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1Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. CORPORATE PRESENTATION February 2025
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2Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. LEGAL NOTICE This presentation has been prepared by ZipRecruiter , Inc. (“we,” “us,” “our ,” the “Company ,” or “ZipRecruiter”). The information set forth herein does not purport to be complete or to contain all relevant information. Statements contained herein are made as of February 25, 2025 unless stated otherwise. This presentation contains "forward-looking" statements within the meaning of the federal securities laws, and these statements involve substantial risks and uncertainties. Forward-looking statements can be identified by words such as "may ," "believe," "anticipate," "expect," "intend," "plan," "project," "projections," "business outlook," "estimate," or other similar expressions. These statements may relate to, but are not limited to, expectations of future operating results or financial performance, our market size and growth opportunities and strategies, competitive position, technological capabilities, and objectives of management for future operations, as well as assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. You should not put undue reliance on any forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by , which such performance or results will be achieved, if at all. Forward-looking statements are based on information available at the time those statements are made and management’s good faith beliefs and assumptions as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially from those anticipated or implied in the forward-looking statements. These risks and uncertainties include, but are not limited to: our ability to attract and retain employers and job seekers; our ability to compete with well-established competitors and new entrants; our ability to achieve and/or maintain profitability; our ability to protect, maintain and enhance our brand and intellectual property; our dependence on macroeconomic factors; our ability to maintain and improve the quality of our platform; our dependence on the interoperability of our platform with mobile operating systems that we do not control; our ability to successfully implement our business plan during a global economic downturn that may impact the demand for our services or have a material adverse impact on our and our business partners’ financial condition and results of operations; our ability and the ability of third parties to protect our users’ personal or other data from a security breach and to comply with laws and regulations relating to consumer data privacy and data protection; our ability to detect errors, defects or disruptions in our platform; our ability to comply with the terms of underlying licenses of open source software components on our platform; our ability to expand into markets outside the United States; our ability to achieve desired operating margins; our compliance with a wide variety of U.S. and international laws and regulations; our reliance on Amazon Web Services; our ability to mitigate payment and fraud risks; our dependence on our senior management and our ability to attract new talent; and the other important risk factors more fully discussed and described in documents we have filed with the Securities and Exchange Commission (“SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2024 that is filed with the SEC and available on the Investor Relations section of our website at https://ziprecruiter-investors.com/financials/sec-filings/default.aspx and on the website of the SEC. In addition, we operate in a very competitive and rapidly changing environment. Numerical figures in this presentation may be subject to rounding adjustments. Accordingly , numerical figures shown as totals in various tables or graphs may not be arithmetic aggregations of the figures that precede them. This presentation does not purport to contain all of the information that may be relevant to an evaluation of our company . In all cases, the interested parties should conduct their own independent investigation and analysis. Neither we nor our affiliates or representatives make any representation or warranty , express or implied, as to the accuracy or completeness of this presentation. In addition to financial information presented in accordance with U.S. generally accepted accounting principles (“GAAP”), this presentation includes certain non-GAAP financial measures, including Adjusted EBITDA and Adjusted EBITDA margin. These non-GAAP measures have limitations as analytical tools and are presented for supplemental informational purposes only , and should not be considered in isolation or as a substitute for financial information presented in accordance with GAAP. For example, other companies may calculate non-GAAP financial measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. A reconciliation of these measures to the most directly comparable GAAP measures is included in the Appendix to this presentation. This presentation contains statistical data, estimates and forecasts that are based on independent industry publications or other publicly available information, as well as other information based on our internal sources. This information involves many assumptions and limitations, and you are cautioned not to give undue weight to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and other publicly available information. Accordingly , we make no representations as to the accuracy or completeness of that data nor do we undertake to update such data after February 25, 2025. The trademarks included herein are the property of the owners thereof and are used for identification purposes only and shall be considered nominative fair use under trademark law . Such use should not be construed as an endorsement of the products and services of ZipRecruiter .
