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THIS BUDGET The Children's Place Reports Second Quarter 2026 Results 2026-09-14T16 : 33 : 16-04 : 00 1/2 1 / 3 / 1/4/20 1/5/2014 September 14 , 2026September 14 , 2026 Our Company by Katelyn Powers Opened 19 new stores during the quarter Significant decrease in inventory balance compared to the prior year SECAUCUS , N.J. , Sept. 14 , 2026 - The Children's Place , Inc. ( Nasdaq : PLCE ) , one of the only pure - play children's specialty retailers in North America with an omni - channel presence , today announced financial results for the Company's second fiscal quarter ended August 1 , 2026 . Muhammad Asif Seemab , President and Interim Chief Executive Officer said , " During the quarter , we continued to contend with stabilizing our customer file , driving traffic to our stores and websites , and lower conversion , combined with a very clearance - heavy mix . The transition of our e - commerce operations to Salesforce has also taken longer than anticipated , which has contributed in part to the sales decline . Further , last year's strong back - to - school demand was uniquely elevated by customer demand ahead of anticipated tariff price increases , which skewed those financial results compared to this year's . Despite the near - term headwinds , we continue to invest in the long - term strength of the business focused on our strategic priorities : improving our customer experience , strengthening and elevating the brand , delivering on financial targets and enhancing organization leadership . " Mr. Seemab continued , " During the quarter , we opened 19 new stores , which is the most in any quarter since 2013 , and we remained focused on boosting the profitability of our fleet . We implemented new turnaround capabilities into the market for the first time during this back - to - school season , focused on enhancing our understanding of the effectiveness of our brand media . We have integrated Al to enhance the user - friendliness of our website and coordinated national brand events that generated more customer engagement . Early results from these new initiatives are encouraging : brand media generated a measured return of over 7 - times , while Al - enabled creative optimization is already increasing e - commerce conversion and will be scaled further for the upcoming holiday season . Our traffic trends have improved in August relative to July , and we plan to build on these capabilities and continue the momentum into the holiday season . We are also advancing our international growth strategy by hiring Alexandra Derner as Chief Growth Officer , with a mandate to increase the global reach of the brand , including our planned entry into Mexico . " Mr. Seemab concluded , " When I took on this role two months ago , I had a clear mandate to strengthen the Company's financial position and liquidity . While we continue to execute our transformation plan and remain focused on cost reduction in all aspects of the business to optimize efficiencies , we are also evaluating our operating model to function in a profitable manner and improve our immediate liquidity position . I am excited about the opportunities ahead as we continue to execute on our long - term transformation plans . " Second Quarter 2026 Results Net sales decreased $ 56.2 million , or 18.9 % , to $ 241.8 million in the three months ended August 1 , 2026 , compared to $ 298.0 million in the three months ended August 2 , 2025. The decrease in net sales was driven by a decrease in direct - to - consumer actions on the Tran USE Enter your b ACTUAL SUMMAR 29 % 5 % 7 17 % 21 % SUMMARY SY CAT