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Dear Shareholder , Taboola Q2 2021 Founder / CEO Letter To Shareholders Last quarter , in advance of going public , I wrote my first shareholders letter where I shared our Q1 performance as well as introduced Taboola , our vision , our market , and our ability to drive predictable and profitable growth in a $ 60B + open web market . Before we get into our Q2 update , I want to remind those who may be newer to Taboola , on what we do and what drives our success . Taboola powers recommendations for the open web , helping people discover things they may like . You've seen us before , if you've visited sites you love like CNBC , NBCNews , the Independent in the UK , or Sankei in Japan - you would discover what to read next , powered by Taboola . The open web , as many of you know , is the term for all the websites and publishers out there that aren't Facebook , Amazon , Google , Apple or the like . The open web is really important , even essential , because it's free and diverse and doesn't belong to any one giant company . It belongs to everyone . Think about every website you love every game , app on a mobile device or connected TV that lives outside of the walled gardens . That's where Taboola fits . - Taboola has established long - term partnerships with some of the top publishers and digital properties in the world . Recommending something that a user may like at just the right time and just the right place is a significant challenge . We have a proprietary deep learning recommendations engine that able to infer what a user might be interested in based on context ( not 3rd party cookie reliant ) and knowledge of what other users have liked in similar circumstances . Through our publisher partners , we reach 500M people a day , driving revenue , and we invest $ 100M a year in R & D to provide our partners with the platform and technology they need to drive revenue , engagement and audience . The strength of our platform has also attracted more than 13,000 advertisers who work directly with Taboola to reach consumers in a brand - safe environment . Our success has provided us significant scale , and this is a market where scale matters a lot - the bigger you get , the more data you gain , your yield gets better - and the more network effect benefits you get and the more profitable growth you realize . This allows us to invest more in our core and outside of our core , and capture more opportunity in these multi - billion market areas . I am so happy to update you all again on our business and the tremendous progress we've made . Q2 2021 has been the most eventful quarter since I started Taboola .