Good morning, and thank you for joining us today. 2025 is off to a good start with our financial performance exceeding plan. In the first quarter, our revenue was $534 million, which was in the range of our forecasted plan. EBITDA was $56 million, up from $55 million in the prior year. This upside was driven by improved EBITDA margins of 10.6% versus 9.5% in the prior year. While we are pleased with our Q1 results, many of our clients are adopting a cautious approach in the current economic environment. Due to the recent uncertainty in trade policy, it is challenging for any business operating on a global scale to accurately predict the future. As a result, we're staying close to our clients and remaining agile as we look forward to stabilization. Despite the current environment, we're encouraged by our progress to date. We're gaining ground as we sign new large enterprise clients, grow our share of wallet with our embedded base, and broaden our market reach with more complex, AI-enabled solutions. Additionally, we're strengthening our operational excellence and rigor as we continue to fortify our leadership team. As clients try to make sense of the increasingly complex CX ecosystem, our long-standing track record and command of interplay between CX technology and operation makes us the go-to partner for companies that will strive to differentiate on CX excellence. Clients are entrusting us with their CX strategy and execution because of our unparalleled technology credentials and real-world frontline experience. We have decades of domain expertise, have made significant investments in proprietary technology, have delivered thousands of complex implementations, and employ a deep bench of CX strategists and full-stack digital engineers. Our CX focus and AI focus has helped drive our deep partnerships with the hyperscalers. These dominant tech partners, with their scale and massive market reach, are leading the way into every aspect of multimodal AI. Today, we're co-investing and collaborating with all three hyperscalers on CX roadmaps, building proprietary AI-enabled capabilities on their platforms, and selling and implementing enterprise-wide programs together for clients across the globe. Moving on to a business update. Across both business segments, we remain focused on executing the three priorities we outlined last year. First, increase diversification across clients, geographies, partners, and solutions. Second, transform experiences for employees and clients with digital innovation. Third, strengthen our financial performance on the top and bottom line. In TTEC Engage this quarter, we made measurable improvements on all three objectives. Our solid performance is evident in the growth of new lines of business with our existing clients. In the first quarter alone, we added contracts with embedded-based clients worth over 75% of what we signed in all of last year. We are expanding our share of wallet with our clients due to our digital-first approach, our operational excellence, and ability to deliver new complex work types. For example, this quarter, we pioneered a specialized new line of business with a Fortune 50 technology client, expanded our relationship with one of the largest healthcare payers into provider and clinical services, and we added commercial license support for a Fortune 100 financial services client. Much of this new business will be delivered offshore. We are pleased with the growth in the embedded base, as well as our progress continuing to sign new high-growth enterprise clients. One of our most exciting new client wins this quarter is with a fan-obsessed sports streaming service. The company chose us to help them accelerate their vision of delivering a premium experience aligned with their customer interaction preferences. In partnership with TTEC Digital, we developed an end-to-end solution that includes a Digital Insight Hub for analytics that will unify customer data across multiple databases and deliver actionable insights into each customer's unique journey. A technology ecosystem that will deliver the optimal customer journey across channels, whether it's with self-service through agentic AI or human-assisted service through our live voice and chat interactions. A team of frontline associates chosen exclusively for their passion for sports and our client's brand. Win live, we are confident we will see double-digit improvements in first contact resolution, self-service containment, and significantly improve customer satisfaction and employee engagement. Moving on, our progress in TTEC Engage includes meaningful profitability improvements driven by operational efficiencies, an expanded offshore footprint, and accelerated AI integration with our frontline teams. Through our AI-enabled platforms, we are beginning to see gains in time to proficiency, first contact resolution, and employee engagement and retention. Our proprietary solutions include TTEC RealS kill, Scenario Learning, TTEC Perform, Employee Engagement, and TTEC ADDI, automated voice translation, to name a few. Now let's move on to TTEC Digital. The CX technology market is at an inflection point. As I mentioned before, the strong entrance of the hyperscalers into the CX space is redefining the role of CX technology from providing infrastructure to powering intelligence. The contact center is transforming into a virtual interaction hub that connects bricks and mortar and digital channels seamlessly. This convergence is creating entirely new ways to interact and build engaged, profitable customer relationships. TTEC Digital operates at the core of this expanding digital