA in terms of the product offerings for your clients? Well, let's start with also a little bit about what the kind of data we are seeing is because it's actually incredibly unique. Even Financial is directly integrated into the decisioning, underwriting, and onboarding systems of hundreds of financial institutions. What that functionally means is if a credit application hits the Even infrastructure, I see every approval and rejection they receive across our entire ecosystem. I see the terms of their approvals. What are the rates? What are the credit limits? What are the APRs they may receive on a savings account? I see in detail, specifically on a consumer by consumer basis, all the terms of what they've gotten and what they haven't gotten. That allows a lot of things. It allows the type of things that Tim and Jeff talked about, but also lets financial institutions purchase data products from us to optimize their own business in a lot of cool ways. One way is it lets them see how competitive they are. That's an obvious one, right? They can see if they have a more competitive offer or if they're losing and they need to change their product. It lets them identify product opportunities in places that they could be serving which are underserved. It lets them test new products and see if they're viable. It also is in the near term, also going to enable new functions, like things like attrition detection. It's more valuable to a bank to retain a customer than it is to acquire a new one. With Even Financial's data set, we can actually identify if a customer is shopping and is being enticed with an alternative offer, which in turn enables a financial institution to do some action to retain them. This data also lets them see over time how the consumer is performing in the product. If that means that down funnel there starts to be a charge-off or delinquency, that can actually start informing their acquisition and underwriting strategy, to prevent those adverse outcomes. There's a whole suite of data solutions we're able to offer enterprise companies or enterprise clients, that nobody else is really positioned to do because our infrastructure is fundamentally unique. Right. Great. How should we think about the ARPU CAC profile as we continue? Cynthia, do you wanna maybe take the CAC- Sure portion of that, and we'll let Rick, answer about the ARPU? Sure. Yeah. Just let's talk math. CAC goes down. You have two levers. Either you increase the percentage of your customers that come from a free or non-paid channel, or you improve the costs of the paid channels. We are doing both, as you saw. On the paid channels, we are relying less on paying external parties and relying more on the Even integrations and the MALKA partnerships. As they grow, we are going to be growing more through those channels, less through third-party channels. How do we grow the non-paid? We spoke very little about this. I encourage you to go to the app and use this. We have features in the app that are meant to drive community, to drive virality. We have the P2P product. We have a referral product. We have transfers. There's products that are in-- and we have share of the content. All of these are ways in which in marketing there's this word, this phrase that we call flipping the funnel. If you think the funnel is like this, you flip it and you make it a megaphone. Basically, we are making a megaphone of our funnel by using our most loyal customers as our advocates. They will bring customers to us. That's how we're gonna continue lowering the CAC. You guys have heard Rick talk about every customer that comes in takes 2.1 products on our platforms. Maybe, Tim, you talk a little bit about just how we've set up the product for a cross-sell ecosystem to expand ARPU over time and over a life cycle. Absolutely. You know, if you, if you think about how our products are structured, they're designed to be low friction to get into any one of them for any money needs Every Time You Money. What we've also done is be able to connect those products to make them better together. Someone who's using Instacash with RoarMoney can really get an even better, even more differentiated experience where money is moving around even faster. We're starting to do that with third-party products as well as we integrate lending capabilities from our partners into MoneyLion to have instant deposits. Those are just some of the ways that we're just doing a very natural value-driven cross-sell between products. All right. Regarding adjusted EBITDA margin, what are the levers driving operating leverage? Why don't we turn it over to Rick? Since you already let everyone else answer, like the ARPU and CAC question. Yeah. You know, I think if you look at our EBITDA margin, we talk about two components to them. You know, one is around the variable costs, and that has continued to be a success for us as we've continued to kinda bring down, you know, our marketing spend. You know, we've been able to bring down our data spend. We've also been able to optimize our credit products that allow us to continue to kinda stay within the zip code of what our kind of expected losses are on those products, and of course, our direct costs. You know, you probably saw in that variable chart that it's continued to come down. For those of you who actually have finance backgrounds, if you look at our fixed costs, right? Generally, you would think that, you know, those would also continue to come down or our revenue's growing. It's coming down at an accelerated rate because even those are not really kind of fixed, you know, from a traditional sense in that we've been able to bring those down significantly quarter-over-quarter, as we continue to scale. That's what's driving the overall operating leverage and getting us to that EBITDA break-even point in the near term and that kind of 20%-30% over the medium term, which is the next kind of 2.5 to 3 years. Great. All right. Why would creators join the MoneyLion Creator Network versus TikTok, YouTube, et cetera? I don't even have to pass that off. Yeah, let's go to Rick. Sorry. Look, creators today want to be where consumers are, which is everywhere and always on, a lot of them don't have the infrastructure or the capabilities to do that. This is not a if or or, it's an end. We want creators to be discovered