SPT Q2 2025 Earnings Presentation

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Investor Presentation 2Q FY25 1

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Disclaimers Forward-Looking Statements This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “future,” “intend,” “long-term operating model,” “medium to long-term goals,” “may,” “might,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and ﬁnancial growth rates, our Q3 2025, 2025, medium term, and long-term ﬁnancial outlook and performance against our multi-year ﬁnancial framework, our medium to longer term goals, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development, our expectations about the beneﬁts of the NewsWhip acquisition and other statements that are not historical facts. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to diﬀer materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future, including due to risks associated with our strategic focus on enterprise customers; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any signiﬁcant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traﬃc to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely aﬀected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected beneﬁts of such acquisitions and investments; unstable market, economic, and political conditions, such as recession risks, eﬀects of inﬂation, trade tensions, changes in government spending, labor shortages, supply chain issues, high interest rates, and the impacts of ongoing overseas conﬂicts, have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate suﬃcient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not eﬀectively manage our business to comply with these covenants, our ﬁnancial condition could be adversely impacted; any cybersecurity-related attack, signiﬁcant data breach or disruption of the information technology systems or networks on which we rely could negatively aﬀect our business; changing regulations relating to privacy, information security and data protection could increase our costs, aﬀect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to diﬀer materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our ﬁlings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2024 ﬁled with the SEC on February 26, 2025, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025 to be ﬁled with the SEC, as well as any future reports that we ﬁle with the SEC. Moreover, you should interpret many of the risks identiﬁed in those reports as being heightened as a result of the current and ongoing instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reﬂect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this presentation certain ﬁnancial information that has not been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). Our management uses these non-GAAP ﬁnancial measures internally in analyzing our ﬁnancial results and believes that use of these non-GAAP ﬁnancial measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our ﬁnancial results with other companies in our industry, many of which present similar non-GAAP ﬁnancial measures. Non-GAAP ﬁnancial measures are not meant to be considered in isolation or as a substitute for comparable ﬁnancial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated ﬁnancial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP ﬁnancial measures to the most directly comparable GAAP measures has been provided in the ﬁnancial statement tables included at the end of this presentation, and investors are encouraged to review these reconciliations. The Company cannot provide reconciliations between its forecasted non-GAAP measures and the most comparable GAAP measures without unreasonable eﬀort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could signiﬁcantly impact future ﬁnancial results. Customer Metrics and Market Data This presentation includes useful customer metrics and other data, which are deﬁned at the back of this presentation. Unless otherwise noted, information in this presentation concerning our industry, including industry statistics and forecasts, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. Projections, forecasts, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors. We have not independently veriﬁed the accuracy or completeness of the information provided by independent industry and research organizations, other third parties or other publicly available information. Accordingly, we make no representations as to the accuracy or completeness of that information nor do we undertake to update such information after the date of this presentation. 2023 Investor Presentation 2

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2Q FY2025 Results 3

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*All ﬁnancial metrics are as of or for the quarter ended 6/30/25. Revenue and ACV growth represents year-over-year growth of Q2 2025 over Q2 2024. ~30,000 Customers in 100+ countries 78% Gross Proﬁt 12% Revenue Growth 99% Subscription Revenue 14% ACV Growth Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/28/2025 4

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Q2 FY 2025 Financial Overview ACV calculated as ending quarter ARR divided by ending quarter total customer count Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP ﬁnancial metrics. See appendix for deﬁnitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/28/2025 5 ($ Millions) Q2 FY2025 Q2 FY2024 Total Revenue $111.8M $99.4M Customers Contributing >=$10k in ARR 9,517 8,966 Customers Contributing >=$50k in ARR 1,826 1,545 Average Contract Value (ACV) $15,321 $13,403 RPO $347.0M $295.1M cRPO $251.6M $212.5M Non-GAAP Gross Margin 79% 79% Non-GAAP Operating Margin 9% 5% Non-GAAP FCF Margin 5% 3%

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Revenue Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/28/2025 ($ Millions) 6

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Non-GAAP Operating Income (Loss) Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/29/2025 Non-GAAP Operating Income and Non-GAAP Operating Margin are Non-GAAP ﬁnancial metrics. See appendix for reconciliations of these measures to their closest comparable GAAP measures and deﬁnitions of these Non-GAAP measures. ($ Millions) 7