ecosystem, driving our strategy beyond cloud migration and traditional contact center services. We're investing in an integrated approach that will enable us to deliver comprehensive AI-enabled enterprise-wide digital transformation. Whether a client is going all-in on end-to-end platform with hyperscalers or wants to layer on AI technology to their existing platform, our deep relationships and knowledge of the hyperscalers' CX tools puts us in a unique position to deliver outcomes that others can't. For example, this quarter, we closed a significant deal with a large financial services brand that was facing end-of-life with their legacy natural language processing technology. With a new hyperscaler platform, we're helping our client modernize their customer experience by driving better intent recognition, more intelligent routing, and expanded self-service capabilities, while also building the foundation to enable generative AI to further personalize their customer journey. In another example, our technology-agnostic positioning helped us secure a complex CX transformation deal with a multinational financial services company. Initially, the client planned to select one hyperscaler platform, but ultimately chose a different one. We were by their side from the beginning, and our expertise in both of their platform options made us uniquely qualified to be their partner of choice. Our expertise and deep understanding of how to activate the AI benefits and our proven integration capabilities across existing platforms made the decision an easy one. Although it's early in our journey with data modernization and agentic AI, our growth with the hyperscalers and new partners provides us confidence in our direction. In many client engagements, we're starting with smaller clients at first. That will build momentum and grow over time. We're encouraged by our progress across all our newer practices and believe they will be meaningful contributors in the future. As I mentioned earlier, technology innovation is embedded in everything we do. This quarter, we are recognized for our progress bringing real-world AI solutions to market with multiple Stevie Awards for excellence in sales and service. We brought home trophies for several of our proprietary AI-enabled solutions, including TTEC Perform, our employee learning and engagement platform, TTEC Insight, our next-generation quality assurance solution, and TTEC ADDI, our real-time voice-to-voice translation solution. In closing, as we look to the future, one thing is crystal clear. No matter how fast tech evolves and how many tools we stack, the customer is still human. At the end of the day, humans want to feel heard, helped, and valued. It's our mission to ensure that every interaction reflects this fundamental truth, transforming technology into a powerful ally in creating genuine connections and meaningful experiences. When done right, CX will build loyal customers who will spend more, stay longer, and become advocates for the brands they love. With our disciplined strategies, rigorous performance standards, and pragmatic approach to innovation, we'll continue to build a high-value business for the long term. On behalf of our board of directors, management team, and employees across the globe, thank you for your continued support. I will now turn the call over to Kenny. Thank you, Ken, and good morning. I will start with a review of our first quarter 2025 financial results before providing context into our reiterated 2025 full-year financial outlook. In my discussion of the first quarter financial results, reference to revenue is on a GAAP basis, while EBITDA, operating income, and earnings per share are on a non-GAAP adjusted basis. A full reconciliation of our GAAP to non-GAAP results is included in the tables attached to our earnings release. Turning to our first quarter consolidated financial results, although revenue declined over the prior year as expected, it exceeded our plan, primarily attributable to stronger revenue retention. The adjusted EBITDA and operating income contributions and margins were in line with our expectations, reflecting improvements year over year and on track to our 2025 full-year guidance. On a consolidated basis for the first quarter of 2025 compared to the prior year period, revenue was $534 million compared to $577 million, a decrease of 7.4%. Adjusted EBITDA was $56 million, or 10.6% of revenue, compared to $55 million, or 9.5%. Operating income was $41 million, or 7.8% of revenue, compared to $38 million, or 6.6%. Earnings per share was $0.28 compared to $0.27. Foreign exchange had a $6 million negative impact on revenue in the first quarter over the prior year, while positively impacting operating income by $4 million, primarily in our Engage segment. Turning to our first quarter 2025 segment results. In our Digital segment, first quarter revenue was $108 million, a decrease of 3.6% over the prior year. As discussed in prior quarters, the revenue continues to be impacted by the intentional decline in the lower margin one-time on-premise product sales as clients migrate to cloud-based CX delivery solutions. Excluding one-time product sales, digital's revenue grew 2.8% over the prior year period. More importantly, we continue to grow our recurring managed service offerings, increasing 2.7% compared to prior year and representing approximately 66% of digital's total first quarter revenue compared to 62% in the same period last year. In our CX professional services offerings, revenue increased 3.1% year over year, partially driven by the diversification and expansion of our CX technology