Slides
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Q2 2025 Earnings Presentation
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2 This presentation includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about business strategies and initiatives and their expected benefits and other matters that are not historical facts. These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, possible changes in market acceptance of new products or services, competitive issues, regulatory matters affecting our businesses, continued access to capital on terms acceptable to QVC Group, Inc. (“QVCGI”) and QVC, Inc. (“QVC”), changes in law and government regulations (including tariffs and other trade restrictions), availability of investment opportunities, general market conditions (including as a result of tariff volatility and uncertainty), the effects of and ability to comply with debt and financial obligations, the effects of impairment losses, issues impacting the global supply chain and labor market and use of social media and influencers. These forward-looking statements speak only as of the date of this presentation, and each of QVCGI and QVC expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in QVCGI’s or QVC’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of QVCGI and QVC, including their most recent Forms 10-K and 10-Q, for additional information about QVCGI and QVC and about the risks and uncertainties related to their respective businesses which may affect the statements made in this presentation. This presentation includes non-GAAP financial measures including adjusted OIBDA, adjusted OIBDA margin, free cash flow, and constant currency. Information regarding the comparable GAAP metrics, along with required definitions and reconciliations, can be found in this presentation or in the earnings press release issued August 7, 2025, as well as earnings press releases relating to prior periods, all of which are available on our website. This presentation is designed to be read in conjunction with the August 7, 2025 earnings press release, which is available on our website. This presentation includes references to free cash flow, which is a non-GAAP financial measure for QVCGI. QVCGI defines free cash flow as cash flows from operating activities less capital expenditures, expenditures for television distribution rights, investments in green energy and dividends paid to non- controlling interests. QVCGI believes free cash flow is an important indicator of the financial stability of our business. QVCGI believes cash flows from operating activities is the most directly comparable GAAP measure. Free cash flow is not meant to replace or supersede this GAAP measure, but rather to supplement such GAAP measure in order to present investors with a supplemental metric of financial performance. Please see the reconciliation of free cash flow to cash flows from operating activities calculated in accordance with GAAP for QVCGI on slide 10 of this presentation. Safe Harbor and Non-GAAP Measures
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3 62% 62% 27% 31% 11% 7% Revenue Adjusted OIBDA QxH QVC International Cornerstone Note: Percentages in bar chart exclude intersegment eliminations and unallocated corporate costs. Revenue & Adjusted OIBDA Business Segment Contribution Q2 2025 Revenue $2.2B (7)% vs 2024 Adjusted OIBDA $232M (18)% vs 2024 $1.4B eCommerce Revenue I 63% of Revenue (5)% YoY
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4 Revenue & Adjusted OIBDA Prior Year Quarterly Comparative A – Constant Currency Note: Percentages on a segment basis exclude intersegment eliminations and unallocated corporate costs. Consolidated QVC Group r esults include unallocated corporate costs. ADJUSTED OIBDA 2024 2025 Q1 Q2 Q3 Q4 FY-24 Q1 Q2 QxH 33% 5% (9)% (8)% 3% (34)% (23)% QVC International 4% 0% (9)% 12% 2% (16)% (3)% QVC International A 10% 8% (9)% 12% 6% (13)% (8)% Cornerstone 50% (24)% (45)% (81)% (46)% NM (11)% As Reported Total QVC Group 45% 4% (12)% (8)% 3% (32)% (18)% As Reported Total QVC Group A 47% 7% (12)% (8)% 4% (31)% (19)% REVENUE 2024 2025 Q1 Q2 Q3 Q4 FY-24 Q1 Q2 QxH (4)% (4)% (6)% (8)% (6)% (11)% (11)% QVC International (3)% (5)% (1)% 0% (2)% (6)% 3% QVC International A (1)% 0% (1)% 0% 0% (4)% (3)% Cornerstone (11)% (14)% (12)% (7)% (11)% (13)% (8)% As Reported Total QVC Group (11)% (9)% (5)% (6)% (8)% (10)% (7)% As Reported Total QVC Group A (11)% (8)% (5)% (6)% (8)% (10)% (9%)
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5 QxH Category Performance Prior-Year Comparative of Revenue Notable Brands 2024 2025 Q1 Q2 Q3 Q4 FY-24 Q1 Q2 Home (7)% (1)% (3)% (8)% (5)% (9)% (12)% Electronics (2)% (11)% (16)% (16)% (13)% (18)% 4% Apparel (4)% (4)% (3)% 2% (2)% (9)% (9)% Beauty (3)% (9)% (4)% (9)% (7)% (12)% (13)% Accessories 5% (5)% (9)% (11)% (6)% (14)% (15)% Jewelry 4% 12% (17)% (10)% (4)% (21)% (15)% Total (4)% (4)% (6)% (8)% (6)% (11)% (11)%
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6 38% 38% 5% 5% 21% 22% 15% 15% 14% 13% 5% 4% 2% 3% Q2-24 Q2-25 Other Jewelry Accessories Beauty Apparel Electronics Home QxH Category Mix Category % of Revenue Fashion Categories: Apparel, Beauty, Accessories and Jewelry Home Categories: Home and Electronics