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3Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. ZIPRECRUITER HIGHLIGHTS Revenue Q4’24 $111.0mm Adjusted EBITDA Q4’24 $14.4mm 13% margin Revenue per Paid Employer Q4’24 $1,920 FY 2024 $78.0mm 16% margin Note: Revenue figures are GAAP . All other figures are non-GAAP . See Appendix below for additional information regarding non-GAAP measures used in this presentation and a reconciliation of GAAP to non-GAAP measures FY 2024 $474.0mm
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4Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Disrupting a Large TAM Over $300bn TAM1 opportunity in recruiting industry Leading AI Technology Powered by Large Proprietary Data Set Differentiated Offering +4 million businesses and +170 million job seekers2 have created billions of proprietary hiring data points, used by our AI technology to drive better matches. We delivered over 40 million Great Match candidates in 2024 Brand Strength Job seekers love our #1 rated job search app3. We have invested to build the ZipRecruiter brand to 80% aided brand awareness among U.S. employers and job seekers since our founding We respond to changing macroeconomic conditions quickly with variable sales and marketing expenses. Healthy 16% Adjusted EBITDA margin for FY 2024 despite significant macroeconomic headwinds Flexible Financial Model 1. Represents 2023 estimated market size; $300bn+ figure represents summation of “Office Staffing & Temp Agencies in the US” market and “Employment & Recruiting Agencies in the US” market. Source: Based on the following published reports: (i) IBISWorld Inc., Office Staffing & Temp Agencies in the US, Oct-2023, (ii) IBISWorld Inc., Employment & Recruiting Agencies in the US, Oct-2023, and (iii) IBISWorld Inc., Online Recruitment Sites, Jan-2024. 2. Data is as of January 2025 and includes businesses and job seekers who have come to ZipRecruiter for their hiring and job search needs since the founding of ZipRecruiter in 2010. 3. Based on job seeker app ratings, Jan 2024 to Jan 2025 from AppFollow for ZipRecruiter , CareerBuilder , Glassdoor , Indeed, LinkedIn, and Monster . ZipRecruiter Key Investment Highlights Actively connecting people to their next great opportunity We use technology to make job search more human. Unlike traditional online job sites, ZipRecruiter works like a matchmaker curating job opportunities for job seekers, and candidates for employers. Phil, our AI-driven career advisor , leads job seekers through their hiring journey
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5Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 5 ACTIVEL Y CONNECTING PEOPLE TO THEIR NEXT GREAT OPPORTUNITY Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved.
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6Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 6 +170mm JOB SEEKERS Two-Sided Marketplace Connects Employers And Job Seekers Source: Internal ZipRecruiter data Note: Data is as of January 2025 and includes businesses and job seekers who have come to ZipRecruiter for their hiring and job search needs since the founding of ZipRecruiter in 2010. +4mm EMPLOYERS OF ALL SIZES
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7Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 7 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. We delivered over 40 million Great Match candidates in 2024 You Can See The Improvement In The Metrics 80% of employers that post on ZipRecruiter receive a quality candidate within the first 24 hrs 80%
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8Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 8 Daily , monthly and annual subscription plans 77% of revenue* Cost-per-click on job postings Flat-Rate Pricing 100% OF OUR REVENUE COMES FROM EMPLOYERS *Based on the three months ended December 31, 2024. Flexible Business Model Aligned With Employer Success Performance-Based Pricing 23% of revenue*
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9Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 9 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. (Subscription Plans | Daily, Monthly & Annual) Flat-Rate Pricing Broad distribution across partner network Premium placements in email alerts and other ad products Additional job slots Job posting enhancements (to help ad stand out from the rest) Personalized outreach: Invite to Apply (Cost-per-click on job postings) Performance-Based Pricing Land-and-expand: grow spend base by incorporating more of an employer’s jobs into campaigns Pay more, get more; increase CPCs to get more and better job seeker traffic Multiple Revenue Growth Paths Across Each Employer Pricing Model Integrate with over 180 applicant tracking systems (ATS) used by larger , enterprise employers Product improvements that facilitate and enhance employer and job seeker connections
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10Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. #1 RATED EMPLOYMENT JOB SITE in the U.S.2 1 Based on job seeker app ratings, Jan 2024 to Jan 2025 from AppFollow for ZipRecruiter , CareerBuilder , Glassdoor , Indeed, LinkedIn, and Monster . 2 Based on G2 satisfaction ratings as of January 10, 2025. We Are Rated The #1 App #1 RATED JOB SEARCH APP FOR JOB SEEKERS on iOS and Android¹
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11Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Search For Similar Candidates Suggested Candidates To Invite To Apply Matching That Learns Marketplace Signals Better Results Job Seekers Employers Résumé Application Activity Search Activity Employer Response Suggested Jobs Email Alerts Invite to Apply Employer Communication Job Description Candidate Ratings Résumé Views Contact Info Requests
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12Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 12 Partial list of all marketing relationships (brands included here as of December 2024) Based on our ZipRecruiter Brand Awareness Survey , 2024, an internal company-designed survey of 630 participants, which included (1) certain persons who had been involved in hiring processes and had used, or intend to use, online job posting websites within the preceding two years in connection with such hiring processes, (2) decision makers at hiring sites or systems, or influencers in the process of hiring candidates and (3) business owners, human resource managers, and non-human resources managers for U.S. based companies with up to 500 employees. The survey responses were used to measure brand health dimensions for us within the U.S. employer market and to explore how we benchmark against our competition. We designed the Brand Awareness Survey in accordance with what we believe are best practices for conducting a survey . Nevertheless, while we believe this survey is reliable, it involves a number of assumptions and limitations, and no independent sources have verified such survey . Compelling Marketing Over Time Has Made ZipRecruiter A Household Name With Over 80% Aided Brand Awareness
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13Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Customer Presentation System Flat-Rate Pricing $ per day Budget & Target CPC Performance-Based Pricing Budget & Target CPC Employers / Demand SIMILAR MARGIN STRUCTURE BETWEEN FLAT-RATE AND PERFORMANCE-BASED PRICING Sophisticated Back End Ensures Right Unit Economics For Each Customer Across Both Pricing Plans
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14Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. When a job is posted, AI invites qualified job seekers in the ZipRecruiter marketplace to apply . Applicants can be rated by the employer as they come in. AI learns employer preferences and invites similar candidates to apply . Simple Employer Journey 14 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved.