partner network and our deepening relationships with hyperscalers. Our digital backlog is $359 million, or 77% of our 2025 revenue guidance at the midpoint of the range, slightly down from 80% for the same period last year. Digital's first quarter 2025 operating income was $12 million, or 11.2% of revenue, compared to $9 million, or 8.3% in the prior year. The year-over-year improvement was due to revenue mix and improved utilization in our professional services practices. We are pleased with our digital segment's first quarter results. We are seeing good traction in our go-to-market approach, engaging in enterprise-wide digital transformations, utilizing multi-platform solutions across all our practices. However, as the market shifts from traditional contact center offerings, the mix of our legacy business and the new opportunities created is also changing. With this dynamic in mind, we are focused on efficiencies, capacity management, and redeployment of our talent to the AI market opportunity, all of which is evident in our first quarter 2025 profitability improvement. Moving on to our engaged segment, first quarter revenue decreased 8.3% to $426 million over the prior year period. Operating income was $29 million, or 6.9% of revenue, relatively flat compared to the prior year, but a 70 basis point improvement as a percentage of revenue. The Engage segment's first quarter financial results were above expectations when compared to our full-year guidance, reflecting the profit optimization initiatives we put in place in the second half of 2024. The revenue decline was expected, although less impactful than planned, primarily due to higher revenue retention in the quarter. As Ken previously mentioned, Engage closed a high volume of contracts representing new lines of business with its embedded base in the first quarter. We also continue to add high-growth potential enterprise logos with three new signings during the quarter, on top of the 15 signed in 2024, all of which will be serviced offshore. The segment's diversified offshore footprint, implementation of AI-enabled solutions, and focus on operational excellence are resonating with our existing clients and continue to attract new clients. Most importantly, the foundation we laid in 2024 to focus on profit optimization is materializing in our financial results. Much of the groundwork was started in the second half of last year, and we will continue to drive efficiencies in our operational delivery, improve our operational agility, and manage cost alignment throughout 2025. The engaged backlog is $1.59 billion, or 101% of our 2025 revenue guidance at the midpoint of the range, up from 94% for the same period of 2024. The engaged last 12-month revenue retention rate is 88% compared to 94% in the prior year. Adjusted for the revenue decline related to the large financial services client discussed in prior quarters, the engaged last 12-month revenue retention rate is 93%. I will now share other first quarter 2025 metrics before discussing our outlook. Free cash flow was a positive $16 million in the first quarter of 2025 compared to a negative $29 million in the prior year. The $45 million year-over-year increase was due to an additional $37 million provided by operating cash flow and an $8 million decrease in capital expenditures. Working capital provided $23 million of the cash flow from operations improvement compared to prior year. Capital expenditures were $5 million, or 1% of revenue for the first quarter of 2025, compared to $13 million, or 2.3% of the first quarter of last year. As of March 31st, 2025, cash was $85 million, with $967 million of debt, primarily representing borrowings under our $1.2 billion revolving credit facility. Net debt increased year-over-year by $16 million to $881 million, but decreased by $12 million compared to the prior quarter. We ended the quarter with a net leverage ratio as defined under the credit facility of 3.79 times, continuing the downward trend from 3.99 times at the end of 2024 and 4.49 times at the end of the third quarter of 2024. Our normalized tax rate was 37.9% in the first quarter of 2025 compared to 32.7% in the prior year. The increase is primarily due to the impact of the U.S. valuation allowance recorded against the U.S. pre-tax losses in the second quarter of 2024. Turning to our 2025 outlook, I will now provide some context supporting our full-year financial guidance. Overall, we are pleased with our first quarter results, and we are reiterating our 2025 full-year guidance. However, as Ken mentioned, the current global economic environment gives us a cautious outlook for the second half of the year. Both segments are well-positioned to navigate this environment, appreciating that it is difficult to predict the investment decisions of our existing clients and potential new clients as a result of their economic uncertainties and impact on their demand. This emphasizes the importance of the actions we implemented in the second half of last year. In Engage, new key talent combined with our tenured leadership provides the delivery experience necessary to operate going forward. Our focus on improving operational agility, providing digitally enabled solutions, and driving cost optimization efforts positions us to better navigate the near-term uncertainty. These actions are resonating in the market, as evidenced by the growth in new lines of business within our existing clients and the additional enterprise logo signed in the first quarter. In digital, the market pivot from engagements that only focus on cloud migrations or contact center technology to