Earnings release
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August 12, 2025 Similarweb Announces Second Quarter 2025 Results Revenue growth of 17% in the second quarter Positive non-GAAP operating profit and free cash flow Customer base increased by 18% TEL AVIV, Israel--(BUSINESS WIRE)-- Similarweb Ltd. (NYSE: SMWB) ("Similarweb" or the "Company"), a leading digital data and analytics company powering critical business decisions, today announced financial results for its second quarter ended June 30, 2025. The Company published a letter to shareholders from management discussing these results, which can be accessed at the link: https://ir.similarweb.com/financials/quarterly-results, located on the Company's investor relations website. “We are proud of the strong second quarter financial results that were better than expected and reflect the demand for our Digital Data and our continued focus on disciplined execution,” stated Or Offer, Co-Founder and CEO of Similarweb. “Gen AI and LLM training related revenues accounted for nearly 8% of Q2 revenues and are one of our fastest growing revenue streams.” Offer concluded, “RPO growth of 26% and our sales pipeline provide us with confidence in the vast potential of our data and the addressable markets we serve.” Second Quarter 2025 Financial Highlights Total revenue was $71.0 million, an increase of 17% compared to $60.6 million for the second quarter of 2024. GAAP loss from operations was $(6.9) million or (10)% of revenue, compared to $(1.0) million or (2)% of revenue for the second quarter of 2024. GAAP net loss was $(11.8) million compared to a net loss of $(0.7) million for the second quarter of 2024. GAAP net loss per share was $(0.14), compared to $(0.01) for the second quarter of 2024. Non-GAAP operating profit was $2.4 million or 3% of revenue, compared to $5.3 million or 9% of revenue for the second quarter of 2024. Non-GAAP net income was $1.1 million or 2% of revenue, compared to $4.3 million or 7% of revenue for the second quarter of 2024. Non-GAAP basic and diluted net income per share was $0.01, compared to $0.05 for the second quarter of 2024. Cash and cash equivalents totalled $59.3 million as of June 30, 2025, compared to $63.9 million as of December 31, 2024. Net cash provided by operating activities was $2.9 million, compared to $7.3 million for the second quarter of 2024. Free cash flow was $2.7 million, compared to $6.3 million for the second quarter of 2024.
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Normalized free cash flow was $3.8 million, compared to $6.3 million for the second quarter of 2024. Recent Business Highlights Grew number of customers to 5,951 as of June 30, 2025, an increase of 18% compared to June 30, 2024. Grew number of customers with ARR of $100,000 or more to 433, an increase of 13% compared to June 30, 2024. Customers with ARR of $100,000 or more contributed 63% of the total ARR as of June 30, 2025, increased from 60% as of June 30, 2024. Dollar-based net retention rate, or NRR, for customers with ARR of $100,000 or more was 108% in the second quarter of 2025, compared to 109% in the second quarter of 2024. Overall NRR was 100% in the second quarter of 2025, increased from 99% in the second quarter of 2024. 57% of our overall ARR is contracted under multi-year subscriptions as of June 30, 2025, increased from 44% as of June 30, 2024. Remaining performance obligations, or RPO, increased 26% year-over-year, to $273.8 million as of June 30, 2025, as compared to $216.6 million as of June 30, 2024. "Revenue growth was driven by 18% growth in total customers and also benefited from one- time fees from customers who acquired our data for evaluation of Gen AI related applications and LLM training,” stated Jason Schwartz, Chief Financial Officer of Similarweb. "I am proud that we reported a return to positive non-GAAP operating profit and a seventh consecutive quarter of positive free cash flow in the second quarter.” Financial Outlook FY 2025 Guidance Total revenue for fiscal year 2025 estimated between $285.0 million and $288.0 million, representing approximately 15% growth year over year at the mid-point of the range. Non-GAAP operating profit for fiscal year 2025 estimated between $5.0 million and $7.0 million, an increase from our previous estimate. Q3 2025 Guidance Total revenue for the third quarter of 2025 estimated between $71.5 million and $72.0 million. Non-GAAP operating profit for the third quarter of 2025 estimated between $1.5 million and $2.0 million. The Company’s third quarter and full year 2025 financial outlook is based upon a number of assumptions that are subject to change and many of which are outside the Company’s control. Actual results may vary from these assumptions, and the Company’s expectations may change. There can be no assurance that the Company will achieve these results. The Company does not provide guidance for operating loss, the most directly comparable GAAP measure to non-GAAP operating loss, and similarly cannot provide a reconciliation of this measure to its closest GAAP equivalent without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results.
