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BARCLAYS GLOBAL CONSUMER STAPLES CONFERENCESEPTEMBER 2, 2025
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DISCLAIMERGeneral DisclaimerThis presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities of Olaplex Holdings, Inc. (the “Company”), nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.Forward Looking StatementsThis presentation includes certain forward-looking statements and information relating to the Company that are based on the beliefs of management as well as assumptions made by, and information currently available to, the Company. These forward-looking statements include, but are not limited to, statements about: the Company’s financial position, operating results, growth, sales and profitability; the Company's financial guidance for fiscal year 2025, including net sales, adjusted gross profit margin and adjusted EBITDA margin; the Company’s third and fourth quarter 2025 net sales, including management's expectations regarding the timing of shipments and the impact of promotional events on consumer demand; demand for the Company’s products; the Company’s innovation strategy and pipeline, including the timing of product launches; the Company's international operations, including its distribution partners; the Company’s business transformation plans, strategies, investments, priorities and objectives, including the impact and timing thereof; the Company’s sales, marketing and education initiatives and related investments, and the impact, focus and timing thereof; general economic and industry trends, including tariffs; the Company's infrastructure and operational and business processes; inventory levels; and other statements contained in this presentation that are not historical or current facts. When used in this presentation, words such as "may," "will," “could," "should," "intend," "potential," "continue," "anticipate," "believe," "estimate," "expect," "plan," "target," "predict," "project," "forecast," "seek" and similar expressions as they relate to the Company are intended to identify forward-looking statements.The forward-looking statements in this presentation reflect the Company’s current expectations and projections about future events and financial trends that management believes may affect the Company’s business, financial condition and results of operation. These statements are predictions based upon assumptions that may not prove to be accurate, and they are not guarantees of future performance. As such, you should not place significant reliance on the Company’s forward-looking statements. Neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements, including any such statements taken from third party industry and market reports.Forward-looking statements involve known and unknown risks, inherent uncertainties and other factors that are difficult to predict which may cause the Company’s actual results, performance, time frames or achievements to be materially different from any future results, performance, time frames or achievements expressed or implied by the forward-looking statements, including, without limitation: the Company’s dependence on the success of its business transformation plan; competition in the beauty industry; the Company’s ability to effectively maintain and promote a positive brand image, expand its brand awareness and maintain consumer confidence in the quality, safety and efficacy of its products; the Company’s ability to anticipate and respond to market trends and changes in consumer preferences and execute on its growth strategies and expansion opportunities, including with respect to new product introductions; the Company’s ability to accurately forecast customer and consumer demand for its products; the Company’s ability to limit the illegal distribution and sale by third parties of counterfeit versions of its products or the unauthorized diversion by third parties of its products; the Company's dependence on a limited number of customers for a large portion of its net sales; the Company’s ability to develop, manufacture and effectively and profitably market and sell future products; the Company’s ability to attract new customers and consumers and encourage consumer spending across its product portfolio; the Company’s ability to successfully implement new or additional marketing efforts; the Company’s relationships with and the performance of its suppliers, manufacturers, distributors and retailers and the Company’s ability to manage its supply chain; impacts on the Company’s business from political, regulatory, economic, trade and other risks associated with operating internationally; the Company’s ability to manage its executive leadership changes and to attract and retain senior management and other qualified personnel; the Company’s reliance on its and its third-party service providers’ information technology; the Company’s ability to maintain the security of confidential information; the Company’s ability to establish and maintain intellectual property protection for its products, as well as the Company’s ability to operate its business without infringing, misappropriating or otherwise violating the intellectual property rights of others; the outcome of litigation and regulatory proceedings; the impact of changes in federal, state and international laws, regulations and administrative policy, including the One Big Beautiful Bill Act, tariffs and other trade policies; the Company’s existing