Earnings release
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Exhibit 99 Investor Relations Contact: Media Contact: Nora Doherty Dave DeCecco (617) 368-5390 (914) 261-6572 nora.doherty@bostonbeer.com dave.dececco@bostonbeer.com BOSTON BEER REPORTS THIRD QUARTER FINANCIAL RESULTS BOSTON (October 23, 2025) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the third quarter ended September 27, 2025. Key results were: Third Quarter 2025 Summary: • Depletions decreased 3% and shipments decreased 13.7% • Net revenue of $537.5 million decreased 11.2% • Gross margin of 50.8% up 450 basis points year over year • Net income of $46.2 million, an increase of $12.6 million. Excluding the impact of the prior year non-cash brand impairment charge of $29.1 million, net income declined $16.4 million or 26.3% • Diluted income per share of $4.25 Year-to-date 2025 Summary: • Depletions decreased 3% and shipments decreased 3.7% • Net revenue of $1.579 billion decreased 1.9% • Gross margin of 49.7% up 420 basis points year over year • Net income of $131.0 million, an increase of $32.6 million. Excluding the impact of the prior year non-cash brand impairment charge of $29.1 million, net income increased $3.5 million or 2.7% • Diluted income per share of $11.82 Capital Structure • Ended the third quarter with $250.5 million in cash and no debt • Repurchased $161 million in shares from December 30, 2024 to October 17, 2025 “Our depletions declined by 3% in the third quarter as volumes were pressured across the beer industry” said Chairman, Founder and CEO Jim Koch. “While the macroeconomic environment remains dynamic, we are encouraged by the positive consumer reaction to our Sun Cruiser brand innovation and a second consecutive quarter of growth in Angry Orchard. We are continuing to invest in advertising and innovation across our portfolio of brands to grow market share and position ourselves well for when the consumer environment improves. Our strong balance sheet allows us to make this investment while also returning $161 million in cash to shareholders year to date.” “We are encouraged by our strong gross margin and earnings performance in the first nine months of 2025,” said CFO Diego Reynoso. “As expected, during the third quarter our shipments rebalanced relative to our depletions which negatively impacted third quarter shipments and revenue. The progress we have made on our multi-year supply chain initiatives has enabled us to deliver significant gross margin improvements and solid free cash flow in a more dynamic industry volume environment. As a result, we are raising our 2025 gross margin and EPS guidance while adding incremental advertising investment to support the long-term health of our brands.”
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Details of the results were as follows: Third Quarter 2025 (13 weeks ended September 27, 2025) Summary of Results Depletions for the third quarter decreased 3% from the prior year. Shipment volume for the quarter was approximately 1.9 million barrels, a 13.7% decrease from the prior year, primarily due to declines in Twisted Tea, Truly Hard Seltzer and Samuel Adams brands that were only partially offset by growth in the Company’s Sun Cruiser and Angry Orchard brands. The Company believes distributor inventory as of September 27, 2025 were at appropriate levels and averaged approximately four and one half weeks on hand which is within our target wholesaler inventory levels of four to five weeks. At the end of September 2024, wholesaler inventory levels were slightly above our target at five and one half weeks. Revenue for the quarter decreased 11.2% due to lower volumes partially offset by increased pricing and favorable product mix. Gross margin of 50.8% increased 450 basis points from the 46.3% margin realized in the prior year. Gross margin primarily benefited from procurement savings, improved brewery efficiencies, price increases and product mix, as well as a favorable comparison against higher inventory obsolescence in the prior year. These benefits were partially offset by increased inflationary and tariff costs. The third quarter gross margin of 50.8% includes $1.0 million of shortfall fees and $1.9 million of non-cash expense of third-party production pre-payments that combined to impact gross margins negatively by 54 basis points on an absolute basis. Advertising, promotional and selling expenses increased $16.8 million or 11.3% from the third quarter of 2024, primarily due to increased brand media and local marketing investments of $20.9 million, partially offset by lower freight costs of $4.1 million due to lower volumes. General and administrative expenses increased by $1.1 million or 2.5% from the third quarter of 2024, primarily due to higher salaries and benefits costs. Impairment of intangible assets in the comparable period of 2024 reflected a $42.6 million non-cash impairment charge or $29.1 million net of tax impact, recorded primarily for the Dogfish Head brand, taken as a result of the Company’s annual impairment analysis as of September 1, 2024. Beginning in the fourth quarter of 2024 the Company began amortizing the remaining intangible asset over a 10 year life and does not expect any future impairments related to the Dogfish Head brand. The Company’s effective tax rate for the third quarter of 28.1% decreased from 31.7% in the prior year due primarily to lower non- deductible stock compensation.