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Average Contract Value (ACV) ACV calculated as ending quarter ARR divided by ending quarter total customer count Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/28/2025 8

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Recent Customer Highlights Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 8/1/2025 Broadening Customer Adoption 9

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10 Sprout enables this company to: ● Unify social strategy across 50+ managed brands by centralizing governance, streamlining workﬂows, and ensuring brand consistency at scale ● Improve operational eﬃciency with powerful yet easy-to-use reporting tools that equip teams to analyze performance, share insights, and act quickly ● Consolidate social management, publishing, and analytics into a single platform—reducing costs and complexity across the tech stack Customer: Global Brand Management Company LAND Customer Story Use cases Marketing, Care, Experience Why Sprout? Products ● Listening ● Premium Analytics ● Premier Success Beneﬁts ● Streamlined operations for all managed brands ● Improved eﬃciency for reporting ● Tech stack consolidation

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Sprout enables this company to: ● Align global brand messaging by unifying social presence across domestic and international teams—ensuring consistent, content-driven communication across markets ● Protect and elevate brand reputation by tracking public sentiment, identifying key drivers of perception, and benchmarking against competitors in real time ● Support executive-level priorities by using social insights to drive customer satisfaction in B2C and expand awareness among C-suite decision-makers in B2B Customer: Fortune 500 Global Healthcare Company EXPAND Customer Story Use cases Marketing, Care, Experience Why Sprout? Products ● Listening ● Premium Analytics ● Inﬂuencer Marketing ● Employee Advocacy ● Premier Success Beneﬁts ● Strategic partnership ● Uniﬁed global messaging and brand consistency ● Real-time insights to protect & elevate reputation 11

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Beneﬁts ● Expand reach and boost brand awareness ● Real-time insights ● Strategic guidance and best practice ● Seamless agent workﬂows and increased customer satisfaction Sprout enables this company to: ● Amplify brand messaging with the weight of 60 publishers and 15,000 advocates ● Collect and extract all social data for deep customer behavioral analysis ● Integrate its social inboxes with Salesforce Service Cloud to manage 90,000 customer support requests per month ● Host data in the EU and remain compliant in a highly regulated industry Customer: Global Health Technology Company EXPAND Customer Story Use cases Marketing, Care, Experience Why Sprout? Products ● Service Cloud ● Premium Analytics ● Employee Advocacy ● Premier Success 12

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Consideration for the NewsWhip acquisition consisted of $55 million of cash and up to $10 million in performance-based cash earnouts applicable over the next two years. The acquisition, which closed on July 30, 2025, was funded with Sprout’s revolving credit facility and cash on its balance sheet. Sprout Social Acquires NewsWhip Strategic Rationale 1. NewsWhip will enable Sprout to enter the mission critical PR and Crisis monitoring space with a new oﬀering. 2. NewsWhip’s proprietary AI-powered predictive media intelligence can help identify which stories, and narratives are about to go viral. Over time, we expect to enable early crisis detection from NewsWhip to seamlessly ﬂow to customer care teams working in the Sprout platform, creating a truly diﬀerentiated, end to end experience which transforms insights into action.. 3. Impact to our existing customers We believe that NewsWhip can further strengthen our gross retention goals among larger enterprise customers given its stickiness among crisis management teams. 4. There will be upsell and cross-sell opportunities over time. These are potentially new buyers for Sprout from the acquisition of NewsWhip - both new logos to Sprout as well growth opportunities within our existing customers, and in both cases these are often groups with long-standing dedicated budgets 5. Strong cultural ﬁt across both companies, CEO Paul Quigley now GM of Sprout’s Listening business 13

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14 RICH, LIVE CONTEXT ON ANY ISSUE SMART INSIGHT DISTRIBUTION ACROSS THE ORGUNIQUE, ACTIONABLE METRICS - INC. PREDICTION OF SCALE Born in the Newsroom, Protecting the World’s Biggest Brands 14

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The Problems NewsWhip solve for Sophisticated Brands Monitoring and managing live issues Tracking the narrative and interest in rapidly evolving issues Understanding important context to guide critical comms decisions - knowing if and how to react Getting insight on the wider landscape and key topics Identifying what the public are interested in Understanding the different narratives and relative importance of key topics Distributing media & public interest updates and insights internally Alerting and brieﬁng internal teams on live issues. Providing insightful reports and media updates to senior stakeholders in a timely manner Use cases 15

