Slides
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NIQ Q2 2026 Investor Presentation August 10 , 2026
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Disclaimer 2 Forward-Looking Statements These materials contain forward-looking statements. These forward-looking statements generally can be identified by references to future periods or the use of words such as "intend," "designed," "anticipate," "expect," "plan," "could," "may," "will," "would," "believe," "estimate," "forecast," "goal," "outlook," "guidance," "position," "envision," "predict," "target," "potential," "should," "continue," "contemplate," "project," "algorithm" and other words of similar meaning. These forward-looking statements address various matters including financial guidance and projected estimates including expectations regarding revenue, leverage, Adjusted EBITDA, Adjusted EBITDA margin, Adjusted EPS, and free cash flow; statements about the Company’s financial position, operating results, liquidity and capital allocation priorities, including growth-focused capital expenditures, investments in AI capabilities, potential tuck-in acquisitions, share repurchases or other return of capital, and the future availability and use of our Revolver and other financing arrangements; statements regarding the 2026 Restructuring Program and the Transformation Program, including expected annualized cost savings, anticipated pre-tax restructuring charges, timing and execution of realization, expected improvements in efficiency, customer satisfaction, product innovation, and productivity; and statements regarding expected annualized cost savings and timing of realization, anticipated one-time charges and cash expenditures, the Company’s ability to achieve margin expansion, improve operating efficiency, and generate future cash flow, the impact of technology-enabled initiatives including automation and AI on long-term competitiveness, including expectations that AI will strengthen the Company's competitive position, widen its competitive moat, accelerate innovation, and structurally lower its cost base; the development, launch, capabilities, adoption, monetization and expected client benefits of new products and solutions; the contribution of new or expanded partnerships to future results; the Company's interest rate hedging strategy and its expected impact on cash flow predictability, and the Company’s strategic priorities and future financial performance. Each forward-looking statement contained in these materials is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. Applicable risks and uncertainties include, among others, the workforce reduction may take longer or result in more significant charges or cash expenditures than anticipated or otherwise negatively impact the Company and its business plans during and after the period during which the workforce reduction is being executed; that we derive a significant portion of our revenues from sales of our subscription-based products; if we are unable to attract and retain members of our management team, we may not be able to compete effectively and will not be able to expand our business; that design defects, errors, failures or delays associated with our products or services could negatively impact our business; that we rely on third parties to provide certain data, services and information technology and operations functions in connection with the provision of our current products and services; that we have identified material weaknesses in our internal control over financial reporting; uncertainty in the U.S. political and regulatory environment; if we are unsuccessful at investing in growth opportunities, our business could be materially and adversely affected; that the market for consumer measurement and business solutions products and services is highly competitive; if we cannot compete effectively, our revenues could decline and our business could be harmed, if we are not able to maintain a proprietary panel of a sufficient size and scope, or if the costs of establishing and maintaining our panel increase, our business could be harmed; that we have incorporated and are incorporating traditional AI, machine learning and generative AI into some of our products and that technology is new and developing and may present operational and reputational risks or result in liability or harm to our reputation, business or results of operations; that our international operations are exposed to risks which could impede growth in the future; that we are dependent on our relationship with our former parent company for certain aspects of our business; that our significant indebtedness could adversely affect our financial condition; that the terms of our indebtedness restrict our current and future operations, particularly our ability to respond to change or to take certain actions; and the risks identified under the heading "Risk Factors" in our most recent Annual Report on Form 10-K and filed with the Securities and Exchange Commission, as well as the other information we file with the SEC. We caution investors not to place undue reliance on the forward-looking statements contained in this presentation. You are encouraged to read our filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in these materials speak only as of the date of this document, and we undertake no obligation to update or revise any of these statements. Our business is subject to substantial risks and uncertainties, including those referenced above. Investors, potential investors, and others should give careful consideration to these risks and uncertainties. Forecasts and estimates regarding the Company's industry and end markets are based on third-party sources and there can be no assurance these forecasts and estimates will prove accurate in whole or in part. Although the Company believes that its third- party sources are reliable, the Company cannot guarantee the accuracy or completeness of its sources. All information herein speaks only as of (1) the date hereof, in the case of information about the Company and (2) the date of such information, in the case of information from persons other than the Company. All figures are presented as of June 30, 2026, unless otherwise noted. The Company does not undertake any duty to update or revise the information contained herein, publicly or otherwise. Non-GAAP Financial Measures and Key Operational Metrics Certain historical financial information in this Presentation is not prepared in accordance with U.S. Generally Accepted Accounting Principles ("GAAP"), namely Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted Net Income (Loss), Organic Constant Currency Revenue Growth, Inorganic Growth, Organic Constant Currency Revenue Growth Rate, Free Cash Flow and Unlevered Free Cash Flow. Such non-GAAP financial measures should be viewed as a supplement to GAAP financial information rather than a replacement for the corresponding GAAP measures. The methodology applied to non-GAAP measures here may differ from that used by other companies for similarly titled measures, limiting comparability. In the Company’s view, presenting these non- GAAP measures aids assessment of operating performance trends on a more consistent basis across periods, since they exclude certain non-cash items, certain variable costs and certain other adjustments. Reconciliations of the non-GAAP financial measures used herein to their most comparable GAAP financial measures appear in the appendix to this Presentation. Amounts are stated in USD unless otherwise indicated. Reconciling forward-looking non-GAAP measures to the most directly comparable GAAP measure is not possible without unreasonable effort, as we lack sufficient data at present to estimate accurately the variables and individual adjustments within the most directly comparable GAAP measure that any such reconciliation would require, including (a) costs tied to potential debt or equity transactions and (b) other non-recurring expenses that cannot be reasonably estimated in advance. These adjustments are inherently variable and uncertain and depend on numerous factors beyond our control, and as a result, their probable significance cannot be predicted. Accordingly, since management cannot estimate on a forward-looking basis without unreasonable effort the impact these variables and individual adjustments will have on its reported results in accordance with GAAP, it is unable to provide a reconciliation of the non-GAAP financial measures included. Trademarks, Service Marks and Trade Names All trademarks and logos depicted in this Presentation are the property of their respective owners and are displayed solely for purposes of illustration.
