Earnings release
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Pinterest Announces Second Quarter 2025 Results, Delivers 17% Revenue Growth and Record Users Q2 Revenue of $998 million, an increase of 17% on a reported and constant currency basis All-time high of 578 million global monthly active users, an increase of 11% SAN FRANCISCO, Calif. - August 7, 2025 - Pinterest, Inc. (NYSE: PINS) today announced financial results for the quarter ended June 30, 2025. • Revenue was $998 million, growing 17% year over year on a reported and constant currency basis. • Global Monthly Active Users ("MAUs") increased 11% year over year to 578 million. • GAAP net income was $39 million and Adjusted EBITDA was $251 million. • Net cash provided by operating activities was $208 million and free cash flow was $197 million. “I’m proud of our Q2 results—delivering 17% revenue growth and another quarter of record users. We’re also excited that Gen Z has grown to over half of our user base,” said Bill Ready, CEO of Pinterest. “Three years into our business transformation, I’ve never been more confident in Pinterest’s ability to deliver for our users and advertisers. We’ve found our best product market fit ever by becoming a personalized shopping destination for users and an AI-powered performance platform for advertisers. With this focus, we believe we’re well-positioned to further capture market share.” Q2 2025 Financial Highlights The following table summarizes our consolidated financial results (in thousands, except percentages, unaudited): Three Months Ended June 30, % Change2025 2024 Revenue $ 998,227 $ 853,680 17 % Constant currency % growth(1)(2) 17 % Net income $ 38,755 $ 8,887 336 % Net income margin 4 % 1 % Non-GAAP net income(2) $ 228,270 $ 172,238 33 % Adjusted EBITDA(2) $ 250,776 $ 188,293 33 % Adjusted EBITDA margin(2) 25 % 22 % Net cash provided by operating activities $ 207,693 $ 106,426 95 % Free cash flow(2) $ 196,683 $ 101,642 94 % (1) On a constant currency basis, revenue for the three months ended June 30, 2025 was $995.1 million due to a $3.1 million favorable impact of changes in foreign exchange rates. (2) For more information on these non-GAAP financial measures, please see "―About non-GAAP financial measures" and the tables under "―Reconciliation of GAAP to non-GAAP financial results" included at the end of this release. 1
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Q2 2025 Other Highlights The following table sets forth our revenue, MAUs and average revenue per user (ARPU) based on the geographic location of our users (in millions, except ARPU and percentages, unaudited): Three Months Ended June 30, % Change2025 2024 Revenue - Global $ 998 $ 854 17 % Revenue - U.S. and Canada $ 745 $ 673 11 % Revenue - Europe $ 191 $ 143 34 % Revenue - Rest of World $ 63 $ 38 65 % MAUs - Global 578 522 11 % MAUs - U.S. and Canada 102 98 5 % MAUs - Europe 146 136 7 % MAUs - Rest of World 329 288 14 % ARPU - Global $ 1.74 $ 1.64 6 % ARPU - U.S. and Canada $ 7.29 $ 6.85 6 % ARPU - Europe $ 1.30 $ 1.03 26 % ARPU - Rest of World $ 0.19 $ 0.13 44 % 2
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Guidance For Q3 2025, we expect revenue to be in the range of $1,033 million to $1,053 million, representing 15% - 17% growth year over year. Our guidance assumes the impact of foreign exchange to be approximately 1 point of tailwind, based on current spot rates. We expect Q3 2025 Adjusted EBITDA* to be in the range of $282 million to $302 million. We intend to provide further details on our outlook during the conference call. _____________ *We have not provided the forward-looking GAAP equivalent for forward-looking Adjusted EBITDA or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as share-based compensation expense and income taxes. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results and, as such, we also believe that any reconciliations provided would imply a degree of precision that could be confusing or misleading to investors. 3
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Webcast and conference call information A live audio webcast of our second quarter 2025 earnings release call will be available at investor.pinterestinc.com. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, including the reconciliations of certain non- GAAP measures to their nearest comparable GAAP measures and slide presentation are also available. A recording of the webcast will be available at investor.pinterestinc.com for 90 days. We have used, and intend to continue to use, our investor relations website at investor.pinterestinc.com as a means of disclosing material nonpublic information and for complying with our disclosure obligations under Regulation FD. Forward-looking statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934, as amended, about us and our industry that involve substantial assumptions, risks and uncertainties. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and are often characterized by the use of words such as "believe," "estimate," "expect," "may," "will," "can," "could," "would," "might," "continue," "intend," "plan," "forecast," "target," "anticipate," "potential," "looking ahead," "long-term" or and similar expressions, or by discussions of strategy, plans or intentions. Such forward-looking statements involve known and unknown risks, uncertainties, assumptions and other important factors that could cause our actual results, outcomes, performance or achievements, or industry results, to differ materially from historical results or any future results, outcomes, performance or achievements expressed, suggested or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, statements about: general economic uncertainty in global markets and a worsening of global economic conditions or low levels of economic growth, including inflation, tariffs and related retaliatory actions and other trade protection measures, stress in the banking industry, foreign exchange fluctuations and supply-chain issues; the effect of general economic and political conditions; our financial performance, including revenue, cost and expenses and cash flows; our ability to attract, retain and recover users and maintain and grow their level of engagement; our ability to provide content that is useful and relevant to users' personal taste and interests; our ability to develop successful new products or improve existing ones; our ability to maintain and enhance our brand and reputation; potential harm caused by compromises in security, including our cybersecurity protections and resources and costs required to prevent, detect and remediate potential security breaches; potential harm caused by changes in online application stores or internet search engines' methodologies, particularly search engine optimization methodologies and policies; discontinuation, disruptions or outages in third-party single sign-on access; our ability to compete effectively in our industry; our ability to scale our business, including our monetization efforts; our ability to attract and retain advertisers and scale our revenue model; our ability to attract and retain creators and publishers that create relevant and engaging content; our ability to develop effective products and tools for advertisers, including measurement tools; our ability to expand and monetize our platform internationally; our ability to effectively manage the growth of our business; our ability to continue to use and develop artificial intelligence ("AI") as well as managing the challenges and risks posed by AI; our ability to successfully manage our flexible work model with a more distributed workforce; our ability to sustain profitability; decisions that reduce short-term revenue or profitability or do not produce the long- term benefits we expect; fluctuations in our operating results; our ability to raise additional capital on favorable terms or at all; our ability to realize anticipated benefits from mergers and acquisitions, joint ventures, strategic partnerships and other investments; our ability to protect our intellectual property; our ability to receive, process, store, use and share data, and compliance with laws and regulations related to data privacy and content; current or potential litigation and regulatory actions involving us; our ability to comply with modified or new laws and regulations applying to our business, and potential harm to our business as a result of those laws and regulations; real or perceived inaccuracies in metrics related to our business; disruption of, degradation in or interference with our use of Amazon Web Services and our infrastructure; and our ability to attract and retain personnel. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed in our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2025 , which is available on our investor relations website at investor.pinterestinc.com and on the SEC website at www.sec.gov. All information provided in this release and in the earnings materials is as of August 7, 2025. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to us on the date hereof. We undertake no duty to update this information unless required by law. 4