and any future indebtedness, including the Company’s ability to comply with affirmative and negative covenants under its credit agreement; the Company’s ability to service its existing indebtedness and obtain additional capital to finance operations and its growth opportunities; volatility of the Company’s stock price; the Company’s “controlled company” status and the influence of investment funds affiliated with Advent International, L.P. over the Company; the impact of general economic conditions, disruptions in business conditions, and the financial strength of the Company’s consumers and customers on the Company’s business; fluctuations in the Company’s quarterly results of operations; changes in the Company’s tax rates and the Company’s exposure to tax liability; and the other factors identified under the heading “Risk Factors” in Company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (the "SEC") and in the other documents that the Company files with the SEC from time to time.Many of these factors are macroeconomic in nature and are, therefore, beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, the Company’s actual results, performance or achievements may vary materially from those described in this presentation as anticipated, believed, estimated, expected, intended, planned or projected. The forward-looking statements in this presentation represent management’s views as of the date hereof. Unless required by law, the Company neither intends nor assumes any obligation to update these forward-looking statements for any reason after the date hereof to conform these statements to actual results or to changes in the Company’s expectations or otherwise.2
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DISCLAIMERMarket and Industry Data Looking This presentation includes market and industry data and forecasts that the Company has derived from independent consultants, publicly available information, various industry publications, other published industry sources and the Company’s internal data and estimates. While independent consultant reports, industry publications and other published industry sources generally indicate that the information contained therein was obtained from sources believed to be reliable, the Company has not independently verified such information. The Company’s internal data and estimates are based upon information obtained from trade and business organizations and other contacts in the markets in which the Company operates and management’s understanding of industry conditions. Although the Company believes that such information is reliable, the Company has not had this information verified by any independent sources. Similarly, the Company’s internal research is based upon management’s understanding of industry conditions, and such information has not been verified by any independent sources. To the extent that any estimates underlying such market-derived information and other factors are incorrect, actual results may differ materially from those expressed in the independent parties’ estimates and in the Company’s estimates. Non-GAAP Financial MeasuresThis presentation contains “non-GAAP financial measures,” including adjusted gross profit, adjusted gross profit margin, adjusted EBITDA, adjusted EBITDA margin, and adjusted SG&A. These are financial measures that are not calculated or presented in accordance with generally accepted accounting principles in the United States (“GAAP”) and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly titled measures used and may be calculated differently. Please refer to the Appendix to this presentation for a reconciliation of these non-GAAP metrics to their most directly comparable financial measure stated in accordance with GAAP. This presentation includes forward-looking guidance for adjusted EBITDA margin and adjusted gross profit margin. The Company is not able to provide, without unreasonable effort, a reconciliation of the guidance for adjusted EBITDA margin and adjusted gross profit margin to the most directly comparable GAAP measure because the Company does not currently have sufficient data to accurately estimate the variables and individual adjustments included in the most directly comparable GAAP measure that would be necessary for such reconciliations, including (a) costs related to potential debt or equity transactions and (b) other non-recurring expenses that cannot reasonably be estimated in advance. These adjustments are inherently variable and uncertain and depend on various factors that are beyond the Company's control and as a result it is also unable to predict their probable significance. Therefore, because management cannot estimate on a forward-looking basis without unreasonable effort the impact these variables and individual adjustments will have on its reported results in accordance with GAAP, it is unable to provide a reconciliation of the non-GAAP measures included in its fiscal year 2025 guidance.3
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In 2014, Olaplex revolutionized the haircare industry with breakthrough technology that has never been matched. In 2014, Olaplex revolutionized the haircare industry with breakthrough technology
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Premium haircare is in its early stages, with substantial room for growth and opportunity for OLAPLEX20%80%PremiumMass47%53%PremiumMassHAIRCARE REST OF BEAUTY1 1. Average of Fragrance, Skincare and Color Cosmetics2. YoY exchange ratesSOURCE: Beauty & Personal Care: Euromonitor from trade sources/national statistics, exported 2/23/2025 GLOBAL PREMIUM CATEGORY PENETRATION, 2024Premium hairCAGR ‘24-2826-7%