on TikTok and YouTube, we also want them to want their content inside of the MoneyLion platform. Today we can leverage that content to hyper-personalize it against the data of someone who is looking for the exact thing that they're saying that can help that person's life. Again, with either a large scale decision or something like how to dress like $1 million on a $30,000 salary. We want to get these creators to look at us as another platform where they can either repurpose content and in the future, ideally give those authenticated creators an ability to one day see that maybe The Fed has a 100 bit change, and we don't have to, as a network or as a brand, release a army of creators. Those creators are already gonna dive into this platform and want to communicate what does that mean to the everyday consumer in their own voice, in the way that they create with our tools, hyper-connecting them with someone in our community. That's why they should create and want their content in TikTok. The other thing I'll just add is that what I said earlier is that it's also about making more money, using the enterprise business that we've created to allow that creator to say something, not have to decide on behalf of the fan who's trusting in them to which product is right, 'cause we've already done that through the technology side. When someone says, "Hey, to buy a home, you have to increase your credit score," well, it shouldn't be on the creator to decide for that person what is the best product. It's our job. Maybe our Credit Builder loan product is the best or maybe one of our third parties. No matter what that decision is, it's best for the customer, and the creator now gets paid, and MoneyLion becomes that paid, trusted connector. It's get more eyeballs, hyper personalize with more people, and make more money. That's why they should have their content on the MoneyLion ecosystem. Thanks, Jeff. Thanks. All right. You could've said that. Okay. Can you talk about the customer acquisition cost benefits enterprises receive when they use your marketplace? Phillip Rosen. You know, one thing I like to say is, financial service products aren't shoes. If you are selling shoes, and somebody wants to buy shoes, and they have money, you can give them the shoes, and you can take their money. With financial service products, it's not the case, right? We have things that are gating factors to that, like credit score, you know, existing debt ratios, et cetera, right? You know, if you look at traditional advertising, where yous might say, "I'm going to buy a 1,000 impressions to advertise my credit product," probably only 30% of the consumers who see it will be actually eligible to purchase it. Because Even Financial is integrated into underwriting and decisioning systems, we've actually been able to pioneer a model where consumers ultimately are only being shown products that they are actually qualified for and able to buy, and that the financial institutions are only paying for consumers who are actually in market and are capable of converting into their product. That's one lever. The other is something that comes from our dataset, which is because we're so strong on machine learning, and because we've seen everything consumers have been approved for and rejected for in the past, we're able to use ML and AI to actually predict what a consumer is going to convert into. This is a different point in the funnel. What we talked about before was are they qualified for it? This is actually are they going to convert? That enables you to actually drive down the data fees that a credit provider would actually have to pay for in the underwriting process because we prevent those consumers from ever hitting their system, right? A combination of technology plus a novel model for how we actually charge and offer our services means that we're radically more efficient with place to spend compared to broad, you know, broader advertising platforms like Google or Facebook. Great. Thank you, Phil. All right. Well, thank you everyone for all of your questions. That's actually all we have for time, because we'd like to pass it back over to Dee for some closing remarks. Thank you, Kate. Before I go into closing remarks, I wanna thank the amazing management team here at MoneyLion for their incredible hard work and dedication. I think you all saw what a fantastic team we have here and why we have so much confidence going into 2023. Let's get a round of applause for MoneyLion's management. MoneyLion was built for profitability at scale. Despite recent challenges, the macroeconomic backdrop, and concerns around a potential health of the consumer, inflation, rising interest rates, we remain incredibly confident in the resiliency of the consumer and our enterprise clients. We remain super confident in our business model. We've invested deliberately in the right assets. We've built an all-weather resilient business model. We have attractive structural margins, and we have adequate runway, 'cause I know this is on the mind of a lot of investors, to support us through our path to profitability. We have significant secular tailwinds behind us that we believe persist through economic cycles. Fintech will eat the world. No company has what we have from a data standpoint. No one has our content. No one has our marketplace assets with over 1,000 channel partners and product partners, where we're deep into their tech stacks. No one has our ability to build products, the AI, the machine learning, and the decade-long experience that we have in interacting with the 90+ million Americans that self-identify as struggling with finances. This is intentionally mass market we are going to win, and no one is executing the strategy we're executing. Rising interest rates, and I'll say this again, rising interest rates are not going to stop fintech from eating the world. Disruption and innovation are core to our DNA. This is a founder-led company. We obsess with making a change on a daily basis. Long as we continue to offer better products and services in the market than the status quo, we believe there will always be customers that see our value proposition. Thank you all so much for spending your afternoon with us. We are super excited about 2023, and we're going to win. Thank you again. Let's go enjoy a drink out the back.