Slides
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Q3 ’26 Earnings Update 1 November 3, 2026
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Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding future value creation; the timing, scope and impact of our realignment plan and ROI-based operating model; the amount and potential use of expected cost savings from the realignment plan; planned operational improvements and organizational changes; future revenue opportunities and investments in growth; product launches and potential commercial deals; the impact of the Movies divestiture; full year 2026 revenue and adjusted EBITDA performance; Q4 2026 cash flows; and options to provide working capital flexibility. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, impediments to our ability to execute the realignment plan as currently contemplated; higher-than-expected costs to implement the plan; changes to the assumptions upon which the estimated charges and savings are based; unintended consequences from the plan that could negatively impact our business or strategy; cash flow and liquidity challenges related to plan implementation and the loss of non-strategic revenue; changes in our business, customer or vendor relationships, including evolving restrictions on data collection and matching; litigation and regulatory costs; external market conditions and financing availability; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Except as required by applicable law, Comscore does not intend or undertake, and expressly disclaims any duty or obligation, to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this presentation or to reflect the occurrence of unanticipated events. This presentation contains information regarding adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. Our use of these non-GAAP financial measures has limitations, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Please see the appendix to this presentation for further explanation and reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. 2
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Driving Focus - Eliminating Costs Tied to Non-Strategic Efforts Initial Steps Taken to Support Refocused Operating Model Focusing on Revenue Opportunities within Core Growth Areas 3 Q3’26 Update ROI Strategy underway – remaining focused on a leaner cost base and refining the path to long-term growth 3 Realignment plan in early innings Q3 ’26: Revenue: $76.2M Adj. EBITDA: $5.8M Core Operating expenses down 8% YoY
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Setting the Standard for O U R M I S S I O N : Cross-Channel Intelligence & Channel-Level Enablement Delivering Value Across The Modern Media Ecosystem Traditional TV CTVCreator AI LLMsDigital SocialAudio Search Shopping
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Transformational strategy to address legacy operating issues, focus resources and capitalize on Comscore's unique strengths 5 ROI Strategy Optimize how we operate by streamlining legacy activities, improving economics and shifting toward scalable product development Realign the business around a more flexible cost base, clearer accountability and a culture focused on delivering commercial success Invest in future growth by directing capacity toward largest opportunities that can drive long-term success Invest in Future Growth Realign the Business Optimize the Organization Realignment remains primary focus Optimization is ramping Shaping 2027 priorities
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Realign the Business 6 Lower & More Flexible Cost Base Sharpen Organizational Culture & Focus Improve Cost Structure Redefine Culture Recenter Organizational Focus GOALSSTEPS PROGRESS MADE IN Q3 ’26 Majority of planned headcount reductions complete >$20M gross annual run-rate savings; began reinvesting in transformation initiatives Product-line structure live; building cross-functional accountability Offshoring of repeatable operations underway Declined international win on uncertain economics Building operating discipline, urgency, and ownership
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Optimize the Organization 7 Simplify How We Operate (Internally & Externally) Strategic Product Development Mindset Streamline Legacy Business Costs Enhance Legacy Business Performance Sustainable/Scalable Product Development GOALSSTEPS PROGRESS MADE IN Q3 ’26 Secured savings by renegotiating one MVPD data contract; discussions with other data providers continue Sunsetting On Demand: not renewing contracts, fulfilling existing obligations as they run off Implemented guidelines to focus sales efforts on higher- value, more strategic opportunities Strengthened commercial discipline – contract standardization and economics
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Invest in Future Growth 8 Reallocate Investments (Harvest vs. Nurture) Growth-Focused Thinking People, Culture, & Systems Strategy-Driven Long-Term Growth Opportunities GOALSSTEPS PROGRESS MADE IN Q3 ’26 AI-informed audience segments: 38% better results than pilot client's best-performing third-party data Rolling out 25 AI-informed intent segments to initial platforms this month Top-10 Creator: measuring exposure to brand integrations and the consumer response Local TV: advancing toward meaningful commitments from strategic buyers and sellers
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Financials 9
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Q3 ’26 Revenue 10 Total revenue down 4.1% on a pro forma basis, excluding Movies revenue of $9.5M in Q3 2025 Content & Ad Measurement Solutions down 14.4% VPY : Down 2.1% on a pro forma basis excl. Movies revenue Syndicated Audience revenue down 17.0% Down 2.4% on a pro forma basis excl. Movies revenue Lower renewals and lost business in syndicated digital Cross-Platform revenue roughly flat Lower usage in Proximic Offset by growth in CCM from new business Research & Insight Solutions down 13.9%VPY : Lower renewals and lower deliveries of certain custom digital products 14.3% year-over-year (in millions) $79.4 $88.9 $76.2 $79.4 Pro forma Excl. Movies No Movies revenue
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Q3 ’26 Adjusted EBITDA 11 (in millions) Core operating expenses* down 8.0% VPY: Driven by lower employee costs, data costs and facilities expense Movies divestiture and realignment plan contributed to cost reductions Movies business delivered healthy margins contributing to Adj. EBITDA and cash flow Realignment plan implemented in August: Recognized $5.5 of restructuring expense Due to realignment plan and declines in stock price and market cap, interim testing of goodwill resulted in a $57.3 non-cash impairment charge 47.3% year-over-year $11.0 $5.8 12.4% margin 7.6% margin
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Q3 ’26 Cash Position 12 (in millions) Steps taken to strengthen balance sheet: Dec ’25 recapitalization; eliminated $18 in annual dividends May ’26 divestiture of Movies business; proceeds used to pay off term loan, eliminating $7 in annual interest and loan amortization Aug ’26 implementation of realignment plan Q3 uses of cash included: $3.0 restructuring payments $1.9 transaction cost payments for Movies divestiture Expecting ~$3-4 of cash inflows in Q4 from receivables related to Movies divestiture Evaluating options to provide working capital flexibility 27.3% year-to-date $26.8 $19.5
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FY 2026: Outlook 13 Revenue $315 Million - $325 Million Adjusted EBITDA Margin Low-to-Mid Single Digits
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Setting the Standard for O U R M I S S I O N : Cross-Channel Intelligence & Channel-Level Enablement Delivering Value Across The Modern Media Ecosystem Traditional TV CTVCreator AI LLMsDigital SocialAudio Search Shopping
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Thank you 15 Investor Contacts: Jackie Marcus or Nick Nelson Alpha IR Group (617) 466-9257 Investor@comscore.com
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16 Use of Non-GAAP Financial Measures To provide investors with additional information regarding our financial results, we are disclosing in this presentation adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated. We do not provide GAAP net income (loss) and net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, litigation and restructuring expense, strategic transaction costs, foreign currency transaction impact, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.
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17 Third Quarter Adjusted EBITDA Reconciliation