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N zoominfo ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai to Enable Insight - Driven Targeting , Coaching , and Decision - Making for Go - to - Market Teams July 13 , 2021 Combines ZoomInfo's Business - to - Business Intelligence , Workflows , and Engagement Software with Conversation Insights from Chorus to Transform Go - to - Market Execution VANCOUVER , Wash .-- ( BUSINESS WIRE ) -- J ul . 13 , 2021-- ZoomInfo ( NASDAQ : ZI ) , a global leader in modern go - to - market software , data , and intelligence , today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry's most advanced technology . More than 20,000 global revenue teams trust ZoomInfo to power their go - to - market motions and drive efficient results . The planned acquisition of Chorus will add a new category of actionable insights to ZoomInfo's world - class intelligence layer , unlocking workflows and driving engagement informed by conversations . The acquisition expands ZoomInfo's total addressable market to $ 70 billion , and is expected to be accretive to growth immediately , generate positive adjusted operating income within 12 months , and be accretive to cash flow in the second half of FY 2022 . Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls , meetings , and emails . It unearths insights that enable revenue teams to listen to previous conversations , learn from them , win business , and repeat these actions across all prospect and customer deals . Without Chorus , sales conversations are a major blind spot for sales leaders , especially given the increasingly digital go - to - market trends . " ZoomInfo is the only company that can marry a best - in - class data layer with world - class go - to - market applications , " said Henry Schuck , ZoomInfo Founder and CEO . " The acquisition of Chorus will accelerate our vision to deliver a modern go - to - market platform that brings together best - in - class intelligence with comprehensive data management , workflow , and engagement software , empowering companies to effectively execute their revenue generating strategies . With the largest Conversation Intelligence patent portfolio in the industry , Chorus will advance each aspect of our vision by surfacing a new category of insights , illuminating new workflows , and enabling more targeted engagement at scale . " The combination of Chorus and ZoomInfo allows customers to make excellent , data - driven decisions through their sales funnel , combining ZoomInfo's historic top - of - the - funnel strength with insights driven from the middle of the funnel in the customer conversations that Chorus captures . For example , the combined company will expand visibility into companies ' buying committees by identifying and recommending other key contacts involved in the buying decision or referenced by participants in conversations . As Chorus recognizes meeting invitees and participants and listens for their sentiments , motivations , and concerns , ZoomInfo will further enrich the profile of each member with detailed contact and company intelligence . By integrating keyword trackers from Chorus into ZoomInfo , revenue teams will also be able to create audiences based on insights from conversations , flag deals and renewals that could be in jeopardy , and trigger alerts to address concerns in real time . " This news is a game - changer for how B2B companies go to market , " said Meagen Eisenberg , Chief Marketing Officer at TripActions . " ZoomInfo is the key centerpiece that our sales team relies on to connect with qualified leads engaging with our marketing campaigns . The Conversation Intelligence which Chorus provides not only gives visibility into what happens next , it also allows us to use the voice of the customer to inform our strategy . These insights and actions are essential to driving repeatable success across our entire revenue organization . " Founded in 2015 , Chorus is a leader in Conversation Intelligence , a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today . Chorus has the most innovative technology in Conversation Intelligence with advanced algorithms and 14 granted patents . The deep research and development investment enables Chorus to transcribe and analyze conversations three times faster and more accurately than alternatives . It is the only solution with reliable in - room , multi - speaker separation . Chorus has received numerous accolades for its software and technology , including TrustRadius's " Most Loved " and " Top Rated " awards in the Conversation Intelligence category . It also appears in the top of five G2's " Best Software Product " lists . " We are thrilled about the opportunity to join forces with ZoomInfo and bring Conversation Intelligence to every revenue team , " said Jim Benton , Chorus.ai CEO , who will join ZoomInfo as Senior Vice President , Emerging Products . " ZoomInfo has a bold vision of delivering a world - class go - to market platform that empowers companies to drive better execution and more revenue . Chorus will play a vital role in helping deliver on that promise with deep , A.I. - driven insights based on real interactions with prospects and customers , a previously untapped source of crucial data about their relationships . " Read Henry Schuck's blog post to learn more about the Chorus acquisition . Details Regarding the Acquisition Under the terms of the agreement , Zoominfo agreed to acquire the assets and specified liabilities of Chorus for approximately $ 575 million in an all - cash transaction , which includes a cash tax benefit related to the asset purchase of over $ 100 million . The purchase price will be funded with cash on hand and $ 500 million in additional financing . Morgan Stanley & Co. LLC is serving as financial advisor to ZoomInfo , and Lane Powell PC and Simpson Thacher & Bartlett LLP are serving as legal counsel to ZoomInfo . Gunderson Dettmer Stough Villeneuve Franklin & Hachigian is serving as legal counsel to Chorus . Conference Call Information