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15Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 15 Phil, Our AI-Powered Career Advisor, Leads Job Seekers Through The Hiring Journey
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16Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Guidance on which jobs are a match Curated opportunities Updates when the employer views their application or gives them a rating Simple Job Seeker Journey 16 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. reads
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17Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 17 “Invite to Apply” Changes The Way The Whole Hiring Category Works Recruiter
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18Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 18 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Job Seeker Job Seekers Go From Searching To Getting Recruited
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19Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Recruiting Is a Big Category In The U.S. Note: IBIS periodically updates their industry reports and restates historically reported actuals with the latest information. Online Recruitment Sites report restated the 2023 actuals in January 2024, and Office Staffing & Temp Agencies in the US and Employment & Recruiting Agencies in the US reports restated 2023 and prior actuals in October 2023. Note: Represents 2023 estimated market size; $300bn+ figure represents summation of “Office Staffing & Temp Agencies in the US” market and “Employment & Recruiting Agencies in the US” market. Source: Based on the following published reports: (i) IBISWorld Inc., Office Staffing & Temp Agencies in the US, Oct-2023, (ii) IBISWorld Inc., Employment & Recruiting Agencies in the US, Oct-2023, and (iii) IBISWorld Inc., Online Recruitment Sites, Jan-2024. $300bn+ U.S. Employment & Recruiting Agencies and Staffing & Temp Market ` $15bn+ Online Recruitment Sites
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20Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 20 Online Recruiting Growing Faster Than The Category Overall Online Recruiting Share % of Total Market Note: IBIS periodically updates their industry reports and restates historically reported actuals with the latest information. Online Recruitment Sites report restated the 2023 actuals in January 2024, and may do so again in the future based on further information. Source: Based on the following published reports: (i) IBISWorld Inc., Office Staffing & Temp Agencies in the US, Oct-2023, (ii) IBISWorld Inc., Employment & Recruiting Agencies in the US, Oct-2023, and (iii) IBISWorld Inc., Online Recruitment Sites, Jan-2024. Note: All data is US only; Online Recruiting market based on IBISWorld “Online Recruitment Sites” market; Total Recruiting market based on IBISWorld “Office Staffing & Temp Agencies in the US” + “Employment & Recruiting Agencies in the US.” Rest of Market (2020-2029 Revenue CAGR): 3.2% Online Recruiting (2020-2029 Revenue CAGR): 4.6%
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21Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 21 ZipRecruiter Market Share % of Online Recruiting ZipRecruiter (2020-2023 Revenue CAGR): 15.6% Note: IBIS periodically updates their industry reports and restates historically reported actuals with the latest information. Online Recruitment Sites report restated the 2023 actuals in January 2024, and may do so again in the future based on further information. Source: Based on the following published report: IBISWorld Inc., Online Recruitment Sites, Jan-2024. ZipRecruiter Increasing Market Share Through Downturn Online Recruiting (2020-2023 Revenue CAGR): 5.6%
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22Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Continuing to optimize performance- based pricing Strengthening our artificial intelligence powered technology platform Building an enduring brand Increasing the number of job seekers in our marketplace Increasing the number of employers in our marketplace Expanding our global footprint Our Growth Strategies
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23Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Ian Siegel Co-Founder & CEO INDEPENDENT BOARD MEMBERS Brie Carere Yvonne Hao Cipora Herman Blake Irving Emily McEvilly Amy Garefis EVP, Chief People Officer Ryan Sakamoto EVP, Chief Legal Officer David Travers President Elliot Wilson EVP, Sales & Support Tim Y arbrough EVP, Chief Financial Officer EXECUTIVE TEAMEXECUTIVE TEAM Boris Shimanovsky EVP, Chief Technology Officer Boris Shimanovsky EVP, Chief Technology Officer Our ZipRecruiter Team Monika Shah EVP, Chief Marketing Officer Mike Gupta Megan Allen EVP, Chief Product Officer
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24Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Quarterly Revenue Annual Revenue Total Revenue 11% 109% 107% 93% 81% 31% 7% (5%) (19%) (29%) (31%) 77% 22% Note: Total Revenue is GAAP Revenue ($mm) % y/y (35%) (29%)(3)%18% Revenue Performance Through The Economic Cycle (33%) (27%) (25%) (18%) (27%)
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25Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Key Revenue Drivers: Delivering Increasing Value For Employers Over Time Quarterly Paid Employers and Revenue per Paid Employer Revenue per Paid Employer +15% CAGR Revenue per Paid Employer equals total Company revenue in a period divided by Paid Employers in the same period Quarterly Paid Employers Revenue per Paid Employer ($)