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Guidance (Millions, except EPS) Q3 FY2025 FY2025 Total Revenue $114.4 - $115.2 $452.9 - $455.9 Non-GAAP Operating Income $9.3 - $10.3 $43.1 - $45.1 Non-GAAP Net Income Per Share $0.15 - $0.16 $0.71 - $0.75 Weighted average shares of common stock outstanding 59.0 58.7 16

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Growth Strategy Win The Enterprise Driving increased pipeline creation and strategic logo wins in accounts over >$50K in ARR. Customer Health & Adoption Increasing our focus on customer health and driving improved onboarding and adoption behaviors. Partnerships & Ecosystem Continued partnering with companies like AWS and Salesforce who are able to bring Sprout into larger, strategic accounts. Improved Account Penetration Accessing additional budgets within existing accounts with premium modules and professional services. 17

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Empowering businesses to operationalize social Disruptive product led model and fast time to value Recurring SaaS model (99% subscription) Durable moats and barriers to entry Investment Highlights Social system of record, intelligence and action Highly scalable single code base Experienced leadership team Large and rapidly growing TAM 18

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Driven by a world-class executive leadership team Joe Del Preto CFO Mike Wolﬀ CRO Ryan Barretto CEO Rachael Pfenning Chief of Staﬀ Heidi Jonas General Counsel Alan Boyce CTO Team background: Scott Morris CMO Crystal Boysen Chief People Oﬃcer 19 Colleen Geiselhart SVP, Customer Experience

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Long Term Operating Model Chart displays year over year growth. Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP ﬁnancial metrics. See appendix for deﬁnitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. 2022 2023 2024 2Q25 Medium to Longer Term Goals Revenue Growth 35% 31% 22% 12% >$1B Non-GAAP Gross Margin 77% 78% 79% 79% >80% Non-GAAP Operating Margin -2% 1% 7% 9% >20% Non-GAAP FCF Margin 3% 3% 7% 5% 20-22% Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/28/2025 20

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Corporate Overview 21

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Social media has fundamentally transformed the way consumers connect with brands Total Global Social Media Users per Statista, February 2025 With more than consumers using social media 5.24 billion Businesses must adapt or risk becoming irrelevant to nearly half of the world’s population. The ways that business attract, acquire, sell to and service customers is being completely transformed. 22

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Attract Establish trust Advocate Protect loyalty Convert Prove credibility Target Audience Social impacts every stage of the customer lifecycle 23

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An intuitive solution for smarter, faster business impact Boost revenue and market position Expand and nurture your customer base Create exceptional customer experiences Drive eﬃciency with embedded AI Deep partnerships with all major social networks Robust insights and workﬂows that amplify ROI Enterprise-grade security and permissions Listening Employee Advocacy Analytics Engagement Publishing Inﬂuencer Marketing 24

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And changed the entire customer experience, across the enterprise Social is a horizontal technology that has tangible beneﬁts to nearly every department within a modern business; businesses must adapt and re-tool to harness the power of social and maximize the value of social data. Social is strategic to every business Social media marketer Social team ProductInﬂuenceMarketing Sales Success Support Strategy 25

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Marketing Sales Support Success Product Strategy Commerce Advocacy Requiring an entirely new system of record Social media is massive, scattered, multi-purpose and does not conform to our existing business systems. A centralized platform is critical to creating strategic business value. Inﬂuencer 26

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27 Marketing Sales Support Success Product Strategy Commerce Advocacy Sprout is the platform solution Sprout consolidates the complexity of social channels into a powerful, elegant and seamlessly integrated platform that can be leveraged across an organization. Inﬂuencer Inﬂuencer category expansion via August 2023 acquisition of Tagger. This product has not been fully integrated yet into Sprout.

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Appendix Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/29/2025 28

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Appendix Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 7/29/2025 29

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Appendix Fin Reporting Signoﬀ: NAME: Brian Flynn DATE: 8/1/2025 30