enterprise-wide digital transformations aligns with our strategic priorities. Digital is now executing an integrated go-to-market approach, solving clients' needs that include AI-enabled solutions, analytics, and multi-platform options across our broad base of practices. Although this market transition creates growth opportunities beyond our legacy practices, we remain focused on the balance between these opportunities and the competitive pressure on traditional contact center cloud migrations and transformation services. Please reference our commentary in the business outlook section of our first quarter 2025 earnings press release to obtain our expectations for our reiterated 2025 full-year guidance at the consolidated and segment level. In closing, the actions we took in the second half of 2024 continue to drive our evident in our first quarter 2025 results in terms of profitability, cash flow generation, and a stronger balance sheet. Not only are these strategies critical to deliver increased profitable growth, but also to navigate this new dynamic economic environment. We remain committed to our focus on executing against our top business priorities and serving the best interest of all our stakeholders. I will now turn the call back to Bob. Thanks, Kenny. As we open the call, we ask that you limit your questions to one or two at a time. Operator, you may open the line. Thank you. We will now begin the question and answer session. If you would like to ask a question, please press star followed by the number one. Please unmute your phone and record your name and company name clearly when prompted. Your name and company name are required to introduce your question. To consent to your request, please press star two. Our first question comes from the line of George Sutton of Craig-Hallum. Your line is now open. Thank you. Ken, you mentioned that client adoption was somewhat under pressure, given caution on their side. By the same token, you're working with a lot of the hyperscalers, which are not cautionary at all. I'm just curious if you could focus where the client adoption challenges are. Good morning, George. You know, I think that I think it's safe to say that all clients are very excited and looking forward to taking advantage of a lot of the technologies that we are recommending to them and demonstrating to them, etc. I think that at the same time, there is a number of factors that are causing them to, instead of jumping in with, you know, both legs, to jump in with maybe a toe or a foot. We've been hearing this now for quite some time. Part of it's just related to, you know, how reliable, for example, is AI, and therefore their ability to experiment with it and get comfortable. Part of it has been getting educated on AI and understanding the differences between deterministic AI and how safe that is, which we know is extremely safe, versus generative AI, which, as we all know, has, you know, some hallucination issues, etc. There's some of that. There is the backdrop of that, you know, there's a bit of uncertainty about their business as to how these trade policies are going to impact them. You know, what I would say is that's causing a bit of hesitation as to what their CapEx spend is going to be, what their investment levels are going to be, etc. I think it's safe to say that the majority of clients, going into 2024, were going into 2025 with the expectation that this was going to be a growth year. I think it's safe to say that, right now, they feel very differently as to whether this is going to be a growth year. Consequently, we are a bit of a mirror of our clients. The good news is that we're winning plenty of share of our business, and we feel really good about how we're positioned. You know, it'll be interesting to see whether or not, you know, I don't want to get political, but just whether all these different trade negotiations go in the favor of our clients and that they don't have issues like shelves that potentially aren't fully stocked, etc. I hope I'm answering your question. Yeah. Finally, for me, this is a timely update. As our call started, it was announced that TaskUs is being taken private by their co-founders and by Blackstone. Just curious if there would be any comments. No, I don't have any comments. I mean, I certainly can appreciate why they might see that as an opportunity. No, I, I and nor do I actually have any insight. I really do not have any ability to comment on it. Okay. Thank you. Thank you, George. Thank you. Our next question comes from Maggie Nolan, William Blair. Your line is now open. Hi. Thank you. It is clear that your knowledge of and your partnership with the hyperscalers will be important to your future success. Do you have an ability to differentiate there, versus your peers, or if you view this as something that would be more table stakes for the industry, where do you think it is most important for TTEC to differentiate? That is a great question. Good morning, Mar. There is no question that we feel that we have the ability to differentiate, on, on multiple fronts. One, we feel we can say to the hyperscalers, and we know that they believe us. No one's been doing what we do longer than we have. We have more experience. We have more credentials, and we have more engineers that have been focused in this space of not only the space of helping clients build customer interaction centers and integrating with their CRM, but more experience working with, on the product development side, the tools that are necessary to bring this all together. The reason why we have been successful with building deep relationships with