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The Company has introduced disclosure of both non-GAAP net income (loss) and non- GAAP net income (loss) per share beginning with the second quarter of 2025. A reconciliation of non-GAAP to GAAP financial measures is presented at the end of this press release. Conference Call Information The financial results and business highlights will be discussed on a conference call and webcast scheduled at 8:30 a.m. Eastern Time on Wednesday, August 13, 2025. A live webcast of the call can be accessed from Similarweb’s Investor Relations website at https://ir.similarweb.com. An archived webcast of the conference call will also be made available on the Similarweb website following the call. The live call may also be accessed via telephone at (877) 407-0726 toll-free and at (201) 689-7806 internationally. About Similarweb Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data. Learn more: Similarweb | Similarweb Digital Data Free Tools: Analyze any website or app | Verify your website | Browser extension Follow us: Blog | LinkedIn | YouTube | Instagram | X Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements relating to our guidance for the third quarter and full year of 2025 described under "Financial Outlook". Forward- looking statements include all statements that are not historical facts. Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These forward-looking statements reflect our current views regarding our intentions, products, services, plans, expectations, strategies and prospects, which are based on information currently available to us and assumptions we have made. Actual results may differ materially from those described in such forward-looking statements and are subject to a number of known and unknown risks, uncertainties, other factors and assumptions that are beyond our control. Such risks and uncertainties include, without limitation, risks and uncertainties associated with: (i) our expectations regarding our revenue, expenses and other operating results; (ii) our ability to acquire new customers and successfully retain existing customers; (iii) our ability to increase usage of our solutions and upsell and cross-sell additional solutions; (iv) our ability to sustain profitability; (v) anticipated trends, growth rates, rising interest rates, rising global inflation and current macroeconomic conditions, challenges in our business and in the markets in which we operate, and the impact of the October 2023 attack by Hamas and other terrorist organizations, and Israel's subsequent war against them, on geopolitical and macroeconomic conditions or on our company and business; (vi) future investments in our business, our anticipated capital expenditures and our estimates regarding our capital requirements; (vii) the costs and success of our sales and marketing
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efforts and our ability to promote our brand; (viii) our reliance on key personnel and our ability to identify, recruit and retain skilled personnel; (ix) our ability to effectively manage our growth, including continued international expansion; (x) our reliance on certain third party platforms and sources for the collection of data necessary for our solutions; (xi) our ability to protect our intellectual property rights and any costs associated therewith; (xii) our ability to identify and complete acquisitions that complement and expand our reach and platform; (xiii) our ability to comply or remain in compliance with laws and regulations that currently apply or become applicable to our business, including in Israel, the United States, the European Union, the United Kingdom and other jurisdictions where we elect to do business; (xiv) our ability to compete effectively with existing competitors and new market entrants; and (xv) the growth rates of the markets in which we compete. These risks and uncertainties are more fully described in our filings with the Securities and Exchange Commission, including in the section entitled “Risk Factors” in our Form 20-F filed with the Securities and Exchange Commission on February 27, 2025, and subsequent reports that we file with the Securities and Exchange Commission. Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, we cannot guarantee future results, levels of activity, performance, achievements, or events and circumstances reflected in the forward-looking statements will occur. Forward-looking statements represent our beliefs and assumptions only as of the date of this press release. Except as required by law, we undertake no duty to update any forward- looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise. Non-GAAP Financial Measures This press release contains certain financial measures that are expressed on a non-GAAP basis. We use these non-GAAP financial measures internally to facilitate analysis of our financial and business trends and for internal planning and forecasting purposes. We believe these non-GAAP financial measures, when taken collectively, may be helpful to investors because they provide consistency and comparability with past financial performance by excluding certain items that may not be indicative of our business, results of operations, or outlook. However, non-GAAP financial measures have limitations as an analytical tool and are presented for supplemental informational purposes only. They should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP or as a measure of liquidity. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures and capitalized internal-use software costs. Normalized free cash flow represents free cash flow less capital investments related to the Company's new headquarters, payments received in connection with these capital investments and deferred payments related to business combinations. Non-GAAP operating income (loss), non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating margin, non-GAAP research and development expenses, non-GAAP sales and marketing expenses, non-GAAP general and administrative expenses, non-GAAP net income (loss) and non-GAAP net income (loss) per share represent the comparable GAAP financial figure operating income (loss) or expense, less share-based compensation, adjustments and payments related to business combinations, amortization of intangible assets and certain
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other non-recurring items, non-operating foreign exchange gains or losses and the relevant net tax effect as applicable and indicated in the below tables. Other Metrics Customer acquisition costs (CAC) represent the portion of sales and marketing expenses allocated to acquire new customers. Customer retention costs (CRC) represent the portion of sales and marketing expenses allocated to retain existing customers and to increase existing customers’ subscriptions. Annual recurring revenue (ARR) represents the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions. CAC payback period is the estimated time in months to recover CAC in terms of incremental gross profit that newly acquired customers generate. Net retention rate (NRR) represents the comparison of our ARR from the same set of customers as of a certain point in time, relative to the same point in time in the previous year ago period, expressed as a percentage.