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Year-to-date 2025 (39 weeks ended September 27, 2025) Summary of Results Revenue year-to-date of $1.579 billion decreased 1.9% compared to year-to-date 2024, due to lower volumes partially offset by increased pricing and favorable product mix. Depletions year-to-date decreased 3% from the prior year. Shipment volume year-to-date was approximately 5.8 million barrels, a 3.7% decrease from the prior year, primarily due to decreases in Twisted Tea and Truly Hard Seltzer brands that were partially offset by increases in the Sun Cruiser brand. Gross margin year-to-date of 49.7% increased from the 45.5% margin realized in year-to-date 2024, or an increase of 420 basis points year over year. Gross margin primarily benefited from improved brewery efficiencies, procurement savings, price increases and product mix, as well as a favorable comparison against higher inventory obsolescence in the prior year. These benefits were partially offset by increased inflationary and tariff costs. The year-to-date gross margin of 49.7% includes $7.5 million of shortfall fees and $7.1 million of non-cash expense of third-party production pre-payments that combined to impact gross margins negatively by 92 basis points on an absolute basis. Advertising, promotional and selling expenses year-to-date increased $49.5 million or 12.0% from year-to-date 2024, primarily due to increased brand media and local marketing investments of $53.0 million, partially offset by lower freight costs of $3.5 million due to lower volumes. General and administrative expenses year-to-date decreased by $3.6 million or 2.5% from year-to-date 2024, primarily due to a decrease in salaries and benefits costs, including lower incentive compensation. Impairment of brewery assets of $6.4 million increased by $2.7 million from year-to-date 2024, due to higher write-offs of equipment at Company-owned and third-party breweries. The Company’s effective tax rate year-to-date of 28.8% decreased from 30.3% year-to-date 2024, due primarily to lower non-deductible stock compensation. Net income year-to-date of $131.0 million or $11.82 per diluted share, represented an increase of $32.6 million or $3.55 per diluted share compared to year-to-date 2024. This increase between periods was primarily driven by the comparison against a $29.1 million brand impairment charge in the prior year. Excluding the impact of the prior year brand impairment charge, net income increased $3.5 million, as higher gross margins were offset by lower volumes and higher advertising, promotional and selling expenses. The Company expects that its September 27, 2025 cash balance of $250.5 million, together with its projected future operating cash flows and the unused balance on its $150.0 million line of credit, will be sufficient to fund future cash requirements. During the 39-week period ended September 27, 2025 and the period from September 28, 2025 through October 17, 2025, the Company repurchased shares of its Class A Common Stock in the amounts of $149.2 million and $12.1 million, respectively, for a total of $161.3 million year to date. As of October 17, 2025, the Company had approximately $266 million remaining on the $1.6 billion share buyback expenditure limit set by the Board of Directors. Depletions Estimate Year-to-date depletions through the 42-week period ended October 18, 2025 are estimated by the Company to have decreased approximately 4% from the comparable period in 2024.
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Full-Year 2025 Projections The Company has updated its financial guidance for the full year 2025 as well as its estimate of the financial impact of tariffs programs announced as of October 1, 2025. Full Year 2025 Current Guidance Prior Guidance Depletions and Shipments Percentage Change Down mid single digit Down high single digit to down low single digit Price Increases 1% to 2% 1% to 2% Gross Margin (including Tariffs) 47% to 48% 46% to 47.3% Advertising, Promotion, and Selling Expense Year Over Year Change ($ million) $50 to $60 $30 to $50 Effective Tax Rate 29% to 30% 29% to 30% EPS (including Tariffs) $7.80 to $9.80 $6.72 to $9.54 Capital Spending ($ million) $50 to $70 $70 to $90 Tariff Estimate Current Estimate In Guidance Prior Estimate In Guidance Full year total cost impact ($ million) $9 to $13 $15 to $20 Gross margin impact of tariffs (basis points) 40 to 60 70 to 100 EPS unfavorable impact of tariffs $0.60 to $0.80 $0.96 to $1.28 Underlying the Company's current 2025 projections are the following full-year estimates and targets: • The Company’s business is seasonal, with the fourth quarter being the lowest revenue quarter as well as the lowest absolute gross margin rate of the year. • During full year 2025, the Company continues to estimate that shortfall fees and non-cash expense of third-party production pre-payments will have a combined negative impact to gross margin of 120 to 140 basis points. • The advertising, selling and promotional expense projection does not include any changes in freight costs for the shipment of products to the Company’s distributors. 2026 Financial Guidance The Company is planning to provide full year 2026 financial guidance during its fourth quarter earnings call in February 2026. Forward-Looking Statements Statements made in this press release that state the Company’s or management’s intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company’s actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company’s SEC filings, including, but not limited to, the Company’s report on Form 10-K for the year ended December 28, 2024 and subsequent reports filed by the Company with the SEC on Forms 10-Q and 8-K. Copies of these documents are available from the SEC and may be found on the Company’s website, www.bostonbeer.com. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company undertakes no obligation to publicly update or revise any forward-looking statements. About the Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites. Thursday, October 23, 2025