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Non-GAAP gross proﬁt. We deﬁne non-GAAP gross proﬁt as GAAP gross proﬁt, excluding stock-based compensation expense, amortization expense associated with the acquired developed technology from the Tagger Media, Inc. acquisition and restructuring charges. We believe non-GAAP gross proﬁt provides our management and investors consistency and comparability with our past ﬁnancial performance and facilitates period-to-period comparisons of operations, as it eliminates the eﬀect of stock-based compensation, amortization expense and restructuring charges, which are often unrelated to overall operating performance. Non-GAAP gross margin. We deﬁne non-GAAP gross margin as non-GAAP gross proﬁt as a percentage of revenue. Non-GAAP operating income (loss). We deﬁne non-GAAP operating income (loss) as GAAP loss from operations, excluding stock-based compensation expense, acquisition-related expenses and amortization expense associated with the acquired intangible assets from the Tagger acquisition, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations. We believe non-GAAP operating income (loss) provides our management and investors consistency and comparability with our past ﬁnancial performance and facilitates period-to-period comparisons of operations, as this non-GAAP ﬁnancial measure eliminates the eﬀect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations, which are often unrelated to overall operating performance. Non-GAAP operating margin. We deﬁne non-GAAP operating margin as non-GAAP operating income (loss) as a percentage of revenue. Non-GAAP net income (loss). We deﬁne non-GAAP net income (loss) as GAAP net loss, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations. We believe non-GAAP net income (loss) provides our management and investors consistency and comparability with our past ﬁnancial performance and facilitates period-to-period comparisons of operations, as this non-GAAP ﬁnancial measure eliminates the eﬀect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations, which are often unrelated to overall operating performance. Non-GAAP net income (loss) per share. We deﬁne non-GAAP net income (loss) per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations. We believe non-GAAP net income (loss) per share provides our management and investors consistency and comparability with our past ﬁnancial performance and facilitates period-to-period comparisons of operations, as this non-GAAP ﬁnancial measure eliminates the eﬀect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges and non-cash (gains)/losses from lease modiﬁcations and terminations, which are often unrelated to overall operating performance. Non-GAAP free cash ﬂow. We deﬁne non-GAAP free cash ﬂow as net cash provided by operating activities less expenditures for property and equipment, acquisition-related costs, interest payments on our revolving credit facility and payments related to restructuring charges. Non-GAAP free cash ﬂow does not reﬂect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe non-GAAP free cash ﬂow is a useful indicator of liquidity that provides information to management and investors about the amount of cash provided by our core operations that, after expenditures for property and equipment, acquisition-related costs, interest and payments related to restructuring charges, is available for strategic initiatives. Non-GAAP free cash ﬂow margin (Non-GAAP FCF Margin). We deﬁne non-GAAP free cash ﬂow margin as non-GAAP free cash ﬂow as a percentage of revenue. Average Contract Value (ACV). We deﬁne ACV as the ending period total ARR divided by the ending period total customer count. Number of customers contributing more than $10,000 in ARR. We deﬁne number of customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end. We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers. We believe this represents potential for future growth, including expanding within our current customer base. Number of customers contributing more than $50,000 in ARR. We deﬁne number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end. We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with large customers and attract sophisticated organizations. We believe this represents potential for future growth, including expanding within our current customer base. We calculated our current >$55B Served Addressable Market estimate as follows: (i) utilized data from The US SBA, The US Census Bureau, The OECD and Statista to estimate the total number of businesses in the United States and globally in each of our served market segments (Enterprise, Mid-Market, SMB); (ii) utilized internal data and third party estimates to estimate of the number of such businesses that require a social media management platform (the “Target Businesses”); (iii) calculated the average of our ACV and our estimate of our direct competitors’ ACVs in each segment; and (iv) multiplied the estimated average segment ACVs by the estimated number of Target Businesses in each applicable segment. We calculated our >$120B Total Addressable Market estimate using the methodology above. We then used internal estimates informed by research from the Harris Poll to determine the projected business presence on social media in 2025 that will require a social media management platform, multiplied by our internal projected average segment ACVs in 2025 for Sprout Social and its direct competitors in the applicable segment. Current Penetration of our Served Addressable Market. We estimate the current total revenue of SPT and each of our primary competitors and divide by our current SAM to determine current market penetration. Remaining performance obligations (“RPO”). RPO, or remaining performance obligations, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in future periods. Current remaining performance obligations (“cRPO”). cRPO, or current RPO, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in the next 12 months. While we no longer believe that ARR and number of customers are key performance indicators of Sprout Social’s business, these metrics are necessary for an understanding of how we deﬁne ACV, number of customers contributing over $10,000 in ARR, and number of customers contributing over $50,000 in ARR. For this purpose, we deﬁne ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the speciﬁed period and we deﬁne a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. Appendix 31

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