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Similarweb Ltd. Consolidated Balance Sheets U.S. dollars in thousands (except share and per share data) December 31, June 30, 2024 2025 (Unaudited) Assets Current assets: Cash and cash equivalents $ 63,869 $ 59,341 Restricted deposits 10,572 10,844 Accounts receivable, net 50,975 42,946 Deferred contract costs 11,373 11,183 Prepaid expenses and other current assets 4,567 7,335 Total current assets 141,356 131,649 Property and equipment, net 25,921 23,786 Deferred contract costs, non-current 9,895 7,973 Operating lease right-of-use assets 34,393 33,709 Goodwill and intangible assets, net 30,846 47,300 Other non-current assets 500 959 Total assets $ 242,911 $ 245,376 Liabilities and shareholders' equity Current liabilities: Accounts payable 12,403 9,420 Payroll and benefit related liabilities 20,304 17,635 Deferred revenue 108,232 114,228 Other payables and accrued expenses 29,330 31,209 Operating lease liabilities 6,923 7,939 Total current liabilities 177,192 180,431 Deferred revenue, non-current 1,172 2,182 Operating lease liabilities, non-current 32,809 32,937 Other long-term liabilities 4,230 6,271 Total liabilities 215,403 221,821 Shareholders' equity Ordinary Shares, NIS 0.01 par value 500,000,000 shares authorized as of December 31, 2024 and June 30, 2025 (Unaudited), 82,620,679 and 84,856,875 shares issued as of December 31, 2024 and June 30, 2025 (Unaudited), 82,618,511 and 84,854,707 outstanding as of December 31, 2024 and June 30, 2025 (Unaudited), respectively; 227 233 Additional paid-in capital 391,449 406,543 Accumulated other comprehensive income 388 2,442 Accumulated deficit (364,556) (385,663) Total shareholders' equity 27,508 23,555 Total liabilities and shareholders' equity $ 242,911 $ 245,376
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Similarweb Ltd. Consolidated Statements of Comprehensive Income (Loss) U.S. dollars in thousands (except share and per share data) Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (Unaudited) (Unaudited) Revenue $ 119,619 $ 138,053 $ 60,637 $ 70,966 Cost of revenue 25,240 28,238 12,544 14,268 Gross profit 94,379 109,815 48,093 56,698 Operating expenses: Research and development 25,778 36,328 12,239 18,324 Sales and marketing 51,097 63,977 25,857 31,821 General and administrative 21,141 25,685 10,950 13,437 Total operating expenses 98,016 125,990 49,046 63,582 Loss from operations (3,637) (16,175) (953) (6,884) Finance income (expenses), net 1,278 (2,642) 823 (3,649) Loss before income taxes (2,359) (18,817) (130) (10,533) Provision for income taxes 1,112 2,291 608 1,316 Net loss $ (3,471) $ (21,108) $ (738) $ (11,849) Net loss per share attributable to ordinary shareholders, basic and diluted $ (0.04) $ (0.25) $ (0.01) $ (0.14) Weighted-average shares used in computing net loss per share attributable to ordinary shareholders, basic and diluted 79,969,425 83,588,536 80,570,892 84,037,145 Net loss $ (3,471) $ (21,108) $ (738) $ (11,849) Other comprehensive (loss) income, net of tax Change in unrealized (loss) gain on cashflow hedges (880) 2,054 (363) 2,796 Total other comprehensive (loss) income, net of tax (880) 2,054 (363) 2,796 Total comprehensive loss $ (4,351) $ (19,054) $ (1,101) $ (9,053) Share-based compensation costs included above: U.S. dollars in thousands Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (Unaudited) (Unaudited) Cost of revenue $ 390 $ 514 $ 223 $ 265 Research and development 2,802 3,503 1,357 1,709 Sales and marketing 1,991 2,753 806 1,417 General and administrative 3,402 5,183 2,072 2,753 Total $ 8,585 $ 11,953 $ 4,458 $ 6,144