these hyperscalers, and it's not just, you know, platitudinal press release stuff, is because they actually are looking to us to help them, in many areas as it relates to product direction, as it relates to us helping them with coding of product opportunity products and new products that are coming to market, etc. Our differentiation is that we've done thousands, multiple thousands, many thousands of CCaaS implementations. All of those implementations that we've done over the last, call it 25 years, etc., have all gone through a myriad of phases of upgrade, you know, back from the day of TDMA to voice over IP to now to cloud, and now going to the next phase of introducing, you know, AI, introducing agentic capabilities, etc. We feel very confident that we have the credentials that afford us the benefit of a relationship with all the hyperscalers, and we're co-selling with them. It's early days. At the end of the day, you know, the hyperscalers are going to, what they care about is consumption. We're one of many organizations that will help them achieve their goals of consumption. We think that we have a far deeper understanding, a far better track record, far better credentials, certainly than any of our engaged partners. On the Digital side, our uniqueness is very simple, and they really like it. That is that we are singularly focused on digital CX transformation. Whereas the GSIs are focused on kind of everything. Consequently, they do not have the level of attention to detail and focus that we have in the space of this CX digital transformation. What we have always said, and we are going to stick with it, is that if it does not really have to do with helping companies acquire customers, grow customers, service customers, build loyalty through their front and their back office, then we are not going to be providing the technology that is required. I think that that's why we've been so successful in building these relationships. Sorry for the long-winded answer, but yes, I'm very passionate about our relationships. Thanks, Ken. As my follow-up, could you give us a sense of where we are in some of the cost optimization efforts? Is this somewhere where the, I think you mentioned the, the fortified leadership team? Is this somewhere where the new faces are focused? Is there more to go in the second half of this year, or is it more a kind of an annualization of the efforts that you made in the back half of last year? I would say that it is part of our day-to-day work and what we're doing. The answer is yes, there is more to go. As Kenny, I believe, reiterated in his script, this is something that we would be doing going forward, just as with me as the leader of TTEC. It's something that we feel is part of just our normal course of business. To answer your question directly, yes, there is more to go. Yes, we'll benefit from what we've already done, and our goal is to be doing more. That said, I want to just stress we have to counterbalance that with our investments. We are really doubling down in a myriad of other areas with product development, on technology, etc. Part of our cost takeout is not just for optimization of, you know, bottom line profit, but it's also to protect our future and for us to be able to really take advantage of the future that we see going forward. We are really embracing AI as our friend, and we really believe that AI is the future of our business. Therefore, you can imagine that there's a fair bit of rejiggering in that we are planning on taking advantage of AI with everything that we do internally, every single department, every single, you know, desktop, all of our frontline associates, as well as helping our clients with AI, including with areas where they're not even taking advantage of our Engage services, and they may even be using other competitors. Makes sense. Thank you. Thank you. Thank you. Our next question comes from Mike Clarimore of Northland Capital Markets. Your line is now open. Yeah. Hi. This is Vijay Devar from Mike Clarimore. First question, I think I might have missed it from the prepared remarks, but, nevertheless, it's kind of, comment on it. If you have, seen any delays in, winning new deals or expansion? If you're properly, it's cutting in and out. Maybe you can answer that question because I can't hear it on my side. Could you repeat that one time? I, I couldn't hear you. This is Kenny. Yes. So, have you seen any delays in winning new deals or, expansion deals? I think you're asking about delays in new deals. No, I would say, and I would look at digital a little different than engage. I would say in our digital business segment that, you know, we've got a good flow of business coming right now, as we've mentioned in prior quarters. Seems like the deal sizes are getting a little smaller than they were in prior years. On the E ngage side, other than, you know, what Ken mentioned about the macro environment, we feel very good about where our pipeline sits. We feel very good about our backlog. We think the customers, you know, coming into 2025, are interested in the product and services that we have to offer right now. We're very happy with the sales motion, and we're very happy with what we're seeing from our embedded base and what we're seeing from new customers coming to TTEC. Got it. On the call and messaging growth, have you seen any changes in terms of the April and May compared to the first quarter? I think, look, our outlook, I mean, we're already in the Q2. What we see coming into Q2 and through the balance of the first half of the year is more of the same. We think the trajectory of our pipelines, the