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About non-GAAP financial measures To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States ("GAAP"), we use the following non-GAAP financial measures: Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative), non-GAAP income (loss) from operations, non-GAAP net income (loss), non-GAAP net income (loss) per share, constant currency revenue and free cash flow. The presentation of these financial measures is not intended to be considered in isolation, as a substitute for or superior to the financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparative purposes. We compensate for these limitations by providing specific information regarding GAAP amounts excluded from these non-GAAP financial measures. We define Adjusted EBITDA as net income (loss) adjusted to exclude depreciation and amortization expense, share- based compensation expense, payroll tax expense related to share-based compensation, interest income (expense), net, other income (expense), net, provision for (benefit from) income taxes and certain other non-recurring or non- cash items impacting net income (loss) that we do not consider indicative of our ongoing business performance. Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenue. Non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative) and non-GAAP net income (loss) exclude amortization of acquired intangible assets, share-based compensation expense and payroll tax expense related to share-based compensation. In addition to these exclusions, we also subtract an assumed provision for income taxes to calculate non-GAAP net income. We calculate the non- GAAP income tax provision using a fixed long-term projected tax rate in order to provide better consistency across reporting periods. The fixed long-term projected tax rate uses a financial projection that excludes the direct impact of our non-GAAP adjustments and eliminates the effects of items that can vary in size and frequency. For 2024 and 2025, we used a long-term projected tax rate of 20%, which reflects currently available information, as well as other factors and assumptions. The non-GAAP tax rate could be subject to change for a variety of reasons, including significant changes in the geographic earnings mix or changes in tax laws and regulations. We re-evaluate this long- term rate on an annual basis or if any significant events that may materially affect this long-term rate occur. Non- GAAP income (loss) from operations is calculated by subtracting non-GAAP costs and expenses from revenue. Non- GAAP net income (loss) per share is calculated by dividing non-GAAP net income (loss) by diluted weighted-average shares outstanding. We calculate constant currency revenue by translating our current period revenue using the corresponding prior period’s monthly exchange rates for currencies other than the U.S. dollar. We define free cash flow as net cash provided by operating activities less purchases of property and equipment. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures. We use these non-GAAP financial measures to evaluate our operating results and for financial and operational decision-making purposes. We believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the income and expenses they exclude. We also believe these measures provide useful information about our operating results, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to key metrics we use for financial and operational decision-making. We present these non-GAAP measures to assist potential investors in seeing our operating results through the eyes of management and because we believe these measures provide an additional tool for investors to use in comparing our operating results over multiple periods with other companies in our industry. There are a number of limitations related to the use of non-GAAP financial measures rather than the nearest GAAP equivalents. For example, Adjusted EBITDA excludes: (i) certain recurring, non-cash charges such as depreciation of fixed assets and amortization of acquired intangible assets, although these assets may have to be replaced in the future, and (ii) share- based compensation expense and payroll tax expense related to share-based compensation, which have been, and will continue to be for the foreseeable future, significant recurring expenses and an important part of our compensation strategy. In addition, constant currency revenue excludes the effect of changes in foreign currency exchange rates, which have an actual effect on our operating results, and free cash flow does not reflect our future contractual commitments arising from purchases of property and equipment. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the tables under "―Reconciliation of GAAP to non-GAAP financial results" included at the end of this release. 5
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Limitation of key metrics and other data The numbers for our key metrics, which include our MAUs and ARPU, are calculated using internal company data based on the activity of user accounts. We define an MAU as an authenticated Pinterest user who visits our website, opens our mobile application or interacts with Pinterest through one of our browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement. The number of MAUs does not include Shuffles users unless they would otherwise qualify as MAUs. Unless otherwise indicated, we present MAUs based on the number of MAUs measured on the last day of the current period. We measure monetization of our platform through our ARPU metric. We define ARPU as our total revenue in a given geography during a period divided by the average of the number of MAUs in that geography during the period. We calculate average MAUs based on the average of the number of MAUs measured on the last day of the current period and the last day prior to the beginning of the current period. We calculate ARPU by geography based on our estimate of the geography in which revenue-generating activities occur. We use these metrics to assess the growth and health of the overall business and believe that MAUs and ARPU best reflect our ability to attract, retain, engage and monetize our users, and thereby drive revenue. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in technology or our methodology. Contact Press: Tessa Chen press@pinterest.com Investor relations: Andrew Somberg ir@pinterest.com 6
