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NEWS RELEASE LiveRamp Announces Strong First Quarter Results and Raises Full Year Outlook LiveRamp 8/5/2021 Total Revenue Up 20 % GAAP Gross Margin of 71 % and Non - GAAP Gross Margin of 76 % Now Expects Full Year Revenue to Increase by Approximately 18 % LiveRamp's Global Authenticated Traffic Solution ( ATS ) Adopted by Over 450 Publishers SAN FRANCISCO -- ( BUSINESS WIRE ) -- LiveRamp® ( NYSE : RAMP ) , the leading global data connectivity platform , today announced its financial results for the quarter ended June 30 , 2021 . This press release features multimedia . View the full release here : https://www.businesswire.com/news/home/20210805006081/en/ First Quarter Financial Highlights • Total revenue was $ 119 million , up 20 % compared to the prior year period . • Subscription revenue was $ 97 million , up 16 % compared to the prior year period and contributed 81 % of total ● ● ● revenue . Marketplace & Other revenue was $ 23 million , up 36 % compared to the prior year period . GAAP gross profit was $ 85 million , up 30 % compared to the prior year period . GAAP gross margin of 71 % expanded 6 percentage points . Non - GAAP gross profit was $ 90 million , up 27 % compared to the prior year period . Non - GAAP gross margin of 76 % expanded 4 percentage points . GAAP operating loss was $ 18 million compared to a GAAP operating loss of $ 26 million in the prior year 1