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7 Existing 52% New 23% Reactivated 25% Percentage of All Customers Existing 90% New 5% Reactivated 5% Percentage of Shipped Sales Annual Purchases: 31 Items purchased $1.62K Spend 1 Customer count does not include customers who purchase through TikTok Shop TikTok Shop New customers estimated to be 100,000+ in Q2 New: Never purchased previously Reactivated: Purchased in past, but not in last 12 months Existing: Made a purchase in two consecutive 12-month periods Existing Customers QxH Customer Profile 1 Trailing Twelve Months Ended June 2025
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8 QxH Customer Count 1 Last 12 Months Ended (‘000s) 1 Customer count does not include customers who purchase through TikTok Shop TikTok Shop New customers estimated to be 100,000+ in Q2 New: Never purchased previously Reactivated: Purchased in past, but not in last 12 months Existing: Made a purchase in two consecutive 12-month periods 4,000 3,952 3,882 3,806 3,720 1,946 1,953 1,807 1,774 1,692 1,982 1,976 1,920 1,839 1,787 Jun '24 Sep '24 Dec '24 Mar '25 Jun '25 Existing New Reactivated 7,609 7,419 7,928 7,881 7,199
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9 Fiscal 2025 Q2 Trend Driver Q1 Q2 Prior Year 12.0% 12.5% Gross Margin Product Margin1 10 50 Lower Returns Rate partially offset by Shipping & Handling and Initial Margin Gross Margin Fulfillment2 (200) (90) Outbound Fulfillment Inflation, Deleverage Gross Margin Obsolescence (15) 25 Overlap of 2024 High Balance Operating Expense Operating Expense (5) 20 Favorable Commissions Rates SGA Marketing (60) (80) Deleverage, Investments in Social Media SGA Bad Debt - 20 Favorable comparison to 2024 Q2 Reserve Adjustments SGA Administrative and Other3,4 (40) (110) -125bps Deleverage offset by +15bps Reduction in Expense Current Year 8.9% 10.8% vs. LY (310) (165) -150bps of Total Sales Deleverage QxH Adjusted OIBDA Margin Note: All figures rounded to the nearest 5 bps. 1 Includes Net Revenue less Product Cost of Goods Sold (including shipping & handling revenue, private label card income, retur ns, royalties, and liquidation costs). 2 Includes owned facilities warehouse and freight, Manpower and Non-Manpower expenses, and drop-ship. 3 Includes other Manpower and Non-Manpower expenses (including bonus accrual, outside services, legal settlements, corporate rent, and travel & entertainment). 4 Includes other items not included in above categories. Basis Point Change Year Over Year
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10 QVC Group, Inc. Free Cash Flow US$ Millions Six Months Ended June 30 2024 2025 Net Cash Provided (Used) by Operating Activities 293 26 Less: Capital Expenditures (94) (72) Less: Expenditures for Television Distribution Rights (13) (88) Less: Dividends Paid to Non-controlling Interest (22) (22) Free Cash Flow 164 (156)
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11 QVC Group, Inc. Headline Financial Covenant Summary ➢Liberty Interactive LLC (“LI LLC”) Debt • No material covenants other than liens tests ➢QVC, Inc. Credit Facility • Primary covenant is 4.5x net leverage test (maintenance based) o On 4/1/25 Cornerstone was removed as a borrower under QVC’s credit agreement o QVC, Inc. leverage as of 6/30/25 is 3.9x as defined in QVC’s credit agreement adjusted for the removal of Cornerstone o Inclusive of debt, cash and adjusted EBITDA (1) of QVC, Inc. • Debt service of LI LLC debt (principal and interest) and tax sharing payments are carved out of restricted payments • Dividends payable to holders of QVC Group, Inc.’s preferred stock is not carved out of restricted payments • Additional information can be found in QVC, Inc.’s publicly filed documents (2) ➢QVC, Inc. Bond Indentures • Restricted payment test of 3.5x gross leverage (incurrence based) o As of 6/30/25, QVC’s consolidated leverage ratio (as calculated under QVC’s senior secured notes) was greater than 3.5x o Inclusive of debt, cash and adjusted EBITDA (3) of QVC, Inc. o Cornerstone sits outside of QVC, Inc. • Debt service of LI LLC debt (principal and interest) and tax sharing payments are carved out of restricted payments • Dividends payable to holders of QVC Group, Inc.’s preferred stock is not carved out of restricted payments • 2:1 fixed charge coverage ratio in order to incur new debt (1) Please see “Consolidated EBITDA” as defined in QVC’s credit agreement. (2) https://www.sec.gov/Archives/edgar/data/0001254699/000110465921131049/tm2131224d1_ex4-1.htm. (3) Please see “Consolidated Cash Flow” as defined in QVC’s bond indenture.
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12 Glossary Existing Customer: Made a purchase in two consecutive 12-month periods. Does not include any customers purchasing through TikTok Shop. New Customer: Never made a purchase previously. Does not include any customers purchasing through TikTok Shop. Reactivated Customer: Purchased in past, but not in last 12 months. Does not include any customers purchasing through TikTok Shop. Best Customer (QVC): Purchased 20+ units in last 12 months. Does not include any customers purchasing through TikTok Shop.