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PINTEREST, INC. CONDENSED CONSOLIDATED BALANCE SHEETS (in thousands, except par value) (unaudited) Current assets: Cash and cash equivalents $ 1,216,941 $ 1,136,460 Marketable securities 1,442,434 1,376,409 Accounts receivable, net 760,111 893,403 Prepaid expenses and other current assets 98,928 78,435 Total current assets 3,518,414 3,484,707 Property and equipment, net 52,621 45,624 Operating lease right-of-use assets 75,074 85,867 Goodwill and intangible assets, net 108,560 110,103 Deferred tax assets 1,631,225 1,602,539 Other assets 17,093 13,820 Total assets $ 5,402,987 $ 5,342,660 LIABILITIES AND STOCKHOLDERS’ EQUITY Current liabilities: Accounts payable $ 91,867 $ 84,026 Accrued expenses and other current liabilities 309,937 314,107 Total current liabilities 401,804 398,133 Operating lease liabilities 137,412 151,364 Other liabilities 51,818 42,009 Total liabilities 591,034 591,506 Commitments and contingencies Stockholders’ equity: Class A common stock, $0.00001 par value, 6,666,667 shares authorized, 598,347 and 593,462 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively; Class B common stock, $0.00001 par value, 1,333,333 shares authorized, 81,075 and 82,471 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively 7 7 Additional paid-in capital 5,048,553 5,039,439 Accumulated other comprehensive income (loss) 3,878 (130) Accumulated deficit (240,485) (288,162) Total stockholders’ equity 4,811,953 4,751,154 Total liabilities and stockholders’ equity $ 5,402,987 $ 5,342,660 June 30, December 31, 2025 2024 ASSETS 7
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PINTEREST, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (in thousands, except per share amounts) (unaudited) Three Months Ended June 30, Six Months Ended June 30, 2025 2024 2025 2024 Revenue $ 998,227 $ 853,680 $ 1,853,215 $ 1,593,663 Costs and expenses: Cost of revenue 203,009 184,856 402,279 365,947 Research and development 359,624 312,837 691,289 593,112 Sales and marketing 313,075 265,354 566,995 491,643 General and administrative 126,849 112,074 232,459 218,818 Total costs and expenses 1,002,557 875,121 1,893,022 1,669,520 Loss from operations (4,330) (21,441) (39,807) (75,857) Interest income (expense), net 28,022 34,680 55,315 65,946 Other income (expense), net 10,960 (4,596) 15,479 (9,122) Income (loss) before benefit from income taxes 34,652 8,643 30,987 (19,033) Benefit from income taxes (4,103) (244) (16,690) (3,108) Net income (loss) $ 38,755 $ 8,887 $ 47,677 $ (15,925) Net income (loss) per share: Basic $ 0.06 $ 0.01 $ 0.07 $ (0.02) Diluted $ 0.06 $ 0.01 $ 0.07 $ (0.02) Weighted-average shares used in computing net income (loss) per share: Basic 676,852 683,171 676,688 680,995 Diluted 689,837 708,258 689,598 680,995 8
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PINTEREST, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) (unaudited) Three Months Ended June 30, Six Months Ended June 30, 2025 2024 2025 2024 Operating activities Net income (loss) $ 38,755 $ 8,887 $ 47,677 $ (15,925) Adjustments to reconcile net income (loss) to net cash provided by operating activities: Depreciation and amortization 6,090 4,920 11,938 9,781 Share-based compensation 227,234 196,433 414,660 358,906 Deferred income taxes (5,925) (619) (27,999) (289) Non-cash charitable contributions 13,495 — 13,495 — Net amortization of investment premium and discount (4,105) (6,304) (9,513) (13,092) Other 16,132 6,331 16,892 3,641 Changes in assets and liabilities: Accounts receivable (49,784) (98,421) 135,297 102,767 Prepaid expenses and other assets (23,814) (25,008) (22,853) (35,623) Operating lease right-of-use assets 7,023 7,891 14,245 16,618 Accounts payable (4,284) (9,607) 8,752 (4,968) Accrued expenses and other liabilities (3,883) 31,131 (14,285) 60,859 Operating lease liabilities (9,241) (9,208) (16,907) (20,103) Net cash provided by operating activities 207,693 106,426 571,399 462,572 Investing activities Purchases of property and equipment (11,010) (4,784) (18,299) (16,897) Purchases of marketable securities (462,975) (475,171) (878,311) (811,693) Sales of marketable securities 10,540 4,750 12,890 7,749 Maturities of