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Q2 2026 Summary Highlights
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 4 Strong top-line execution — Revenue growth ahead of expectations • Organic constant currency (OCC)1 revenue grew 5.8%, exceeding guidance • 10th consecutive quarter of mid-single-digit growth • Broad-based momentum across Americas & EMEA; and APAC returned to y/y growth • Intelligence re-accelerated; Activation accelerated driven by client demand for NIQ’s analytics Strong bottom-line execution — Margins and Free Cash Flow ahead of expectations • Reported net loss was $(30.5)M; Adjusted net income1 was $78.7M, up $80.3M versus Q2 2025 • Adjusted EBITDA margin1 expanded 270 bps to 23.3% • AI-enabled 2026 productivity program improving cost structure • Levered free cash flow1 inflected meaningfully to $74.1M, up $137.3M versus Q2 2025 Delivering mission-critical value for clients today • AI capabilities winning new business, renewals & pricing; supporting 105% NDR & 99% GDR • NIQ data consumption up 25% YTD, signaling consistently strong engagement • Client NPS score 52, +7 pts in June 2026 vs. June 2025 Advancing AI leadership position to drive additional client value & upside • Launched robust AI-native solution suite in June; ConnectAI suite enables client-side AI build • Growing pipeline; 5 proofs-of-concept (PoCs) in process • Unlocking additional subscription revenue drivers, cross-sell & increased share of wallet • Foundation being established in 2H26; aiming to scale in 2027 and beyond Raising FY26 outlook across all metrics • Strong Q2 performance & sustained healthy client demand environment • 2H26 visibility: durable growth, margin expansion, and ~$300M implied FCF 1 inflection Organic Constant Currency Revenue Growth is calculated by dividing (a) our Revenues for the applicable period after (i) excluding the impact of acquisitions and similar transactions until the one-year anniversary of such acquisition or similar transaction, (ii) excluding the impact of divestitures, and (iii) excluding the impact of foreign currency exchange rates by translating local currency results to U.S. dollars at current period exchange rates as compared to prior period exchange rates, by (b) our Revenues for the prior comparable period. We believe Organic Constant Currency Revenue Growth provides investors with useful supplemental information about our revenue growth to assist in understanding the growth attributable to our core business, excluding the impact of currency fluctuation given the significant variability in revenues that can be driven by foreign currency exchange rates. 2Q26: Key Takeaways 1 2 3 4 5 (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non-GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures. This FCF figure represents management’s estimate of implied second-half 2026 levered free cash flow based on full-year 2026 guidance of $245 million - $255 million.
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 5 Significant progress since our July 2025 IPO (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non-GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures Financial KPI IPO (a/o 2Q25) Current (a/o 2Q26) Improvement Consecutive quarters of MSD+ revenue growth 6 10 + 4 quarters TTM Reported Revenue $4,032M $4,389M +$357M, +8.9% TTM Net loss $(510)M $(351)M +$159M TTM Adj. EPS1 ($0.18) $0.65 +0.83 TTM Adj EBITDA1 $805M $1000M +24% TTM Adj. EBITDA Margin1 20.0% 22.8% +281pts TTM Unlevered FCF1 $118M $511M +393M TTM Levered FCF1 $(247)M $266M +$513M Net leverage ratio1 4.6x 3.1x ↓ 1.5x Squarely on track to deliver on our IPO commitments of durable revenue growth, margin expansion, and free cash flow inflection
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Q2 2026 Update
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. • Rapidly innovating offerings to capitalize on significant multi-year growth opportunity • Deepening AI ecosystem partnerships: • Driving operating leverage through automation and productivity gains 7 Demand Environment Driving Durable Core Growth Algorithm Progress Executing Three-Pillar AI Strategy • Deep and wide data moat driving mission- critical embedment with clients • Strong revenue retention across subscription-based contracts • Innovating new capabilities drives cross- sell and upsell motion • Penetrating adjacent high-growth verticals 5.8% 2Q26 OCC1 Revenue Growth Y/Y 23.3% 2Q26 Adj. EBITDA Margin1 $74M 2Q26 Levered Free Cash Flow1 Healthy underlying demand and deep client embedment driving strong results Building long-term value through growth, innovation, and partnerships Moody’s inspired version for 1Q26 1Q26 Earnings Presentation • Improved flow-through • Expanding margins • Inflecting to positive EPS & free cash flow • Significant deleveraging Inflecting Free Cash Flow and Improving Balance Sheet $0.27 2Q26 Adjusted EPS1 +270 bps vs Q2 202510th straight quarter of MSD growth (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non -GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 8 NIQ: the trusted source of decision-grade, AI-powered consumer intelligence Structure 2Q26 AI Launches Product Roadmap ~51% % of top 100 clients using AI-native solutions2 +64% AI-native client growth YTD +34% AI-native solutions 2Q25 y/y revenue growth2 AI-powered capabilities driving measurable client outcomes +25% Client data consumption1 +23% AI-powered data ingestion growth rate increase y/y Client data consumption grew more than 30% year-over-year, a leading indicator of deeper workflow embedment. More than 60% of our top 50 clients adopted at least one AI native NIQ product, increasing platform penetration across our largest accounts. And adopters of NIQ AI products are growing their investment in NIQ 30% faster than nonadopters, demonstrating clear monetization leverage from AI integration. 1) Year-over-year growth for 1H26 2) As of June 30, 2026; AI-native includes BASES AI suite & Retailer Analytics offerings Strong client data consumption1 AI-native solutions driving meaningful share of overall Activation growth AI-native adoption growth across top clients2 AI-native adoption growing rapidly Structural competitive advantages • Global permissioned, proprietary data – scaled, governed & AI-ready ✓ Significant global scale, breadth & depth across 90 countries, 8,900 retailers $7.4T+ of consumer spend, 260M product items. 4.3T data records added per week; 160PB of proprietary, permissioned, granular and harmonized data that drives AI-ready value • Deeply embedded in clients’ mission-critical workflows ✓ NIQ intelligence & vertical expertise power everyday and AI-enabled use cases, serving as CPG and Tech & Durables industry data “currency”. Drives mission- critical strategic and operating decisions during periods of contraction and expansion • AI-powered technology transformation & Innovation ✓ $1B invested in scalable, build-once-deploy-everywhere platform to drive AI- first innovation. 30K+ AI models in production daily deliver unmatched granular insights • NIQ Ecosystem & Full ViewTM delivers compounding client economics ✓ AI driving increased consumption of NIQ’s proprietary data, expanding client share of wallet, and reinforcing long-term client relationships Scaling our massive, granular, AI- ready data asset Differentiated Full ViewTM provides the ‘What’ and the ‘How’ Unique combination of measurement and panel insights Long-standing relationships with FMCG, T&D and retailer clients ~23K clients in 90+ countries Cloud-based, AI-powered technology platform Nearly all FMCG clients migrated to new platform Proven, experienced management team and talented, global workforce 150+ years of combined industry experience Leading, global, eCommerce capabilities Increase eCommerce penetration among Intelligence clients from 9% in 2021 to 19% in 2024 Data scale, breadth and depth, underpinned by trust 220M+ product items1 with 9B+ product attributes, 122T data records processed in 2024 Global coverage, unified “source of truth” $7.2T global consumer spend covering 85% of world’s population Global, proprietary data – scaled, governed & AI-ready✓ Deeply embedded in mission-critical client workflows – positioned to lead in agentic commerce✓ Unified data ingestion, enrichment, and harmonization further increases barriers to entry ✓ Driving client speed-to-insights, decision-making, and accelerating revenue growth opportunities✓ Harnessing AI to enhance revenue growth, expands margins, and deepen client switching costs✓ NIQ combines global scale and AI-ready decision-grade data, deep consumer shopping domain expertise, and AI-powered workflows that client use daily to drive mission-critical strategic and operational decisions to drive better business outcomes UPDATE Placeholder for high-level stats from Product/Commercial e.g. Key recent proof points • AI-powered data collection & coding; 4.3T/week • Client / Total Data consumption • Client counts for AI-native solutions? • Usage stat around AI-native products • AI-native % of growth? • Spend growth % for adopters vs non-adopters? • NPS up to 52, +14 pts y/y Data proof points: Client adoption proof points: Revenue proof points: >80% AI-native revenue from recurring clients AI-native solutions adoption growing rapidly
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 9 Executing our three-pillar AI growth strategy Driving AI-native product innovation to drive clients’ AI-powered business outcomes Recent launches unlock new ways for clients to benefit from NIQ”s AI-ready intelligence NIQ AI Applications for Smarter Outcomes NIQ IP that Fuels AI Tools (Client & 3P) Consumer Shopping Data Connected Content: NIQ’s foundational semantic data layer; includes Product Intelligence, a unified, AI-ready product detail layer that standardizes attributes, resolves identity, and connects data across client systems Data stewardship Omnichannel Measurement Commerce Intelligence Optiq Bridge MCP connection embeds NIQ intelligence into client workflows and AI platforms Optiq Suite (Chat, Mobile) Next-generation insights assistant and agent experience on Discover The Full ViewNIQ’s proprietary, permissioned data & industry expertise… …is foundational to AI value creation for clients Discover AI features e.g., AI Analyst (rolling into Optiq) ConnectAI Suite Infrastructure and data intelligence layer enabling access to trusted NIQ intelligence within client AI systems, processes & enterprise workflows Commerce Intelligence Unified system of product, retailer, consumer & measurement intelligence to power AI-driven / Agentic commerce NIQ Cadence GenAI-native marketing effectiveness operating system BASES AI GenAI-native Innovation screeners NIQ Commerce Lab Driving innovation, industry thought leadership & measurement standards
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 10 Predictable core growth algorithm with upside potential Recent proof points: • FY 2025: +5.7% y/y • 1Q26: 5.1% y/y • FY 2026 guidance: 5.X% – 5.Y% Value-based Pricing Penetrate adjacent & high-growth markets AI unlocks new features, faster product releases & new monetization opportunities ~1 pt ~2-3 pts ~2-3 pts AI is one of several potential revenue growth accelerators • Contracted cost of living escalators • Tech upgrades • Contract expansion New Capabilities & Solutions, e.g.,: • eCommerce • Omnishopper • Full View Measurement • Activation solutions Examples: • New verticals • SMB Strong renewals & revenue retention Examples: • Winbacks • Takeaways Enabling client AI workflows: • Premium, AI- ready data product (e.g., enhanced reference data) • Usage-based AI services (e.g., harmonization & enrichment tools) • Applications & solutions, e.g., Optiq, Bridge, Cadence, ConnectAI • AI deployment & data science services • Strategic, tuck-in M&A Enterprise New Wins Strategic M&A + + + Examples: • New data coverage • Market entry • Category entry • New partnerships Incremental organic investments + Core OCC revenue growth algorithm delivering MSD growth AI upside: new products & opportunities Upsell & Cross-sell
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Substantially realized by 2026 AI-driven productivity unlocks structural margin expansion 11 2020A – 2024A 2024A – 2025A 2026 and Beyond 13% 19% 22% ~Mid- twentiesAdj. EBITDA Margin1 % & Forward Potential ~Thirties 2020A 2024A 2025A Mid- term Long-term Target Data cost improvement Tech Platform SG&A Efficiencies AI-powered innovation & operating efficiency Natural operating leverage Profitable OCC revenue growth NIQ Transformation GfK SynergiesNIQ Transformation 2026 Guidance Mid-term Target 23.5% - 23.9% (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non -GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. NIQ: The trusted engine for AI-powered decision-making 12 Global, proprietary data – scaled, governed & AI-ready ✓ Deeply embedded in mission-critical client workflows – positioned to lead in agentic commerce ✓ Unified data ingestion, enrichment, and harmonization further increases barriers to entry ✓ Driving client speed-to-insights, decision-making, and accelerating revenue growth opportunities ✓ AI strategy aims to deliver client value & generate additional profitable growth ✓ • helping our clients make faster more informed decisions is implied but we might want to call it out?AI accelerates our revenue growth, but it should help do the same for our clients and we are part of that value change BRANDS RETAILERS CONSUMERS Ecosystem
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Financial Overview
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Q2 was another quarter of durable growth, margin expansion, and cash flow improvement 14 Adj. EBITDA ($M)1Revenue ($M)1 Levered Free Cash Flow ($M)1 (1) $ figures and % are presented on an actual FX basis. Free cash flow and Adj. EBITDA are non -GAAP financial measures; see disclaimer on page 2 and the Appendix for definitions of non-GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures. $1,040.8 $1,124.2 Q2 2025 Q2 2026 +8.0% $214.9 $261.9 Q2 2025 Q2 2026 +21.9% Adj. EBITDA Margin % 20.6% 23.3% Organic Constant Currency Revenue growth: 5.7% 5.8% $(63.2) $74.1 Q2 2025 Q2 2026 + $137.3 Capex as a % of revenue 5.2% 5.9% Annual guidance: approx. 6.5% to 7% of revenue
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Financial dashboard 15 CapEx (1H) $117M 1H 2024: $135M 6% of Revenue Segment Revenue Segment Adj. EBITDA2 Three Months Ended June 30, (in millions) 2026 2025 Y/Y Growth Reported revenue 1,124.2 1,040.8 8.0% Organic constant currency revenue growth1 5.8% Reported operating income 65.3 39.4 65.7% Reported net loss attributable to NIQ (30.5) (2.7) n/m Reported basic and diluted loss per share (0.10) (0.01) n/m Adjusted EBITDA1 261.9 214.9 21.9% Adjusted net income (loss)1 78.7 (1.6) n/m Reported basic and diluted Adjusted net income (loss)1 per share 0.27 (0.01) n/m Reported net cash provided by (used in) operating activities 140.1 (8.6) n/m Unlevered free cash flow1 129.1 21.8 n/m Cash paid for interest 55.0 85.0 (35.3)% Free cash flow1 74.1 (63.2) n/m (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non -GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. • Americas performance driven by retention, value-based pricing, and cross-sell of Consumer Panel, eCommerce, and analytics solutions. • EMEA: performance supported by renewal activity, new wins, and upselling of Full View, Consumer Panel, and analytics offerings. Growth was also supported by competitive takeaways driven by NIQ's data quality and eCommerce expertise. • APAC: Returned to positive growth on Activation cross-sell, analytics solutions, and new client wins. Improved commercial execution and stronger retailer partnerships in key markets supported growth in the region. Americas Growth accelerated through strong retention, value-based pricing, and solution cross-sell. Strong Regional Performance Across NIQ's Global Footprint 8.3% OCC Growth1 31.4% Margin $455M Revenue EMEA 4.9% OCC Growth1 35.3% Margin $508M Revenue APAC 1.9% OCC Growth1 19.8% Margin $161M Revenue (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non -GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures 16 Regional Revenue Growth Drivers
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 17 High-Quality, Recurring Revenue with Consistent Growth & Strong Visibility • Annualized Intelligence Subscription Revenue is driven by a diversified recurring client base, pricing actions, account expansion, and adjacent markets. • Strong gross and net retention highlight the stickiness of our offerings and sustained customer commitment. Annualized Intelligence Subscription Revenue Intelligence Subscription Retention Recurring Revenue and Retention Metrics Continue to Demonstrate Business Strength $2,581 $2,619 $2,646 $2,700 $2,729 $2,772 $2,797 $2,877 $2,934 $3,018 5.6% 6.6% 6.7% 7.2% 7.3% 6.9% 6.6% 6.6% 5.9% 5.8% 0% 2% 4% 6% $2,200 $2,400 $2,600 $2,800 Q1 '24 Q2 '24 Q3 '24 Q4 '24 Q1 '25 Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 104 105 105 106 105 105 105 105 104 105 98 99 99 98 98 98 98 98 99 99 Q1 ’24 Q2 ’24 Q3 ’24 Q4 ’24 Q1 ’25 Q2 ’25 Q3 ’25 Q4 ’25 Q1 ’26 Q2 ’26 NDR % GDR %
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Q1 ‘26 18 Expanding margins driven by scale and efficiency • Net loss attributable to NIQ was $30.5 million, primarily due to lower benefits from net foreign currency exchange gains. • Adjusted net income1 improved by $80 million to $79M in Q2, primarily reflecting stronger operating profitability. • 2026 cost optimization program underway: • Anticipate $70-80M of annualized run-rate savings vs. 2025 cost base • Expect $65-$75M of costs to achieve to be front-half weighted in 2026; Margin benefits building into 2027 • AI driving structural efficiency: Improving productivity across operations, engineering, sales, and customer support, with additional opportunities across the enterprise • Ongoing margin expansion: Adj. EBITDA margin1 increased ~270 bps year-over-year in Q2 2026, reflecting strong operating leverage and disciplined execution LTM Adj. EBITDA1 LTM Net Loss (798) (708) (510) (494) (353) (324) (351) Q4 '24 Q1 ‘25 Q2 ‘25 Q3 ‘25 Q4 ‘25 (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non-GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures. Adjusted EBITDA $ figures are presented on an actual FX basis, and for all periods presented reflects the Russia deconsolidation as if it occurred on January 1, 2024. 18.6% 19.5% 20.0% 20.7% 21.8% 22.1% 741 776 805 849 917 953 1000 Q4 '24 Q1 '25 Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 TTM Adj. EBITDA margin1 % 22.8% Q2 ‘26
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. 19 Steady cash flow momentum in Q2 2026 • Net cash used in operating activities improved $148.7 million year-over-year from improved profitability and net working capital and reduced interest expense • LTM Levered free cash flow1 increased to $266M • Levered free cash flow1 and Unlevered free cash flow1 improved by $137M and $107M, respectively, versus 2Q25 • Net debt improved to approximately $3.1 billion as of Q2 2026, with a weighted-average borrowing cost of ~5.0% • Net leverage1 decreased to 3.1x in Q2 from ~3.4x in Q1, driven by continued debt reduction, cash generation, and EBITDA growth. NIQ remains on track to achieve its sub-3.0x net leverage target by the end of 2026 LTM Levered free cash flow1 Net leverage ratio1 & Net debt Cash flow increased in Q2 2026; on track toward full-year guidance -225 -247 -79 129 266 Q1 ’25 Q2 ’25 Q3 ’25 36 Q4 ’25 Q1 ’26 Q2 ’26 255 245 2026 Guidance 4.6x Q1 ’25 4.6x Q2 ’25 3.7x Q3 ’25 3.3x Q4 ’25 3.4x Q1 ’26 3.1x Q2 ’26 <3.0x 2026 Guidance Net leverage ratio Net debt (in $Billions) (in $Millions) 3.6 3.7 3.23.1 3.1 3.1 (1) Non-GAAP measure; see disclaimer on page 2 and the Appendix for definitions of non -GAAP financial measures and, where applicable, reconciliations to the most directly comparable GAAP measures
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Summary financial outlook 20 Note: See disclaimer on page 2 regarding forward-looking guidance for Non-GAAP measures as well as the Appendix for definitions of non-GAAP financial measures. Third Quarter Guidance Full Year Guidance Revenue (as reported) $1,105M - $1,108M $4,496M - $4,510M Revenue growth: as reported 4.9% - 5.3% 7.1% - 7.4% organic constant currency 5.2% - 5.5% 5.2% - 5.6% Adjusted EBITDA, as reported $255M - $261M $1,057M - $1,076M Adjusted EBITDA growth, as reported 15% - 17% 15% - 17% Adj. EBITDA margin, as reported 23.0% - 23.5% 23.5% - 23.9% Adjusted EPS $0.22 - $0.24 $1.08 - $1.12 Levered Free cash flow $245M - $255M Depreciation & amortization $614M - $619M Interest expense, net $230M - $235M Income tax expense $165M - $170M Capital expenditures (% of revenue) 6.5% - 7.0% Net leverage ratio < 3.0x
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Appendix
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Non-GAAP Financial Measures Definitions 22 Measure Definition EBITDA Net income (loss) attributable to NIQ excluding interest expense, net, income tax expense and depreciation and amortization. Adjusted EBITDA EBITDA adjusted for restructuring and other non-cash compensation expense, Transformation Program costs, GfK integration costs, acquisition and transaction related costs, impairment of long-lived assets, foreign currency exchange gain, net, nonoperating items, net, share-based compensation expense, and other operating items, net. Adjusted EBITDA Margin Adjusted EBITDA divided by revenue. Adjusted Net Income (Loss) Net income adjusted for items deemed not to be reflective of ongoing or core operations. Adjusted EPS Adjusted net income (loss) divided by weighted-average shares outstanding. Free Cash Flow Net cash used in operating activities less cash paid for capital expenditures. Unlevered Free Cash Flow Free cash flow plus cash paid for interest. Organic Constant Currency Revenue Growth Calculated by dividing (a) our Revenues for the applicable period after (i) excluding the impact of acquisitions and similar transactions until the one-year anniversary of such acquisition or similar transaction, (ii) excluding the impact of divestitures, and (iii) excluding the impact of foreign currency exchange rates by translating local currency results to U.S. dollars at current period exchange rates as compared to prior period exchange rates, by (b) our Revenues for the prior comparable period. Net Leverage Ratio Defined as the outstanding term loans balance less total cash (“Net Debt”) divided by Adjusted EBITDA.
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Organic constant currency revenue growth reconciliation 23 Note: Financials presented on an actual FX basis. (in millions) Three Months Ended June 30, 2026 2025 Revenue Growth % (+/-) Inorganic Items Impact % (+/-) Foreign Exchange Impact % OCC Revenue Growth % Americas revenue $ 455.1 $ 406.0 12.1 % (0.8)% (3.0)% 8.3 % EMEA revenue 507.8 476.9 6.5 % — % (1.6)% 4.9 % APAC Revenue 161.3 157.9 2.2 % — % (0.3)% 1.9 % Total revenues $ 1,124.2 $ 1,040.8 8.0 % (0.3)% (1.9)% 5.8 % Δ Y/Y (in millions) Q2 2026 Q2 2025 Current Period Revenue $ 1,124.2 $ 1,040.8 Prior Period Revenue $ 1,040.8 $ 985.8 Revenue Growth % 8.0 % 5.6 % (+/-) Inorganic Items Impact % (0.3)% 1.4 % (+/-) Foreign Exchange Impact % (1.9)% (1.3)% OCC Revenue Growth % 5.8 % 5.7 %
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Net loss to Adj. EBITDA reconciliation - Quarterly 24 (in millions) Three Months Ended June 30, 2026 2025 Net loss attributable to NIQ $(30.5) $(2.7) Interest expense, net 55.1 95.2 Income tax expense 37.6 23.8 Depreciation and amortization 154.5 153.8 EBITDA $216.7 $270.1 2026 Program costs and other non-cash compensation expense [a] 15.0 — Transformation program costs [b] 18.7 12.5 GfK integration costs [c] (3.3) 1.9 Acquisitions and transaction related costs [d] 5.4 2.9 Impairment of long-lived assets [e] 0.3 0.4 Foreign currency exchange gain, net [f] (0.7) (57.4) Nonoperating items, net [g] 5.7 (17.8) Share-based compensation expense, net [h] 8.8 1.5 Other operating items, net [i] (4.7) 0.8 Adjusted EBITDA $261.9 $214.9 Adjusted EBITDA Margin 23.3% 20.6% Commentary a. Includes 2026 Program restructuring expenses and non-cash share-based compensation expense arising from award modifications resulting from Ms. Tracey Massey’s resignation from her position as COO b. Covers non-recurring technology investment costs, consultancy and advisory fees, and employee separation costs c. Represents consulting fees and integration costs associated with the GfK combination as well as employee separation costs d. Includes expenses for planned and completed acquisitions, due diligence, integration, transaction, legal fees, and capital market readiness e. Represents impairment charges for operating lease right-of-use assets, property, plant and equipment, and definite-lived intangible assets f. Reflects the translation movements on foreign currency denominated term loans as well as the impact of foreign exchange hedges g. Primarilyreflects period pension (cost) benefit, settlement of tax indemnification, and factoring fees h. Consists of non-cash share-based compensation expense i. Primarilyincludes gains/losses from the sale of long-lived assets, excluded from core performance due to variability, and included in SG&A expenses in financial statements i b c d e g h f a
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Net loss attributable to NIQ to Adj. EBITDA reconciliation - LTM 25 (in millions) LTM Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q4 20201 Net loss attributable to NIQ $(351.4) $(323.6) $(353.3) $(494.0) $(510.1) $(708.2) $(798.0) $(115.5) Interest expense, net 252.5 292.6 317.6 352.2 375.4 387.2 410.6 1.2 Income tax expense 151.6 137.8 135.5 114.6 100.1 106.0 113.7 (15.0) Depreciation and amortization 638.4 637.7 632.5 618.3 605.8 594.7 596.7 299.7 EBITDA 691.1 744.5 732.3 591.1 571.2 379.7 323.0 170.4 2026 Program costs and other non-cash compensation expense [a] 80.5 65.5 — — — — — — Transformation Program costs [b] 57.3 51.1 48.2 56.8 46.5 49.7 56.0 106.9 GfK integration costs [c] 44.1 49.3 62.3 98.2 106.9 124.8 126.3 — Acquisitions and transaction related costs [d] 26.2 23.7 25.3 22.2 20.2 20.4 17.6 — Impairment of long-lived assets [e] 0.3 0.4 1.1 3.8 4.9 31.8 31.1 37.7 Foreign currency exchange loss (gain), net [f] 4.9 (51.8) (78.2) (39.2) (69.3) (10.9) 34.2 0.5 (Gain) loss from discontinued operations [g] — — — — (3.3) 8.6 (12.5) — Nonoperating items, net [h] 29.9 6.4 67.8 66.6 128.1 173.6 161.5 — Share–based compensation expense [i] 69.0 61.7 61.1 54.8 5.6 4.8 4.7 29.8 Other operating items, net [j] (3.7) 1.8 (3.4) (4.9) (6.0) (6.9) (1.4) (7.5) Other adjustments, net [k] — — — — — — — 35.1 Adjusted EBITDA $ 999.6 $ 952.6 $ 916.5 $ 849.4 $ 804.8 $ 775.6 $ 740.5 $372.9 Revenue $4,388.6 $4,305.2 $4,198.4 $4,102.1 $4,031.6 $3,976.6 $3,972.6 $2,896.0 Adjusted EBITDA Margin % 22.8 % 22.1 % 21.8 % 20.7 % 20.0 % 19.5 % 18.6 % 12.9% Commentary a. Includes 2026 Program restructuring expenses and non-cash share-based compensation expense arising from award modifications resulting from Ms. Tracey Massey’s resignation from her position as COO. b. Covers non-recurring technology investment costs, consultancy and advisory fees, and employee separation costs c. Represents consulting fees and integration costs associated with the GfK combination as well as employee separation costs d. Includes expenses for planned and completed acquisitions, due diligence, integration, transaction, legal fees, and capital market readiness e. Represents impairment charges for operating lease right-of-use assets, property, plant and equipment, and definite-lived intangible assets f. Reflects the translation movements on foreign currency denominated term loans as well as the impact of foreign exchange hedges g. Represents operations associated with GfK European Consumer Panel Business that was divested in the Required GfK European Consumer Panel Services Divestiture to receive European regulatory approvals for the GfK Combination h. Primarily reflects write-off of unamortized debt discount and debt issuance costs, remeasurement of the warrant to fair value, net period pension (cost) benefit, settlement of tax indemnification, and other i. Consists of non-cash share-based compensation expense j. Primarily includes gains/losses from the sale of long-lived assets, excluded from core performance due to variability, and included in SG&A expenses in financial statements k. Consists of one-time expense and corporate allocations related to separation costs due to spin-off from legacy Nielsen, non-controlling interests, and other adjustments i b c d e g h f a j k (1) The Company has not recast the reconciliation presented for fiscal year 2020 to conform to its current reporting structure and presentation. Since 2020, the Company has undergone significant organizational, reporting structure, and system changes, including but not limited to, acquisitions, business integrations, deconsolidation, re-segmentation, and modifications to financial systems. As a result, the underlying information required to retrospectively calculate and reconcile the presented non-GAAP measures on a basis consistent with current reporting is not available for all historical periods.
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Net loss to Adj. net income (loss) reconciliation - Quarterly 26 (in millions, except share and per share data) Three Months Ended June 30, 2026 2025 Net loss attributable to NIQ $(30.5) $(2.7) 2026 Program costs and other non-cash compensation expense [a] 15.0 — Transformation program costs [b] 18.7 12.5 Amortization of certain intangible assets [c] 70.8 68.1 GfK integration costs [d] (3.3) 1.9 Acquisitions and transaction related costs [e] 5.4 2.9 Impairment of long-lived assets [f] 0.3 0.4 Foreign currency exchange gain, net [g] (0.7) (57.4) Nonoperating items, net [h] 2.6 (20.7) Share-based compensation expense, net [i] 8.8 1.5 Other operating items, net [j] (4.7) 0.8 Total adjustments to net loss attributable to NIQ $112.9 $10.0 Tax effect of above adjustments (3.7) (8.9) Adjusted Net Income (Loss) attributable to NIQ $78.7 $(1.6) Basic and diluted loss per share: Loss attributable to NIQ $(0.10) $(0.01) Basic and diluted Adjusted Net Income (Loss) per share: Income (loss) attributable to NIQ $0.27 $(0.01) Weighted average basic and diluted NIQ ordinary shares outstanding 295,062,857 245,000,000 Commentary a. Includes 2026 Program restructuring expenses and non-cash share-based compensation expense arising from award modifications resulting from Ms. Tracey Massey’s resignation from her position as COO. b. Covers non-recurring technology investment costs, consultancy and advisory fees, and employee separation costs c. Amortization of certain intangible assets consists of amortization costs of intangible assets which were recorded as part of purchase accounting d. Represents consulting fees and integration costs associated with the GfK combination as well as employee separation costs e. Includes expenses for planned and completed acquisitions, due diligence, integration, legal fees, and capital market readiness, primarily related to GfK, offset by gains from remeasuring prior equity interests f. Represents impairment charges for operating lease right-of-use assets, property, plant and equipment, and definite-lived intangible assets g. Reflects the translation movements on foreign currency denominated term loans as well as the impact of foreign exchange hedges h. Primarily reflects write-off of unamortized debt discount and debt issuance costs, remeasurement of the warrant to fair value, net period pension (cost) benefit, settlement of tax indemnification, and other i. Consists of non-cash expense in accordance with ASC 718 Compensation: Stock Compensation j. Primarily includes gains/losses from the sale of long-lived assets, excluded from core performance due to variability, and included in SG&A expenses in financial statements i b c d e g h f a j
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Net loss to Adj. net income (loss) reconciliation - LTM 27 (in millions, except share and per share data) LTM Q2 2026 Q2 2025 Net loss attributable to NIQ $(351.4) $(510.1) 2026 Program costs and other non-cash compensation expense [a] 80.5 — Transformation program costs [b] 57.3 46.5 Amortization of certain intangible assets [c] 280.3 273.9 GfK integration costs [d] 44.1 106.9 Acquisitions and transaction related costs [e] 26.2 20.2 Impairment of long-lived assets [f] 0.3 4.9 Foreign currency exchange gain, net [g] 4.9 (69.3) Nonoperating items, net [h] 18.7 115.6 Share-based compensation expense, net [i] 69.0 5.6 Other operating items, net [j] (3.7) (6.0) Total adjustments to net loss attributable to NIQ $577.6 $498.3 Tax effect of above adjustments (36.0) (29.0) Gain from discontinued operations — (3.3) Adjusted Net Income (Loss) attributable to NIQ $190.2 $(44.1) Basic and diluted loss per share: Loss attributable to NIQ $(1.20) $(2.08) Basic and diluted Adjusted Net Income (Loss) per share: Income (loss) attributable to NIQ $0.65 $(0.18) Weighted average basic and diluted NIQ ordinary shares outstanding 291,766,004 245,000,000 Commentary a. Includes 2026 Program restructuring expenses and non-cash share-based compensation expense arising from award modifications resulting from Ms. Tracey Massey’s resignation from her position as COO. b. Covers non-recurring technology investment costs, consultancy and advisory fees, and employee separation costs c. Amortization of certain intangible assets consists of amortization costs of intangible assets which were recorded as part of purchase accounting d. Represents consulting fees and integration costs associated with the GfK combination as well as employee separation costs e. Includes expenses for planned and completed acquisitions, due diligence, integration, legal fees, and capital market readiness, primarily related to GfK, offset by gains from remeasuring prior equity interests f. Represents impairment charges for operating lease right-of-use assets, property, plant and equipment, and definite-lived intangible assets g. Reflects the translation movements on foreign currency denominated term loans as well as the impact of foreign exchange hedges h. Primarily reflects write-off of unamortized debt discount and debt issuance costs, remeasurement of the warrant to fair value, net period pension (cost) benefit, settlement of tax indemnification, and other i. Consists of non-cash expense in accordance with ASC 718 Compensation: Stock Compensation j. Primarily includes gains/losses from the sale of long-lived assets, excluded from core performance due to variability, and included in SG&A expenses in financial statements i b c d e g h f a j
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© 2025 NIQ Global Intelligence plc. All Rights Reserved. Free Cash Flow & Net Leverage Ratio Reconciliation 28 Note: Financials presented on an actual FX basis. Free Cash Flow Quarterly (in millions) Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 Net cash (used in) provided by operating activities $ (153.7) $ 31.1 $ 128.2 $ 68.3 $(153.6) $ (8.6) $ 272.2 $ 188.7 $ (63.6) $ 140.1 Cash paid for capital expenditures (62.7) (72.0) (71.7) (92.3) (62.7) (54.6) (47.8) (97.8) (59.6) (66.0) Free Cash Flow $ (216.4) $ (40.9) $ 56.5 $ (24.0) $ (216.3) $ (63.2) $ 224.4 $ 90.9 $ (123.2) $ 74.1 LTM Free Cash Flow $ (224.7) $ (247.0) $ (79.1) $ 35.8 $ 128.9 $ 266.2 Cash paid for interest 106.4 107.1 103.4 94.5 82.5 85.0 72.4 58.8 58.1 55.0 Unlevered Free Cash Flow $ (110.0) $ 66.2 $ 159.9 $ 70.5 $ (133.8) $ 21.8 $ 296.8 $ 149.7 $ (65.1) $ 129.1 LTM Unlevered Free Cash Flow $ 162.8 $ 118.4 $ 255.3 $ 334.5 $ 403.2 $ 510.5 Net Leverage Ratio Quarterly (in millions, except net leverage ratio) Q1 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 Net Debt $ 3,571.0 $ 3,733.2 $ 3,144.4 $ 3,067.3 $ 3,196.6 $ 3,121.5 Management Adjusted EBITDA 775.5 804.8 849.1 915.8 953.2 999.2 Net Leverage Ratio 4.6 4.6 3.7 3.3 3.4 3.1