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ZETA August 10 , 2021 • • • • Zeta Announces Second Quarter 2021 Financial Results Revenue increased 39 % year over year to $ 106.9 million Balanced revenue growth contribution between new customers and existing customers Direct platform revenue mix improved to 77 % of revenue compared to 74 % in the previous quarter Scaled customer count increased to 343 from 333 in the previous quarter Scaled customer average revenue per user ( ARPU ) increased to $ 299K from $ 289K in the previous quarter NEW YORK Zeta ( NYSE : ZETA ) , a cloud - based marketing technology company that empowers enterprises to acquire , grow , and retain customers , today announced financial results for the quarter ended June 30 , 2021 . " Zeta's results show its growth rate accelerating during the second quarter , adding over 30 new customers , a 39 % increase in revenues , and 106 % growth in adjusted EBITDA year over year , " said David A. Steinberg , Co - founder , Chairman & CEO of Zeta . " We are well positioned to benefit from the disruptive pace of digital transformation , with brands seeking solutions that combine scale with precision to extract more value from their first party data . Our software , encompassing patented Al , proprietary data assets , and real - time omnichannel capabilities , was purpose built to empower brands to acquire , grow and retain customer relationships at a higher ROI . A recent study we commissioned from Forrester Consulting showed that brands using the ZMP achieve 50 % higher effectiveness on their marketing investments over a period of 3 years . " " Our strong second - quarter performance reflects our solid execution and continued focus on our core growth drivers , " said Chris Greiner , Zeta's CFO . " Scaled customers , which we define as customers with at least $ 100,000 of revenue over the last twelve months , are an important cohort for Zeta and represent most of our revenue . On a sequential basis , we increased scaled customer count and scaled customer ARPU . We saw sales productivity continue to ramp in the quarter . With these tailwinds and our improving revenue visibility in mind , our outlook for revenue and adjusted EBITDA for the third quarter and full year 2021 has improved . " Second Quarter 2021 Financial Highlights ( Unless otherwise noted , all comparisons are to the second quarter of 2020 ) Total revenue of $ 106.9 million , an increase of 39 % . о Balanced revenue growth contribution between new customers and existing customers . Direct platform revenue mix improved to 77 % of total revenue compared to 74 % in the previous quarter . Broad - based double - digit growth in 12 out of 15 verticals . Strong growth in both US and international markets , at 39 % and 33 % respectively . 1