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Beauty, health and wellness are converging - - OLAPLEX sits at this intersection HEALTH BEAUTY
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No.1Our science allows us to deliver on foundational hair health
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No.2Stylists are our muse, our inspiration, a critical customer and our most important advocate
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No.3Our science and our style is in service of the unapologetic confidence that comes from a great hair day
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This is the future of OLAPLEX A foundational health and beauty company powered by breakthrough innovation that starts with and is inspired by the Pro
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13No.1 Generate Brand DemandNo.2 Harness InnovationNo.3 Execute with ExcellenceBonds and Beyond: 2025 focus
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No.1 Generate Brand DemandBUILDING THE BASELINECREATING BRAND STORYTELLINGBUILD THE CONTENT ENGINE 14 There are 3 phases to brand building. We are currently in phase 3, “Building the Content Engine”
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No.1 Generate Brand Demand – Building Brand Baseline ENGAGING SCIENCESTRATEGIC COLOR ACCENTSSTYLIST IN THE PICTURECOMPELLING PRODUCTCONFIDENT, DYNAMIC HAIRCLEAR BENEFITS
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No.1 Generate Brand Demand – Brand Platform
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No.1 Generate Brand Demand – Brand Platform
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No.1 Generate Brand Demand – Brand Platform Connected polished event / big hero moment with full funnel agile, always-on content engine – designed to stay relevant, connect emotionally with consumers & drive greater efficiency.
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We are putting the Pro in the picture
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No.1 Generate Brand Demand – Reconnecting with the Pro
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OLAPLEX technology started a science-led revolution in haircare – with our new products we are charting the next frontier of foundational hair health
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No.2 Harness Innovation
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No.2 Harness Innovation
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Integrated Business PlanningGo-To-MarketJoint Business PlanningInnovation No.3 Execute with Excellence2025 Progress•Launched AI-demand planning tool•Made key hires across the organization •Opened London office and restructured international team•Launched self-serve portal for international distribution partners
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25 We are working across the globe to enhance our partnerships and localize our strategies
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26 Executing a globally aligned go-to-market strategyPartner-lead Priority MarketsDirect Investment MarketsLight-touch Partner Markets
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Second Quarter and Year-to-date Results 1. Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP measures. Please refer to the Appendix for additional information on these non-GAAP financial measures, including reconciliations to the most directly comparable GAAP measures.Q2 2025$106.3MNet Sales $24.6MAdjusted EBITDA123.1%Adjusted EBITDA Margin1 Year-to-date 2025$203.3MNet Sales$50.2MAdjusted EBITDA124.7%Adjusted EBITDA Margin1
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28 Second Quarter 2025 Financial Position
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29 Fiscal Year 2025 Guidance 1. Adjusted Gross Profit Margin & adjusted EBITDA Margin are non-GAAP financial measures. The Company is not able to provide, without unreasonable effort, a reconciliation of the guidance for adjusted gross profit margin and adjusted EBITDA margin to the most directly comparable GAAP measure because the Company does not currently have sufficient data to accurately estimate the variables and individual adjustments included in the most directly comparable GAAP measure that would be necessary for such reconciliations, including (a) costs related to potential debt or equity transactions & (b) other non-recurring expenses that cannot reasonably be estimated in advance. These adjustments are inherently variable and uncertain and depend on various factors that are beyond the Company’s control and as a result it is also unable to predict their probable significance. Therefore, because management cannot estimate on a forward-looking basis without unreasonable effort the impact these variables & individual adjustments will have on its reported results in accordance with GAAP, it is unable to provide a reconciliation of the non-GAAP financial measures included in its fiscal year 2025 guidance. Net Sales$410Mto $431M-3% to +2%Compared to fiscal year 2024Adjusted Gross Profit Margin170.5% to 71.5%Adjusted EBITDA Margin120% to 22%
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2025 is just the exciting first step in our Bonds and Beyond journey.
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Thank you