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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (in thousands, except per share data) (unaudited) Thirteen weeks ended Thirty-nine weeks ended September 27, 2025 September 28, 2024 September 27, 2025 September 28, 2024 Revenue $ 571,476 $ 642,131 $ 1,678,258 $ 1,708,555 Less excise taxes 33,982 36,654 98,948 97,928 Net revenue 537,494 605,477 1,579,310 1,610,627 Cost of goods sold 264,377 325,236 794,412 877,580 Gross profit 273,117 280,241 784,898 733,047 Operating expenses: Advertising, promotional, and selling expenses 164,739 147,986 461,987 412,484 General and administrative expenses 44,913 43,818 138,615 142,226 Impairment of intangible assets — 42,584 — 42,584 Impairment of brewery assets 1,416 20 6,401 3,751 Total operating expenses 211,068 234,408 607,003 601,045 Operating income 62,049 45,833 177,895 132,002 Other income, net: Interest income, net 2,696 3,582 7,320 10,021 Other expense, net (595) (317) (1,168) (795) Total other income, net 2,101 3,265 6,152 9,226 Income before income tax provision 64,150 49,098 184,047 141,228 Income tax provision 17,995 15,584 53,047 42,778 Net income $ 46,155 $ 33,514 $ 131,000 $ 98,450 Net income per common share – basic $ 4.25 $ 2.87 $ 11.83 $ 8.29 Net income per common share – diluted $ 4.25 $ 2.86 $ 11.82 $ 8.27 Weighted-average number of common shares – basic 10,855 11,682 11,073 11,878 Weighted-average number of common shares – diluted 10,830 11,671 11,050 11,871 Net income $ 46,155 $ 33,514 $ 131,000 $ 98,450 Other comprehensive (loss) income: Foreign currency translation adjustment (161) 40 233 (181) Total other comprehensive (loss) income (161) 40 233 (181) Comprehensive income $ 45,994 $ 33,554 $ 131,233 $ 98,269
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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS (in thousands, except share data) (unaudited) September 27,2025 December 28,2024 Assets Current Assets: Cash and cash equivalents $ 250,454 $ 211,819 Accounts receivable 84,322 61,423 Inventories 101,716 117,159 Prepaid expenses and other current assets 23,538 20,209 Income tax receivable 1,756 6,681 Total current assets 461,786 417,291 Property, plant, and equipment, net 579,539 616,242 Operating right-of-use assets 32,942 27,837 Goodwill 112,529 112,529 Intangible assets, net 15,176 16,446 Third-party production prepayments 8,415 14,473 Note receivable 10,980 16,738 Other assets 25,234 28,462 Total assets $ 1,246,601 $ 1,250,018 Liabilities and Stockholders' Equity Current Liabilities: Accounts payable $ 102,207 $ 87,276 Accrued expenses and other current liabilities 137,774 138,618 Current operating lease liabilities 12,576 5,735 Total current liabilities 252,557 231,629 Deferred income taxes, net 50,307 65,803 Non-current operating lease liabilities 28,321 30,205 Other liabilities 4,432 6,194 Total liabilities 335,617 333,831 Commitments and Contingencies Stockholders' Equity: Class A Common Stock, $0.01 par value; 22,700,000 shares authorized; 8,645,180 and 9,263,198 issued and outstanding as of September 27, 2025 and December 28, 2024 respectively 86 93 Class B Common Stock, $0.01 par value; 4,200,000 shares authorized; 2,068,000 issued and outstanding as of September 27, 2025 and December 28, 2024 21 21 Additional paid-in capital 690,567 676,454 Accumulated other comprehensive loss (463) (696) Retained earnings 220,773 240,315 Total stockholders' equity 910,984 916,187 Total liabilities and stockholders' equity $ 1,246,601 $ 1,250,018
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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) (unaudited) Thirty-nine weeks ended September 27,2025 September 28, 2024 Cash flows provided by operating activities: Net income $ 131,000 $ 98,450 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 67,726 70,904 Impairment of intangible assets — 42,584 Impairment of brewery assets 6,401 3,751 Gain on sale of property, plant, and equipment (47) (263) Change in right-of-use assets (5,654) 5,793 Stock-based compensation expense 14,408 14,686 Deferred income taxes (15,496) (19,276) Other non-cash expense (32) 220 Changes in operating assets and liabilities: Accounts receivable (22,866) (27,324) Inventories 13,816 (40,148) Prepaid expenses, income tax receivable, and other current assets 1,596 (3,429) Third-party production prepayments 6,058 15,566 Other assets 3,827 4,987 Accounts payable 16,042 18,053 Accrued expenses, income taxes payable and other liabilities 8,481 29,244 Operating lease liabilities 4,958 (6,808) Net cash provided by operating activities 230,218 206,990 Cash flows used in investing activities: Cash paid for note receivable — (20,000) Purchases of property, plant, and equipment (36,717) (52,770) Proceeds from disposal of property, plant, and equipment 47 23 Net cash used in investing activities (36,670) (72,747) Cash flows used in financing activities: Repurchases and retirement of Class A common stock (152,423) (175,953) Proceeds from exercise of stock options and sale of investment shares 1,242 2,699 Cash paid on finance leases (1,288) (1,473) Payment of tax withholding on stock-based payment awards and investment shares (2,444) (2,406) Net cash used in financing activities (154,913) (177,133) Change in cash and cash equivalents 38,635 (42,890) Cash and cash equivalents at beginning of period 211,819 298,491 Cash and cash equivalents at end of period $ 250,454 $ 255,601 Copies of The Boston Beer Company's press releases, including quarterly financial results, are available at www.bostonbeer.com