marketable securities 377,376 264,049 809,600 606,566 Net cash used in investing activities (86,069) (211,156) (74,120) (214,275) Financing activities Proceeds from exercise of stock options, net — 2,499 8,053 19,255 Repurchases of Class A common stock (52,626) (33,336) (227,626) (33,336) Shares repurchased for tax withholdings on release of restricted stock units and restricted stock awards (105,714) (119,753) (199,468) (219,461) Net cash used in financing activities (158,340) (150,590) (419,041) (233,542) Effect of exchange rate changes on cash, cash equivalents and restricted cash 1,376 (775) 2,278 (1,484) Net increase (decrease) in cash, cash equivalents and restricted cash (35,340) (256,095) 80,516 13,271 Cash, cash equivalents and restricted cash, beginning of period 1,257,077 1,637,898 1,141,221 1,368,532 Cash, cash equivalents and restricted cash, end of period $ 1,221,737 $ 1,381,803 $ 1,221,737 $ 1,381,803 9
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PINTEREST, INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS (in thousands) (unaudited) Three Months Ended June 30, 2025 2024 Share-based compensation by function: Cost of revenue $ 4,983 $ 3,777 Research and development 145,939 128,481 Sales and marketing 38,715 30,906 General and administrative 37,597 33,269 Total share-based compensation $ 227,234 $ 196,433 Payroll tax expense related to share-based compensation by function: Cost of revenue $ 145 $ 131 Research and development 4,898 4,925 Sales and marketing 1,957 1,751 General and administrative 1,287 1,574 Total payroll tax expense related to share-based compensation(1) $ 8,287 $ 8,381 Amortization of acquired intangible assets by function: Cost of revenue $ 1,337 $ 1,508 Sales and marketing 135 135 General and administrative 197 197 Total amortization of acquired intangible assets $ 1,669 $ 1,840 Reconciliation of total costs and expenses to non-GAAP costs and expenses: Total costs and expenses $ 1,002,557 $ 875,121 Share-based compensation (227,234) (196,433) Payroll tax expense related to share-based compensation(1) (8,287) (8,381) Amortization of acquired intangible assets (1,669) (1,840) Non-cash charitable contributions (13,495) — Total non-GAAP costs and expenses $ 751,872 $ 668,467 Reconciliation of net income to Adjusted EBITDA: Net income $ 38,755 $ 8,887 Depreciation and amortization 6,090 4,920 Share-based compensation 227,234 196,433 Payroll tax expense related to share-based compensation(1) 8,287 8,381 Interest (income) expense, net (28,022) (34,680) Other (income) expense, net (10,960) 4,596 Benefit from income taxes (4,103) (244) Non-cash charitable contributions 13,495 — Adjusted EBITDA $ 250,776 $ 188,293 10
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PINTEREST, INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS (in thousands, except per share amounts) (unaudited) Three Months Ended June 30, 2025 2024 Reconciliation of net income to non-GAAP net income: Net income $ 38,755 $ 8,887 Share-based compensation 227,234 196,433 Payroll tax expense related to share-based compensation(1) 8,287 8,381 Amortization of acquired intangible assets 1,669 1,840 Non-cash charitable contributions 13,495 — Income tax effects and tax adjustments(2) (61,170) (43,303) Non-GAAP net income $ 228,270 $ 172,238 Basic weighted-average shares used in computing net income (loss) per share 676,852 683,171 Weighted-average dilutive securities(3) 12,985 25,087 Diluted weighted-average shares used in computing non-GAAP net income per share 689,837 708,258 Non-GAAP net income per share $ 0.33 $ 0.24 Reconciliation of free cash flow: Net cash provided by operating activities $ 207,693 $ 106,426 Less: Purchases of property and equipment (11,010) (4,784) Free cash flow $ 196,683 $ 101,642 (1) We began excluding payroll tax expense related to share-based compensation from Adjusted EBITDA and non-GAAP net income in the fourth quarter of 2024 because these taxes are variable due to our stock price and other factors outside our control and therefore are not reflective of our ongoing business operations or the underlying trends in our business. Accordingly, although payroll tax expense related to share-based compensation is a cash expense that we will continue to incur in the future, we believe excluding this expense provides investors with a better understanding of the performance of our core business and serves as a tool for investors to use in comparing our core business operating results over multiple periods with other companies in our industry. Prior period amounts have been restated to conform to this presentation. (2) Includes the income tax effect of our non-GAAP adjustments using a long-term projected tax rate of 20% and other tax adjustments. Prior period amounts have been restated to conform to this presentation. (3) Gives effect to potential common stock instruments such as stock options, unvested restricted stock units and unvested restricted stock awards. 11