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26Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proven Ability To Deepen Our Engagement Monthly Revenue per Paid Employer in Year 1 among our 2017 cohort has increased by nearly 4x at Year 8. Monthly Revenue Per Paid Employer by Cohort
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27Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Disciplined Financial Approach Quarterly Adjusted EBITDA Annual Adjusted EBITDA Adjusted EBITDA ($mm) % Margin Adjusted EBITDA 22% 16% 19% 23% 24% 19% 25% 35% 15% 20% Q2’21 Adjusted EBITDA includes $31.9M of direct listing related expenses See Appendix below for additional information regarding non-GAAP measures used in this presentation and a reconciliation of GAAP to non-GAAP measures 27%31% 19%2%16% (1%) 20% 17% 23% 13% 13% 16%
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28Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 28 Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. THANK YOU
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29Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. 29
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30Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. APPENDIX
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31Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. RECONCILIATIONS OF NON-GAAP FINANCIAL MEASURES TO THE MOST DIRECTL Y COMPARABLE GAAP MEASURES
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32Proprietary and Confidential. © 2025 ZipRecruiter , Inc. All Rights Reserved. KEY OPERATING METRICS AND NON-GAAP FINANCIAL MEASURES This presentation includes certain key operating metrics, including Quarterly Paid Employers and Revenue per Paid Employer , and non-GAAP financial measures, including Adjusted EBITDA and Adjusted EBITDA margin. We define Paid Employers as any employer(s) (or entities acting on behalf of an employer) on a paying subscription plan or performance marketing campaign for at least one day . Paid Employer(s) excludes employers from our Job Distribution Partners or other indirect channels, employers who are not actively searching for candidates, but otherwise have access to previously posted jobs, and employers on free trial. Job Distribution Partners are defined as third-party sites who have a relationship with us and advertise jobs from our marketplace. Quarterly Paid Employers means, with respect to any fiscal quarter , the count of Paid Employers during such fiscal quarter . Revenue per Paid Employer is the total company revenue in a particular period divided by the count of Quarterly Paid Employers in the same period. We define Adjusted EBITDA as our net income (loss) before interest expense, other income (expense), net, income tax expense (benefit) and depreciation and amortization, adjusted to eliminate stock-based compensation expense. Adjusted EBITDA margin represents Adjusted EBITDA as a percentage of revenue for the same period. Management and our board of directors use these key operating metrics and non-GAAP financial measures as supplemental measures of our performance because they assist us in comparing our operating performance on a consistent basis, as they remove the impact of some items not directly resulting from our core operations. We also use these key operating metrics and non-GAAP financial measures for planning purposes, including the preparation of our internal annual operating budget and financial projections, to evaluate the performance and effectiveness of our strategic initiatives and to evaluate our capacity for capital expenditures to expand our business. Adjusted EBITDA and Adjusted EBITDA margin should not be considered in isolation, as an alternative to, or superior to net income (loss), revenue, cash flows or other measures derived in accordance with GAAP. These non-GAAP measures are frequently used by analysts, investors and other interested parties to evaluate companies in our industry . Management believes that the presentation of non-GAAP financial measures is an appropriate measure of operating performance because they eliminate the impact of some expenses that do not relate directly to the performance of our underlying business. These non-GAAP financial measures should not be construed as an inference that our future results will be unaffected by unusual or other items. Additionally , Adjusted EBITDA and Adjusted EBITDA margin are not intended to be a measure of free cash flow for management’s discretionary use, as they do not reflect our tax payments and certain other cash costs that may recur in the future, including, among other things, cash requirements for costs to replace assets being depreciated and amortized. Management compensates for these limitations by relying on our GAAP results in addition to using Adjusted EBITDA and Adjusted EBITDA margin as supplemental measures of our performance. Our measures of Adjusted EBITDA and Adjusted EBITDA margin used herein are not necessarily comparable to similarly titled captions of other companies due to different methods of calculation. See the tables above regarding reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures.