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Exhibit 99.1 ☑niu A NIU WAY FORWARD Niu Technologies Announces First Quarter 2021 Financial Results -- First Quarter Total volume of e - scooter sales up 272.6 % year over year -- First Quarter Revenues of RMB 547.3 million , up 135.0 % year over year -- First Quarter Net Loss of RMB 5.4 million , compared with net loss of RMB 26.4 million in the first quarter of last year BEIJING , China , May 17 , 2021 – Niu Technologies ( " NIU ” , or “ the Company " ) ( NASDAQ : NIU ) , the world's leading provider of smart urban mobility solutions , today announced its financial results for the first quarter 2021 . First Quarter 2021 Financial Highlights Revenues were RMB 547.3 million , an increase of 135.0 % year over year Gross margin was 23.8 % , compared with 23.6 % in the first quarter of last year Net loss was RMB 5.4 million , compared with net loss of RMB 26.4 million in the first quarter of last year Adjusted net income ( non - GAAP ) ¹ was RMB 6.7 million , compared with adjusted net loss of RMB 18.6 million in the first quarter of last year First Quarter 2021 Operating Highlights The number of e - scooters sold reached 149,649 , up 272.6 % year over year The number of e - scooters sold in China reached 144,654 , up 321.5 % year over year The number of e - scooters sold in the international markets reached 4,995 , down 14.5 % year over year The number of franchised stores in China was 1,916 , an increase of 300 since December 31 , 2020 International sales network expanded to 39 distributors covering 48 countries Dr. Yan Li , Chief Executive Officer of the Company , commented : “ Our sales volume increased by 272.6 % in the first quarter driven by retail network expansion and effective branding and marketing activities in China . The international sales volume however decreased mainly due to COVID - 19 , especially the recent lockdowns in Europe , and a more challenging environment for international shipping . Since April , the international markets began to recover gradually , and we delivered approximately 3,800 units in April " . Dr. Li continued , “ on April 6th , we launched 4 new products , F0 , F2 , F4 and C0 models , in the e - scooter category mainly for the China market , and one new product series , the KQi , entering the kick - scooter category mainly for international markets . We began the pre - sale for the F0 model from April 6th and received more than 41,000 orders throughout April . Considering the recent raw materials cost increase , on May 6th , we increased retail sales price by RMB 100 to 300 , or 1.5 % to 7.5 % for selected models in China market and we may do so for additional models with performance upgrades in the coming months . We are very excited about the growth prospective of our business and look forward to the continued growth . " 1 Adjusted net income / loss ( non - GAAP ) is defined as net income / loss excluding share - based compensation expense .