trajectory of the backlog that we have, our sales motion in the market, both with digital and engaged, we think Q2 is going to perform very similar to the way Q1 has performed for us. That's correct. Yeah. Thank you. Thank you. Our next question comes from Cathy Chen of Bank of America. Your line is now open. Hey, guys. I appreciate the color on second quarter. I just wanted to ask, I guess you guys had talked about basically you're not really seeing any macro deterioration right now, but then you also talked about, you know, potential softness in the back half. Is it fair to say that first half trends will be a little bit stronger and maybe back half you're now expecting some, you know, further deterioration just given, you know, more uncertainty in the macro? And the reason you didn't, you know, potentially change your guidance at this point is that you can kind of accommodate that further macro softness. Just want to make sure I understand the assumptions that are built in. Yeah. Cathy, this is Kenny. Great question. And, yeah, I think the way you bounced on both those rails is kind of the way we're bouncing on both the rails. We're saying for our company and the positioning that we have in our markets with both digital and Engage, we feel very good about our quarter. We feel very good about how we're performing in the market. As Ken mentioned, and as Ken talked about, you know, at length in his script, the second half is more about our customers and about how our customers are being impacted by the macro and, you know, everything else that's happening with geopolitics. You know, early in the year, again, good beat for us in Q1. We'll revisit guidance at the end of Q2 to see what we look like for the full year. We're very happy with where we're sitting as a company. Again, happy with the way the customers are reacting to the way we're providing great products and good services to them right now. Ken, I don't know if you want to add anything, but I'm looking at the second half just like I'm looking at the first half, and back to the point, hoping that a lot of these things get resolved in the macro environment because we think we're positioned extremely well. Okay. That's helpful. Yeah. I think you, I think it's well said. Yeah. That's helpful. I guess just a quick follow-up on the margin side, I guess where are the incremental levers that you guys can still pull to get those, you know, cost efficiencies? You know, can you just talk a little bit more about, you know, where your plans are in terms of offshore and nearshore operations and, you know, bookings and etc.? Thank you. Yeah. I think it goes without saying. Let me, I'll start and then you finish, Kenny. I think it goes without saying that we are really pushing hard to sign more and more business offshore. That will be the single biggest margin driver for us to diversify, continue to diversify. I believe about 50% of the signings or more, just on the Engage side, has already, has been signed for offshore business. I believe it's actually more than 50%. The same thing on the Digital side as far as, you know, rapidly hiring more offshore engineers as well. Offshore is certainly a focus. It goes without saying, with AI, we're looking at all aspects of our business and how that impacts us from a cost optimization standpoint. There is just a myriad of technologies that have been coming online that we're, frankly, very hopeful in, that will also drop to the bottom line. All of these actions, unfortunately, they take time. Right now, you know, we're balancing, as I said to the previous question, you know, we're balancing the cost savings with the reinvestment in the business to take advantage of a lot of these technologies and just what it, how it sets us up for the future. Kenny, you want to add to that? Yeah. Look, I would say this, Cathy. I mean, you know, credit where credit is due. John, John Abou, who came in last year, our new President of, of Engage, we have a continuous improvement mindset now, right? We didn't have that mental approach or mental model really pervasive in Engage, I would say, in the last couple of years. The continuous improvement mindset of not just cutting costs for the sake of cutting costs, but cutting costs and running an operation that really provides the type of product and services that our customers want and need is manifesting itself in the results that we're seeing and in the leverage that we're creating, on the digital, on the Engage side. I'm sorry. A big piece of that, again, is the diversity that Ken talked about, which is one of our strategic planks, not just about onshore, offshore, but about the line of businesses that we're getting involved in as well. We've got a large portion of the growth that we're starting to see is with our embedded-based clients broadening their offerings with us. On the Engage side, we're going to continue to see more of that. On the Digital side, Dave Seybold and his team, you know, as we, you know, makeshift into these new practices, these hyperscalers kind of away from product and on-prem, you know, that by itself is accretive to the margin and to EBITDA. But also there's a big focus, and we made a good organizational change in digital to focus on the utilization of our talent and the cross-pollinization of that talent to be able to work on multi-platforms and multiple partners. That utilization emphasis on the Digital side and the continuous improvement mindset with our delivery, in Engage, not only did we start it in 2024, but again, it will continue into 2025 and beyond. We feel very good about where we're positioned. I also want to