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Similarweb Ltd. Consolidated Statements of Cash Flows U.S. dollars in thousands Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (Unaudited) (Unaudited) Cash flows from operating activities: Net loss $ (3,471) $ (21,108) $ (738) $ (11,849) Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 5,139 4,443 2,619 2,345 Finance expense (income) 466 (1,200) 230 (1,040) Unrealized loss (gain) from hedging future transactions 60 (77) 29 (47) Share-based compensation 8,585 11,953 4,458 6,144 Gain from sale of equipment (7) (17) (3) (17) Changes in operating assets and liabilities: Change in operating lease right-of-use assets and liabilities, net (2,513) 1,828 (242) 2,641 Decrease (increase) in accounts receivable, net 9,619 8,842 2,626 (2,917) Decrease in deferred contract costs 583 2,112 170 827 (Increase) decrease in other current assets (2,917) (621) (1,593) 604 Decrease (increase) in other non-current assets 47 (458) 14 (221) Decrease in accounts payable (3,258) (3,101) (799) (291) Increase in deferred revenue 7,316 5,741 328 5,687 Increase in other non-current liabilities 620 111 426 44 (Decrease) increase in other liabilities and accrued expenses (2,857) (702) (181) 950 Net cash provided by operating activities 17,412 7,746 7,344 2,860 Cash flows from investing activities: Purchase of property and equipment, net (908) (709) (540) (208) Capitalized internal-use software costs (469) — (469) — Increase in restricted deposits (289) (272) (121) (137) Payment for business combinations, net of cash acquired (3,833) (15,671) (24) (6,397) Net cash used in investing activities (5,499) (16,652) (1,154) (6,742) Cash flows from financing activities: Proceeds from exercise of stock options 3,057 2,023 386 1,461 Proceeds from employee share purchase plan 555 1,155 555 1,155 Repayment of Credit Facility (25,000) — — — Net cash (used in) provided by financing activities (21,388) 3,178 941 2,616 Effect of exchange rates on cash and cash equivalents (466) 1,200 (230) 1,040 Net (decrease) increase in cash and cash equivalents (9,941) (4,528) 6,901 (226) Cash and cash equivalents, beginning of period 71,732 63,869 54,890 59,567 Cash and cash equivalents, end of period $ 61,791 $ 59,341 $ 61,791 $ 59,341 Supplemental disclosure of cash flow information: Interest received, net $ (557) $ (680) $ (322) $ (325) Taxes paid $ 848 $ 1,291 $ 16 $ 1,158 Supplemental disclosure of non-cash financing activities: Additions to operating lease right-of-use assets and liabilities $ 4,453 $ 2,743 $ 2,055 $ — Share-based compensation included in capitalized internal-use software $ 33 $ — $ 33 $ — Deferred proceeds from exercise of share options included in other current assets $ 27 $ — $ 27 $ — Deferred costs of property and equipment incurred during the period included in accounts payable$ 6 $ 236 $ 6 $ 236
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Reconciliation of Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures Reconciliation of GAAP gross profit to non-GAAP gross profit Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (In thousands) (In thousands) GAAP gross profit $ 94,379 $ 109,815 $ 48,093 $ 56,698 Add: Share-based compensation expenses 390 514 223 265 Retention payments related to business combinations 25 38 25 19 Amortization of intangible assets related to business combinations 2,224 805 1,138 480 Non-GAAP gross profit $ 97,018 $ 111,172 $ 49,479 $ 57,462 Non-GAAP gross margin 81% 81% 82% 81% Reconciliation of Loss from operations (GAAP) to Non-GAAP operating profit Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (In thousands) (In