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YETI YETI Unveils Long - Term Growth Strategy and Financial Framework at 2026 Investor Day 2026-09-17 BUILT FOR THE WILD : FIELD - TESTED . MADE FOR MORE . AUSTIN , Texas , Sept. 17 , 2026 ( GLOBE NEWSWIRE ) YETI Holdings , Inc. ( " YETI " ) ( NYSE : YETI ) will host its 2026 Investor Day today in Austin , Texas . Under the theme " Built for the Wild : Field - Tested . Made for More . , " YETI'S leadership team will outline how the Company intends to build on its iconic brand , accelerate innovation , strengthen commercialization and scale a proven international playbook to drive increasingly profitable growth and long - term shareholder value . Matt Reintjes , Chair of the Board , President and Chief Executive Officer said , " We have spent two decades building a field - tested foundation , and we believe YETI is well positioned to expand what we build , where we sell it and how far our brand can travel . The capabilities beneath the business are stronger , the playbook is clearer and the opportunity is broader . The next chapter for YETI is about building a larger , more global and more durable company , supported by expanding product platforms , improving profitability and strong free cash flow generation . As we enter our next decade , we are focused on four priorities : creating the next billion dollars of sales , building our next billion - dollar product platform , generating a billion dollars of sales outside the United States and delivering more than a billion dollars of cumulative free cash flow . These priorities are underpinned by a clear operating plan and disciplined capital allocation framework , which we believe will drive durable growth and attractive long - term shareholder returns . " A Focused Strategy Built to Compound YETI will detail four mutually reinforcing growth engines as part of investor day presentations : • Build on a strong foundation and extend the brand . Deepen YETI's relevance in the communities it serves while earning a place in more moments , with more consumers and across more geographies . • Accelerate Innovation . Apply a repeatable innovation engine to expand product families across Gear & Equipment , Home & Hydration , and Bags & Soft Coolers , with Bags & Soft Coolers becoming YETI's next 1