emphasize what Ken said. We're not just dropping all this to the bottom line, right? We are then taking that and using that to invest in what matters most right now. That is a lot of our AI products that we're developing both cross-functionally between both segments, but specifically in Engage to enhance those products that we're delivering to our customer base. Thank you. Thank you. Our last question comes from Jonathan Lee of Guggenheim. Your line is now open. Great. Thanks for taking our questions. Is there anything specific in your customer conversations that give you pause around how you feel about the demand environment, especially as you talk through the strength of your pipeline and your backlog? I think for me, the only thing that gives me pause is that what we're seeing right now, we, by the way, I've experienced this multiple times through various different cycles, is that although we are signing some really interesting contracts with very large enterprises, some, you know, Fortune 10, Fortune 25, Fortune 50, Fortune 100, etc., contract sizes, I think, are starting out much smaller. And we've, again, I've experienced this before. The good news is that when you execute well, they get larger. In some cases, they get larger, you know, at a pretty nice clip. That to me demonstrates that there's caution in the market. I think that what we're seeing both on the Digital side as well as on the Engage side, especially even on the Digital side, is these companies know that they're behind and that they have no choice in order to compete, to be able to start the journey of, you know, really starting to reinvent how they serve their customers. They also know that it's a heavy lift. In some cases, they're taking it piece by piece instead of entering into a very large transformational contract where everything is contemplated upfront as to the dollars that they're going to spend, etc. It doesn't concern me, to be very candid with you, because to me, it's all about getting the contract, building the relationship, having the SOW, and then continuing to expand through demonstration of, you know, of quality and capability. That said, would we like them to start out larger? It goes without saying. I think that I'll be surprised if we won't experience this at least through all of second quarter, and probably even into third quarter, as the dust settles. Let's hope that it does on all these various different, you know, trade negotiations that are taking place. Look, it's no secret. I mean, we serve a lot of different industries, and they've been, they have, I'm not going to mention client names, but they've all been, for the most part, very vocal, that they're trying to get their groundings. Until these trade situations are settled, they're concerned that it's going to impact their business and their customer's business, whether it be through because of higher cost or whether it be through inventory levels that are being depleted with, you know, with no shipments coming forward. You know, it's been an interesting kind of decade, so to speak, when it comes to the unexpected, right? COVID was totally unexpected. I don't think we necessarily expected the level of tariffs, you know, situation. That said, I have confidence that this is going to come to an ending in the very near future. Appreciate that, Color. Ken, and just as a follow-up, you know, as you think about the contracts that you're signing, are you seeing any evolution in like-for-like pricing? Obviously, there's impact from onshore, offshore makeshift, but is there any pressure given maybe increased competition or just client budget needs? You know, what I would say is the following. This is, we're in a very competitive industry. There's, you know, a handful of competitors that win their business through price. What I would just say to you is, that ultimately ends up being a positive for us because the amount of business that we have lost over the years because clients thought that they could get it at a lower cost going to a bottom feeder or a second tier, third tier provider, only to come back a year later saying, "Well, that didn't work out. We need your help. What I would say to you is that the marketplace, in my opinion, is rationalizing and it's consolidating. The larger the players get or the more consolidation that takes place, the more you're going to have rational thinkers versus smaller, more desperate players that are trying to buy the business. Do we run up against people that are putting forth pricing that we say no to? Absolutely, probably on a weekly basis, if not daily. At the end of the day, I want to just remind you that when you look at the captive combined with the outsourced, it's a $400 billion marketplace. At the end of the day, that does not include the digital side of the market. At the end of the day, there is a limited number of players that are capable of providing the level of process, the level of technology, the level of geographic diversity, etc. You can count that number of players on your left and right hand. Ultimately, we feel pretty comfortable that the marketplace is absolutely rationalizing. We think that is a good thing, not a bad thing. I am probably not giving you the exact answer that you want to hear, but what I would say to you is that, you know, we are going to hold to our discipline of our pricing and do everything we can to try to make our company much more profitable than it currently is over the long run. Thanks, Ken. That is all the time we have today. This concludes TTEC's first quarter 2025 earnings conference call. You may disconnect at this time. Thank you.