thousands) Loss from operations $ (3,637) $ (16,175) $ (953) $ (6,884) Add: Share-based compensation expenses 8,585 11,953 4,458 6,144 Retention payments related to business combinations 819 3,773 591 2,214 Amortization of intangible assets related to business combinations 2,347 1,584 1,227 924 Non-GAAP operating profit $ 8,114 $ 1,135 $ 5,323 $ 2,398 Non-GAAP operating margin 7% 1% 9% 3% Reconciliation of GAAP operating expenses to non-GAAP operating expenses Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (In thousands) (In thousands) GAAP research and development $ 25,778 $ 36,328 $ 12,239 $ 18,324 Less: Share-based compensation expenses 2,802 3,503 1,357 1,709 Retention payments related to business combinations 16 978 16 707 Non-GAAP research and development $ 22,960 $ 31,847 $ 10,866 $ 15,908 Non-GAAP research and development margin 19% 23% 18% 22% GAAP sales and marketing $ 51,097 $ 63,977 $ 25,857 $ 31,821 Less: Share-based compensation expenses 1,991 2,753 806 1,417 Retention payments related to business combinations 778 1,578 550 734 Amortization of intangible assets related to business combinations 123 779 89 444 Non-GAAP sales and marketing $ 48,205 $ 58,867 $ 24,412 $ 29,226 Non-GAAP sales and marketing margin 40% 43% 40% 41% GAAP general and administrative $ 21,141 $ 25,685 $ 10,950 $ 13,437 Less: Share-based compensation expenses 3,402 5,183 2,072 2,753 Retention payments related to business combinations — 1,179 — 754 Non-GAAP general and administrative $ 17,739 $ 19,323 $ 8,878 $ 9,930 Non-GAAP general and administrative margin 15% 14% 15% 14%
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Reconciliation of Net loss (GAAP) to non-GAAP Net income (loss) Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (In thousands, except for share and per share amounts) (In thousands, except for share and per share amounts) GAAP Net loss $ (3,471) (21,108) $ (738) (11,849) Add: Share-based compensation expenses 8,585 11,953 4,458 6,144 Retention payments related to business combinations 819 3,773 591 2,214 Amortization of intangible assets related to business combinations 2,347 1,584 1,227 924 Non-operating foreign exchange (gains) losses (1,297) 2,657 (790) 3,563 Tax effect of adjustments, net (791) (130) (492) 115 Non-GAAP net income (loss) $ 6,192 $ (1,271) $ 4,256 $ 1,111 Non-GAAP net income (loss) margin 5% (1)% 7% 2% Weighted average number of ordinary shares - basic 79,969,425 83,588,536 80,570,892 84,037,145 Non-GAAP basic net income (loss) per share attributable to ordinary shareholders $ 0.08 $ (0.02) $ 0.05 $ 0.01 Weighted average number of ordinary shares - diluted 85,261,342 83,588,536 85,884,880 88,215,850 Non-GAAP diluted net income (loss) per share attributable to ordinary shareholders $ 0.07 $ (0.02) $ 0.05 $ 0.01 Reconciliation of Net cash provided by operating activities (GAAP) to Free cash flow and Normalized free cash flow Six Months Ended June 30, Three Months Ended June 30, 2024 2025 2024 2025 (In thousands) (In thousands) Net cash provided by operating activities $ 17,412 $ 7,746 $ 7,344 $ 2,860 Purchases of property and equipment, net (908) (709) (540) (208) Capitalized internal use software costs (469) — (469) — Free cash flow $ 16,035 $ 7,037 $ 6,335 $ 2,652 Deferred payments related to business combinations — 1,660 — 1,175 Normalized free cash flow $ 16,035 $ 8,697 $ 6,335 $ 3,827 View source version on businesswire.com: https://www.businesswire.com/news/home/20250812352509/en/ Press Contact: David Carr Similarweb press@similarweb.com Investor Contact: Rami Myerson Similarweb rami.myerson@similarweb.com Source: Similarweb Ltd.